Teavana Winterberry Green Tea returns for a limited time at Teavana® specialty retail stores and online

Teavana Winterberry Green Tea returns for a limited time at Teavana® specialty retail stores and online

 

Seattle, 2017-Feb-06 — /EPR Retail News/ — For those counting down the days of winter in anticipation of warmer weather, Teavana offers an unexpected, balanced green tea with hints of spring.

Back for its third season, Teavana Winterberry Green Tea is full of fruity flavors, including strawberries, apples and sliced citrus. It’s sprinkled throughout with floral notes of marigold petal, rose hip and hibiscus that soften and sweeten the tea. It is available for a limited time at more than 350 Teavana® specialty retail stores in the U.S. and Canada and online at Teavana.com.

“Teavana Winterberry Green Tea is radiant, approachable and reminds us that spring is right around the corner,” said Jason Adams, Teavana brand manager.

Winterberry Green Tea is a blend of two core Teavana teas – Strawberry Grapefruit Xue Long Green Tea and Strawberry Lemonade Herbal Tea. Xue Long (pronounced Sh-way Long) is one of the highest-quality Chinese Green teas also known as Snow Dragon. It is crafted by hand and only harvested four days each year in Fuding, China. Teavana blends Xue Long with the bright flavors of pink grapefruit, sweet strawberries, apples and lemongrass for a tea with a bold taste. Strawberry Lemonade Herbal Tea is a refreshing lemon infusion with sweet strawberry undertones.

“Teavana has been expertly blending the world’s finest teas and botanicals since 1997 and this tea is a great example of our craft,” Adams added. “Teavana Winterberry pairs two unique blends, the classic green tea and adds a twist of sweetness with the herbal lemonade tea, which takes the flavor to a whole new level.”

Customers can savor the taste of Winterberry and shop for new, bright and colorful merchandise including:

Winterberry Tea-Filled Tin: Enjoy six ounces of loose leaf tea in this airtight, light-blocking limited-edition tin.

Perfectea® Maker in Light Green: The signature brewer is an easy way to brew the perfect cup of loose leaf tea just as the tea experts brew at Teavana stores. This 16-ounce brewer is now available in light green, a limited-time seasonal color.

Blue Floral Infuser Mug: With its eye-catching pattern and all-in-one design, this ceramic tea infuser mug has a stainless steel infuser basket for making loose leaf tea, which customers can pop out to steep a sachet. The lid keeps tea hot while it brews and doubles as a coaster.

Green Leaves Tea Tin: This colorful tea storage tin helps keep tea leaves flavorful for up to one year. Featuring an airtight, light-blocking design, it is crafted in Japan from tin-plated steel and hand-wrapped in vibrant washi paper. It is available in 5-ounce and 3-ounce sizes.

Shiny Green Gradient Tumbler: This stainless steel tumbler is double walled, vacuum insulated and keeps drinks hot or cold for up to six hours. The removable infuser basket makes it easy to brew tea on the go.

Pink Leaves Stainless Steel Bottles: A fresh take on the classic canteen, this stainless steel bottle is designed to keep drinks hot or cold for up to six hours. It’s vacuum-insulated and features a flip-down handle for easy trasnport.

Find these and other products, including more than 100 loose leaf teas, at Teavana® specialty retail stores in the U.S. and Canada and online at Teavana.com.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Teavana introduces new dessert teas

teavana-introduces-new-dessert-teas
Teavana introduces new dessert teas

 

Seattle, 2016-Oct-11 — /EPR Retail News/ — Teavana is offering a collection of new hot teas that taste like dessert in a cup.

Starting today (October 10), customers will find Apple Pie á la Mode Herbal Infusion, Tiramisu Black Tea and Caramel Truffle Herbal Infusion in Teavana specialty retail stores across North America and online at Teavana.com.

“I look at these teas as an alternative to eating dessert,” said Jason Adams, Teavana brand manager. “You get the same flavors, but in a warm, soothing and indulgent tea.”

To create the new dessert teas, Adams and team considered a wide array of ingredients and flavors from more than a dozen popular treats, exploring how they could be combined to create the perfect indulgent tea blends. The team landed on three classic flavors.

Apple Pie à la Mode Herbal Infusion

This tea is a blend of apples, caramel, raisins and rose hips, a touch of rooibos tea and notes of cardamom-dusted hazelnut. Teavana highlights the flavor of apple varieties from Turkey, Austria and Germany, caramel pieces from Switzerland, and Red Rooibos tea that is harvested by hand in the Cederberg Mountains of South Africa.

“We were inspired by the taste of green apple pie, so this tea has a really pleasant balance of tart and sweet apples,” Adams said. “The caramel pieces dissolve in the tea, which offers a delicious taste.”

Tiramisu Black Tea

Inspired by the classic Italian dessert, this tea is a blend of European white and dark chocolate pieces, a touch of real Scotch Whiskey for subtle flavor and a full-bodied Chinese black tea. Teavana used different sizes and types of chocolate because they infuse differently in the tea. Dark chocolate adds more bite and white chocolate adds a creamy sweetness. Cocoa shells add body and rich flavor.

“There’s something about the combination of chocolate, the hint of whiskey as well as vanilla and cream that has a taste similar to espresso,” said Adams. “This allows us to create the rich, complex flavors usually found in a classic Tiramisu.”

Caramel Truffle Herbal Infusion

This tea features chocolate and caramel, complemented by sweet cinnamon and coconut. Teavana used real chocolate flakes and cocoa kernels, apples from Turkey and cinnamon from Southeast Asia to create this blend.

“Surprisingly, the apples contributed to much of the caramel flavor,” said Adams. “The coconut is toasted, which adds to the bold creamy flavor.”

Tea Collections

A Sweet Treat Tea Sampler, which includes two ounces each of Apple Pie á la Mode Herbal Infusion, Tiramisu Black Tea and Caramel Truffle Herbal Infusion, is available exclusively on Teavana.com.

In addition to the sampler, Teavana offers other tea collections that include samples of pure teas and herbal infusions with similar characteristics. This allows customers to taste a wide variety of teas and discover new favorites. Six new collections with samples of multiple teas are now available in Teavana specialty retail stores and online, including:

A Sprig in Your Step – Jade Citrus Mint Green Tea, Blackberry Mojito Green Tea, Moroccan Mint Green Tea and Mint Majesty® Herbal Tea

Get Your Groove On – Passion Tango®, Pineapple Kona Pop® Herbal Tea, Dragonfruit Devotion™ Herbal Tea and Peach Tranquility® Herbal Tea

The Classics – Black Dragon Pearl Black Tea, Earl Grey White Tea, Jeju Island Green Tea and Dragonwell Green Tea

The Jam – Youthberry® White Tea, Strawberry Grapefruit Xue Long Green Tea, Blueberry Bliss® Rooibos Tea and Strawberry Lemonade Herbal Tea

Cozy Up – Maharaja® Chai Oolong Tea, Zingiber Ginger Coconut Rooibos Tea, Lemon Ginger Herbal Tea and Samurai Chai Mate® Tea

Smash Hits – Youthberry® White Tea, Wild Orange Blossom Herbal Tea, Maharaja® Chai Oolong Tea and Samurai Chai Mate® Tea

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

SEATTLE, 2015-2-27 — /EPR Retail News/ — Creating a new tea blend can be a way to express your personality. Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends.

“When we’re creating a new tea for Teavana, we usually start with a concept,” said Adams, who started as a store manager for one of Teavana’s first stores in Atlanta. “We take inspiration from cocktails, culinary, lifestyle – anywhere. Then we get in the kitchen and start mixing.”

Adams starts his flavored tea blends with an herbal base – such as citrus, berries or floral. From there, he builds layers of flavors with tea. Dark teas go well with spice, chocolate, and indulgent flavors. Lighter teas are complemented by berries and citrus. Stone fruits, like peaches and plums, can go across the spectrum of teas.

He recommends talking with Teavana’s store partners (employees) and checking out the three recommended blending options listed on the back of each tea tin.

“Sampling a wide variety of teas is a great way to begin,” he said. “Do you like spicy or unflavored? Delicate or strong?”

Tea Basics

White tea is delicate, sweet and subtle; green tea can be grassy, mild or nutty; oolong is complex, floral and aromatic; black tea is rich and robust with a tannic sweetness; and fermented dark pu-erh tea has a smooth, mineral flavor.

Some of these flavors work well in concert with one another, as they do in some of straight tea blends, such as Body + Mind, a blend of white, green and oolong.

Flavor Pairings

The secret to blending tea is balance. Because floral and fruity flavors tend to be easily overpowered, they don’t work well with strong black teas. Instead, floral and flavors pair wonderfully with delicate white teas.

Black teas blend well with equally strong, but opposing flavors, such as spice, mint and chocolate. Classic chai teas combine warming spices with black teas.

While green tea can be more challenging to blend, citrus, lemongrass and spicy ginger all work well when paired with a mild green tea. Stronger green teas balance with fruit flavors such as berries or pomegranates.

When pairing oolong teas, keep in mind that all oolongs are different. A green oolong will work best with citrus and berry flavors, while darker oolongs work much better with spicy and sweet flavors.

“It’s about exploration,” Adams said. “If you’re just starting out, I’d buy a few different components and keep them in separate containers. Then each day, you can try new combinations until you find the perfect one for you.”

About Teavana
Teavana offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company, which was founded in 1997 and joined the Starbucks family of brands in 2012, has a mission to be the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Visit www.teavana.com.

For more information on this news release, contact the Starbucks Newsroom.

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Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

Starbucks: This first-of-its-kind Teavana® store in Seattle elevates the tea experience for tea lovers

SEATTLE, 2014-12-17 — /EPR Retail News/ — About 2,000 white tea leaf shapes gently rustle as customers walk by. The translucent leaves were hand sewn to light fixtures inside a Teavana store to create vibrant, airy chandeliers which help define the unique space.

This first-of-its-kind Teavana® store at Pacific Place in Seattle elevates the tea experience for those who already appreciate premium tea, and welcomes people who aren’t familiar with full leaf teas. Teavana’s inspired, inviting design will also serve as a canvas for future stores.

“We have imagined the tea experience through our spectacular Pacific Place store,” said Annie Young-Scrivner, president, Teavana. “It is truly a tribute to handcrafted tea beverages, tea education and offers customers unique merchandise for at-home use, gifting and entertainment. We love welcoming customers in to enjoy this one-of-a-kind experience and become familiar with our collections of more than 100 different blends of full leaf tea. The feedback has been extremely positive.  We look to expand elements of this format to stores across the country over time.”

Jason Adams, a teaologist who’s been with Teavana for five years, describes Teavana in Pacific Place as a “modern uplift” of the company’s mall stores. For example, the color palate for Teavana’s “Wall of Tea”  is more subtle than customers are accustomed to, yet still honors the company’s heritage. Chic blue tones represent oolong teas, copper for Rooibos and gold for herbal teas.

In addition to premium full leaf teas, the store features elegantly designed tea merchandise and accessories showcased in collections appealing to Teavana loyalists and new customers alike.

The most prominent change is a tea bar at the store’s entrance, where tea beverages are handcrafted for customers and samples are offered to shoppers as they stroll toward the attractive space.

“This is a blend of black tea and rich spiced ginger and apple,” said store manager Shane Losey as he handed a cup of Teavana® Gingerbread Tea to a woman browsing for a holiday gift for her sister.

Losey grew up in a family of tea drinkers and said he enjoys talking with someone who might be trying super premium full leaf tea for the first time.

“Education, not only about our brand, but about tea is the best part of my work,” he said. “Now I’m fortunate to be able to do that in a stunning new store.”

Founded in 1997, Teavana joined the Starbucks family two years ago. Earlier this year, Teavana branded beverages – including Teavana® Shaken Iced Tea and Teavana® Oprah Chai Tea – became available in Starbucks® stores. In addition to six Tea Bars, Teavana has 366 retail stores in North America. By comparison, Starbucks had approximately 400 stores in 1994 and now has more than 21,000 stores in 66 countries.

“Tea has been a part of Starbucks since the very beginning, with the original logo reading, Coffee Tea and Spices,” Young-Scrivner added. “Teavana is in its infancy, and the $109 billion tea market is ripe for reinvention and innovation. We are well positioned to take advantage of that growth, reimaging the tea experience in the U.S. and over time around the globe.”

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks: This first-of-its-kind Teavana® store in Seattle elevates the tea experience for tea lovers

Starbucks: This first-of-its-kind Teavana® store in Seattle elevates the tea experience for tea lovers