NEW YORK CITY, 2016-Feb-08 — /EPR Retail News/ — Paradies Lagardère, a major specialty retail operator, has just celebrated the launch of two new retail concepts at John F. Kennedy International Airport’s Terminal 4; New York’s premiere travel gateway, with 19.5 million annual travelers. The new shops, So Chocolate! (exclusive confectionary brand) and The Scoreboard (sports apparel) were officially introduced during a ribbon cutting ceremony on February 2, 2016.
The two highly-successful proprietary brands are a first for a U.S. airport. So Chocolate! pays tribute to a product that remains the most purchased confectionary item in international travel retailing, complementing the existing mix of extraordinary food and beverage establishments in Terminal 4. Conveniently located in the east retail lounge of Terminal 4, the 1,250-square-foot store offers a wide assortment of candies and sweets that cater equally to children and adults of all ages.
The Scoreboard offers sports fans and out-of-town travelers an array of authentic apparel, accessories and trinkets from all major U.S. professional sport leagues. The store includes an assortment of Giants, Jets, Yankees, Mets, Rangers, Islanders, Devils, Nets, Knicks, NY Red Bulls and New York City Football Club merchandise, as well as products related to the moment’s hottest sports trends.
Already operating numerous stores in the terminal, including the high-end Longchamp, Hugo Boss, Guess, and Swarovski boutiques, Paradies Lagardère recently added these two international brands to Terminal 4’s new concession program.
“Both So Chocolate! and The Scoreboard will resonate with travelers visiting the airport, and complement our existing brands. We look forward to continuing our partnership with Terminal 4 and introducing exciting new brands to Terminal 4 travelers for many years to come”, said Gregg Paradies, president and CEO at Paradies Lagardère.”
Paradies Lagardère’s newest store in Terminal 4, The Fashion Place, is due to open in May. This 3,000 square foot shop-in-shop, the first of its kind in North America, will provide customers with a wide assortment of fashion apparel and accessories.
“Terminal 4 strives to create a superior passenger experience for travelers, and – as such – our terminal features an unparalleled selection of commercial and retail offerings,” said Gert-Jan de Graaff, president and CEO of JFKIAT – the management company operating Terminal 4. “We are grateful for Paradies Lagardère’s continuous partnership and efforts to bring the best and most well-recognized international brands to our terminal.”
Terminal 4 at JFK is one of the largest and most active air terminals in the country and a major North American global gateway. This freshly-redeveloped terminal with Paradies Lagardère’s unique combination of local and international brands, coupled with outstanding customer service, ensures every Terminal 4 passenger has the most pleasant travel experience of any airport terminal in New York City.
SOURCE: LS travel retail North America
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