NEW YORK, 2016-Oct-30 — /EPR Retail News/ — This Thanksgiving, a pop culture phenomenon returns to take flight as a new character helium balloon in the 90th Anniversary Macy’s (NYSE:M) Thanksgiving Day Parade®! Greg Heffley, the “journal” keeping star of the No. 1 bestselling Diary of A Wimpy Kid® book series that now has 180 million…