BRP: consumers expect quick access to products and most retailers respond by offering same day delivery

According to the 2017 Digital Commerce Survey, Autonomous Fulfillment is the Next Step in Delivery as Self-driving Vehicles and Helper Robots Become More Prevalent

Boston, MA, 2017-Sep-22 — /EPR Retail News/ — According to a new report from BRP, consumers expect quick access to products and most retailers are now responding by offering same day delivery. Currently, 51% of retailers indicate they offer same day delivery, up from 16% last year, and within two years 65% plan to offer this service. Delivery via a third party service, such as Uber or Lyft has also increased (from 20% last year to 32% this year) as retailers look at different ways to offer customers the flexibility to shop, purchase and receive their goods on their own terms.

“With Amazon offering same day delivery in some markets, the push is on for retailers to get items delivered to customers as soon as possible,” said Jeffrey Neville, vice president at BRP. “Autonomous delivery and distribution are the next step with self-driving vehicles soon a reality and a few food delivery start-ups already testing the concept.”

Consumer behavior and mobile technology are dramatically changing the traditional retail model. Amazon continues to disrupt retail as it delves deeper into brick-and-mortar with the acquisition of Whole Foods. Meanwhile, bankruptcies and store closures make daily headlines, as the phrase ‘retail apocalypse’ becomes the topic of many conversations. These developments dictate retailers’ necessity to adapt to the new customer journey to accommodate the blurred lines of retail and innovative methods of shopping driven by mobile technology, artificial intelligence and rapidly changing fulfillment methods. To succeed, retailers may need to reinvent themselves to create an effective blend of the physical and digital worlds to maintain customer loyalty.

BRP conducted the 2017 Digital Commerce Benchmark Survey to understand the current retail challenges and the available opportunities for retailers as they face the future of retail. The key customer imperatives are:

  • Personal – Combining behavioral, historical and customer profile data empowers retailers to deliver tailored and relevant content to meet customers’ individual needs. 38% of retailers indicate that improving personalization is a top digital customer experience priority.
  • Ubiquitous – Customer expectations for a personalized, seamless experience require retailers to  follow customers’ journeys as they research and shop from anywhere. 49% of retailers will offer customers the ability to ‘start anywhere, finish anywhere’ within five years.
  • Unified – Retailers’ technology, processes and organization need to be unified and aligned across channels to offer a seamless and consistent customer experience. 54% of retailers indicate that creating a consistent brand experience across channels is a top priority.

To download the complete 2017 Digital Commerce Benchmark Survey, visit: https://brpconsulting.com/2017-digital-commerce-survey/.

The 2017 Customer Experience/ Unified Commerce Benchmark Survey platinum sponsor is Manhattan Associates and the gold sponsors are ECRSMi9 RetailNCR, and Radial.

About BRP

BRP is an innovative retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Private Equity

For more information on BRP, visit http://www.brpconsulting.com.

Source: BRP

Boston Retail Partners: 56% of retailers say consistent brand experience across channels is their top digital priority

Boston, MA, 2016-Oct-07 — /EPR Retail News/ — According to a new report from Boston Retail Partners (BRP), 56% of retailers indicate their top digital priority is to create a consistent brand experience across channels. According to the BRP 2016 Digital Commerce Survey, retailers understand that consumers expect a personalized, seamless experience wherever, whenever and however they shop and they are focused on delivering a unified experience.

“Today’s unified commerce imperative moves the heart of the transaction to a centralized platform,” said Jeffrey Neville, vice president at BRP. “This allows retailers to become more innovative and agile with their digital commerce offerings to further enable a personalized customer experience. It is promising to see that retailers are laser focused on delivering the seamless, cross-channel experience consumers expect.”

BRP’s 2016 Digital Commerce Survey of top North American retailers offers insights into retailers’ current digital commerce priorities and initiatives as the digital and physical worlds converge to facilitate a seamless experience across channels.

The key digital commerce trends driving today’s initiatives are:

Personal – Effectively engaging customers requires retailers to offer personalized, relevant, compelling and consistent brand messaging across channels.

  • 40% are focused on improving personalization as a top digital priority
  • 50% will have customer identifying technology within the store in 2 years
  • 58% plan to utilize geolocation within 2 years

Ubiquitous – Heightened customer expectations for a personalized, seamless experience necessitates that retailers have the ability to follow the customer’s journey as she shops across and among channels.

  • 46% are improving the mobile shopping experience as a top digital priority
  • 75% will host a single shared cart across channels within 3 years
  • 50% will offer “start anywhere, finish anywhere” within 5 years

Unified – Retailers’ organization and infrastructure need to be unified and aligned across channels to offer a seamless and consistent customer experience.

  • 56% are focused on a consistent brand experience across channels as a top digital priority
  • 73% plan to utilize an OMS at the center of their unified commerce platform within 3 years
  • 75% are adding new roles and employee initiatives to accommodate omni-channel tasks

To download the complete 2016 Digital Commerce Survey, visit: https://bostonretailpartners.com/2016-digital-commerce-survey.

The 2016 Digital Commerce Survey platinum sponsor is NetSuite and the gold sponsors are EarthLink, Manhattan Associates, Orckestra,Radial and Salesforce Commerce Cloud.

About BRP

BRP is an innovative and independent retail management consulting firm dedicated to providing superior service and enduring value to our clients. BRP combines its consultants’ deep retail business knowledge and cross-functional capabilities to deliver superior design and implementation of strategy, technology, and process solutions. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients to achieve their business potential. BRP’s consulting services include:

Strategy | Business Intelligence | Business Process Optimization | Point of Sale (POS)
Mobile POS | Payment Security | E-Commerce | Store Systems and Operations | CRM
Unified Commerce | Customer Experience | Order Management | Networks
Merchandise Management | Supply Chain | Networks | Private Equity

For more information on BRP, visit www.bostonretailpartners.com.

Media Inquiries:

David Naumann
916-673-7757

Source: Boston Retail Partners