British fashion online retailer Boden will open womenswear concessions in John Lewis department stores

London, 2017-Apr-26 — /EPR Retail News/ — John Lewis has announced today (24 April 2017) that the British fashion online retailer Boden will open womenswear concessions in its department stores, bringing Boden’s stylish clothing to the UK high street for the first time.

The first five concessions will open this autumn with more planned to open in 2018. The range available in John Lewis stores will also be sold on

In launching their high street presence in John Lewis shops, Boden join other online fashion brands including Hush and Finery. Last year John Lewis opened five concessions with Hush and six concessions with Finery and has since added a further 12 concessions with these brands.

‘We are really excited to be going into John Lewis. It marks the coming together of two great British brands’ says Jill Easterbrook, Boden CEO. ‘I can’t wait for more people to discover Boden, and for our loyal customers to experience the brand in a whole new way’.

Christine Kasoulis, John Lewis buying director fashion adds: ‘The introduction of Boden builds on our continued strategy to provide our customers with an inspiring selection of unique brands that they cannot find anywhere else on the highstreet. We are thrilled to be exclusively launching Boden in our shops.’

The first five concessions will be in the following John Lewis shops – Oxford Street, Cambridge, Reading, Southampton and Oxford later in October.

Last financial year sales of womenswear at John Lewis grew by 6.8%.

Notes to editors

John Lewis – John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis  ‘Best In-Store Experience 2016’, ‘Best Clothing Retailer 2016,’ ‘Best Electricals Retailer 2016,’ ‘Best Furniture Retailer 2016,’ ‘Best Homewares Retailer 2016’ and ‘Best Click & Collect Retailer 2016’1, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. stocks over 280.000 products and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

1Verdict Consumer Satisfaction Awards 2016

You can follow John Lewis on the following social media channels:

Boden – The British online retailer was launched in 1991 by Founder and Creative Director Johnnie Boden, with just eight menswear products. The brand quickly expanded into womenswear and childrenswear and currently has over 1.5 million customers worldwide.

Boden’s stylish range of clothing and accessories are available to buy via catalogue in the UK, USA, Germany, France, Australia and Austria, and online – trading in over 60 countries with more than 1000 employees across all markets.

For further information please contact:

John Lewis
Mandy Pursey
Corporate Communications Manager
Telephone: 020 77983896

Fiona Collins
Telephone: 07890 325816

Source: John Lewis

Tesco announces average price reduction of 25% on hundreds of branded products

  • Simpler, lower, stable prices introduced from 8th January
  • Hundreds of the nation’s favourite branded products are now cheaper at Tesco
  • Average price reduction of 25%
  • New lower prices will apply across all store formats

Cheshunt, England, 2015-1-8 — /EPR Retail News/ — Tesco has today cut prices on hundreds of branded products in response to demands from customers for simpler, lower and more stable prices.

As part of the retailer’s plans to focus the business much more closely on customers and to listen to what customers want, many well-loved products from Hovis, Coca-Cola, Marmite and Tetley will now be cheaper at Tesco.

The move follows a series of changes the retailer has made over the last few months to invest in customers and improve the shopping trip.

Commenting on the changes, Tesco’s Chief Customer Officer, Jill Easterbrook said:

“We know that customers want to see changes in the way we serve them. One of the biggest things they’ve been saying is that they want prices which are simple, consistent and low. The changes we’re making today are a first step in that direction – and we’ve focused on many of the favourite brands customers choose every day.”

“We know that brands are important to our customers: they’re the products families don’t want to do without. So from today, customers will be able to buy many of their favourite products cheaper at Tesco – from Tetley Tea to Colgate Triple Action Toothpaste, Hovis White Bread to Kellogg’s Cornflakes.”

“We’re looking forward to hearing what customers think of these prices as we develop more plans to invest in our customers in 2015.”

Typical savings include:

Product Previous Price Now Price Cut %
Colgate Triple Action Toothpaste-100ml £ 1.39 £ 0.99 29 %
Farley’s Rusks- 4 months original-300g £ 2.30 £ 1.48 36%
Hovis Best of Both Medium white- 750g £ 1.00 £ 0.78 22%
Warburtons Crumpets- 6 pack £ 0.89 £ 0.68 24%
Hardy’s Stamp Shiraz Cabernet Sauvignon-75cl £ 7.49 £ 4.78 36%
Stella Artois 4x440ml £ 4.49 £ 3.54 21%
Branston Pickle-360g £ 1.30 £ 0.93 28%
Dolmio Original Bolognese Pasta Sauce-750g £ 2.60 £ 1.48 43%
Kellogg’s Cornflakes-750g £ 2.48 £ 1.98 20%
Marmite Yeast Extract- 250g £ 2.49 £ 2.35 6%
Nestle Shredded Wheat- 675g £ 2.39 £ 2.18 9%
Nutella Hazelnut Chocolate Spread-750g £ 3.75 £ 3.49 7%
Tetley soft pack 80 teabags-250g £ 2.29 £ 1.99 13%
Cadbury Chocolate Fingers-114g £ 1.39 £ 0.80 42%
Tunnock’s Milk Chocolate Caramel Wafer-8pk £ 1.59 £ 1.34 16%

Prices are live in stores and online from 8th January 2015.

Read a blog from Jill Easterbrook explaining the changes.


Tesco launches Christmas TV ad featuring brass band cover of Irene Cara’s ‘What a Feeling’

  • Ad shows customers and colleagues getting ready to celebrate the festive season
  • Builds up to an exciting festive light show created by the people behind London 2012 Opening Ceremony
  • Finale filmed in Wigan in response to a customers’ tweet
  • Tesco’s ‘Every Little Helps Make Christmas’ campaign will focus on all the little things that help customers at Christmas



Cheshunt, England, 2014-11-11— /EPR Retail News/ — Featuring a brass band cover of Irene Cara’s ‘What a Feeling’, the 60 second ad created by Wieden + Kennedy London shows customers going to great lengths to prepare for the festive season and Tesco colleagues helping them every step of the way. This year’s ad features boundless festive spirit, showing Tesco is just as excited about Christmas as its customers are.

It begins with dad rummaging around the attic looking for boxes of decorations from last year. One by one we see families gathering to decorate their homes, while colleagues prepare to spread Christmas cheer.  The ad builds to the moment when Christmas lights are switched on in households and Tesco stores across the country.

The festive light show at the end of the ad is inspired by a Tesco customer, Claire Hannah, who last year tweeted her disappointment that her local store didn’t have a green hat. In response Tesco created a winter wonderland at the store and invited Claire and over 800 local residents to enjoy the festivities and turn on the Christmas lights.

The show, which culminates with the green hat being placed on the store, was created by the people behind the light show at the London 2012 Olympic opening ceremony.  Nearly one million LED lights covered a huge 78m long and 7.2m high screen in front of the store. The full light show and the crowd’s reaction can be seen in an additional film that Tesco is publishing on YouTube for customers.

The event at Wigan is just one example of what Tesco is doing this Christmas to help customers in whatever way it can, big or small. The campaign, ‘Every Little Helps Make Christmas,’ will celebrate the excitement around Christmas and focus on helping the nation in lots of little fun and useful ways. The green hat is an important visual motif and will appear on over 700 Tesco stores across the country, more than ever before.

Jill Easterbrook, Chief Customer Officer at Tesco says: “Christmas is a wonderfully special time of year and we want to help customers in whatever way we can. Claire’s experience is just one example of how we’re doing every little thing we can to help make Christmas in fun and helpful ways. We’re with our customers every step of the way through the festive season!”

Claire Hannah says, “I was taken aback when Tesco first approached me – I couldn’t believe my tweet had been noticed. It’s amazing, Tesco has done a really lovely thing for the town, and I’m so chuffed our Tesco has the green hat this year!”

Ray Shaughnessy, Creative Director at Wieden + Kennedy London says, “This year’s campaign is an important step change for Tesco in that they are doing all sorts of unexpected things to help people have a brilliant Christmas. It won’t just be about them making sure you get the best turkey on the table, it will be about making sure that people feel Christmassy too. Getting the team behind the London 2012 Olympic light show to light up Wigan is a great example of this.”

Tesco’s 2014 Christmas TV advert made its debut during the season finale of ITV’s Downtown Abbey.

Join the conversation using #MakeChristmas


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