New cat toy collection celebrates internet sensation Grumpy Cat exclusively available at PetSmart

PHOENIX, 2017-Mar-01 — /EPR Retail News/ — Internet sensation Grumpy Cat has launched a new line of cat toys available exclusively at PetSmart. The collection celebrates Grumpy Cat’s signature sass and snarkiness with an array of toys to inspire cats everywhere.

“The pet world seemed way too fuzzy and happy, so I decided it was time to shake things up a bit,” said Grumpy Cat. “My exclusive-to-PetSmart collection is something terribly special. As a ‘spokescat’ I feel tremendous pressure to create something that the pet world has never seen before.”

The Grumpy Cat collection consists of toys that include cat-favorite features like squeakers, crinkle and, of course, catnip. All items were tested and approved by Grumpy Cat herself. The collection features 15-plus items and Grumpy Cat favorites, including the hairball toy, door knob hanger toy, catnip cigar and the cucumber toy.

It’s a little known fact that cats are afraid of cucumbers. Experts believe this is because a cat’s first inclination is to see the green vegetable as a snake, a deadly predator. Leave it to Grumpy Cat to create a toy featuring this cat-feared vegetable, helping cats across North America overcome this seemingly silly fear.

“My cucumber toy is filled with catnip and crinkle so cats will be jumping for joy over this fun item.”

The exclusive line, available now while supplies last, starts at just $3.99 and also includes the Grumpy Cat Pillow featuring Grumpy Cat’s perma-frown face.

Visit petsmart.com for more information about Grumpy Cat’s inspiration behind the products. The Grumpy Cat products are among a wide, comprehensive pet collection now available at PetSmart stores nationwide and petsmart.com.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate approximately 1,500 pet stores in the United States, Canada and Puerto Rico and 204 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts:

Danielle Bickelmann
Golin for PetSmart
469-680-2503
dbickelmann@golin.com

PetSmart Media Line:

623-587-2177

Source: PetSmart Inc.

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