EPICENTR K will operate 40 to 50 INTERSPORT stores across Ukraine by the end of 2018

Bern, Switzerland, 2015-9-21 — /EPR Retail News/ — IIC – INTERSPORT International Corp. signed a License Agreement with EPICENTR K, which is operating large-scale hypermarkets and DIY markets in Ukraine.

By the end of 2018, EPICENTR K will operate 40 to 50 INTERSPORT stores across the state. Ukraine will therefore be the 45th country in which INTERSPORT is represented.

IIC – INTERSPORT International Corporation (IIC) is pleased to announce that it has signed a license agreement for the territory of Ukraine with EPICENTR K. This agreement exclusively allows EPICENTR K to open INTERSPORT stores in Ukraine, sell INTERSPORT’s private label products and have access to all other IIC products and services.

With retail sales of close to 2 billion Euros, 30,000 employees and 65 large-scale hypermarkets and DIY markets, EPICENTR K is the clear market leader in this retail area in Ukraine. The biggest hypermarket “K7” in Kiev, with a surface of 105,000m2, is registered as the world’s largest in the Guinness Book of Records. EPICENTR K was one of the top 10 Ukrainian importers in 2014 and a leading retail company in the country. With its expansion plan, EPICENTR K will be operating 40 to 50 INTERSPORT stores by 2018.

Alexander Gerega, owner of EPICENTR K, states: „We are proud bringing the well-known brand INTERSPORT to Ukraine. Fitness, sporting activities and a healthy lifestyle are on the rise in Ukraine. For this reason, EPICENTR K took the strategic decision to expand our existing successful retail activities into the sporting goods market. With INTERSPORT, a successfully proven retailing concept, years of experience as well as advantageous purchasing conditions, we have found the right partner to open multi-brand/multi-sport stores in Ukraine.”

Franz Julen, CEO of IIC-INTERSPORT International Corp. states: „With EPICENTR K, we have found a successful and competent local retail partner who has access to ideal locations. With the expansion to Ukraine, we are covering one of the last white spots on the European map. We are looking forward to enhance the sports market in Ukraine together with our new partner EPICENTR K.”

Business development 2015
INTERSPORT, the world’s largest sporting goods retailer, has had a successful current year. In the first half of 2015, INTERSPORT surpassed the 5 billion Euro mark for the first time, which means a sales increase of 6.7%, compared to the same period in 2014. The sports/lifestyle shoe franchise chain, The Athlete’s Foot, grew by 9% (in local currencies by 22%) in the first half 2015. “Our business model with more than 5’000 entrepreneurs guarantees the proximity to our customers, the megatrend health, fitness, wellbeing as well as the good winter in January/February,” Franz Julen mentions the reasons for the positive sales development. He considers it quite realistic that “INTERSPORT will surpass the turnover mark of EUR 11 billion in 2015 for the first time, and that The Athlete’s Foot will exceed Euro 300 million.”

In addition to Ukraine, INTERSPORT will also open first stores in Algeria, Indonesia and the Philippines in the next 12 months. Also The Athlete’s Foot is continuing its expansion with store openings in Russia in December 2015 and in Bolivia, France, Ireland and Italy in the first half of 2016. For further information:

IIC – INTERSPORT International Corp.
T +41 31 930 78 04
E franz.julen@intersport.com

T +38 044 561 27 50
E epicentrk@epicentrk.com.ua

About INTERSPORT and The Athlete’s Foot
With retail sales of EUR 10.5 billion (2014) and more than 5,400 affiliated stores in 44 countries, INTERSPORT is the world’s leading sporting goods retailer. In December 2012 INTERSPORT acquired the athletic speciality footwear chain, The Athlete’s Foot, with around 400 stores in 25 countries and retail sales of EUR 290 million in 2014. The INTERSPORT Group is represented in 66 countries on all five continents.


EPICENTR K will operate 40 to 50 INTERSPORT stores across Ukraine by the end of 2018

EPICENTR K will operate 40 to 50 INTERSPORT stores across Ukraine by the end of 2018

Kesko: Intersport becomes main partner of Finland’s national cross country skiing team

HELSINKI, 2015-6-11 — /EPR Retail News/ — Intersport Finland Ltd and the Finnish Ski Association have signed a multi-year cooperation contract which makes Intersport the main partner of the national cross country skiing team. The cooperation between Finland’s leading sports trade chain and the national skiing team preparing for the home World Championships will provide both parties with attractive elements.

“For decades, the international Intersport has had good and visible cooperation with top skiing competitions. Now we are expanding the cooperation to include the Finnish national cross country skiing team getting ready for the 2017 World Championships in Lahti. The national team is gaining momentum and the upcoming home games will boost public interest in ski sports, as well as increase the number of skiing enthusiasts. We also want our customers to be able to share some of the top expertise in the coaching and supporting of the national team through, for example, the ski sports programmes available at www.intersport.fi,” says Marketing Manager Arto Rasi of Intersport.

The contract duration will be until the spring of 2019, which means that it will cover the Skiing World Championships in Lahti, the Olympic year and the Skiing World Championships in Seefeld. The partnership will open up lots of opportunities for both parties.

“Intersport is our first main partner that is also an international partner of the World Championships in Lahti. This kind of partnership will open up great opportunities to build up a story leading up to the home games in Lahti. I also expect that Intersport, a strong expert in sports, will significantly add to the visibility of our national cross country skiing through its own channels,” says Mika Kulmala, Executive Director of the Finnish Ski Association.

“We in the Intersport chain place a strong emphasis on quality in both selections and service. Through the cooperation with the national team we will strengthen the expertise and know-how of store personnel,” says Marketing Manager Arto Rasi of Intersport.

Cross country skiing is commercially the most important and the largest product group in winter for Intersport. Around 200,000 pairs of cross country skis and ski boots are sold in Finland annually.

Intersport International Corporation (IIC) is an international sports marketing chain that consists of national companies. There are over 5,500 Intersport stores in a total of 46 countries. Intersport Finland Ltd, part of Kesko Group, is a partner of the company and owner of the Intersport and Budget Sport licenses in Finland. There are 62 Intersport stores and the intersport.fi online store in Finland. Intersport Finland Ltd is the market leader in the Finnish sports trade.

Intersport – www.intersport.fi

Photos can be downloaded from our material bank: http://aineistopankki.kesko.fi

Further information:
Arto Rasi, Marketing Manager, Intersport Finland Ltd, tel. +358 400 405 342
Mika Kulmala, Executive Director, Finnish Ski Association, tel. +358 40 576 1001

Kesko opens three new stores in St. Petersburg, Russia

St. Petersburg, Russia, 2014-9-18— /EPR Retail News/ — Kesko opened three new stores in St. Petersburg today. The new K-ruoka, K-rauta and Intersport stores are located in a property owned by Kesko in the northern part of the city, at Parashutnaya Ulitsa 60, on the main street leading out of the city to the ring road. The neighbouring area currently has a population of around 100,000 and the area is growing rapidly. This is the first time all of Kesko’s chains operating in Russia opened their stores on the same site at the same time.

The K-ruoka store is the chain’s fifth store. According to Kari Heiskanen, Kesko Food’s Country Director for Russia, the K-ruoka stores already operating in St. Petersburg have been excellently received.

“Customers have appreciated the concept that focuses on freshness, high quality and Finnish products.”

The new K-rauta replaces the smaller K-rauta store at Shuvalovsky Prospekt. In Russia, K-rauta has a total of 13 stores in St. Petersburg, Moscow, Tula, Jaroslav and Kaluga.

Kesko has been a sports trade operator in Russia since 2011. There are currently a total of 19 Intersport stores in the Moscow, St. Petersburg and Novosibirsk areas.

The stores’ website addresses are: www.k-ruoka.ru, www.k-rauta.ru and www.intersport.ru.

Further information is available from Kesko Food’s Country Director for Russia, Kari Heiskanen, tel. +7 812 331 7723.

Kesko (www.kesko.fi) is a highly valued listed trading sector company. It manages retail store chains that are valued by customers and efficiently produces services for retail store chains’ purchasing, logistics, network development and data management. Kesko’s operations include the food, home and speciality goods, building and home improvement, and car and machine trades. Its division parent companies and chains act in close cooperation with retailer entrepreneurs and other partners. Kesko has about 2,000 stores engaged in chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus. Kesko and K-retailers form the K-Group, whose retail sales totalled around €12 billion (VAT 0%) in 2013. The K-Group employs around 45,000 people.

Besides Finland, Kesko also seeks growth particularly in the Russian market. In addition to five K-ruoka stores, Kesko has 13 K-rauta stores and 19 Intersport stores in Russia. Konekesko also exports Yamarin boats to Russia.