New cat toy collection celebrates internet sensation Grumpy Cat exclusively available at PetSmart

PHOENIX, 2017-Mar-01 — /EPR Retail News/ — Internet sensation Grumpy Cat has launched a new line of cat toys available exclusively at PetSmart. The collection celebrates Grumpy Cat’s signature sass and snarkiness with an array of toys to inspire cats everywhere.

“The pet world seemed way too fuzzy and happy, so I decided it was time to shake things up a bit,” said Grumpy Cat. “My exclusive-to-PetSmart collection is something terribly special. As a ‘spokescat’ I feel tremendous pressure to create something that the pet world has never seen before.”

The Grumpy Cat collection consists of toys that include cat-favorite features like squeakers, crinkle and, of course, catnip. All items were tested and approved by Grumpy Cat herself. The collection features 15-plus items and Grumpy Cat favorites, including the hairball toy, door knob hanger toy, catnip cigar and the cucumber toy.

It’s a little known fact that cats are afraid of cucumbers. Experts believe this is because a cat’s first inclination is to see the green vegetable as a snake, a deadly predator. Leave it to Grumpy Cat to create a toy featuring this cat-feared vegetable, helping cats across North America overcome this seemingly silly fear.

“My cucumber toy is filled with catnip and crinkle so cats will be jumping for joy over this fun item.”

The exclusive line, available now while supplies last, starts at just $3.99 and also includes the Grumpy Cat Pillow featuring Grumpy Cat’s perma-frown face.

Visit for more information about Grumpy Cat’s inspiration behind the products. The Grumpy Cat products are among a wide, comprehensive pet collection now available at PetSmart stores nationwide and

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate approximately 1,500 pet stores in the United States, Canada and Puerto Rico and 204 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including,, and – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.

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Danielle Bickelmann
Golin for PetSmart

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Source: PetSmart Inc.

Best Buy employee Nate Black becomes Internet sensation

In the past week, Nate Black has gone from Best Buy employee to Internet sensation.

MINNEAPOLIS, 2015-12-17 — /EPR Retail News/ — Nate is one of the stars of “Instagram Husband,” a comedy sketch in which husbands complain about having to take photos of their wives for the social media platform. The short video spoof has gone viral, generating more than 4 million views on YouTube in just eight days.

The sketch first aired earlier this month on an episode of “The Mystery Hour,” a late-night local TV show in Springfield, Missouri, for which Nate is one of the writers. He often appears on the show with host Jeff Houghton, whom he first met while doing local improv.

We caught up with Nate, who works at our store in Springfield, to find out how his sudden online stardom is treating him.

What has it been like to watch the video take off over the past few days?

It’s weird. We’ve been doing this show for a really long time and we’ve done so many videos, and this was the first one that went viral. The other day, I was in here counting drawers and my mom started blowing up my phone because she saw me on the Today show. Immediately, I walked out and started showing everybody I could find. And Jeff, the host of “The Mystery Show,” just did an interview with CNN and appeared on an early-morning talk show in Australia. We’ve never experienced this before. The last week has been insane.

Do people recognize you at work?

On Saturday, I probably had five or six people walk up to me at Best Buy and say, ‘Hey, great video, man!’ And it’s even weirder with co-workers because I’m not a huge self-promoter. They’re texting me and pulling me aside at the store and saying, ‘I saw you on this mom blog that my wife goes to’ and stuff like that. One came up to me and said, ‘My cousin, who lives in Kansas City, sent me this video. Can I take a photo with you, so I can prove I know the guy in that video?’

Is there more pressure now to seize the momentum and come up with another viral hit?

Absolutely. We have three or four really good ideas that we’ve been sitting on. This was just the one that we felt like we had to do it now. We’ve got other ideas, and now everyone keeps shooting me ideas. It’s so cool, but we don’t run a YouTube channel, we do a late-night talk show. So that’s kind of the relief for us. If we focus on just another YouTube hit, we won’t be able to do a show, and that’s what we want to do.

What does this mean for the show?

It will be interesting. We’ve been doing this show for so long, and it’s been gaining traction year over year, but nothing like this. This video gives us instant credibility. I think it will be really good for our show. I think it will blow it up.

What’s your plan for the future?

I don’t know. I love working for Best Buy. In terms of the creative stuff, I’d love to continue doing improv and see “The Mystery Hour” really take off to the point where it could be a full-time job. Honestly, I have no idea.

SOURCE: Best Buy