ICSC: 76% of the Valentine’s Day shoppers plan to buy their items in-stores while 60% of online buyers will pick them up in-stores

76% will purchase items in-stores, while nearly 60% of online shoppers will pick up their items in-stores

NEW YORK, 2015-2-12 — /EPR Retail News/ — With Valentine’s Day upon us, consumers are busy shopping for loved ones. According to the International Council of Shopping Centers (ICSC), this holiday, 33% of adults in the U.S. plan to buy chocolate or candy, 19% will buy flowers and 5% plan to buy jewelry. Of those consumers planning to spend money on Valentine’s Day-related purchases, spending will average $96 per adult.

Further, the adults who plan to buy jewelry for Valentine’s Day have spent or will spend an average of $191.80, the adults who plan to buy flowers have spent or will spend an average of $34.90 and the adults who plan to buy chocolate and candy have spent or will spend an average of $21.50.

Falling gas prices could help to fuel spending this Valentine’s Day, as more than half of American adults (51%) feel they have more money to spend, compared to only 42% in an ICSC survey conducted one month ago. Generally, younger consumers surveyed feel that they have more money in their pocket than older consumers.

“January and February have been growing in importance on the retail sales calendar, particularly through Super Bowl and Valentine’s Day sales and promotions. This is highlighting that retailers are doing a better job of spreading out sales across the yearly calendar,” said ICSC spokesperson Jesse Tron. “We also continue to see the importance of the physical store as many consumers will take an omni-channel approach to shopping this Valentine’s Day.”

The survey found that a large portion of Valentine’s Day purchases will occur in brick-and-mortar stores: shoppers plan to buy 89% of chocolate/candies, 88% of cards/decorations, 74% of flowers and 70% of jewelry in stores.

Additionally, many consumers will participate in omni-channel shopping for Valentine’s Day with the majority of consumers picking up their online purchases in a store – 64% of online jewelry purchases will be picked up in-store, along with 67% of chocolate/candies and 51% of flowers.

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 67,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, visit www.icsc.org.

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Contact: Jesse Tron
+1 646-728-3814
jtron@icsc.org
@JesseTronPR

International Council of Shopping Centers: U.S. shopping center sales rose 4.3% in December vs the same month last year

Latest ICSC Consumer Survey Examines Gasoline Impact Going Forward

NEW YORK, 2015-1-19 — /EPR Retail News/ — U.S. shopping center sales rose 4.3% in December over the same month of the prior year according to the International Council of Shopping Centers (ICSC).  For the traditional holiday shopping season, November and December combined, sales increased to $487.1 billion for an increase of 3.6% – ­the best performance for a holiday season since 2011 – as expected by ICSC in its forecast last fall.

For the month of December, the most purchased goods category for consumers was apparel/footwear with 51% saying they bought in that category. The second highest category was traditional in-store gift cards at 34%, then toys/games at 29% and smart phones/tablets and video games/consoles each at 18%. Experiences were also highly sought after with 66% indicating they went to a restaurant and 34% saying they bought tickets to a movie, museum, event or other form of entertainment.

As of mid-January, 42% of consumers felt like they had more money to spend as a result of falling gas prices (15% were unsure). Households of 3 or more people significantly felt like they had more money as a result of the price drop than single-person households. There was also a large gap in terms of gender with more men (50%) than women (35%) feeling they had more money to spend. The same held true for younger age groups versus older ones.

“With gasoline prices continuing to recede and an overall improving economy reflected in the latest employment figures and confidence indexes, we can expect the current mood to continue, with consumers heading to brick-and-mortar stores to make purchases in the first quarter of 2015,” said Jesse Tron, spokesman for ICSC.

Of those that indicated they had more money to spend, 72% planned to buy a big-ticket item (i.e. a car, large appliance, home improvement, or travel) in the next three months. Travel came first at 49%, followed by home improvement (40%), a car (24%,) and a large appliance (19%).

Those consumers also indicated a propensity to increase their spending on everyday items as well – 65% increased spending on food services (e.g. restaurants), almost 60% of consumers increased spending on convenience goods (e.g. groceries, drug store items), 55% increased purchases on discretionary goods (e.g. fashion apparel, electronics, furnishings), 50% increased on entertainment (e.g. movies, plays, concerts), and 34% spent more on personal services (e.g. hair salons, fitness clubs).

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 67,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, visit www.icsc.org.

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Contact: Jesse Tron
+1 646-728-3814
jtron@icsc.org
@JesseTronPR

ICSC forecasts 4.0% increase in sales during the November-December U.S. holiday shopping period

Positive Economic Trends Point Toward Improved Consumer Spending

NEW YORK, 2014-10-15— /EPR Retail News/ — Positive economic signals point to a stronger holiday shopping season as the International Council of Shopping Centers (ICSC) forecasts a 4.0% increase in sales during the November-December holiday shopping period, the strongest gain in three years. Total holiday shopping sales at shopping centers is estimated to be $488.6 billion in the same period.

A significant rebound in the U.S. labor market since last spring, along with decreasing unemployment rates and year-over-year gains in personal income, all bode well for consumers and point to a likely solid increase in holiday spending.  Also, despite a setback in September, consumer confidence in the U.S. remains considerably higher than during the same time last year.

“While consumers are expected to remain focused on price this holiday, the positive momentum of key economic indicators are pointing to consumers who are willing to open their wallets and hit the stores this holiday,” said Jesse Tron, spokesperson for ICSC.

Holiday hiring, another strong indicator of holiday sales, is forecasted to be up with seasonal employment at shopping centers expected to rise by 7.3% to 794,258 jobs.

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 67,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, visit www.icsc.org.
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ICSC Halloween Consumer Spending Survey: Average household plans to spend $125 this year on Halloween-related items

NEW YORK, 2014-9-23— /EPR Retail News/ — Halloween is anticipated to continue to drive consumers to spend, with nearly three-quarters (74%) of U.S. households planning to spend money on Halloween-related items, according to the International Council of Shopping Centers (ICSC) Halloween Consumer Spending Survey. The total for Halloween-related spending is expected to be approximately $11.3 billion in 2014.

Excluding households that don’t plan to spend anything on Halloween, the average household plans to spend $125 this year on candy, costumes, decorations or other Halloween-related items. Eight out of ten households plan to spend the same or more on Halloween compared to last year, with one out of five households planning to increase spending.

“Halloween has continued to grow in importance over the past several years and consumer demand has driven retailers to place greater emphasis on the holiday,” said Jesse Tron, spokesperson for ICSC. “The fact that consumers are willing to spend more on discretionary purchases is a positive sign for the upcoming holiday shopping season.”

Similar to ICSC’s back-to-school shopping survey, the Halloween survey indicates that sales and promotions will be the biggest factor in the decision to shop at a particular location for Halloween-related items. When asked what influences them the most when choosing a store for Halloween, 64% of consumers said sales or the lowest price, 31% said the ability to physically see, touch or try on the merchandise and 29% said convenience/one-stop shopping/good parking.

The focus on price, along with an interest in one-stop shopping, could account for discount stores claiming the top spot this Halloween: 34% of spending will take place at discount stores; behind discounters, supermarkets are expected to grab 18% of purchases; followed by clothing and costume stores (13%); drug store chains (11%); and wholesale clubs (9%).

Overall, according to the survey, more than 90% of households will select brick-and-mortar retail stores as the preferred venue for Halloween shopping, and online is expected to see a 7% share of purchases.

Researching and planning ahead online before buying in-store continues to be an integral part of the shopping experience this fall, with 41% of households planning to participate in ‘webrooming’ – researching online before purchasing Halloween-related items in physical stores.

In addition to being a significant shopping destination for Halloween-related items, shopping centers and malls continue to evolve into community hubs. Out of the parents planning to take their children trick-or-treating this year, 17% will participate in a Halloween event sponsored by a mall or shopping center in 2014, in addition to more traditional neighborhood trick-or-treating and school events. The top costume for boys this year will be a superhero and the top costume for girls in 2014 will be a princess.

Methodology:
The ICSC Halloween Consumer Spending Survey was conducted online by Opinion Research Corporation on behalf of ICSC between September 4-7, 2014. The survey represents a demographically representative U.S. sample of 1,000 adults 18 years of age and older.

About ICSC:
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 67,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, visit www.icsc.org.
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Contact: Jesse Tron
+1 646-728-3814
jtron@icsc.org
@JesseTronPR

 

ICSC Halloween Consumer Spending Survey: Average household plans to spend $125 this year on Halloween-related items

ICSC Halloween Consumer Spending Survey: Average household plans to spend $125 this year on Halloween-related items