Amazon marks its biggest holiday season with customers shopping at record levels worldwide

  • Echo Dot and Fire TV Stick with Alexa Voice Remote were the #1 and #2 top-selling products across all categories on Amazon
  • Items shipped with FREE One-Day Shipping or FREE Same-Day Delivery or Ultra-Fast Delivery with Prime Now more than doubled this holiday season
  • Small businesses and entrepreneurs had a record-breaking season with more than one billion items ordered worldwide

SEATTLE, 2017-Dec-28 — /EPR Retail News/ — Amazon celebrated its biggest holiday season with customers all around the world shopping at record levels. Prime membership continued to grow this holiday – in fact, in one week alone, more than four million people started Prime free trials or began paid memberships, to benefit from free two-day, one-day or same-day shipping, in addition to ultra-fast one and two hour delivery with Prime Now.

Customers shopped from hundreds of millions of products, including a vast selection from small businesses and entrepreneurs. More than one billion items were ordered from small businesses and entrepreneurs worldwide this season – and over just five days, from Thanksgiving through Cyber Monday, nearly 140 million items were ordered from small businesses and entrepreneurs. Amazon Devices also had its best holiday yet, with tens of millions of Alexa-enabled devices sold worldwide. Echo Dot and Fire TV Stick with Alexa Voice Remote were not only the top-selling Amazon devices this holiday season, but they were also the best-selling products from any manufacturer in any category across all of Amazon.

“Since Day One we have obsessed over what we believe our customers care about – incredible deals and low prices, fast and free shipping, and a wide selection of top products – and we continue to provide all three, all the time. We’re excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more,” stated Jeff Wilke, CEO Worldwide Consumer. “Thank you to the millions of customers and hundreds of thousands of Amazon employees all around the world who made this holiday better than ever before. We look forward to another great year ahead.”

Amazon Devices and Alexa

  • It was a record holiday shopping season for Amazon Devices, with millions more devices purchased worldwide this year than last year’s holiday season.
  • This holiday season was better than ever for the family of Echo products. The Echo Dot was the #1 selling Amazon Device this holiday season, and the best-selling product from any manufacturer in any category across all of Amazon, with millions sold.
  • Customers purchased more than twice as many Amazon Fire TV Sticks compared to last year’s holiday season. Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.
  • It was the best holiday season ever for Fire Kids Edition Tablets with 2.4x as many devices purchased from Amazon.com compared to the same time period last year.
  • Echo devices have been an extremely popular gift this year, with Echo Spot, Echo Dot and Echo Buttons selling out this holiday season; customers can still pre-order to reserve their place in line and orders will be filled on a first come, first served basis.
  • This year, Kindle celebrated its 10th holiday season.
  • This holiday, millions of Prime members voice shopped with Alexa for gifts, Amazon devices and everyday household essentials. The most popular items purchased by voice were the Echo Dot, Fire TV Stick with Alexa Voice Remote and TP-Link Smart Plug Mini.
  • Alexa helped mix tens of thousands of cocktails this holiday season with Martini and Manhattan being the most requested drinks.
  • The recipe for chocolate chip cookies was the most requested recipe this holiday season.
  • The most requested song from Alexa customers this holiday season was “Jingle Bells.”
  • The East Coast was more in the holiday spirit this season, asking Alexa to play holiday music 2.5x as many times as the West Coast.
  • Alexa customers turned on their holiday lights more than a million times via Alexa this holiday season.
  • Alexa customers asked for tens of millions of jokes this holiday season.
  • The most common person people called this holiday season was ‘Mom’ in the U.S. and Germany, and ‘Dad’ in the U.K.
  • Music listening time on Alexa was 3x as much this holiday season compared to last holiday season.
  • Customers wished Alexa a Merry Christmas, Happy holidays and Happy Hanukkah 3.5x more this year when compared to last year’s holiday season.
  • People asked about Santa 4x as much this holiday season compared to last holiday season.
  • Customers asked Alexa for cooking related advice more than 9x as much this year compared to last holiday season.
  • The most requested movies this holiday season via Alexa were Trolls and Elf.
  • Alexa on Fire TV is more popular than ever before, with usage in the United States up 889% over the same time period last year.
  • Alexa customers set 3x as many timers this year compared to last holiday season.

Amazon Delivered this Holiday

  • Across North America and the Europe, associates at 10 fulfillment centers picked, packed, and shipped more than one million customer packages in a single day.
  • Amazon’s peak day of customer fulfillment in 2017 was December 19, 2017.
  • In 2017, we increased the size of our fulfillment and shipping network by more than 30% in square footage worldwide.
  • In the U.S., more than 6,000 trailers and 32 Amazon Air planes helped get holiday orders to customers this season.
  • Between Thanksgiving and Christmas, Amazon Air carried enough packages to equal over a billion Echo Dots.
  • An Amazon Air cargo plane can hold more than 10,000 Instant Pots.
  • The last Prime Now order in time for Christmas was delivered in 58 minutes at 11:58 p.m. on Christmas Eve in Baltimore, MD. The order included the Kid Galaxy Amphibious RC Car Morphibians Shark Remote Control Toy, the Crayola Oil Pastels Art Tools, 28 ct., and the VTechClick and Count Remote.

Mobile Shopping

  • The top five items ordered on a mobile device were the Echo Dot, Fire TV Stick with Alexa Voice Remote and the TP-Link Smart Plug.
  • Customers worldwide shopping on the Amazon App increased nearly 70% this holiday season.
  • More than 1,400 electronics products were ordered per second on a mobile device this holiday season.
  • AR view saw the most usage on Cyber Monday. The most popular item viewed with AR view throughout this holiday season was a black chair with ottoman. Top categories viewed with AR view are furniture, toys, Amazon devices, kitchen items and consumer electronics.

Community Giving

  • Amazon’s Treasure Truck fleet and festively wrapped Amazon semi-trucks made special deliveries as part of Amazon’s “Delivering Smiles” holiday tour. Together, the trucks stopped in over 30 communities where Amazon employees live and work, donating thousands of items including STEM toys, books, devices, and household essentials to women, children, and families in immediate need. At the end of the tour, Amazon donated $1 for every mile the trucks traveled to the National Alliance to End Homelessness.
  • The “Delivering Smiles” holiday tour expanded Amazon’s growing support of children and families in immediate need. To learn more about each nonprofit Amazon visited throughout their “Delivering Smiles” tour in the US and Canada, visit https://blog.aboutamazon.com/delivering-smiles.

Digital Entertainment

  • This year, 4x more music from Amazon Music was streamed over Alexa compared to last holiday season.
  • Amazon Music listeners loved using the lyrics feature to ask for songs on Alexa over the holidays, requesting “Jingle Bells” more than any other festive track just by saying a few words from the song.
  • Listeners wanted to slow down and unwind this season, asking Alexa to play “relaxing” music more than any other mood through Amazon Music.
  • Listeners in New York, Seattle, Chicago, Houston and San Diego streamed more holiday songs on Amazon Music via Alexa, than any other cities in the U.S.
  • Christmas by Michael Bublé was once again the most played album on Amazon Music during the holiday season.
  • “All I want for Christmas is You” by Mariah Carey held the top spot for the most streamed holiday song on Amazon Music for the second year in a row.
  • The most watched season over the holidays was the Golden Globe-nominated Prime Original The Marvelous Mrs. Maisel.
  • The most watched series this holiday was The Grand Tour.
  • The most watched Amazon Original movie this holiday season was The Big Sick.
  • The most watched Kids Prime Original over the holidays was If You Give a Mouse a Cookie.
  • The most purchased movie over the holidays was Elf.
  • The most purchased series over the holidays was The Walking Dead.
  • The most watched Amazon Channel subscriptions this holiday season were HBO, Showtime and STARZ, and the current seasons of Game of Thrones, Shameless and Power were the top watched shows on each channel, respectively.
  • The top match-up of Prime Video’s 10-game Thursday Night Football schedule this season was on Dec. 7, when two million worldwide viewers watched the Atlanta Falcons beat the New Orleans Saints 20-17
  • The most-read Kindle book in Amazon First Reads in 2017 was, Beneath A Scarlet Sky by Mark Sullivan.
  • The best-selling and most-listened-to audiobook of 2017 was The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson, narrated by Roger Wayne.
  • The most-listened-to fiction audiobook of 2017 was Harry Potter and the Sorcerer’s Stone by J.K. Rowling, narrated by Jim Dale.
  • The most-commented-on audiobook of 2017 was Born a Crime by Trevor Noah, narrated by the author.
  • According to Amazon Charts, the most read and most gifted Kindle book in the U.S. this holiday season was Origin: A Novel by Dan Brown.
  • According to Amazon Charts, the top book Kindle readers in the U.S. found ‘Unputdownable’ this holiday season was Year One: Chronicles of the One, Book 1 by Nora Roberts, reading it cover-to-cover faster than other books.
  • According to Amazon Charts, the Most Wished For books of 2017 in the U.S. were: The Subtle Art of Not Giving a F*ck by Mark Manson, Hillbilly Elegy by J.D. Vance, The Handmaid’s Tale by Margaret Atwood, Astrophysics for People in a Hurry by Neil Degrasse Tyson, and Sapiens by Yuval Noah Harari.
  • Margaret Atwood’s The Handmaid’s Tale was the most borrowed book from Prime Reading, worldwide, in 2017.
  • Instant Pot Electric Pressure Cooker Cookbook by Laurel Randolph, independently published through Kindle Direct Publishing, has been topping Amazon Charts throughout the holiday season – reaching #1 on the most sold non-fiction list the week of Cyber Monday.

Holiday Bestsellers

  • Prime members shopped more than 100,000 Lightning Deals on Amazon.com with Prime Early Access.
  • Customers shopped hundreds of Deals of the Day on Amazon.com throughout the holiday season.
  • Millions of customers in the U.S. watched deals with Watch a Deal.
  • This holiday season, Whole Foods Market sold over 500,000 pounds of sweet treats at the cookie bars featured in stores across the U.S. – that’s enough to feed Santa more than 6 million cookies throughout his trip around the world on Christmas Eve.
  • Across Amazon Books’ 13 bookstores, the top selling nonfiction book was Obama: An Intimate Portrait by Pete Souza; the top selling fiction book was Origin by Dan Brown; the top selling kids book was Diary of a Wimpy Kid #12, The Getaway by Jeff Kinney; and, the top selling poetry book was the sun and her flowers by Rumi Kaur.
  • Across Amazon Books’ 13 bookstores, one out of seven customers who purchased a book also donated a children’s book to local charities supporting children in need. The top selling book given to local charities was the classic, Are You My Mother by P.D. Eastman; it was also the top selling book across all 13 stores.
  • The Echo Dot was the top-selling device across Amazon Books’ 13 stores; the Kindle Paperwhite was the best-selling Kindle; the TP-Link Smart Plug was the best-selling accessory; and WowWee Fingerlings were the top selling toy.
  • The best-selling kitchen item in the U.S. and worldwide was the Instant Pot DUO80.
  • The best-selling toy and game item in the U.S. was the Nerf N-Strike Elite Strongarm Blaster, while the best-selling toy and game item worldwide was What Do You Meme? Adult Party Game.
  • The best-selling smart home product in the U.S. and worldwide was the TP-Link Smart Plug.
  • The best-selling beauty and grooming items in the U.S. included the Finishing Touch Flawless Women’s Painless Hair Remover, the Philips Norelco Multigroom All-In-One Series 3000 and the Oral-B Black Pro 1000 Power Rechargeable Electric Toothbrush, while the best-selling item worldwide was the Philips Sonicare Diamond Clean Rechargeable Toothbrush.
  • The best-selling home, health and personal care products in the U.S. this holiday season include Fitbit Charge 2, the 23andMe DNA Test, the AncestryDNA: Genetic Testing – DNA Ancestry Test Kit and Radha Beauty Aromatherapy Top 8 Essential Oils.
  • Robot vacuums were among the best-selling home items on Amazon.com over the holiday season.
  • The best-selling products from Amazon Launchpad businesses included WowWee Fingerlings Interactive Baby Monkey, Exploding Kittens Card Game, and Watch Ya Mouth Throwdown Edition Card Game.
  • The best-selling sports items in the U.S. this season included Titleist Pro V1 Golf Balls, Wilson NFL MVP Junior Football and Spalding NBA Street Basketball.
  • The best-selling fashion items in the U.S. this holiday season include ASICS Men’s GEL Venture 5 Running Shoe, Alex and Ani Initial Expandable Wire Bangle Bracelet, 2.5″, Levi’s Men’s 505 Regular Fit Jean, UGG Women’s Classic Short II Boot.
  • The best-selling products from AmazonFresh in the U.S. this holiday season, were organic bananas, limes, cucumbers, navel oranges, yellow onions.
  • The best-selling furniture products in the U.S. included the Zinus Memory Foam 12 Inch Green Tea Mattress, the LinenSpa 8″ Memory Foam and Innerspring Hybrid Mattress and the LINENSPA 6 Inch Innerspring Mattress.
  • The best-selling automotive products in the U.S. included the Dark Seasonal Snow & Ice Car Scraper, the NOCO Genius Boost Plus GB40 1000 Amp 12V UltraSafe Lithium Jump Starter and the STANLEY J5C09 Jump Starter.
  • The best-selling pet products in the U.S. included the PEDIGREE DENTASTIX Holiday Treats for Dogs, the KONG Wild Knots Bears Durable Dog Toys and the Taste of the Wild, Canine Formula.
  • The best-selling baby products in the U.S. include the Nuby Ice Gel Teether Keys, Baby Einstein Take Along Tunes Musical Toy and the Nuby Bundle of 3 Toys, which was also the best-selling baby product worldwide.
  • The best-selling luxury beauty item in the U.S. was the Mario Badescu Facial Spray with Aloe Herbs and Rosewater, stila Stay All Day Waterproof Liquid Eye Liner and Bioderma Sensibio H2O Micellar Water, Cleansing and Make-Up Removing Solution.
  • The best-selling grocery item in the U.S. was Green Mountain Coffee Keurig Coffee Lover’s Variety Pack Single-Serve K-Cup Sampler, 40 Count, the Glaceau Smartwater Vapor Distilled Water, and Viva Naturals Organic Extra Virgin Coconut Oil.
  • The best-selling tools include the Black + Decker LDX 120C 20-Volt MAX Lithium-Ion Cordless Drill/Driver and the MagnoGrip 311-090 Magnetic Wristband.
  • The best-selling wireless products in the U.S. include Tile Mate – Key Finder. Phone Finder, PopSockets: Expanding Stand and Grip for Smartphones and Tablets and Wemo Mini Smart Plug.
  • The best-selling major appliances in the U.S. include Samsung MS11K3000AS 1.1 cu. ft. Countertop Microwave Oven, the Danby 120 Can Beverage Center and the NewAir AB-1200 126-Can Beverage Cooler.
  • The best-selling musical instruments on Amazon.com were the Snark SN5X Clip-On Tuner for Guitar, Singing Machine SML385BTW Top Loading CDG Karaoke System with Bluetooth, Sound and Disco Light Show, and the Singing Machine SMM-205 Unidirectional Dynamic Microphone.
  • The best-selling outdoor items in the U.S. were Intex Comfort Plush Elevated Dura-Beam Airbed with Built-in Electric Pump, the Stanley Classic Vacuum Bottle and the BV Bicycle Light Set Super Bright 5 LED Headlight.
  • The best-selling home improvement products on Amazon.com were the Philips Hue White A19 Single LED Bulb (Works with Amazon Alexa), Philips Hue White and Color Ambiance 3rd Generation A19 10W Equivalent Dimmable LED Smart Bulb (Works with Amazon Alexa) and Himalayan Glow Pink Salt Lamp.
  • The best-selling lawn and garden products in the U.S. this holiday season included the Weber 6492 Original Instant-Read Thermometer, Snow Joe SJBLZD Telescoping Snow Broom with Ice Scraper and Bounty Hunter TK4 Tracker IV Metal Detector.
  • The best-selling office products in the U.S. were Elmer’s Liquid School Glue (1 Gallon) – Great For Making Slime, Georgia-Pacific Spectrum Standard 92 Multipurpose Paper (8.5 x 11 Inches) and Paper Mate Flair Felt Tip Pens (Assorted Colors, 12-Count).
  • The best-selling business, industrial and scientific supplies in the U.S. included the First Aid Only All-Purpose First Aid Essentials Kit, Rubbermaid Commercial Stainless Steel Oven Monitoring Thermometer and TOPGREENER TU2154A High Speed USB Charger Outlet.
  • The best-selling TVs in the U.S. this holiday season were the TCL 32-Inch 720p Roku Smart LED TV (2017 Model), Samsung Electronics 40-Inch 1080p Smart LED TV (2017 Model), TCL 49-Inch 4K Ultra HD Roku Smart LED TV (2017 Model) and Samsung Electronics 55-Inch 4K Ultra HD Smart LED TV (2017 Model).

Holiday Fun Facts

  • This season, Amazon customers purchased enough WowWee Fingerlings Interactive Baby Monkey toys on Amazon.com to hang end-to-end down the Empire State Building more than 100 times.
  • Amazon.com customers purchased enough TVs to create nearly 2,500 towers the size of the Space Needle.
  • Amazon customers purchased enough littlebits Star Wars Droid Inventor Kits on Amazon.com to man an Imperial-II class Star Destroyer.
  • Amazon customers purchased enough Calvin Klein products on Amazon.com during the holiday to give five items to every attendee at Coachella 2017.
  • Amazon customers purchased enough shoes on Amazon.com during the holiday season were lined up end-to-end, they would stretch fromAlaska to Miami.
  • This holiday season, Amazon.com customers purchased enough Wickedly Prime Truffle Spreads to make over half a million dipped strawberries.
  • Treasure Truck customers purchased enough holiday wreaths that when stacked, one on top of the other, would reach the top of the Empire State Building nearly five and a half times.
  • Amazon.com customers purchased enough Instant Pot pressure cookers this holiday to make more than nine million bowls of chili at once.
  • Amazon.com customers purchased enough AmazonBasics hangers to hold an outfit for each person in the city of Houston, TX – the fourth most populated city in the U.S.
  • If you lined up all the copies of Jeff Kinney’s, The Getaway that Amazon sold during the holiday season, you would reach the height of 444 Saturn V rockets.
  • If you collected all of the copies of Walter Isaacson’s, Leonardo Da Vinci that Amazon sold over the holidays, they would weigh the equivalent of 25,417 gallons of paint – enough paint to cover over Michelangelo’s Sistine Chapel ceiling 1,592 and a half times.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Media Hotline:
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Source: Amazon.com, Inc.

Amazon’s acquisition of Whole Foods Market will close on Monday August 28, 2017

Seattle, Wash. & Austin, Texas, 2017-Aug-28 — /EPR Retail News/ — Amazon and Whole Foods Market today (August 24, 2017) announced that Amazon’s acquisition of Whole Foods Market will close on Monday August 28, 2017, and the two companies will together pursue the vision of making Whole Foods Market’s high-quality, natural and organic food affordable for everyone. As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come.

In addition, Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Prime members will receive special savings and in-store benefits. The two companies will invent in additional areas over time, including in merchandising and logistics, to enable lower prices for Whole Foods Market customers.

“We’re determined to make healthy and organic food affordable for everyone. Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” said Jeff Wilke, CEO of Amazon Worldwide Consumer. “To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more. And this is just the beginning – we will make Amazon Prime the customer rewards program at Whole Foods Market and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started.”

“It’s been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers,” said John Mackey, Whole Foods Market co-founder and CEO. “By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people with Whole Foods Market’s high-quality, natural and organic food. As part of our commitment to quality, we’ll continue to expand our efforts to support and promote local products and suppliers. We can’t wait to start showing customers what’s possible when Whole Foods Market and Amazon innovate together.”

Here’s what will be new in Whole Foods Market stores on Monday and what customers can expect over time as the two companies integrate:

  • Starting Monday, Whole Foods Market will offer lower prices on a selection of best-selling staples across its stores, with much more to come. Customers will enjoy lower prices on products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85% lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.
  • In the future, after certain technical integration work is complete, Amazon Prime will become Whole Foods Market’s customer rewards program, providing Prime members with special savings and other in-store benefits.
  • Whole Foods Market’s healthy and high-quality private label products—including 365 Everyday Value, Whole Foods Market, Whole Paws and Whole Catch—will be available through Amazon.com, AmazonFresh, Prime Pantry and Prime Now.
  • Amazon Lockers will be available in select Whole Foods Market stores. Customers can have products shipped from Amazon.com to their local Whole Foods Market store for pick up or send returns back to Amazon during a trip to the store.

This is just the beginning – Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems.

Whole Foods Market will continue to grow its team and create jobs in local communities as it opens new stores, hires new team members, and expands its support of local farmers and artisans. The company will maintain operations under the Whole Foods Market brand, preserve its high standards and commitment to providing the finest natural and organic foods, and continue to source from trusted vendors and partners around the world. John Mackey will remain as CEO and Whole Foods Market’s headquarters will stay in Austin, Texas

Cautionary Statement Regarding Amazon Forward-Looking Statements 
This communication contains forward-looking statements.  We use words such as anticipates, believes, expects, future, intends, and similar expressions to identify forward-looking statements.  Actual results could differ materially from those projected or forecast in the forward-looking statements. Factors that could cause actual results to differ materially include the following: factors that could affect the timing of the consummation of Amazon’s acquisition of Whole Foods Market; Amazon may be unable to achieve the anticipated benefits of the transaction; revenues following the transaction may be lower than expected; operating costs, customer loss, and business disruption (including, without limitation, difficulties in maintaining relationships with employees, customers, and suppliers) may be greater than expected; Amazon may assume unexpected risks and liabilities; initiatives with Whole Foods Market may distract Amazon’s management from other operations; and the other factors discussed in “Risk Factors” in Amazon’s Annual Report on Form 10-K for the fiscal year ended December 31, 2016 and in Amazon’s other filings with the SEC, which are available at http://www.sec.gov. Amazon assumes no obligation to update the information in this communication, except as otherwise required by law. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date hereof.

Contact:
SOmedia@wholefoods.com

Source: Whole Foods Market

Amazon announces 2016 holiday as best-ever season for Alexa Devices

  • Sales of Amazon Echo family of devices up more than 9x over last year’s holiday season
  • Echo Dot is the best-selling, most gifted item on Amazon.com with millions sold worldwide since launch
  • Alexa devices made up top-selling products across all categories on Amazon.com including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo

SEATTLE, 2016-Dec-29 — /EPR Retail News/ — This 2016 holiday was the best-ever season for Amazon with devices including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo topping the best-sellers list. Customers purchased and gifted a record-setting number of devices from the Amazon Echo family with sales up over 9x compared to last year’s holiday season and millions of Alexa devices sold worldwide this year.

“Echo and Echo Dot were the best-selling products across Amazon this year, and we’re thrilled that millions of new customers will be introduced to Alexa as a result. Despite our best efforts and ramped-up production, we still had trouble keeping them in stock. From turning on Christmas lights and playing holiday music to shopping for gifts and asking for help with cookie recipes, Alexa continues to get smarter every day,” said Jeff Wilke, CEO Worldwide Consumer, Amazon. “We couldn’t have made this holiday season possible for customers without the dedication and hard work of our customer service, transportation, and fulfillment associates along with our carrier partners – it’s amazing to see the teams come together to serve customers during the holidays. On behalf of Amazonians all around the world, we wish everyone happy holidays and the very best for the coming year.”

Holidays with Alexa:

  • Alexa helped mix hundreds of thousands of cocktails this holiday season with Tom Collins and Manhattans being the most requested drinks from skills like The Bartender, Mixologist and DrinkBoy.
  • Chocolate chip and sugar cookies were the favorite recipes from Alexa skills like Food Network and Allrecipes.
  • Home Alone and Elf were the most requested holiday movies with Alexa.
  • Alexa helped play millions of holiday songs this year, and the top songs were Jingle Bells (1999 – Remaster) by Frank Sinatra, All I Want for Christmas Is You by Mariah Carey and Feliz Navidad by José Feliciano.
  • What was Alexa asked to cook? The most popular cooking tips requested on Christmas Eve and Christmas Day were turkey, prime rib and chocolate chip cookies.
  • Who played the most holiday music with Alexa? Customers in Seattle, New York and Chicago asked “Alexa, play holiday music” more than any other city in the U.S.
  • Who turned on Christmas Lights the most with Alexa? Customers in Seattle, San Diego and New York asked, “Alexa, turn on Christmas lights” more than any other city in the U.S.
  • What games were the most requested with Alexa this holiday? Alexa entertained families with popular games like Jeopardy!, Twenty Questions and The Magic Door.

Amazon Prime:

  • More than one billion items shipped worldwide with Prime and Fulfillment by Amazon this holiday season.
  • More people around the world tried Prime this holiday season than any previous year.
  • The fastest Prime Now delivery on Christmas Eve took 13 minutes and was delivered at 9:05 p.m. to a Prime member in Redondo Beach, California. The order included a Tile Slim Item Finder and a Tile Mate Key Finder.
  • December 23, 2016 was the biggest day ever for Prime Now deliveries worldwide and members ordered 3x more items compared to last year with one and two hour delivery worldwide. Echo Dot, Amazon Echo, Fire TV Stick and Oreo Cookies were some of the most popular items ordered that day in the U.S.
  • The last Prime Now order delivered in time for the holiday was delivered at 11:59 p.m. on December 24, 2016 to a Prime member in Irvine, California. The order included a Heated Mattress Pad, NyQuil and Afrin Nasal Spray.
  • Prime members in Dallas, Texas ordered more items with Prime Now than any other city in the U.S. this holiday season.
  • The last Prime FREE Same-Day Delivery order from Amazon.com that was delivered in time for Christmas was ordered at 10:23 a.m. on December 24, 2016. The order included Venum Contender Boxing Gloves, and was delivered to a Prime member in Richmond, Virginia at 2:42 p.m. – the same day.

Mobile Shopping:

  • More than 72 percent of Amazon customers worldwide shopped using a mobile device this holiday.
  • Shopping on the free Amazon mobile app grew by 56 percent this holiday, worldwide.
  • On Cyber Monday, Amazon customers worldwide purchased about 46 electronics per second on a mobile device.
  • On Cyber Monday, Amazon customers worldwide purchased about 36 toys per second on a mobile device.

Amazon Operations:

  • December 19 was the peak worldwide shipping day this holiday season.
  • In the U.S., more than 200,000 full-time and seasonal associates made the record-breaking shipping season possible.
  • In the last two years, Amazon launched operations at over a dozen new facilities, many of which house robotic technology.
  • Amazon fulfillment centers in San Marcos, Texas and Kent, Washington, as well as two Polish fulfillment centers, in Poznan and Wroclaw, shipped more than one million items in a single day.
  • There are now 45,000 robotics units working alongside Amazon associates in more than 20 fulfillment centers.

Amazon Digital Media:

  • The most streamed Amazon Original Series over the holidays was Goliath.
  • The most streamed Amazon Original Movie over the holidays was Love & Friendship.
  • The most watched TV series (non-Amazon Original) streaming on Prime Video this holiday was The Night Manager.
  • The most watched movie (non-Amazon Original) streaming on Prime Video this holiday was Eye in the Sky.
  • Customers listening to holiday music on Amazon Music more than tripled this year, compared to 2015.
  • The most streamed holiday song on Amazon Music was It’s the Most Wonderful Time of the Year by Andy Williams.
  • Michael Bublé – Christmas was the most played holiday album on Amazon Music this season.
  • Amazon Music is the exclusive streaming home for all 16 studio albums by the best-selling solo artist in U.S. history, Garth Brooks – since his debut to streaming exclusively on Amazon, Brooks has become one of the top-streamed artists on Amazon Music.
  • The hours that kids spent interacting with educational content in Amazon FreeTime this holiday season was enough time to sail around the earth more than 6,000 times.
  • Popular FreeTime Unlimited holiday titles enjoyed by kids in the U.S. 2016 were Holiday Jokes (Hah-larious Joke Books), Elsa’s Ice Puzzles – FreeTime Unlimited Edition, and Caillou’s Winter Wonders.
  • The top foodie book Kindle customers are reading this holiday season is Anthony Bourdain’s Kitchen Confidential, currently available in Kindle Unlimited.
  • The #1 magazine downloaded in Prime Reading in 2016 by Kindle customers was People.
  • The top non-fiction book downloaded in Prime Reading in 2016 was The 5 Love Languages: The Secret to Love that Lasts by Gary Chapman.
  • In 2016, more than 3 million readers took the Goodreads Challenge and read a collective 38.1 million books this year.
  • Authors answered more than 26,000 reader questions on Goodreads in 2016.
  • The highest rated audiobook of 2016 on Audible is Born a Crime: Stories from a South African Childhood by Trevor Noah, host of The Daily Show, and narrated by the author.
  • The bestselling audiobook of the year on Audible was The Girl on the Train by Paula Hawkins, narrated by Claire Corbett, Louise Brealey, and India Fisher.

Holiday Fun Facts:

  • Amazon.com customers purchased enough Hamilton: the Revolution collectible books and Hamilton albums to give every patron at the Richard Rodgers Theatre in New York City a copy for 96 consecutive shows.
  • Amazon.com customers purchased enough 4K TVs to reach the peak of Mount Everest more than 9 times.
  • Amazon.com customers purchased enough KitchenAid Mixers this holiday to make nearly 7.5 million cookies at once.
  • On Cyber Monday 2016, Handmade at Amazon saw a 200 percent increase in sales versus Cyber Monday 2015.
  • If each Amazon.com customer who purchased Pokémon Sun and Moon this holiday spent at least an hour a day playing the game since its release, our customers would have spent the equivalent of more than 24 thousand lunar cycles capturing Pokémon.
  • Amazon.com customers purchased enough copies of the Harry Potter: Complete 8-Film Collection to play consecutively for more than 300 years.
  • Amazon.com customers purchased enough Hasbro Connect 4 Games this holiday season to give each resident of Dallas, Texas a single disc from the game.
  • Amazon.com customers purchased enough Sphero Star Wars BB-8 App-Controlled Robots to roll as a relay around the Earth more than two times before the batteries run out.
  • Amazon.com customers purchased enough Razor Jett Heel Wheels this holiday to roll a fully loaded space shuttle to the launch pad at Cape Canaveral.
  • Amazon.com customers purchased enough Wilson footballs this holiday to give every fan at a sold-out Seahawks game a chance to throw a pass like Russell Wilson.
  • Amazon.com customers purchased enough golf balls this holiday that, if lined up, would equal the length of Pebble Beach golf course four times over.
  • Amazon.com customers purchased more Marvin the Moose dog toys this holiday than the number of actual moose in New England.
  • Amazon.com customers purchased enough copies of The Secret Life of Pets that if each one were a tennis ball, they would fill Central Parkover two and a half feet deep.
  • Amazon.com delivered enough men’s jeans to fill one Olympic-size swimming pool.
  • Amazon.com customers purchased enough ugly Christmas sweaters for every seat at all three NCAA College Football Playoff games.
  • Amazon.com customers purchased enough running shoes to run 18,603 times around the globe.
  • Amazon.com customers purchased 2.5 million watches – that is a watch purchased every 1.5 seconds this holiday season.
  • Amazon.com customers purchased 10,451 carats of diamonds, which is equal to 6.5 Russian Kokoshnik Tiaras, one of the Queen of England’s most famous tiaras.
  • Amazon.com customers purchased the weight of a grizzly bear in gold and the weight of a rhinoceros in silver.
  • Amazon.com customers purchased enough Etekcity camp lanterns this holiday to replace the beacon lights on top of the Eiffel Tower nearly 11 times.
  • Amazon.com customers purchased enough luggage to fill 20 Boeing 747 airplanes.
  • Amazon.com customers purchased enough electric vehicle home charging kits to make 2,196 emissions-free trips around the globe in a year.
  • Amazon.com customers purchased enough Char-Broil’s The Big Easy Turkey Fryers to cook 225,000 pounds of turkey.

Holiday Best Sellers (Amazon.com only):

  • All Categories: Echo Dot, Fire TV Stick, Fire tablet, Amazon Echo
  • Amazon Launchpad: Watch Ya’ Mouth Family Edition – The Authentic, Hilarious, Mouthguard Party Game, Tile Mate – Key Finder. Phone Finder. Anything Finder., Anki Overdrive Starter Kit
  • Audio & Accessories: Panasonic ErgoFit In-Ear Earbud Headphones, AmazonBasics 6-Outlet Surge Protector Power Strip, Sonos PLAY:1 Compact Wireless Smart Speaker for Streaming Music
  • Automotive: Hopkins Mallory 26″ Snow Brush with Foam Grip, Battery Tender Junior 12-Volt Battery Charger, Zwipes Microfiber Cleaning Cloths (36 pack)
  • Baby: Baby Einstein Take Along Tunes Musical Toy, Nuby Octopus Hoopla Bathtime Fun Toys (Purple), Baby Banana Infant Training Toothbrush and Teether (Yellow)
  • Beauty & Grooming: Philips Sonicare Essence Sonic Electric Rechargeable Toothbrush (White), Philips Norelco Multigroom Series 3100 with 5 attachments, Oral-B Pro 1000 Power Rechargeable Electric Toothbrush Powered by Braun
  • Books: Diary of a Wimpy Kid # 11: Double Down, Fantastic Beasts and Where to Find Them: The Original Screenplay, First 100 Words
  • Camera: Fujifilm Instax Mini 8 Instant Film Camera, AmazonBasics 60-Inch Lightweight Tripod with Bag, GoPro HERO5
  • Fashion: Levi’s Men’s 501 Original Fit Jean, Fossil Emma Large Zip RFID Wallet, kate spade new york Cedar Street Cami Convertible Cross-Body Bag
  • Grocery: The Original Donut Shop, Regular, Medium Extra Bold, Keurig K-Cups (72 Count), San Francisco Bay OneCup, Fog Chaser (80 Single Serve Coffees), KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt
  • Handmade: First Christmas in New Home Wood Ornament, Personalized Nameplate Gold Bar Necklace, World Travel Map Pin Board
  • Home: BLACK + DECKER 16V Cordless Lithium Hand Vac, Lasko Ceramic Heater with Adjustable Thermostat, Poo-Pourri Before-You-Go Toilet Spray 2-Ounce Bottle (Original Scent)
  • Home Improvement: WBM Himalayan Salt Lamp, 3M Indoor Window Insulator Kit, Woods Outdoor 24-Hour Photoelectric Timer
  • Home & Personal Care: AmazonBasics AA Performance Alkaline Batteries (48-pack), Bounty Select-a-Size Paper Towels, Huge Roll (12 Count), Cottonelle Ultra ComfortCare Big Roll Toilet Paper (12 Count)
  • Kitchen: RTIC 30 oz. Tumbler, Instant Pot 7-in-1 Multi-Functional Pressure Cooker (6 quart), Keurig K55 Single Serve Coffer Maker
  • Luxury Beauty: stila Stay All Day Waterproof Liquid Eye Liner, L’Occitane Shea Butter Hand Cream, BaBylissPRO Ceramix Xtreme Dryer
  • Movies: The Secret Life of Pets, Finding Dory, Harry Potter: Complete 8-Film Collection
  • Music (CDs & vinyl): A Pentatonix Christmas, Hamilton (Original Broadway Cast Recording), Blue & Lonesome
  • Musical Instruments: Blue Yeti USB Microphone, Kala Learn To Play Ukulele Starter Kit (Amazon Exclusive), Singing Machine Top Loading CDG Karaoke System with Sound and Disco Light Show
  • Outdoors: LifeStraw Personal Water Filter, Etekcity 2-pack Portable Outdoor LED Camping Lantern with 6 AA Batteries (Black, Collapsible), Yeti Coolers Rambler
  • Patio, Lawn & Garden: iDevices iGrill Mini, Bounty Hunter BHJS Junior Metal Detector, Snow Joe Telescoping Snow Broom with Ice Scraper
  • PC: SanDisk Ultra 32GB microSDHC UHS-I Card with Adapter, Seagate Expansion 1TB Portable External Hard Drive USB 3.0, AmazonBasics Mini DisplayPort (Thunderbolt) to HDMI Adapter
  • Pets: KONG Cozie Marvin the Moose Dog Toy Medium Dog Toy (Brown), GREENIES PILL POCKETS Soft Dog Treats, Chicken (Capsule, 15.8 oz), Fancy Feast Wet Cat Food – Gravy Lovers – Poultry & Beef Variety Pack, 3-Ounce Can (Pack of 24)
  • Smart Home: TP-Link Smart Plug, Philips Hue White A19 Starter Kit, Samsung SmartThings Hub
  • Sports: Spalding NBA Street Basketball, Bushnell Falcon 7×35 Binoculars w/ Case, Simply Fit Board
  • Tools: TEKTON 5941 Digital Tire Gauge, MagnoGrip 311-090 Magnetic Wristband, DEWALT DW2166 45-Piece Screwdriving Set with Tough Case
  • Toys & Games: Hasbro Pie Face Game & Pie Face Showdown Game, Scientific Explorer Mind Blowing Science Kit, Snap Circuits Jr. SC-100 Electronics Discovery Kit
  • TV: Samsung 32-Inch 1080p Smart LED TV, Avera 32-Inch 720p LED TV, Samsung 40-Inch 1080p Smart LED TV
  • Video Games: Pokémon Sun – Nintendo 3DS, Pokémon Moon – Nintendo 3DS, Final Fantasy XV – PlayStation 4
  • Wearable Technology: Garmin vivofit Fitness Band, Garmin vívoactive HR GPS Smart Watch, Samsung Gear VR – Virtual Reality Headset
  • Wireless: AmazonBasics Apple Certified Lightning to USB Cable (6 Feet), WeMo Light Switch, Samsung Wireless Charging Pad

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

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Source: Amazon.com, Inc.