Debenhams unveils Home SS18

Debenhams unveils Home SS18


London, 2017-Nov-27 — /EPR Retail News/ — RJR. John Rocha puts a fresh spin on his signature artisan craftsmanship style for SS18. The new collection welcomes the introduction of delicate watercolour florals on crisp white ceramics and botanical appliqué bed linens. The seasonal colour palette is brought to life in the form of beautiful embossed and crocheted textiles in shades of sage and sherbet. Earthenware vases in soft pastels lend a natural, organic undertone to the range, bringing together a beautiful combination of simple, organic textures and calm ethereal beauty.

Star by Julien Macdonald returns for SS18 bursting with all of the decadent glamour and high fashion opulence we have come to expect from the designer. Shimmering metallic accessories and intricately beaded cushions bring an effortless touch of opulence to any room. Textiles are given a fresh revival with buttery-yellow and silver roses for a new direction on the designer’s signature boudoir look. Intricate ruffles and feather finishes add a further feel of luxury to the collection, bringing a refreshing update to the home for the new season.

The J by Jasper Conran collection combines contemporary design with statement colour for the ultimate in refined, modern luxury. Rich velvets and asymmetric prints in expensive golden hues and classic deep navy appear throughout the home in the form of luxurious bed linens, cushions and throws. Marble and copper kitchen pieces offer an expensive yet understated update to dining for SS18. The successful J by Jasper Conran lighting range is also extended for the new season with the introduction of the deep wooden Nordic influenced pendant and retro look table lamp. The fresh palette and new materials bring the designer’s strikingly bold, catwalk inspired collection into the new season in a subtle yet impactful fashion.

Make a bold statement for SS18 with MW by Matthew Williamson. The eclectic collection combines opulent contrasting prints and rich sumptuous texture, underpinned by dramatic jewel tones for a glamourous take on the tropical bohemian look. The Monkey is replaced by the Birds of Paradise as the character of the summer season, appearing on bright contrasting bed linens and vibrant wall art. A strong sense of fun and extravagance runs throughout the range. Flamingo candle holders, gold embellished pineapple cushions and colour pop jewellery boxes are simple yet effective additions to add an element of tropical luxury to any room for the new season.

Abigail Ahern has brought her uniquely creative touch to a new range of nautical inspired homeware for the Abigail Ahern/EDITION SS18 range. Drawing on her inspiration from around the world, the new collection receives a seasonal update with the introduction of a variety of new, lovable characters. Forrest green puffin lamps and pompom cushions, unexpected metallic whale planters and unique sea urchin vases continue the unmistakably quirky, striking look the range has become synonymous with. Abigail’s faux botanicals also make a welcomed return for the new season, complementing the mainline collection perfectly. The range exudes exotic nautical vibes with a hint of ethnic glamour for the new season.

The style influence of the Debenhams Hastings collection is a modern take on traditional nautical design with a fresh, contemporary twist. This comprehensive collection offers subtle, current updates for every room in the home. Seasonal dining is given an artisan feel with the introduction of abstract printed picnicwear, natural, rustic kitchen pieces and statement glass accessories. Classic printed textiles and traditional glass lanterns receive a touch of character with water weathered glass and natural textured jute. The modern maritime theme breathes fresh life throughout the home for SS18.

Watercolour pastel toned bedding, charmingly sweet tea party pieces and clean, bold lighting make up Debenhams latest homewear offering, Cosmo. Splashes of baby pink and muted blue, complimented with flicks of glamourous gold markings, fun pom-pom details and rich mohair textures bring to life a design-led collection of decorative accessories, textiles and bathroom designs. Lighting is abstract, combining interesting shapes and soft pastels. Layer together for a real pop of character or introduce individually for a more grown up touch of luxe.

For further information, sample and image requests please contact the Debenhams PR Team:
020 3549 6420

Source: Debenhams


Debenhams reveals designers for its Spring Summer 2017 collection

Debenhams reveals designers for its Spring Summer 2017 collection
Debenhams reveals designers for its Spring Summer 2017 collection


Denmark London, 2016-Dec-05 — /EPR Retail News/ — Debenhams celebrates its designer credentials for Spring Summer 2017, with a portfolio of iconic designers creating premium design and affordable fashion to the high street.  Debenhams’ Red Herring and Debut brands continue to sit alongside designer names and deliver key seasonal trends and elegant occasionwear.

Vibrant tones of Havana inspire a palette of red, rum, banana, black and white for the J by Jasper Conran SS17 range where crisp cottons and chambray are cut elegantly into simple summer silhouettes. Scale and proportion are key with oversize ginghams, large pocket detail and supersize striping on the longer midi length; the new hemline this season.  Deep Med blues, sun-bleached pinks and Bordeaux wine red deliver the elegance of St. Tropez in the sixties where floral embroideries are carefully crafted and deckchair stripes are reworked on organza. Key pieces include the bold stripe skirt, organza blouse and floral embroidered skirt.

Cuban heat inspires a sultry mood for Star by Julien Macdonald where colour explodes and clashes in hot tones of pink, red and orange for a true Latino flavour.  Romantic ruffles, exposed shoulders and sharp tailoring combine for a fiesta to remember. Must-have pieces include the high split wide leg pants, hot pink tailored suit and frill cropped blouse.

Taking inspiration from John Rocha’s retrospective archive, the RJR.John Rocha collection epitomises effortless romance and feminity.   Pretty, soft textures, lace and smooth satins mix with standout florals, vintage inspired embroideries and the iconic poppy create a modern take on SS17 romantic dressing. Key items include the embroidered sweat, tea dress and high waisted jeans.

Inspired by summer days in the desert Principles by Ben de Lisi presents a sumptuous palette of pink hues anchored back with navy and ivory. Prints are block coloured and bold with spliced stripes and organic palms. The silhouette is clean and modern whilst pleating, fluted sleeves luxe textures, compact fabrications and silky hammered satins give a softer edge. Key pieces include the trouser co-ord, soft trench and colour block dress.

Beautiful florals, lace and embroidery give a modern Prairie feel to the new season Nine by Savannah Miller collection delivered in a pretty palette of lavender, pink and pastel blue with pops of vibrant orange and yellow.  The range is overflowing with summer dresses; and hero items include the embroidered midi and the daisy maxi whilst the sequin jacket, washed denims and frill blouses offer versatile separates perfect for those hazy spring days.

Boyfriend silhouettes reign supreme this season for H! by Henry Holland where sweat dresses, acid denim and  oversized tees  take centre stage. Patriotic primary hues paired with soft pinks and khaki deliver a casual athleisure vibe where the tracksuit is key. Vegas cowboys and Punk references deliver a sense of playfulness to the collection where ginghams, snake and grunge graffiti juxtapose with feminine lace and extreme ruffles for a girly twist. Key pieces include the tea dress, deconstructed sweat and Motorcross tee.

Red Herring provides a fun festival of colour this SS17, with an eye-popping colour palette of yellow, blue and red seen in ginghams, stripes and tropical florals. Texture is reworked with embroidery, smocking, crochet and printed lace detail for a true feminine feel. Key pieces include the culotte jumpsuit, embroidered trench and pinafore dress.

Debut introduces a veritable explosion of floral romance delivered using delicate lace, print and embroidery.  Contemporary silhouettes and premium fabrications in a pretty palette of vibrant red, ivory and blush provide an air of feminine modernity offering a stunning choice for all summer occasions. Must have pieces include the floral bardot dress.

No.1 Jenny Packham promises signature statement gowns with the addition of occasionwear separates for SS17. Delivered in a soft colour palette of ivory, blush, soft green and vintage metallic, and paired with decadent hand beading  and form fitting silhouettes; the collection oozes springtime sophistication. Key pieces include the floral embellished gown, soft sequin jacket, wide leg pants and beaded maxi skirt.

For SS17 Butterfly by Matthew Williamson occasionwear enters the tropics with bold tropical florals and exotic plant prints. Fresh tones of green and aqua contrast with hot flamingo pinks, fiery red and orange zest which fuse with summer embellishment.

Inspired by fantastical fairytales Siren by Giles presents a collection filled with dreamlike landscape prints, embroidery, contemporary couture silhouettes and modern fabrications in a palette of chic  monochromatics and china blue.  This capsule collection offers versatility in occasion dressing and key pieces include the statement super prom dress and luxe lace applique tuxedo.

Introducing Studio by Preen the collection offers a contemporary fusion of modern day wardrobe essentials infused with Preen’s signature handwriting. Ruffles, tea dresses, paper bag detailing and frilly frills are key ingredients for this modern capsule wardrobe. You can expect Preen’s playful prints too including ginghams, stripes and eye catching florals for SS17.

The Todd Lynn/Edition collection takes you on an adventurous journey where street culture fuses with punk attitude; a key feature for SS17. Styling detail is paramount where the pinafore slip dress is layered with the essential cotton stripe shirt and the deluxe studded hoodie is worn with the masculine trouser and ultimate embroidered jacket perfect to create the modern contemporary vibe.


Director of PR
Christine Morgan
0203 549 6420

Source: Debenhams


Debenhams Reveals Shoppers Are Pocketing Luggage Charges

Debenhams has revealed that instead of paying expensive charges for stowing cases in the hold of the plane, canny holidaymakers are using their free hand luggage allowance and “wearing” the rest of their baggage. The fashion retailer has seen sales of coats and jackets with multiple pockets rise by as much as 350% over the summer holiday period.

The retailer is putting the new trend down to reports from the shop floor that customers prefer to pack heavier items such as books, towels, electronic net books and cameras, into large pocketed garments, rather than pay fees up to £40 return charged by some low-cost airlines for suitcases stowed in the hold.

As a result, sales of Debenhams’ John Rocha navy blue parka with six pockets have gone up by 350% and sales of the beige Mantaray five pocket bomber jackets, which even have a discreet pocket in the sleeve, have jumped by 200%. Sales of Debenhams Mantaray shower proof coat with 7 pockets have also leapt by 181%.

Carie Barkhuizen, spokeswoman for Debenhams, said: “Worn strategically, multi-pocket coats and trousers can offer up to 10 pockets to stow everything from spare pants and socks, to bikinis and sarongs. It’s traveling light like we have never seen before.

“Our sales assistants have even reported some customers coming in with specific items like net-books and paperbacks, to check if they will fit in the pockets before they buy the coat or jacket.”

Via EPR Network
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