Argos chooses Birmingham School of Jewellery student Danielle Laurent to produce an exclusive jewellery collection

Milton Keynes, 2015-6-23 — /EPR Retail News/ — First year Birmingham School of Jewellery student Danielle Laurent has been chosen by Argos to produce an exclusive jewellery collection, to be sold in the retailer’s stores nationwide and on from January 2016.

Danielle, aged 39 who is originally from California, USA, beat off competition from 50 other students at the Birmingham School of Jewellery, to design a collection for the UK’s largest jewellery retailer Argos.

Danielle said: “I’m so excited about the fact that people around the UK will be able to buy pieces of jewellery that I have designed myself. My collection is called Wishes, and is inspired by dandelions and summer days spent wishing on dandelion seeds, allowing people to carry their own wishes with them wherever they go.”

For the second year running, Argos’ jewellery buying team challenged first year students studying for a BA (Hons) Jewellery Design & Related Products degree to design and create a four piece jewellery collection that reflected jewellery trends for the year ahead. The students were then given four weeks to create their prototypes and present them back to the Argos jewellery buying team.

Danielle added: “It has been a great experience learning how to design jewellery for a national audience and creating a collection to go into production. It really is going to get my jewellery designing career off to a flying start.”

Alice Rigby, Jewellery Buying Manager for Argos, said: “We were blown away by all of the students’ creativity with their designs. Danielle’s collection stood out for us as she gave her jewellery collection a clear meaning which we think our customers will love and feel inspired by.

Sally Collins, Lecturer on the BA Jewellery Design and Related Products BA (Hons) at Birmingham City University, said: “This project has provided such a fantastic opportunity for the students. They have relished the chance to learn more about the commercial side of the jewellery industry and work with such an established retail brand like Argos. Whilst learning about trends, pricing, production methods and target markets, the students have created designs for creative and commercially viable jewellery ranges. This is a great result and a super collaboration.”

Danielle will work for six months alongside Argos’ jewellery buying team and manufacturer Optima, where she will spend time learning the process of how her jewellery collection – which includes a pendant, ring, earrings and bracelet – will be developed from design through to production.

Alice Rigby added: “As a business we are committed to supporting young talent and bringing through the next generation of jewellery designers. Danielle’s collection will join us next year and sits alongside our established UK-based ‘Designers at Argos ‘collection.

Wishes will be available from January 2016 in Argos stores nationwide and on


Notes to Editors:

For more information about the partnership with the Birmingham Jewellery School please contact the Argos Press Office on 0845 120 4365 or email:

Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.


Argos chooses Birmingham School of Jewellery student Danielle Laurent to produce an exclusive jewellery collection

Argos chooses Birmingham School of Jewellery student Danielle Laurent to produce an exclusive jewellery collection

Gold Recycling Service at H.Samuel

H.Samuel has launched a new gold recycling service, offering consumers the opportunity to exchange their old and unwanted jewellery for cash.

With the rise in gold prices and a growing demand for websites offering cash for gold, H.Samuel has begun to offer customers a high quality and secure service. Operating as an online-only offering, consumers simply have to request a pack, send in their gold and wait for a quote by email or telephone. If they accept the quote, a cheque will be sent to them within 72 hours.

In these cash strapped times and with Christmas fast approaching, H.Samuel’s new gold recycling service could prove a great help for consumers who find themselves a little bit short of cash. With none of the risks involved in taking out a loan, plus the added security of using a major high street retailer, raising some extra cash couldn’t be easier, safer or more convenient.

H.Samuel gold recycling is easy to use; customers fill in their details and a gold recycling pack will be sent to them free of charge and with no obligation.

After receiving their gold recycling pack, customers complete the enclosed form and place their unwanted gold into the protective packaging provided. The items are then posted using the prepaid special delivery envelope. Postage is free and the package is insured for up to £500.

H.Samuel will then contact the customer with a valuation by phone or email. The customer can either accept or reject the offer. If the customer accepts the valuation, a cheque will be sent to them within a few days.

H.Samuel will buy gold in any condition, even if it is tangled, broken or has missing stones. This applies to rings (not stone-set), earrings (singles or pairs), loose earring backs and body jewellery, cufflinks, tie pins etc, hallmarked and un-hallmarked gold, and gold which has been purchased abroad. There is no need for customers to clean or sort items before sending.

The new H.Samuel Gold Recycling service is unfortunately unable to accept: gold plated jewellery, platinum, silver, stone set jewellery (e.g. diamond rings), coins, bars, ingots, sovereigns and kruggerands, watches, new items or items that appear new (e.g., price tagged) or dental gold.

Gold recycling at H.Samuel is perfect for consumers who want to exchange gold for cash with a trustworthy and secure service.

Via EPR Network
More Retail press releases


Love’s Embrace Jewellery Collection at Ernest Jones

Ernest Jones has announced the launch of the Love’s Embrace jewellery collection featuring a range of silver and gold pendants, earrings and rings all set with diamonds. This is a glamorous collection of jewellery with pieces featuring an intertwined, tear-shaped love heart design set with diamonds to symbolize a loving embrace.

Featuring earrings, pendants and rings, consumers can put together an entire look from this one collection, allowing them to wear all their Love’s Embrace jewellery together for a stunning effect. Alternatively, consumers can simply accessorise with individual pieces to enhance their look.

The pendants in the Love’s Embracecollection either feature a symbolic embrace design or interlocked love hearts. Crafted in silver, white gold and two-tone gold, each piece includes a diamond set at its heart for a dazzling effect.

The earrings in the Love’s Embrace collection are crafted in 9ct white gold and feature the embrace design with a diamond at their centre.

The rings in the Love’s Embrace collection are also crafted in 9ct gold, and feature a fifth carat diamond for some extra dazzle and to enhance the symbol of love and romance.

The romantic design, high quality materials and the theme of the Love’s Embrace jewellery collection offers consumers a truly romantic and thoughtful gift for any occasion. It doesn’t matter if it is a birthday, anniversary, Mother’s Day, Christmas or Valentine’s day, Love’s Embrace jewellery offers consumers a truly romantic and quality gifting opportunity for any occasion.

Via EPR Network
More Retail press releases