NEW YORK, 2016-Jun-24 — /EPR Retail News/ — I.N.C International Concepts, exclusively at Macy’s, today announces a partnership with style icon Iris Apfel launching September 2016. For the aptly named “Iris Meets I.N.C” campaign, I.N.C teamed up with Apfel to develop a collection of “must-have” clothing and jewelry centered around this fall’s mod trend. Apfel will also star in a creative advertising campaign for the brand, which will break in early August.
As an anchor to the campaign, I.N.C will launch a limited edition keyboard of Iris-themed emojis this fall. The emoji graphics will appear throughout all elements of the “Iris Meets I.N.C” campaign, including product hangtags, digital advertising and direct mail.
The collection itself is comprised of approximately 40 pieces that play into fall’s “mod” trend revival. Apfel consulted with I.N.C’s design team and provided creative direction before curating her final selection of items which were chosen for both style and versatility. The collection focuses on key wardrobe staples like shift dresses, A-line skirts, flare leg pants, and statement jackets. In keeping with her signature style, Apfel also included a wide array of black and white bangles in various patterns and sizes.
“Macy’s was my very first department store and we used to always go there on shopping trips,” said Apfel. “I’ve always thought very kindly of Macy’s and I never planned on any of this. How many 94-year-old cover girls do you know?”
Nancy Slavin, senior vice president, marketing, of Macy’s Merchandising Group said, “Iris is a perfect partner for I.N.C. Not only does her style resonate with multiple generations of I.N.C shoppers, but there isn’t a more iconic personality to show off the new ‘mod’ style for fall.”
The Iris Meets I.N.C collection will be available exclusively at Macy’s stores and on macys.com starting early September 2016.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.
Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
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Macy’s Media Relations
Billy Dumé, 646-429-7449
Liz Franco, 212-941-7057