New England Patriots’ Julian Edelman unveiled as Global Brand Ambassador for Joe’s on its latest campaign

LOS ANGELES, 2017-Apr-14 — /EPR Retail News/ — Joe’s unveiled its latest campaign today (Apr 11, 2017), starring New England Patriots wide receiver Julian Edelman. The campaign marks the launch of Edelman’s newest role as Global Brand Ambassador for Joe’s, a position he will hold through 2018.

“I am excited to be partnering with an incredible denim brand like Joe’s as the clothes are very much in line with what I like — refined, with great design,” said Edelman. “The Joe’s men’s collection has everyday pieces from jeans to jackets that I can dress up or down, but the brand’s innovative use of fabric is really what sets it apart. Working with Joe’s has been a fantastic experience and I’m looking forward to representing the brand as Global Ambassador over the next year.”

For Joe’s 2017 seasonal offerings, Founder and Creative Director Joe Dahan set out to create a fresh and authentically masculine collection, focusing on the label’s newest denim silhouettes, knits, and outerwear offerings for men. Shot by photographer Naj Jami and styled by Zoe Costello, Edelman wears Joe’s The Söder Slim cropped trouser in Tan with a New School cutoff in Grey.

Selecting Edelman for the role of Global Brand Ambassador was an easy choice explained Dahan, “I met Julian and immediately knew he would be the ideal fit for our newest Joe’s campaign. A native Californian, Julian’s look is laid back; that being said, he doesn’t shy away from edginess – a slimmer denim, a leather jacket… Beyond the fact that our aesthetic aligned, working with an athlete, especially one of Julian’s caliber, has given us a platform to show the full range of our new Kinetic collection. Kinetic is Joe’s take on stretch denim, an ideal style for men, like Julian, who want a performance stretch jean that still has a rigid appearance.”

Joe’s campaign featuring Edelman, showcases the all-star athlete in the newest denim fits and washes from the label for the upcoming ’17 season. Among the styles Edelman is photographed wearing throughout the campaign include the Kinetic Jeans in Griffith, Nuhollis and Lawler, The Hopkins trouser jean, the Wintz henley and the Moto Suede Jacket in Navy.

“We are thrilled that Julian has joined Joe’s roster of campaign stars alongside Taylor Hill, the new face of our women’s collection,” said Jameel Spencer, Fashion Division President at Sequential Brands Group, owner of the Joe’s brand. “Julian embodies the Joe’s brand spirit and adds his confidence and style on and off the field to our men’s collection.”

The campaign will launch May 2017 across multiple print and digital platforms and outdoor advertising will run in Los Angeles, New York and Boston. In tandem with Julian’s ambassadorship, Joe’s has partnered with model Taylor Hill as the face of Joe’s women’s and as a collaborator on a series of capsule collections.

ABOUT JOE’S
Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

A global brand, Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA and internationally. In addition, Joe’s has 18 boutiques located in top domestic markets such as New York, Los Angeles and Miami.

Website: joesjeans.com // Instagram: @joesjeans

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Media Contacts:

For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108
jcassavechia@sbg-ny.com

For Joe’s
Wetherly Group
(212) 966-6467

Source: SEQUENTIAL BRANDS GROUP, INC./globenewswire

Joe’s taps on top model Taylor Hill for its Spring 2017 campaign

Joe’s taps on top model Taylor Hill for its Spring 2017 campaign

 

LOS ANGELES, Calif., 2017-Feb-10 — /EPR Retail News/ — Joe’s unveiled its newest ad campaign starring top model and social media influencer Taylor Hill. The campaign marks the launch of a long-term partnership which features Taylor Hill as the new face of Joe’s in addition to a series of capsule collections, which she will co-design with the brand.

The Joe’s Spring ’17 campaign was shot by photographer and director Mario Sorrenti and styled by George Cortina in New York City. The creative team, led by Joe’s Founder and Creative Director Joe Dahan set out to depict a fresh and authentic vibe, highlighting the label’s newest denim silhouettes, knits, and outerwear offerings for women.

“As soon as we saw Taylor we knew she embodied the ultimate Joe’s girl – confident, feminine, and strong with a bit of rebellion,” explained Joe Dahan. “Beyond being the face of our brand, we are very much enjoying collaborating with her on the creative projects we have in the works that we will be unveiling later this spring.”

Suzy Biszantz, President and CEO of Joe’s added, “This is the first-time Joe’s is doing a capsule collection and we are thrilled to team up with Taylor. She brings a tremendous amount of energy and passion for craftsmanship, design and fabric and is the perfect partner to bring Joe’s newest offerings to life.”

The Spring campaign highlights the newest denim fits and washes from the label, which are available at leading retailers including Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus as well as at Joe’s freestanding boutiques and online at joesjeans.com.

“I’m super excited about the campaign launch,” said Hill. “Working with the team, and of course, Mario, has been an awesome process, and it’s amazing to see it live!”

Among the styles Taylor is photographed wearing are the Charlie high rise skinny crop jeans in Neelam wash and the Naomi tank in White Fawn paired with Cut-Off Shorts in Thula wash.

Jameel Spencer, Fashion Division President at Sequential Brands Group (Nasdaq:SQBG), owner of the Joe’s brand stated, “Our partnership with Taylor allows us to tap into the new generation of super focused, modern women and at the same time continue to grow the Joe’s brand by introducing incredible product and compelling content that speaks to our core consumer.”

Joe’s Spring campaign will launch in March across multiple digital platforms and outdoor advertising will run in Los Angeles, New York and Chicago. A campaign film and additional creative content will be featured on joesjeans.com.

ABOUT JOE’S
Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

A global brand, Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA and internationally. In addition, Joe’s has 18 company-owned boutiques located in top domestic markets such as New York, Los Angeles and Miami.

Website: joesjeans.com // Instagram: @joesjeans

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contacts:

For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108

Source: Sequential Brands Group/globenewswire

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Sequential Brands Group expands its lifestyle brand Joe’s with footwear and intimate apparel categories

NEW YORK, 2017-Jan-27 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (Jan. 26, 2017) multiple new categories for its lifestyle brand Joe’s including footwear and intimate apparel.

Beginning Spring ’17, the Company is launching a full line of men’s and women’s footwear in partnership with ACI International, a distinguished global footwear distributor. The footwear collection will feature dress shoes, sneakers and boots.

In addition, the company signed a new agreement with leading apparel manufacturer ESP Group, LTD. to develop and launch a collection of intimate apparel featuring men’s and women’s underwear, sleepwear, and loungewear for Fall ‘17.   The new category extensions will debut in Joe’s retail stores and e-commerce site, and then roll out to stores nationwide.

“In just over a year of having Joe’s in Sequential’s platform, we have grown the core business together with Global Brands Group, successfully introduced a collection of handbags and eyewear, and featured top talent Bella Hadid in our ad campaign. We are excited to continue this trajectory with the launch of these categories,” said Jameel Spencer, Fashion Division President at Sequential.

Joe Dahan, Founder of Joe’s Jeans added, “Sequential continues to position Joe’s for global growth.  It’s an exciting time for our company and the addition of these new categories strengthens our brand in the market.”

Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA including Nordstrom, Saks Fifth Avenue and Neiman Marcus, and internationally. In addition, Joe’s has 18 free standing boutiques located in top USA markets such as New York, Los Angeles, and Miami.

Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contact:
For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire