Sainsbury’s reveals it has doubled its range of non-dairy milks in 300 stores nationwide
London, 2017-Jun-05 — /EPR Retail News/ — How do you take your coffee? The answer is no longer black or white. Modern milk substitutes such as oat, almond, rice, coconut and hemp have now joined soy in the rapidly increasing choices of alternatives for customers who avoid dairy milks, for health or personal preference reasons. Today (02 June 2017) Sainsbury’s is giving customers even more choice by doubling its range of non-dairy milks in 300 of its stores to help cater for those choices.
After seeing growth in this category of 11.5% last year, and 28.8% over two years, Sainsbury’s is adding 18 new plant based milks to it aisles. Within the new range, Sainsbury’s will be the only major supermarket stocking dairy alternatives from the iconic Califia Farm brand, including iced coffee in 1litre or 750ml ‘take home’ packs and drink-of-the-moment, cold brew coffees with nut milk.
Some examples of the new products customers can find in Sainsbury’s are:
- Califa Farms Almond Milks & Cold Brew Coffees; a premium nut-milk based product. Califia Farms use Californian almonds to produce these products and are the 3rd largest brand in the US with a strong Californian heritage. The range is vegan friendly and these products are exclusive to Sainsbury’s*.
- Plenish; These premium nut-based milks are made with just three simple ingredients. All natural, the range has no additives, preservatives or sweeteners.
James Curtis, Milks Buyer at Sainsbury’s said “We’re delighted with the performance of our dairy alternative milk range over the last year. By adding these fantastic quality, great tasting branded lines like Califia Farms, we will be a real destination shop for customers looking to replace regular milk with non-dairy alternatives. In particular, we expect cold brew coffees made with nut milks and additional dairy products like Kefir to continue to build in popularity over the coming months and years.”
For more information visit www.sainsbury’s.co.uk
020 7695 7295