Carphone Warehouse offers one lucky customer chance to have their new iPhone 7 hand delivered by one of the Olympic dream team

LONDON, 2016-Sep-15 — /EPR Retail News/ — The Olympic’s golden couple Laura Trott and Jason Kenny have teamed up with Carphone Warehouse to celebrate the launch of the highly anticipated iPhone 7 and iPhone 7 Plus.

The pair, fresh from their winning performances in Rio, spearheaded a procession of couriers through London today, as Carphone Warehouse announced the ‘gold standard’ in delivery – offering one lucky customer the chance to have their new iPhone 7 hand delivered to their door by one of the Olympic dream team.

It comes amid unprecedented levels of demand for the new handset. Initial figures released by the retailer reveals that record numbers of Brits have pre ordered the new device, with orders up by more than 200% compared to the iPhone 6s. Black is revealed as the most popular colour – accounting for 66% of orders – and is currently outstripping rose gold (in second place) by 4 to 1.

Commenting on the launch Jason Kenny says: “Black may be the favourite colour for the new iPhone 7 but it’s gold when it comes to Carphone Warehouse’s delivery service. I’m looking forward to making sure customers are among the first in the UK to get a new handset.”

The new iPhone 7 and iPhone 7 Plus are already available to pre-order from Carphone Warehouse giving those that pre-order guaranteed delivery this week with one handset being hand-delivered by Jason or Laura.

Jeremy Fennell, Managing Director of Carphone Warehouse said: “Demand for new iPhones is at record levels as people rush to be amongst the first recipients. We want to ensure our customers get their hands on the new phones the moment they launch, and what better way to do that than enlist the help of two of the fastest Brits around.”

Carphone Warehouse will offer the new iPhone 7 and iPhone 7 Plus, in all colour variants and storage sizes.

For all iPhone 6 customers Carphone Warehouse is offering a guaranteed trade in of £200 if they bring their handset into store before 30th September and upgrade to the new iPhone 7.

Carphone Warehouse compares the widest range of tariffs on the market so is offering its Price Promise** to any new or upgrading customer. Price Promise means anyone who thinks they’ve found a better deal from either O2, Vodafone or EE on a Pay monthly or SIM Only plan, will have the deal matched by Carphone Warehouse and their first month’s line rental paid for free.

Notes to editors
*The value of your trade-in will depend on the model and condition of your iPhone. This includes powers on and off using the power button, includes battery / charges and initialises, no cracks / missing pixels / damage to the screen, no damage or faults to the touchpad, button or camera and no physical damage or missing parts on the device. Trade in values shown are based on iPhone 6s. To get the Trade-in values advertised you must trade in your handset in conjunction with a new iPhone contract (new or upgrade), any remaining credit will be added to your debit card in full, or can be used as part/full payment against any transaction on items with a retail price. Terms and conditions apply. Ask in-store or see www.carphonewarehouse.com for details

**Price Promise:
Carphone Warehouse is committed to offering its customers great values for networks, phones and tariffs to make sure they find the right deal for its customer and as such offer a Price Promise scheme. If a customer finds a cheaper deal elsewhere, Carphone Warehouse will match it and pay for the first month’s line rental (T&Cs apply).

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information about Dixons Carphone plc, please visit www.dixonscarphonegroup.com

Follow us on Twitter: @DixonsCarphone

Media contacts:
M&C Saatchi PR Press Office:
carphonewarehouse@mcsaatchi.com

Source: Dixons Carphone

Apple launches the most advanced iPhone ever — iPhone 7 and iPhone 7 Plus

San Francisco, 2016-Sep-08 — /EPR Retail News/ — Apple today (SEPTEMBER 7, 2016) introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

New Advanced Camera Systems
iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

More Performance & Battery Life
The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

An Amazing Audio Experience
New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash
The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.2

The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever
iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Pricing & Availability

  • iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
  • Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com and Apple Stores in the US with monthly payments starting at $32.3
  • Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, inAustralia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
  • iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
  • The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
  • Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
  • Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.
  • Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

1. Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.

2. iPhone 7 and iPhone 7 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.

3. Prices are rounded to nearest dollar and are based on a 24-month installment loan. Full terms and conditions apply.

4. In most countries.

Press Contacts:

Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479

Apple Media Helpline
media.help@apple.com
(408) 974-2042

###

Apple launches the most advanced iPhone ever — iPhone 7 and iPhone 7 Plus
Apple launches the most advanced iPhone ever — iPhone 7 and iPhone 7 Plus

 

Source: Apple