Gordy’s Market announces management changes

Gordy’s Market announces management changes
Gordy’s Market announces management changes


CHIPPEWA FALLS, WISC, 2016-Nov-08 — /EPR Retail News/ — Gordy and Donna Schafer announce the official retirement of their sons Jeff Schafer, President of Gordy’s Market, and Rick Schafer, Vice President of Facilities for Gordy’s Market. Jeff and Rick worked for the family owned and operated business for over 80 years combined.

“It has been an incredible journey working with my family and the hardworking team at Gordy’s Market,” said Jeff, “I am proud to turn the business over  to the fully capable hands of my brothers, David and Dan, sister, Jenna, as well as the third generation of Schafer’s who are now an instrumental part of the family business.”

“We have truly enjoyed serving our communities, meeting so many of our customers and helping my parents [Gordy and Donna] further the family business,” said Rick.

David Schafer, Gordy’s Market Chief Financial Officer and son of Gordy and Donna Schafer, will assume the role of Chief Executive Officer. Jenna Schafer, Gordy’s Market Vice President of Information Technology and Human Resources and daughter of Gordy and Donna Schafer, will now serve as Chief Information Officer. Both Dave and Jenna began their careers as part-time clerks at Gordy’s Market on Lake Wissota and held positions of increasing responsibility in several functions and areas of the grocery business.

“We have a great deal of fond memories working with our brothers [Jeff and Rick] and have been lucky enough to grow Gordy’s Market from the one store on the Southside of Chippewa with our father [Gordy] and mother [Donna] to now 26,” said David, “Jenna and I are looking forward to the next 50 years and leading the team of 2,000 employees here at Gordy’s.”

Founded on the values of providing local families with quality products at affordable prices while paying high attention to friendly service, Gordy’s continues to offer its local communities these long standing traditions. A family owned and operated tradition spanning over 3 generations, the grocery business has been a passion of the Schafer Family for 50 years and now owns and operates 26 stores with 2,000 employees across Western Wisconsin.Additional growth in leadership roles include Joel Jacobson, Gordy’s Market Vice President of Sales who has been promoted to Chief Operating Officer. Joel has been with Gordy’s for 24 years, holding positions as Clerk, Store Manager, and various Director roles.

For More Information, Contact:
Maggie Cook
Marketing Director
Gordy’s Market

Source: Gordy’s Market


Gordy’s Market announces the launch of new, revamped version of its website gordys.com

CHIPPEWA FALLS, WISC, 2016-Apr-13 — /EPR Retail News/ —  Gordy’s Market is pleased to announce the launch of a new, revamped version of its website, which coincides with the change to their website’s url, gordys.com. With customers at the forefront of the new design, Gordy’s Market partnered with a local web developer, JB Systems, LLC, based out of Eau Claire, WI, to create an improved user interface while maintaining a number of features from their old site, gordyscountymarket.net, with increased functionality.

Key features of the site include a more organized and aesthetically pleasing layout, a more engaging user experience with the addition of a “My Gordy’s” account and interactive weekly ad, an improved shopping list that integrates the weekly ad, recipes, as well as allowing items to be manually added, automatic Gas Rewards! tracking, and the capability to bookmark favorite pages to the homescreen of your mobile device.

“We are excited to offer our customers an innovative online experience with Gordy’s Market,” said Jenna Schafer, VP of Marketing. “The updated look and feel of gordys.com provides a fresh new way to interact with our stores, providing a unique and personal touch to shopping with us.”

The sites refreshed and streamlined design, combined with enriched content and optimization for mobile devices, not only allows visitors to better interact with Gordy’s Market online, but at store level, as well.  “Our mission as an independent grocer is to provide a user experience rivaling that of larger retailers,” said Maggie Cook, Marketing Director. “We are constantly researching and developing new methods for connecting with millennials, as well as ways to continue improving the shopping experience all customers have been accustomed to at Gordy’s.”

This marks Phase One of the launch of gordys.com with additional phase launches planned for later in 2016.


About Gordy’s Market
Gordy Schafer opened his first grocery store in Chippewa Falls in 1966. Gordy’s has been a family owned and operated business ever since. They currently operate 25 Gordy’s grocery stores (their newest store opens Wednesday, April 13 in Stanley, WI). Combined, Gordy’s employs more than 2,000 people throughout West Central Wisconsin.


Gordy’s Market announces the launch of new, revamped version of its website gordys.com

Gordy’s Market announces the launch of new, revamped version of its website gordys.com