NEW YORK, NY, 2015-11-23 — /EPR Retail News/ — Paradies Lagardère and JFKIAT, the company which manages Terminal 4 at John F. Kennedy International Airport, announced today that The Scoreboard, the popular local team sports store, has opened in Terminal 4 at JFK, its third location in North America and first in the USA.
The Scoreboard, one of Paradies Lagardère’s fastest growing concept store, makes its American debut in the country’s most populated city and in one of the most active sports markets in the world. Die-hard fans and out-of-town travelers will be treated to an array of authentic apparel, accessories and trinkets and treasures from all major professional sport leagues (NFL, MLB, NHL, NBA and MLS), and will include an assortment of Giants, Jets, Yankees, Mets, Rangers, Islanders, Devils, Nets, Knicks, NY Red Bulls and New York City Football Club merchandise.
“We are so proud to have opened The Scoreboard at JFK’s Terminal 4, a valued airport partner of ours,” said Gerry Savaria, Executive Vice President, Paradies Lagardère Travel Retail. “Not only is this one of the busiest airports in North America, it is an exciting sports market that is truly passionate about its players, teams and regional rivalries. I am certain that The Scoreboard will match the passion of local sports fans and provide fans with authentic merchandise from major sporting events throughout the year.”
In addition to officially licensed products from all of New York’s major sports teams, The Scoreboard will also provide products related to the moment’s hottest sports trends, thanks to a flexible section dedicated to the most popular sporting events. From major international competitions to the 2016 Olympic Games, passengers in Terminal 4 will enjoy popular, quality sports gear and souvenirs all year round.
“Our passengers were asking for a unique and official sports merchandise store and we are pleased to be delivering just that with the introduction of The Scoreboard,” said Gert-Jan de Graaff, President and CEO of JFKIAT.
“Our local sports teams are a big draw for visitors to New York,” added Edward Midgley, Vice President of Concessions Management at JFKIAT. ”This store is another fantastic way in which New Yorkers and all fans from around the world can come together through the power of sport.”
With more than 19 million passengers traveling through Terminal 4 each year, it is one of the largest and most active air terminals in the country and a major North American global gateway.
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SOURCE: LS travel retail North America