NEW ZEALAND: Foodstuffs launches Eat My Lunch meals at New World Victoria Park

Auckland, New Zealand, 2017-Nov-04 — /EPR Retail News/ — This week saw the retail launch in New World Victoria Park of Eat My Lunch.  This means that customers looking for a delicious lunch or dinner can purchase a Michael Meredith designed meal as part of their everyday shop, knowing that a New Zealand child will in turn be given a free school lunch.

Chris Quin, CEO Foodstuffs North Island says, “Our partnership with Eat My Lunch makes so much sense.  Like them we believe that good food is not a privilege, it’s a right.  To date they have provided more than 570,000 free lunches to children in need and by offering Eat My Lunch meals in our stores we can extend the reach of this innovative social enterprise even further.  Our first day in New World Victoria Park, saw 90 extra lunches being given to children – and it will only get bigger.”

The same meals available online through the Eat My Lunch ordering system are available in store.  Fresh, wholesome, delicious and generous – they cater to customers looking for a lunch, standard dinner, a ‘hungry’ dinner and a kid’s dinner.  Each meal is made and delivered daily into store from Monday to Friday.

The customer response has been fantastic, with many commending the store on being the first to offer the range.  Next up is Fresh Collective Alberton with others to follow when supply gets up to speed in Auckland and Wellington metro areas.

“We are delighted to be part of the next phase in Eat My Lunch’s drive to move from feeding 1,500 tamariki to 25,000,” says Jason Witehira, Owner-Operator of New World Victoria Park.  “It’s a pretty big goal and they need a partner like Foodstuffs to help them get there.  Already we’ve been able to help them streamline their processes to ensure a consistent, high quality supply of delicious, healthful meals to store – which in turn will support the growth of the ‘give’ part of their programme.”

Once people get their heads around social enterprise they can see how developing and nurturing innovative businesses like Eat My Lunch is a great way to address some burning social issues. Chris Quin says, “Eat My Lunch can tap into Foodstuffs’ expertise in running an efficient, safe, customer-led business which in the end is more sustainable over the long term.  Profits are fed back into the operation to grow and expand to meet community needs.”

Lisa King, founder and CEO of Eat My Lunch says it best when she states that she never wants Eat My Lunch to become a company that loses sight of the fact that “we were built on a social purpose and values. If financial objectives ever overtake our social ones, then we won’t be Eat My Lunch anymore.  That said, as we grow we need more operational processes all while maintaining agility, and that’s one of the key areas we’re working on with the Foodies team.”

Looking ahead Eat My Lunch and Foodstuffs are aiming to make the products available in all Foodstuffs North Island stores.  The implications for helping children across New Zealand flourish in school, thanks to learning with full tummies, is enormously positive.  “Given that we are in every community in New Zealand, and we have wonderful customers keen to do their bit to help out, we see our partnership with Eat My Lunch as having a hugely positive, long-term impact on the health and well-being of an important group of New Zealanders,” says Quin.

Tel: +64 4 472 6435
Fax:+64 4 472 6412

Source: Foodstuffs NZ

New World owner-operator Jason Witehira wins the 2016 Outstanding Māori Business Leaders Award

New World owner-operator Jason Witehira, the winner of the 2016 Outstanding Māori Business Leaders Award, is hoping his win will serve as an inspiration for other Māori men and women. Witehira, who owns New World Victoria Park and is also chairman of the New World North Island supermarket owners’ group, was honoured at the Aotearoa New Zealand Māori Business Leaders Awards, on Friday night.

Auckland, New Zealand, 2016-May-18 — /EPR Retail News/ — He says he’s proud and honoured to have had his 32 years of working in the retail food industry acknowledged by the awards, which are run by the University of Auckland Business School. “I’m also hopeful that my win will serve as inspiration to others of what can be achieved with a bit of focus and the right attitude,” says Witehira.

Witehira’s rise up the supermarket ladder started right at the bottom, stacking produce as a 16-year-old school leaver at New World Edmond Road in Rotorua, in 1984. Within two years, he’d been promoted to produce department manager, and in 1998 he became a supermarket owner, acquiring the New World Taumarunui. In 2001, Jason and his wife, Kimiora, bought the New World at Botany Town Centre. Then, in 2010, moved to New World Victoria Park, which is located in the heart of Auckland City.

In an emotional acceptance speech, Witehira said success is about “being an individual and believing in yourself.” Witehira believes that if you stay true to yourself and true to your company values you will succeed.

“I always knew I could run a store, and I tried hard to listen to those who were already doing it and took their advice on board,” he adds.

Among his mentors, Witehira names other Foodstuffs owner-operators including Leo O’Sullivan (PAK’nSAVE Petone), Russ Wilkinson (New World Mount Roskill) and Rob Redwood (PAK’nSAVE Glen Innes). “All three have had a big influence on my career path and success – all in different ways and all at different stages throughout my career.”

For Witehira though, none of this would have happened without his family, “it’s whānau that’s the key to my success”. “My wife and business partner, Kimiora, is my greatest mentor, having helped build all three stores, so this award is half hers.”

“Through my children, too, I’ve learnt the art of patience and perseverance, and it’s a real pleasure having my sons working with me now.”

Witehira insists, however, that this win isn’t just his and his whānau’s to celebrate.

“There are many great people out there that are successful in their own right without the accolades I have received.”

Foodstuffs North Island Ltd CEO, Chris Quin, says the company is thrilled to see one of its members honoured in such a way. “Once again we see someone who has started their career in a supermarket being recognised as a leader not only within our organisation, but in the wider business community, and for New Zealand’s future.”

“He really is a true inspiration to all our hard working staff, and lives the purpose of making sure New Zealanders get more out of Life” says Quin.


Foodstuffs Own Brands Ltd
95 May Road, Mt Roskill, Auckland 1041
PO Box 27-480, Mt Roskill, Auckland 1440
DX Box CX 15021, Mt Roskill, Auckland 1440
Phone:0800 245 114
Fax:+64 9 621 0987


New World owner-operator Jason Witehira wins the 2016 Outstanding Māori Business Leaders Award

(Left to right) – Phillip Te Waka Davis Chairman of Ngāti Whātua Ōrākei Trust, Dr Chellie Spiller, Business School Associate Dean, Maori and Pacific, Professor Greg Whittred, Dean of the Business School, and Jason Witehira recipient of the 2016 Outstanding Māori Business Leaders Award