LONDON, 2015-9-2 — /EPR Retail News/ — Debenhams introduces the launch of Aliza Reger’s exclusive collection available in store and online at Debenhams.com in time for Breast Cancer Awareness month.
This homeware collection is a first for Aliza, daughter of the illustrious Grande Dame of the lingerie world, Janet Reger.
‘Fighting to raise awareness and funds for breast cancer is something really important to me. My mother suffered with breast cancer so it’s a subject very close to my heart. Over the years I have helped to raise tens of thousands by fundraising and I am delighted to announce my collaboration with Debenhams to create a collection of home collectables that will bring pleasure and joy to the home whilst raising money for charity’ says Aliza.
‘My collection encompasses all that girls love; diamonds, bows, cakes and tiaras and not forgetting a love for our pets! I wanted to produce a collection that was beautiful, fully functional which adds fun and sparkle to any home, whilst raising money at the same time! It is perfect for gifting and even better to treat oneself.’
The exclusive range launches in store and online from October with 25% of sales from the product donated to breast cancer research charity Breast Cancer Now.
Notes to Editors: Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded ‘International Growth Initiative of the Year’ and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards. Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Patrick Grant, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.