PORTUGAL: Jerónimo Martins celebrates its 225th anniversary new corporate identity unveil and logistics center in Valongo

LISBON, Portugal, 2017-Sep-28 — /EPR Retail News/ — The Jerónimo Martins Group’s new corporate identity was unveiled this morning when it officially inaugurated its new Logistics Center in Valongo.

Sara Miranda, Director of Corporate Communication and Responsibility for the Group, explained that there is good reason for this change: “The previous identity was designed in 2003, when the Group’s reality was very different from what it is today. Fourteen years on, we are a multinational Group, focused on the food business and determined to continue to grow. Our visual identity no longer reflected our brand’s reality. Celebrating 225 years was the perfect time for a change”.

Four agencies were invited to submit proposals for the rebranding project, two in Portugal and two in England. All four met the requirement of never having worked with a brand from the Jerónimo Martins universe.

English agency The Partners was chosen for the job, as its proposal was the one which best found a balance between tradition and modernity, past and future.

The new logo has a strong and distinctive typography that conveys the Group’s focus on the future and on growth, through the graphic design of the acute accent on the letter “o”.

The palette of vibrant colours used for the logo is inspired on the several stages of the day and on the light which characterises it. The different and complementary typefaces give the brand flexibility and personality which allow it to express cultural diversity. The combination of all these elements resulted in a distinctive brand which has the necessary impact to take the Group into the future.

Nick Eagleton, Creative Director at The Partners, said that what most inspired him in this challenge was “discovering a brand with such an amazing story and culture that was so in need of a new and inspiring way of telling that story to the world.” He added that “the key challenge was finding the perfect balance between capturing the long and extraordinary heritage of the brand, and at the same time conveying the dynamic, forward-looking spirit that has driven them over all those years.”

Also relating to the Group’s 225th anniversary, and already under the new brand, an corporate ad campaign, focusing on the Jerónimo Martins Group values and culture, is set to rollout – on the radio, in the press, online and across the ATM network.

Given that a brand is a kind of storytelling, read the story behind our new brand.
To learn more about The Partners, please visit www.the-partners.com

SOURCE: Jerónimo Martins


Rita Fragoso – Head of Media
+351 21 752 6180
+351 21 752 6174

Jerónimo Martins ranked the 59th largest retailer in the world in the 2016 Global Powers of Retailing ranking

Lisbon, Portugal, 2016-Jan-20 — /EPR Retail News/ — The Jerónimo Martins Group rose three places in the 2016 Global Powers of Retailing ranking and is the 59th largest retailer in the world, according to the study carried out every year by consultancy firm Deloitte and by the American “Stores” magazine.

This study, which is based on 2014 financial information, shows that Jerónimo Martins had a remarkable growth, having jumped 26 places in the last five years.

The renowned global ranking also included the Jerónimo Martins Group in its list of the 50 retailers with the fastest sales growth in the last five years, coming in at 50th place. Since 2009, the Group has had an average revenue aggregate growth (CAGR)* of 12.2% per annum.

This classification is based on various economic indicators, namely on total revenue, the value of the retail business and net profits.

*CAGR – Compound Annual Growth Rate

Media Relations
Rita Fragoso
+351-21 752 61 14

SOURCE: Jerónimo Martins

Leadership changes at Jerónimo Martins

Lisbon, PORTUGAL, 2015-12-16 — /EPR Retail News/ — In the scope of the process of reviewing the offer and improving customer experience that is underway at Jerónimo Martins’s largest retail chain, we inform that, as from the 1st of January 2016, Luís Araújo will assume the General Manager position of Biedronka, in Poland.

Working for the Group for the last 20 years, Luís Araújo has been, since February 2012, Pingo Doce’s General Manager. He has a degree in Economics from Faculdade de Economia do Porto and an MBA from Católica Lisbon School of Business and Economics, and joined the Group as a Management Trainee. Since then, Luís Araújo has had a very diverse and complete career path: from Store Operations to Marketing, through the leadership of the Group’s Information Systems.

Luís Araújo’s main priorities will be to ensure the necessary consumer-focus and the reinforcement of Biedronka’s leadership in Poland’s urban areas.

At Pingo Doce, Isabel Pinto will be Luís Araújo’s successor as General Manager of the Company as from the 1st of January 2016.

With a degree in Business Management from the Católica Lisbon School of Business and Economics, Isabel joined the Group in 1999 as a Management Trainee. Since early 2014, she has been the head of Daymon Worldwide in Portugal, working on the development of Private Label products for Pingo Doce and Recheio.

After 15 years in Poland, and with an important contribution to the achievement of the market leadership position that we are proud to have in this country, Pedro Pereira da Silva leaves the Group which he joined 25 years ago as a Management Trainee, to devote himself to new professional challenges.

SOURCE: Jerónimo Martins

Jerónimo Martins 9 months 2015: Net consolidated results grow by 6.4%

Lisbon, Portugal, 2015-11-9 — /EPR Retail News/ — In the first nine months of the year, the main business areas of Jerónimo Martins saw sales and shares of market increase over the previous year, in a strongly competitive context dominated by sales promotions in all the countries where we do business. The EBITDA and profits also rose year-on-year. Given the robust balance sheet and cash flow generated, the Board of Directors will call an extraordinary Shareholders’ General Meeting to approve the payment of 236 million euros of free reserves in 2015 .

Message from the Chairman of the Board of Directors and CEO PEDRO SOARES DOS SANTOS

“In the nine months of the year the Group strengthened its competitive position in all markets where it operates while strongly increasing cash flow generation. Biedronka strengthened its market share and continues reinforcing the competitiveness of its model for the future. In Portugal, Pingo Doce and Recheio continued to outperform their respective markets. In Colombia, in line with our expansion plan, we opened a second region in the Caribbean Coast, and we had 110 stores operating under the Ara brand at the end of September. With most of the year behind us, I feel reassured by the proven capacity of all our Companies to leverage on their differentiated strategies and to keep on track to deliver our targets, with top line growth as their main priority.”

Full results

Rita Fragoso
+351-21 752 61 14

SOURCE: Jerónimo Martins

Jerónimo Martins opens its 100th store in Colombia

Lisbon, Portugal, 2015-9-7 — /EPR Retail News/ — Today (4 September 2015), the Jerónimo Martins Group opens the 100th store in its local Ara chain, in Cartagena de Indias.

The banner’s arrival in the Caribbean Coast region – where it should close 2015 with around 40 stores – is taking place this week, with the opening of seven stores in the cities of Barranquilla, Cartagena and Santa Marta.

Expansion is taking place to the main areas of the Caribbean Coast – Atlántico, Bolívar and Magdalena are three most important departamentos of the seven which make up the Coast region – following Ara’s warm welcome in the Coffee Belt and in Valle del Cauca, where it already has 94 stores and around a thousand employees.

The Ara chain, whose value proposition is based on low prices, high quality Private Brand, strong promotions and major presence in the neighbourhoods, started doing business in March 2013, when it inaugurated the first distribution centre and the 1st store, in the city of Pereira.

Now that it is starting operations in a second region of Colombia, the Chairman of the Jerónimo Martins Group, Mr. Pedro Soares dos Santos, explains that choice: «More than 10 million Colombians live in the Caribbean Coast region and the areas where we are opening stores are situated in departamentos with a higher economic growth than the average for the country, despite around a third of the population from the Coast living in poverty. We want to make quality food accessible to all these people, especially through the investment we are making in developing Private Brand products with a very good quality-price ratio, in conjunction with Colombian suppliers».

Pedro Veloso, Managing Director of Jerónimo Martins in Colombia, highlights the local spirit of the chain: «Ara stores are another neighbour in the neighbourhoods where they are present, with the best products at everyday low prices, with the capacity to create emotions, make people smile and convey happiness. That is exactly the kind of party spirit and fun that can be experienced at the openings on these days».

By December 2015, the chain will have created around 500 new jobs in the Caribbean Coast region.

Ara is a brand inspired by the happiness of the Colombian people, the colours and richness of the country’s biodiversity, offering “Happiness at the best price”.


Thousands of people waiting for the stores’ opening

Thousands of people waiting for the stores’ opening