Kmart launches #UglySweaterforBetter social media campaign to raise funds to support St. Jude Children’s Research Hospital®

Kmart launches #UglySweaterforBetter social media campaign to raise funds to support St. Jude Children’s Research Hospital®


#UglySweaterforBetter, A New Addition to Kmart’s Annual Campaign to Raise Millions for Lifesaving Research and Treatment of Childhood Cancer and Other Life-Threatening Diseases

HOFFMAN ESTATES, Ill., 2017-Nov-29 — /EPR Retail News/ — ‘Tis the season to wear the funniest, craziest and most ridiculously awesome ugly holiday sweaters. Kmart has launched #UglySweaterforBetter—a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same—to benefit St. Jude Children’s Research Hospital®. Starting today through December 24, Kmart will donate $1.00 to St. Jude* for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter.

Backing this first-of-its-kind campaign built upon the sharing of ugly sweaters is a wide array of Kmart and St. Jude celebrity supporters and donors, including Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt, Bryan Greenberg, and many more. They will challenge other celebrities, family members, friends and fans to give back this holiday season.”Kmart has been selling ugly holiday sweaters for decades, and our members just eat them up every year. They are a fabulous fad that everyone loves!” said Kelly Cook, Chief Marketing Officer for Kmart. “What better way to spread holiday cheer for a good cause than by wearing your silliest, wackiest, straight-up tackiest ugly sweaters to benefit the patients and families of St. Jude? This relationship means so much to Kmart’s associates and members, and we ask for people of all ages to join in on the fun, strike a pose and help us raise a ton of money for this special organization.”Since 2006, Kmart has been one of the top fundraising corporate partners for St. Jude and raised more than $105 million for the hospital’s patients and families.

“Every year Kmart associates and shoppers open their hearts to the lifesaving mission of St. Jude through their incredible support of the St. Jude Thanks and Giving campaign,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “As a result of their efforts, Kmart has raised a remarkable $105 million for St. Jude, more than any company in the hospital’s history, allowing St. Jude to continue groundbreaking research and treatment all while keeping our founding promise that no family receives a bill from St. Jude for anything — not for treatment, travel, housing or food — because all a family should worry about is helping their child live.”

In addition to the social media challenge, members can support the #UglySweaterforBetterfundraising initiative by purchasing an exclusive $5.00 holiday bear ornament at Kmart stores or online at For every qualifying ornament sold, Kmart will donate $1.00 to St. Jude**. Totes featuring artwork created by St. Jude patients are for sale for just $1.99 at all Kmart stores, with 100 percent of the proceeds benefiting St. Jude. Donations to St. Jude may also be made online via a link at

Throughout the campaign, Kmart associates will be wearing T-shirts featuring artwork created by St. Jude patients to show support of the St. Jude Thanks and Giving campaign.

To find out more about the #UglySweaterforBetter challenge, visit To learn more about the St. Jude Thanks and Giving campaign or to make a donation, visit

To find your local Kmart, visit

*Kmart will donate $1.00 for every Instagram post tagging @Kmart and @stjude and using the #UglySweaterforBetter hashtag to St. Jude Children’s Research Hospital between 11/28/17 – 12/24/17, with a maximum donation of $50,000 to St. Jude.

**Through December 31, 2017, Kmart is donating $1.00 from the in­ store or online purchase of each qualifying bear ornament to St. Jude, with a minimum total campaign donation of $50,000.

About Kmart 
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company’s website at | Sears Holdings Corporation website at | Facebook:

About St. Jude Children’s Research Hospital 
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting or following St. Jude on and

Media Contact:
Larry Costello– Kmart PR
(847) 286-9036

Kmart Holiday Hotline: 



New infant wear line launches exclusively to Kmart – Spencer by Jaclyn Smith

New infant wear line launches exclusively to Kmart – Spencer by Jaclyn Smith


First-ever infant wear line designed by Jaclyn Smith available online and in select Kmart stores this September

HOFFMAN ESTATES, Ill., 2017-Aug-17 — /EPR Retail News/ — Jaclyn Smith, a beloved Kmart brand partner for more than 32 years, is unveiling an infant wear line exclusive to Kmart – Spencer by Jaclyn Smith. Launching in select stores on September 17 and available now for online presale at*, Jaclyn drew inspiration from her granddaughter Bea, born last year, in designing a collection with her daughter Spencer Margaret. The new line embodies precious childhood moments with soft, classic baby pieces and products. Spencer by Jaclyn Smith makes it easier than ever for new and expecting parents to get ready for their baby’s arrival by offering comfortable yet trendy everyday baby essentials at an affordable Kmart price.

“This collection truly embodies the emotions and cherished time when a baby joins a family,” said actress, model, Kmart designer and first-time grandmother Jaclyn Smith. “The delicate whimsical prints, playful artwork and modern color palette for baby girls and boys celebrates the sweet moments of welcoming a baby to the family that moms, dads – and grandmothers like me – are sure to love.”Inspired by the unbreakable bond between a mother and daughter, Spencer by Jaclyn Smith represents the magical connection a newborn makes across multiple generations.”When my mother approached me about designing a layette collection I was delighted to help bring the idea to life,” said Jaclyn’s daughter, Spencer Margaret Richmond. “As a new mom, I know the importance of finding the right staples for your baby. I saw this collaboration as a great opportunity to create affordable, durable and ultra-soft baby wear options that today’s modern moms are looking for and actually want and need.”

Ranging in sizes from newborn to 12 months, all items in the collection are beautifully packaged in gift boxes with a to/from hangtag and the line’s signature fox ribbon, making it easy for Kmart members to find the perfect gift for baby showers or to welcome a new little bundle. Designed with ultra-soft 100% cotton and cotton blends, the high-quality fabrics make the pieces as durable as they are adorable. The entire line is affordably priced from $19.99 to $29.99 and features an array of layette essentials including:

  • 4 Piece Take Me Home Set complete with footed long sleeve sleep suit, top knot beanie cap, snap closure bib and coordinating receiving blanket or the 2 Piece Set including cotton jersey long sleeve top and french terry jogger pants make great giftables
  • 3 Pack Body Suit and the 3 Pack Sleep & Play Sets easily transitions with baby from nap time to play time
  • 2 Piece Knit Cardigan and Printed Legging Set feature a textured hooded knit sweater and interlock leggings that make for an adorable unisex outfit
  • 2 Piece Receiving Blankets made of ultra-soft 100% cotton interlock come in two sweet prints of the line’s signature fox and forest friends

Available for online presale now, any Spencer by Jaclyn Smith online purchase of $20.00 or more will earn members $5.00 in bonus Shop Your Way® points. For more information on the new layette line, visit Plus, to see more from Jaclyn’s signature collection, check out Kmart’s YouTube video:

*Products are currently available for online purchase; however, items will not ship until Friday, September 19

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Blue light Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.


Bridgette Potratz
Zeno Group for Kmart
312-527-2SHC (2742)

Kristin McManus