Guerlain announces Angelina Jolie as the face of its new fragrance for women

Guerlain announces Angelina Jolie as the face of its new fragrance for women

 

Paris, 2017-Jan-25 — /EPR Retail News/ — The new Guerlain fragrance for women, not yet released, already has a face: Angelina Jolie. The modern icon becomes the new muse of Guerlain Parfumeur, the beauty house founded in 1828.

“We create perfumes for the women we admire,” said Jacques Guerlain, creator of such mythic fragrances as L’Heure Bleue, Shalimar and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer since 2008, says that Angelina Jolie embodies such a woman, expressing different facets of modern femininity with choices, emotions and dreams. As the muse who inspired the creation of the new scent – which Guerlain will reveal in March of this year – Angelina Jolie has now lent her face to the fragrance.

Angelina Jolie is a filmmaker, Special envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She is donating her entire earnings from the campaign to charity.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44

Source: LVMH

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Arita partners with Guerlain to celebrate its 400 years with limited edition of the iconic Mitsouko bottle

Arita partners with Guerlain to celebrate its 400 years with limited edition of the iconic Mitsouko bottle

 

Paris, 2017-Jan-10 — /EPR Retail News/ — Guerlain’s unique perfume-making savoir-faire meets the artisanal excellence of Arita Porcelain Lab in a stunning interpretation of the iconic Mitsouko perfume bottle. Crafted entirely by hand using traditional techniques, the bottle is decorated with symbols of good fortune, melding tradition and modernity.

Tradition and renewal come together to celebrate Mitsouko, the mythic perfume whose name means “mystery” in Japanese. Composed in 1919 by Jacques Guerlain, Mitsouko is known as “a masterpiece of balance”. The fragrance has remained as exceptional as ever over the years, emblematic of the timeless appeal that characterizes the chypre fragrance family.

World-renowned for its delicately ornate pieces, Arita is celebrating 400 years of ceramic creation this year by combining its savoir-faire with that of Maison Guerlain. To mark this anniversary, the Arita Porcelain Lab has designed a limited edition of the iconic Mitsouko bottle, crafted entirely by hand using traditional techniques that have been passed down over generations.

A flagship of Japan’s ceramic industry, the Arita workshop has decorated the Mitsouko bottle with auspicious symbols. They include the rising sun – traditionally equated with “clear skies” and good fortune – the paulownia to represent elegance, a plum tree, symbolizing life, the peony to ward off negative energy, and the chrysanthemum, representing longevity.

This collaboration between the perfumer and porcelain artisan is featured in an exhibition at the Guerlain boutique on the Champs Élysées, showcasing both the Mitsouko bottle and emblematic pieces from the Japanese porcelain workshop.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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