JCPenney announces collaboration with Lifetime Emmy-nominated® show Project Runway; launches exclusive fashion brand

JCPenney announces collaboration with Lifetime Emmy-nominated® show Project Runway; launches exclusive fashion brand

 

Brand Will Feature Limited Edition Designs from Season Winners and Challenge Episodes

PLANO, Texas, 2017-Aug-02 — /EPR Retail News/ — JCPenney [NYSE: JCP] is giving shoppers a front row seat to its fall fashion lineup with the launch of the first-ever “Project Runway” brand inspired by the Lifetime Emmy-nominated® show and its talented group of design contestants. Now available in over 500 JCPenney stores and at JCPenney.com, the exclusive line of contemporary women’s apparel debuts with a summer preview collection showcasing designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8. JCPenney will be the exclusive retailer partner for “Project Runway” seasons 16 and 17 and “Project Runway All Stars” season 7.

“Millions of viewers aspire to emulate the fashion-forward looks first conceptualized during a Project Runway episode,” said John Tighe, chief merchant for JCPenney. “This strategic collaboration enables us to work directly with up-and-coming design talent from Project Runway and increase our assortment of contemporary apparel, while gaining a fresh perspective on what women are seeking when curating the ultimate wardrobe.”

The Project Runway brand assortment is a mix of contemporary and street style looks with one-shoulder dresses, pencil skirts and cold-shoulder blouses that mix patterns and textures as part of a stunning preview collection. In September, the assortment will highlight sport luxe details with lace-up accents, hardware embellishments and drama sleeves on notable pieces, including off-the-shoulder bomber jackets, wide-leg track pants and fashion sweatshirts in rose, burgundy and black. The Project Runway collection at JCPenney will be prominently displayed in the women’s fashion area near the main entrance of select stores.

“This partnership with JCPenney is one of our biggest retail collaborations since the series first began more than a decade ago,” said Harvey Weinstein, co-chairman of The Weinstein Company. “It also marks the first time the entire Project Runway franchise has partnered with a leading, national retailer and introduced a line of Project Runway clothing that will be available year-round.”

Fashion Fresh Off the Runway
Throughout each season of Project Runway and Project Runway All Stars, the retailer will sponsor a stimulating design challenge. The winners of the JCPenney design challenge will have a special, limited edition run of their winning design produced in New York City, which will be immediately available to the public at JCPenney.com, and in select stores the following morning. Each season winner will also have the chance to collaborate with JCPenney on a capsule collection for the Project Runway brand, giving the designers an opportunity to make their unique style and aesthetic available to fans nationwide at prices that enable more women to obtain runway-inspired fashion.

For the entire season of Project Runway All Stars, JCPenney plans to translate the winning look from every episode into garments that will be available exclusively on JCPenney.com every week, giving fans instant access to the latest styles from the show. Making these designs immediately available is one way the Company is demonstrating its commitment to delivering sought after apparel on a faster production timeline.

Each show will also showcase “The JCPenney Accessory Wall,” featuring a curated selection of shoes, handbags, fashion accessories and jewelry from brands such as Liz Claiborne®, Mixit®, a.n.a.® and Worthington®. In every episode, designers will be encouraged to complete their runway look using accessories displayed on the JCPenney Accessory Wall.

The Company is supporting the brand with an integrated marketing campaign that includes dedicated Project Runway television spots and engaging show fans on popular social media channels. JCPenney is also spotlighting the collection through a dedicated microsite at jcp.com/projectrunway where customers can shop the latest Project Runway assortment inspired by the show and the challenge episodes.

To download this release in English or Spanish, and for Project Runway related images, please visit: http://www.jcpnewsroom.com/news-releases/2017/0731_project_runway.html.

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to connect with shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney’s worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

About Project Runway:
Hosted by Emmy® Award winner, supermodel and fashion connoisseur Heidi Klum, the hit Emmy®-nominated series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eyes of mentor and co-host Emmy® Award winner Tim Gunn and judges Nina Garcia and Zac Posen.

Project Runway is produced by The Weinstein Company, Bunim/Murray Productions, Full Picture Entertainment, and Heidi Klum Company. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company) and Patrick Reardon and Barbara Schneeweiss of The Weinstein Company, Jonathan Murray and Sara Rea of Bunim/Murray Productions, Heidi Klum, Jane Cha and Desiree Gruber of Full Picture Entertainment. Mary Donahue and David Hillman of Lifetime also executive produce, and Gil Goldschein and Teri Weideman of Bunim/Murray Productions serve as Co-Executive Producers.

About Weinstein Television:
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein. During Harvey and Bob’s tenure at Miramax and TWC, they have received 357 Oscar nominations and won 82 Academy Awards®.

Since 2005, TWC and Dimension Films have released such films as VICKY CRISTINA BARCELONA; THE READER; INGLOURIOUS BASTERDS; SCRE4M; SPY KIDS; THE KING’S SPEECH; UNDEFEATED; THE ARTIST; THE MASTER; SILVER LINIGS PLAYBOOK; DJANGO UNCHAINED; SCARY MOVIE 5; LEE DANIELS’ THE BUTLER; PHILOMENA; THE IMITATION GAME; PADDINGTON; WOMAN IN GOLD; SOUTHPAW; CAROL; THE HATEFUL EIGHT; SING STREET; THE FOUNDER and LION. Upcoming releases include WIND RIVER, LEAP!, TULIP FEVER, MARY MAGDALENE, and THE CURRENT WAR.

Weinstein Television boasts an active television production division with critically acclaimed projects in both scripted and non-scripted series. Weinstein Television produces the reality powerhouse Project Runway, with its spin-off series Project Runway All Stars, hosted by Alyssa Milano, Project Runway Jr, featuring supermodel Hannah Jeter and fashion critic Kelly Osbourne. Lifetime also aired business focused Project Runway: Fashion Inc. as part of the Project Runway franchise. Current series include TIME: The Kalief Browder Story which premiered on Spike in March 2017.

Scripted series include the critically acclaimed miniseries War & Peace, which debuted on Lifetime, A&E and HISTORY in 2016, Scream with MTV, which premiered its second season in May 2016, Peaky Blinders on Netflix, Julian Fellowes’ Doctor Thorne with Amazon, Stephen King’s The Mist for Spike TV and the military drama Six for HISTORY. Upcoming series include Waco for Paramount TV, starring Michael Shannon and Taylor Kitsch, a new series from David O. Russell starring Robert DeNiro and Julianne Moore for Amazon, Matthew Weiner’s The Romanoffs for Amazon, and an epic reimagining of Victor Hugo’s Les Miserables with the BBC.

Television projects in development explore a range of arenas and are not exclusive to drama or comedy, minis or continuing series, live action or animated. An active slate of more than 60 projects includes Elvis, the first-ever scripted series to shoot at Graceland, Josephine and Napoleon by Tony Saint, Stephen King’s The Breathing Method with Blumhouse, Scott Teems and Scott Derrickson, and UK series The City and The City and Fearless.

About Lifetime:
Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. The critically acclaimed UnREAL, Project Runway, Dance Moms, Bring It!, The Rap Game and Little Women franchises anchor the network’s programming, in addition to its over 25 original movies annually that continue to define the TV movie genre. In 2015, Lifetime launched Brand Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers to make its content which totals over 450 original hours. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital® are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images and company information.

Source: J. C. Penney Company, Inc.

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JCPenney expands its City Streets® private brand with casual sportswear and fashion accessories just in time for back-to-school

JCPenney expands its City Streets® private brand with casual sportswear and fashion accessories just in time for back-to-school

 

  • Company Transforms City Streets® to Fast Fashion Brand Available at Extreme Value Prices
  • JCPenney.com Products Now Ship Free to any JCPenney Store with No Minimum Threshold

PLANO, Texas, 2017-Jul-21 — /EPR Retail News/ — JCPenney [NYSE: JCP] is accelerating in the fast fashion lane with the expansion of its City Streets® private brand by offering trend-right merchandise priced at an extreme value just in time for back-to-school. The newly expanded collection now encompasses casual sportswear and fashion accessories for the entire family and is the latest apparel initiative designed to attract new and younger customers to JCPenney, while swiftly meeting demand for stylish apparel at everyday low prices. These items and more are now available for free shipping when purchased at JCPenney.com and customers choose to have their order shipped to a local JCPenney store for easy pickup.

“We reinvented the City Streets brand this past spring to better compete with specialty and off-price retailers who are providing new, trend-relevant merchandise on a quicker production timeline,” said John Tighe, chief merchant for JCPenney. “With City Streets, we can offer affordable fast fashion for shoppers who want to continuously update their wardrobe with the latest styles.”

The entire City Streets collection, as well as select items from other JCPenney private brands, will be part of a merchandise assortment priced at an extreme value every day. These products have low, fixed price points that do not require a sale and are coupon eligible. Throughout the year, the City Streets assortment will evolve based on what’s popular for the season, such as $5 flip flops, $9 shortsand $10 sunglasses for summer, and $7 backpacks, $15 jeans and $12 sneakers for back-to-school.

For back-to-school, JCPenney is encouraging friendship by highlighting City Streets anti-bullying tees that convey statements of positivity, such as “Choose Nice” and “Super Heroes Stick Up For Everyone.” Shirts available in the kid’s department will include “Fashion Against Bullying” hangtags that provide information for contacting Teen Line, a crisis hotline where students can receive help or advice against bullying. The friendship tees are available in all stores and at JCPenney.com from $5 to $7.

Revving-Up Value and Savings and Free Shipping Incentives
JCPenney shoppers will find compelling deals on the latest trends throughout the entire season. Back-to-school promotions begin with the roll out of “Power Penney Days” on July 21, showcasing $3, $5, $7 and $9 deals on select items. Customers can also take advantage of extra savings with a 15 percent off coupon valid through July 23 or a $10 off $10 or more coupon giveaway available to early shoppers in stores on July 22, while supplies last.

Customers shopping jcpenney.com will have the added convenience of shipping their online orders to their local JCPenney store with no minimum order requirement or shipping charge. The merchandise assortment online offers four times the selection of the largest JCPenney store, giving customers broader access to sizes, styles and new product categories not found in stores, such as electronics, sporting goods and musical instruments. Additionally, thousands of items are available for free same-day pickup in any given store.

Accelerating Apparel Production
JCPenney is leaning into fast fashion by reducing the development timeline of select private brand merchandise by 40 percent. The Company has one of the most sophisticated in-house design and sourcing operations in the industry, and is leveraging supply chain efficiencies, as well as the expertise of its merchant and store teams, to accelerate apparel production and the in-store delivery process. With the new speed-to-market initiative, JCPenney can react more quickly to consumer trends, allocate the right product mix and deliver value at the faster pace shoppers have come to expect.

To download this release in English or Spanish, and for back-to-school related images and store b-roll, please visit: http://www.jcpnewsroom.com/news-releases/2017/0720_back_to_school.html

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

Source: J. C. Penney Company, Inc.

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JCPenney opens toy shops in all of its brick-and-mortar locations

JCPenney opens toy shops in all of its brick-and-mortar locations

 

Toy assortment at JCPenney.com will continue to multiply in preparation for holiday season

PLANO, Texas, 2017-Jul-15 — /EPR Retail News/ — As JCPenney [NYSE: JCP] continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its brick-and-mortar locations with a significantly expanded assortment available at JCPenney.com. Strategically adjacent to the Disney Collection inside JCPenney, the shops feature an extensive selection of toys for kids of all ages including dolls, action figures, racing cars, arts and crafts, board games, plushes and learning sets from leading brands such as Hasbro®, Mattel®, Playmobil® and Fisher Price®, to name a few. To further reinforce its commitment to this playful category, JCPenney has doubled its online assortment of toys over the last year with plans to expand even more by the holiday shopping season.

“JCPenney has a nostalgic history of selling sought-after toys in our early Christmas catalogs, so we brought toys back last holiday season to see if they would resonate once again. We were extremely pleased by customer response and confidently made the decision to grow our toy assortment in stores and at JCPenney.com. We know that shoppers buy toys year-round and by creating a fun, inviting toy shop, with some of the biggest brands and hottest products, we will entice families to shop and spend more at JCPenney,” said John Tighe, executive vice president and chief merchant for JCPenney. “Toys are an exciting product category for JCPenney and an in-store attraction that will drive traffic and sales as we continue to focus on increasing revenue per customer.”

The toy shop inside JCPenney will help kids dream, imagine and explore with some of the most popular toys for toddlers, preschoolers and big kids, such as Barbie®, Shopkins™, Hatchimals®, NERF®, Hotwheels® and Star Wars™. Located within the children’s department, many of the shops feature an area that kids can play with select toys that will be available for them to try out and enjoy while in the store.

Discover More at JCPenney.com
As JCPenney continues to focus on omnichannel advancements, the retailer has doubled its toy assortment at JCPenney.com since last year. Based on customer feedback, the team added new product categories, including bicycles, video games, outdoor trampolines, costumes and science kits, while sorting the product by age group. As science, technology, engineering and math tools continue to evolve in schools, JCPenney is adding an expansive assortment of toys this fall designed to help kids combine STEM principles with interactive play. Shoppers can expect an even larger toy assortment available at JCPenney.com in time for the holiday shopping season.

“JCPenney realizes the importance of having a significantly expanded product selection at JCPenney.com to compete with pure e-commerce rivals, which is why we are so proud of both our product and category expansions over the past 12 months. The toy industry continues to grow and JCPenney intends to capture a significant portion of this $20 billion industry* with our new toy shops in stores and our impressive selection at JCPenney.com,” added Tighe.

*Toy Association

For current store images of the new toy shops, please visit:

http://www.jcpnewsroom.com/news-releases/2017/0713_launches_toy_shops.html

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Forward-Looking Statements
This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Words such as “expect” and similar expressions identify forward-looking statements, which include, but are not limited to, statements regarding the Company’s financial position, the revolving credit facility and interest expense.  Forward-looking statements are based only on the Company’s current assumptions and views of future events and financial performance. They are subject to known and unknown risks and uncertainties, many of which are outside of the Company’s control that may cause the Company’s actual results to be materially different from planned or expected results. Those risks and uncertainties include, but are not limited to, general economic conditions, including inflation, recession, unemployment levels, consumer confidence and spending patterns, credit availability and debt levels, changes in store traffic trends, the cost of goods, more stringent or costly payment terms and/or the decision by a significant number of vendors not to sell us merchandise on a timely basis or at all, trade restrictions, the ability to monetize non-core assets on acceptable terms, the ability to implement our strategic plan including our omnichannel initiatives, customer acceptance of our strategies, our ability to attract, motivate and retain key executives and other associates, the impact of cost reduction initiatives, our ability to generate or maintain liquidity, implementation of new systems and platforms, changes in tariff, freight and shipping rates, changes in the cost of fuel and other energy and transportation costs, disruptions and congestion at ports through which we import goods, increases in wage and benefit costs, competition and retail industry consolidations, interest rate fluctuations, dollar and other currency valuations, the impact of weather conditions, risks associated with war, an act of terrorism or pandemic, the ability of the federal government to fund and conduct its operations, a systems failure and/or security breach that results in the theft, transfer or unauthorized disclosure of customer, employee or Company information, legal and regulatory proceedings and the Company’s ability to access the debt or equity markets on favorable terms or at all.  There can be no assurances that the Company will achieve expected results, and actual results may be materially less than expectations.  Please refer to the Company’s most recent Form 10-Q for a further discussion of risks and uncertainties. Investors should take such risks into account and should not rely on forward-looking statements when making investment decisions. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made.  We do not undertake to update these forward-looking statements as of any future date.

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

Source: J. C. Penney Company, Inc.

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JCPenney debuts Libby Edelman® lifestyle brand for time-strapped women

JCPenney debuts Libby Edelman® lifestyle brand for time-strapped women

 

Legendary Footwear Designer Brings Exclusive Collection of Shoes, Handbags, Apparel and Accessories to 500 JCPenney Stores

PLANO, Texas, 2017-Jun-13 — /EPR Retail News/ — JCPenney [NYSE: JCP] is stepping up its fashion game with the debut of Libby Edelman®, a lifestyle brand featuring irresistible fashion for time-strapped women. Inspired by Libby Edelman, creative visionary and co-creator of Sam & Libby® and Sam Edelman®footwear, the exclusive namesake brand boasts footwear, handbags, casual clothing and accessories that exude effortless style for a busy life. A special preview collection spotlighting summer dresses, casual footwear and lightweight crossbody bags debuts in 500 stores and at JCPenney.com beginning July 14, followed by a full launch on Sept. 8. The complete fall line-up will include a wider assortment of embroidered boots, sleek totes, feminine blouses in striking prints, layering jackets, versatile dresses, scarves, necklaces and trend hosiery.

“As we move to revitalize our women’s business at JCPenney, we want to attract new customers by expanding our women’s contemporary assortment and infusing newness into our brand portfolio through unique designer partnerships,” said John Tighe, chief merchant for JCPenney. “Libby Edelman is the latest collection to showcase this new strategy as we move toward meeting customer demand for more trendy, casual fashion.”

The Libby Edelman brand will encompass an eclectic mix of free-spirited looks offering modern pieces influenced by seasonal trends. In July, a selection of fashion sneakers, ankle-strap flats, peep-toe booties and crossbody handbags with embroidery and grommet accents will perfectly complement a limited edition of summer dresses. September will mark the debut of the full Libby Edelman lifestyle collection featuring shoes, handbags, apparel, fashion jewelry, accessories and hosiery, which will be prominently displayed throughout the women’s floor.

“As a busy working mom, I always wanted clothes, shoes and accessories with a simple, elegant and unique feel that made putting together a great look effortless. The Libby Edelman collection is ideal for every woman who has this similar desire,” said Libby Edelman. “While the collection simplifies everyday wardrobe choices, my hope is to give women the freedom and inspiration to combine pieces from the collection in ways that help them express new aspects of their personal style.”

Rooted in footwear, Libby Edelman will offer signature fashion flats, stacked heels, sling-back pumps and calf-high boots. The handbag collection will include a compelling mix of styles from suede hobo bags with tassels to chic, functional totes. Both will have elevated luxe details such as velvet fabrics and shiny embellishments for perfect trend-relevant looks. Apparel will include blouses, dresses, pants and jackets that blend floral and leopard prints, as well as tribal patterns with fall colors such as olive, blue, burgundy and purple. Chokers, pendants, statement earrings, bangles, scarves, belts and contemporary hosiery will inspire shoppers to create a head-to-toe look.

Libby Edelman will personally host the #SoWorthIt video series and serve as a mentor to modern American moms by sharing tips on how to achieve great style for a busy life. Customers can access the series through the JCPenney YouTube channel at www.youtube.com/jcpenney. The Libby Edelman collection will be shared, posted and pinned across multiple JCPenney social media channels, including Instagram and Pinterest, in addition to traditional marketing channels.

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

Source: J. C. Penney Company, Inc.

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JCPenney launches dorm shops in stores and online

JCPenney launches dorm shops in stores and online

 

Many stores are located within 5 miles of most major colleges, offering convenient in-store pick up of dorm furnishings, including new compact refrigerators and laptops

PLANO, Texas, 2017-Jun-07 — /EPR Retail News/ — The high school class of 2017 is off to college this fall and JCPenney [NYSE: JCP] is the dorm destination of their collegiate dreams. JCPenney is launching dorm shops in 500 stores this week, featuring a curated selection of bedding, bath and décor products designed to entice recent high school graduates and their parents who are shopping early in the season for dorm room essentials. New this year, the 400-square-foot shops will now offer mini refrigerators, microwaves, portable air conditioning units, expanded storage solutions, and later this month, Packard Bell laptops. With an extended selection of dorm products available at JCPenney.com, customers have the option of shipping online orders to a JCPenney store located close to campus to make moving day easy and effortless.

“It is estimated that parents and students will spend more than $6 billion* on dorm furnishings this summer. JCPenney is focused on driving performance and capturing a significant share of this business by expanding the breadth of our dorm offerings to include new categories, such as microwaves and compact refrigerators, conveniently available in stores and online,” said John Tighe, executive vice president and chief merchant for JCPenney. “Our seasonal dorm shops boast high-quality bedding, bath and kitchen products from our expertly-designed and quality-sourced private brands, including JCPenney Home, Home Expressions and Cooks. Customers come to us specifically for these trusted brands, allowing JCPenney to increase gross margin potential, while providing exceptional value for budget-minded shoppers.”

Ship dorm furnishings to any JCPenney store
JCPenney has brick-and-mortar stores throughout the country, with many locations just a few miles away from the country’s largest colleges and universities. This convenient store footprint allows parents to purchase dorm room essentials at JCPenney.com and have the order shipped directly to the nearest JCPenney store, reducing the need to personally pack and transport these items over long distances. If a student forgets their sheets or coffee maker at home, JCPenney just expanded its convenient same-day store pickup solution to all stores, so parents can purchase the sheets at JCPenney.com and their college student can pick up the order just a few hours later at their local JCPenney store.

“JCPenney has a sophisticated omnichannel network with a variety of convenient shipping options, which can be especially important as students head off to college. We have the benefit of leveraging our store fleet to deliver JCPenney.com orders quickly, efficiently and at a low cost to the customer, representing an opportunity to drive additional sales. These factors become especially important as new college students realize they need more towels, forget their pillow at home or want to purchase a portable a/c unit for their dorm room,” added Tighe.

Dorm done right
College-bound students are often eager to show their school pride by stocking up on their favorite team apparel and room décor from over 500 colleges available through the Sports Fan Shop at JCPenney.com. In select stores, shoppers will find an assortment of collegiate gear and accessories, such as a Texas A&M University blanket, a University of Arizona logo pillow or a West Virginia University laundry hamper. To help students set up the perfect dorm room, JCPenney has created the ultimate Dorm Essentials Checklist. The checklist has all the dorm necessities listed in one place including XL twin sheets, dorm-appropriate cookware, mattress toppers, bath towels, clothes hangers, desk lamps, alarm clocks and more.

The Company has compiled a list of stores located within just a few miles of major college campuses to demonstrate the convenience of having online orders shipped to a local JCPenney store. For additional JCPenney store locations, please visit JCPenney.com and select ‘find a store.’

STATE SCHOOL NAME NEAREST JCPENNEY STORE DISTANCE
AL University of Alabama University Mall 2 mi.
AZ Arizona State University Tempe Marketplace 1.4 mi.
AZ University of Arizona El Con Shopping Center 2.5 mi.
AR University of Arkansas Northwest Arkansas Mall 6.2 mi.
CA San Diego State University Fashion Valley Mall 7.4 mi.
CA University of Southern California Gage & Pacific Store 5.8 mi.
CO Colorado State University Fort Collins Store 2.6 mi.
FL Florida State University Governors Square 2.7 mi.
FL University of Florida Oaks Mall 3.5 mi.
FL University of Miami Dadeland Mall 1.7 mi.
GA Emory University Northlake Mall 5.7 mi.
GA Georgia Southern University Statesboro Mall 1.5 mi.
GA University of Georgia Georgia Square Mall 5.7 mi.
ID Boise State University Boise Town Square 4.8 mi.
IA Iowa State University North Grand Mall 1.6 mi.
IA University of Iowa Coral Ridge Mall 3.2 mi.
IL University of Illinois Market Place Mall 3.6 mi.
IN Purdue University Tippecanoe Mall 4.4 mi.
IN University of Notre Dame University Park Mall 2.2 mi.
KS Kansas State University Manhattan Town Center 1.8 mi.
KY University of Kentucky Fayette Mall 3 mi.
KY University of Louisville Jefferson Mall 7.6 mi.
KY Western Kentucky University Greenwood Mall 4.1 mi.
LA Louisiana State University Mall of Louisiana 7.4 mi.
MI Michigan State University Meridian Mall 2.8 mi.
MI University of Michigan Briarwood Mall 2.9 mi.
MO University of Missouri Columbia Mall 3.5 mi.
MS Mississippi State University Starkville Crossing 3.6 mi.
MT University of Montana Southgate Mall 2.2 mi.
NE University of Nebraska Gateway Mall 3.2 mi.
NJ Rutgers University Brunswick Square Mall 7.7 mi.
NM New Mexico State University Mesilla Valley Mall 2.9 mi.
NY Syracuse University Destiny USA Store 3.1 mi.
NC North Carolina State University North Hills Shopping Center 6.4 mi.
NC University of North Carolina Streets of Southpoint 7.5 mi.
NC Wake Forest University Hanes Mall 5 mi.
ND University of North Dakota Columbia Mall 2.8 mi.
OH Ohio State University Tuttle Crossing Mall 7.9 mi.
OK University of Oklahoma Sooner Fashion Mall 3.5 mi.
OR University of Oregon Valley River Center 3.4 mi.
SC Clemson University Anderson Mall 14 mi.
SC University of South Carolina Columbiana Center Mall 10.8 mi.
TN University of Tennessee West Town Mall 7.3 mi.
TX Baylor University Richland Mall 7.1 mi.
TX Southern Methodist University Timber Creek Crossing 2.3 mi.
TX Texas A&M University Post Oak Mall 2.2 mi.
TX Texas Christian University Ridgmar Mall 6.8 mi.
TX Texas Tech University South Plains Mall 5.3 mi.
TX University of Texas at Arlington Parks Mall 3.6 mi.
TX University of Texas at Austin Barton Creek Square 9.6 mi.
UT Brigham Young University Provo Towne Center 2.5 mi.
VA University of Virginia Fashion Square 3.2 mi.
WA University of Washington Northgate Mall 3.4 mi.
WV West Virginia University Morgantown Mall 3.2 mi.
WI University of Wisconsin West Towne Mall 5 mi.

For a full selection of collegiate gear and accessories from JCPenney, please visit:
http://sportsfanshop.jcpenney.com/JCP_COLLEGE

For dorm product images, please visit the Dorm 2017 look book:
http://www.jcpnewsroom.com/lookbooks-bts2017-home-dorm.html

*National Retail Federation 2016 Back-to-College Survey
https://nrf.com/media/press-releases/back-school-and-college-spending-reach-758-billion

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

Source: J. C. Penney Company, Inc.

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JCPenney and NIKE partner to create Nike brand shops in over 600 JCPenney stores

JCPenney and NIKE partner to create Nike brand shops in over 600 JCPenney stores

 

PLANO, Texas, 2017-Jan-19 — /EPR Retail News/ — From athletes to fashion enthusiasts, activewear continues to score big with shoppers, which is why JCPenney [NYSE: JCP] and NIKE, Inc. (NYSE: NKE) have teamed up to create inspiring Nike brand shop environments in over 600 JCPenney stores. The new Nike shops boast pumped up visual elements featuring world-class athletes and crisp signage to help shoppers find the best gear for basketball, training, running and more. The shops also feature an expanded assortment of apparel and accessories from one of the world’s leading activewear brands.

“Nike is immensely popular across all categories and with the rapid rise of activewear and athletic shoes, we want to have the best expression of Nike in any department store,” said John Tighe, chief merchant for JCPenney. “JCPenney is an activewear destination, and by partnering with a perception-shifting national brand like Nike, we can deliver both the performance and athleisure products that customers want. Shoppers browsing our new Nike environments will be both inspired and motivated to take their athletic wardrobe to the next level.”

Anchored by an impressive Nike swoosh sign suspended above the shop, JCPenney has dedicated 500 sq. ft. of space to the activewear giant in a prominent location within the men’s department. Motivating graphics of athletes adorn the shop walls and updated fixtures, combined with dedicated mannequins, present the merchandise in an inspiring light. The iconic Nike logo is emblazoned throughout the shop and popular activities, including basketball, training and running, are called out with new signage to help customers shop quickly and easily. The JCPenney and Nike teams worked closely together to test various visual elements at a JCPenney store in Portland, Ore., to create the inspiring environment for the men’s department, now available in 600 locations across the country. Similar visual elements are available in select stores for women and kids.

Nike has a strong reputation for athletic innovation, and its ability to infuse sportswear with performance benefits appeals to a wide audience. The Nike shops inside JCPenney boast stylish apparel and accessories for men who are passionate about their sport. Fitness enthusiasts will find everything they need to maximize their workouts including Dri-FIT base layer pants, mesh shorts, jogger pants, moisture wicking compression tees, performance socks and breathable hoodies. The versatile selection of apparel is perfect for a casual weekend outing or a high intensity workout. In addition to performance and athleisure apparel, shoppers will also find an array of accessories, including weighted jump ropes, water bottles, workout gloves, gym socks and sweat bands.

Sneakers With Sole
Nike athletic shoes for men are situated adjacent to the shop for an easy, seamless shopping experience with over 100 locations featuring enhanced visual elements consistent with the new men’s environment. With over 50 styles designed for running, training, basketball and more, JCPenney features a strong statement of the hottest Nike sneakers, including the Tanjun lifestyle shoe, to complement the versatile selection of performance and athleisure apparel. This spring, JCPenney will introduce even more technologies and streetwear styles with popular outsoles.

Nike Scores Big Online
To complement the availability of extended sizes in stores, JCPenney offers shoppers more colors and size ranges of Nike products for men, women and kids at jcp.com. For team enthusiasts, The Sports Fan Shop boasts Nike brand apparel and gear in the top college, NFL, MLB and soccer teams including a Dak Prescott Dallas Cowboys game jersey for $99.95, a University of Southern California 2017 Rose Bowl Championship locker room t-shirt for $34.95 and a Chicago Cubs 2016 World Series Champions hoodie for $74.95.

The Nike selection at JCPenney will be featured throughout JCPenney marketing, including weekly sales circulars, direct mail, email and social media. Nike complements a robust assortment of fitness and athleisure brands available at JCPenney, including the retailer’s private brand, Xersion®, and exclusive brand, MSX™ by Michael Strahan.

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Media Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images, and company information.

Source: J. C. Penney Company, Inc.

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The Home Store at JCPenney to debut wider range of home products for the millennial shopper

The Home Store at JCPenney to debut wider range of home products for the millennial shopper
The Home Store at JCPenney to debut wider range of home products for the millennial shopper

 

PLANO, Texas, 2016-Oct-27 — /EPR Retail News/ — There is no place like home for the millennial, which is why JCPenney [NYSE: JCP] has announced today (Oct. 25, 2016)  an updated assortment of fashion bedding, window coverings and soft home basics designed for this increasingly important demographic. Debuting this fall, a wider selection of modern, casual and transitional designs will be reflected in Studio™ by JCP Home, Royal Velvet® and JCPenney Home®. These trusted private brands boast on-trend style, quality and value, boosting the Company’s strategic merchandising effort to revitalize and differentiate the home furnishings found only at JCPenney.

“As the largest generation of consumers today, millennials have high expectations for their homes. They want to be inspired by their surroundings, opting for a balance of clean lines, modern styles and classic finishes when it comes to home décor,” said John Tighe, chief merchant for JCPenney. “We found that many young adults have transitional taste that crosses over between traditional and contemporary style, influencing our merchant, design and trend teams to incorporate more modern and casual elements into some of our most popular private brands.”

A key learning about the Gen Y culture is that they often gather design ideas from blogs and social media sites such as Pinterest and Instagram that show how to layer various prints, textures and color schemes to create a cohesive design aesthetic. Some of the Company’s most engaging pins offer tips and tricks on how to incorporate JCPenney home products into the latest seasonal trends. Understanding the importance of providing visual inspiration, beginning Oct. 28, The Home Store at JCPenney will display more bedding ensembles featuring modern, casual and transitional designs created with the millennial home shopper in mind. These in-store lifestyle presentations help customers visualize an entire look or they can visit the JCPenney Pinterest board “Where The Heart Is” to see how easy it is to mix and match pieces from multiple brands to create a unique expression of style.

Studio for Modern Living
Studio by JCPenney Home is undergoing a resurrection with a stronger emphasis on the modern aesthetic. The JCPenney trend and design teams have infused modern abstract designs and geometric motifs in over one-third of the fall Studio collection, including bedding, bath accessories and window treatments. Influenced by city lofts and urban living, the brand features clean lines, textured fabrics and rich, bold colors including teals, grays and browns. Updated modern window treatments topped with sleek grommets complement the bedding and bath collections and now offers coordinating curtain rods. Later this month, Studio will introduce two new modern bedding patterns in stores, Omega and Asher, designed to bring a modern elegance to any bedroom.

Royal Velvet Meets Casual Sophistication
Known for its intricate design and traditional, detailed prints, the JCPenney trend and design teams have introduced a more casual element to Royal Velvet, while still preserving the brand’s rich heritage. In addition to distressed, tonal colors including linen neutrals, blues and grays, customers will find stamped medallions and traditional ikat prints designed to appeal to the younger, millennial shopper. The casual designs featured throughout the brand still offer the luxurious look she desires with matching sheets, bath and window treatments available. To complement her new bedding, Royal Velvet is launching an oversized, Luxury Egyptian Cotton Bath Towel and coordinating rug, beginning on Dec. 2. With increased absorbency and softness, the towel is fade resistant and comes in 13 solid colors and four jacquard prints.

Making Style Versatile with JCPenney Home
JCPenney Home is a relaxed and casual collection of bedding, bath and window treatments that can be dressed up, or dressed down, to fit a variety of design aesthetics. With distressed fabrics, eclectic and classic prints and unique touches of decorative accents, JCPenney has created a transitional and fresh assortment of merchandise that appeals to the Gen Y shopper. Neutral colors are key with gray, golden yellow, new blues and spice tones featured throughout the JCPenney Home collection. By choosing JCPenney Home products and embracing the transitional trend, home shoppers can color outside the lines and create their own unique design aesthetic – something that has come to personify the millennial generation.

No matter what design style a shopper prefers, The Home Store at JCPenney has the most popular trends and looks, all for an incredible value. Studio, Royal Velvet and JCPenney Home are featured in the Home Fall/Winter Style Book 2016, which is available to view at jcp.com.

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world‐class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

JCPenney Media Relations:
(972) 431-3400
jcpnews@jcp.com
follow us at @jcpnews

Source: JCPenney

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JCPenney launches premium collection of cookware, cutlery and small kitchen electrics from Cooks Signature

PLANO, Texas, 2016-Sep-22 — /EPR Retail News/ — JCPenney [NYSE: JCP] is turning up the heat in the kitchen with an elevated assortment of cookware, cutlery and small kitchen electrics from Cooks Signature, which offers everyday home chefs premium, high-quality kitchen products at a great value. The collection launches with durable cookware sets and frying pans available now in 600 stores and at jcp.com, with a broader assortment of products available in stores this October.

“JCPenney has built a reputation for designing, developing and sourcing some of the best private brands in the industry and Cooks Signature is no exception,” said John Tighe, chief merchant for JCPenney. “Home is an important growth category and the addition of Cooks Signature to our JCPenney Home™ portfolio enables us to appeal to a wide customer base seeking quality design and construction at an attainable price.”

The collection offers 11-piece and 14-piece cookware sets that are built with a hard-anodized aluminum body that distributes heat evenly, making it twice as strong as stainless steel. Each piece is also triple coated with Matrix® nonstick coating offering superior food release and easy cleaning. The 11-piece cookware set, available on sale for $179.99, includes two professional grade frying pans, one sauté pan, two saucepans, tempered glass lids, a stock pot and steamer insert. For $199.99 on sale, the 14-piece set is ideal for larger families and features an added pasta insert, fry pan and saucepan with lid. Shoppers can complete their culinary endeavors with a nonstick grill pan, a two-piece durable nonstick frying pan set, a four-quart ergonomic sauté pan and a five-quart soup pot. All Cooks Signature cookware is dishwasher safe and designed to withstand the rigorous demands of the everyday kitchen.

In time for family feasts and holiday entertaining, Cooks Signature will serve up an assortment of small kitchen electrics in stores on October 18, featuring an eight-quart programmable slow cooker, stainless steel toaster, 14-cup programmable coffee maker, six-slice convection oven and a 15-piece high-performance knife set with storage block and built-in knife sharpener. Cooks Signature complements the Cooks line of affordable kitchen basics that includes cutlery, utensils, cookware, bakeware and small kitchen electrics.

Cooks has earned the respect of JCPenney shoppers since its inception in 2005. Over the past decade, 135 products have earned the prestigious Good Housekeeping Seal by the Good Housekeeping Research Institute, which evaluates safety requirements and quality standards before granting their approval. Additionally, over 60 Cooks products currently boast an average customer rating of four to five stars on jcp.com.

Cooks Signature is featured in the Home Fall/Winter Style Book 2016, which is available to view at jcp.com.

For product images, please visit: http://www.jcpnewsroom.com/news-releases/2016/0920_introduces_high_quality_cookware_and_kitchen_electrics.html

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Media Relations:
(972) 431-3400
jcpnews@jcp.com
follow us at @jcpnews

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JCPenney launches premium collection of cookware, cutlery and small kitchen electrics from Cooks Signature
JCPenney launches premium collection of cookware, cutlery and small kitchen electrics from Cooks Signature

 

Source: JCPenney

40 Looks of Liz Claiborne to mark the 40th anniversary of the brand exclusively at JCPenney

40 Looks of Liz Claiborne to mark the 40th anniversary of the brand exclusively at JCPenney
40 Looks of Liz Claiborne to mark the 40th anniversary of the brand exclusively at JCPenney

 

PLANO, Texas, 2016-Sep-13 — /EPR Retail News/ — JCPenney [NYSE: JCP] is celebrating 40 years of the Liz Claiborne brand with “40 Looks of Liz Claiborne,” a fall collection of timeless fashion that pays homage to the legacy of an iconic brand. Exclusively available at all JCPenney locations and at jcp.com, the 40 Looks of Liz features quintessential Liz Claiborne pieces that address the needs of modern, professional women looking for versatile fashion and attainable style. To complement the anniversary collection, the Company introduced Liz Claiborne Uptown, a new handbag and accessory assortment inspired by the designer’s affinity for animal prints. Beginning Sept. 30, dedicated Liz Claiborne gifting destinations showcasing fun and unique accessories are rolling out to all stores and will become an everyday extension of the Liz Claiborne offering.

“In 2010, JCPenney became the exclusive destination for one of the most nationally recognized apparel brands after research showed that JCPenney customers overwhelmingly preferred the Liz Claiborne brand,” said John Tighe, chief merchant for JCPenney. “We are excited to mark the 40th anniversary with a special collection of fashion, handbags and accessories that pays tribute to the legendary brand, appealing to millions of women who rely on Liz Claiborne to reflect their sense of style.”

The 40 Looks of Liz features timeless fashion inspired by 40 years of expertly coordinated collections that have impacted the way women dress for the workplace today. These designs create an endless fall wardrobe, perfect for layering or wearing separately. Notable pieces include faux leather collarless jackets and knee-length skirts; giraffe and zebra print blouses; dresses and cigarette pants. Classic feminine suit jackets, skirts and pants complete the collection. The iconic palette combines black, white, red and khaki. Sale prices range from $24.99 to $34.99 for skirts and jackets while blouses and pants are $17.99 to $27.99.

To further commemorate this milestone, JCPenney stores introduced Liz Claiborne Uptown, a collection of specially curated handbags, wallets, wristlets and handbag charms ranging in price from $9 to $45. The premiere edition of Liz Claiborne Uptown features styles in red, cream and black-and-white cheetah prints with embellishments such as bows, studs and charms to complement the 40 Looks of Liz. Later this month, the Company will debut Liz Claiborne gifting destinations in its fashion accessories areas. Merchandise will include phone charging wallets, cosmetic bags, journals, wraps and cold weather accessories.

Four Decades at Work
Liz Claiborne made its debut in 1976 when millions of women were entering the workforce. The innovative brand offered affordable and stylish work clothes in vibrant colors and versatile fabrics, which provided alternatives to male-oriented business suiting. Throughout the years, Liz Claiborne fashion gained a reputation for meeting the fashion needs of working women.

Today, Liz Claiborne is a full lifestyle brand encompassing over 30 categories including shoes, fashion jewelry, sunglasses and sleepwear, Claiborne menswear and Liz Claiborne Home. Millions of shoppers continue to rely on its classic design aesthetic, making it one of the most sought after brands at JCPenney.

“As one of the original founding partners of Liz Claiborne, Inc., I am proud to see that JCPenney has maintained the integrity of the brand, while keeping it relevant among a new generation of shoppers,” said Jerome Chazen, chairman of Chazen Capital Partners. “Liz would be proud to know the brand has continued to endure, while still adhering to the original inspiration behind its creation.”

For a historical timeline and related images, visit http://www.jcpnewsroom.com/news-releases/2016/0912_jcpenney_celebates_40_years_of_liz_claiborne.html and follow @jcpnews on Twitter.

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images, and company information.

Source:  JCPenney

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JCPenney launches exclusive capsule collection for full-figured women by Project Runway® winner, Ashley Nell Tipton

JCPenney launches exclusive capsule collection for full-figured women by Project Runway® winner, Ashley Nell Tipton
JCPenney launches exclusive capsule collection for full-figured women by Project Runway® winner, Ashley Nell Tipton

 

PLANO, Texas, 2016-Sep-02 — /EPR Retail News/ — For plus-size women who love fashion forward looks, JCPenney [NYSE: JCP] is debuting its first exclusive capsule collection by fashion designer and Project Runway® winner, Ashley Nell Tipton, starting Sept. 9. An extension of Boutique+™, the Company’s first private brand designed for full-figured women, Ashley Nell Tipton for Boutique+ challenges the rules of full-figured fashion by offering sophisticated silhouettes and trendy touches that appeal to millennial shoppers. JCPenney is the first and only national retailer to feature Tipton’s designs.

“Since plus-size clothing is one of the fastest growing segments in retailing today, it is important to offer the right combination of style and value that women are seeking. Partnering with Ashley to create this special fall collection adds another level of design credibility to our Boutique+ brand because she is a designer, as well as a personal advocate for body positivity,” said John Tighe, chief merchant for JCPenney. “We have highlighted special sizes as a key growth channel and introducing Ashley Nell Tipton for Boutique+ further reinforces our commitment to becoming a destination for this underserved market.”

For fall, Ashley Nell Tipton for Boutique+ features curve-enhancing looks inspired by 1950s fashion. The collection includes slash knee jeggings; quilted pencil and box pleat skirts; cropped cape-sleeve blouses; boyfriend tees; and bomber and moto-chiffon jackets represented in a rich color palette of rose tan, indigo, olive and black cherry. Design elements such as lipstick prints, bold horizontal stripes and sequins give the collection a modern twist. Sale prices range from $15.99 to $35.99 for graphic tees and pleated skirts, while moto and bomber jackets are $49.99 to $74.99. Ashley Nell Tipton for Boutique+ is available in 500 stores and at jcp.com, where women will find sizes up to 30W and 5X. A holiday capsule lands in stores on Oct. 28 and will continue the ‘50s aesthetic with elevated faux fur pieces and shimmery festive embellishments.

“JCPenney has given me the opportunity to realize my dream of designing fashion for curvy women everywhere who want clothes that make them feel young and sexy,” said Ashley Nell Tipton. “Drawing inspiration from 1950s bombshells, I chose high waist pencil skirts and paired them with crop top blouses because I wanted to show how every body can rock this combination. Ultimately, the collection is about turning up the volume on your style as well as your confidence. I want women to wear these pieces and feel great about how they look.”

In addition to designing, Tipton also serves as the brand ambassador for Boutique+ providing her expertise on style. To celebrate the launch of the brand, JCPenney released the “#Here I Am” video featuring Tipton and plus-size influencers Jes Baker, Gabi Fresh, Mary Lambert and Valerie Sagun who share their stories of empowerment and body positivity.

On Aug. 25 the Company debuted a three-part YouTube docu-series chronicling Tipton’s experience designing the capsule collection for JCPenney. The online series culminates on Sept. 6 with a live stream fashion show at Greeley Square in New York City and spotlights Ashley Nell Tipton for Boutique+, as well as other contemporary fashion for plus-size women available only at JCPenney. BLive, a company specializing in end-to-end immersive live stream experiences, will host the digital broadcast. Shoppers can visit http://live.jcpenney.com to view the fashion show and shop the looks showcased on the runway.

For images related to “Ashley Nell Tipton for Boutique+™”, please visit http://www.jcpnewsroom.com/news-releases/2016/0901_ANT_for_Boutique+.html

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping jcp.com or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

Media Relations:
(972) 431-3400
jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements, images, and company information.

Source:  JC Penney

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