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Tag: John Zealley

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Unilever teams up with Accenture to create a single system for trade and marketing operations

Agreement with Accenture and Salesforce includes single system for distributor management using Accenture NewsPage NEW YORK, 2017-Jul-28 — /EPR Retail News/ — Unilever, a global consumer goods company, has signed a deal with Accenture (NYSE: ACN) to implement Accenture Cloud Trade Promotion Management (TPM) and Accenture Cloud Retail Execution (RE) to create a single system for trade and marketing operations. Built…
July 28, 20170Comments

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Books Business Consumer Goods Marketing Retail Retailer

Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods

Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods   NEW YORK, 2016-Nov-19 — /EPR Retail News/ — Consumer packaged goods (CPG) companies must re-focus on the consumer rather than goods, according to a new book from Accenture entitled The Fluid Consumer, by Teo Correia. Accenture estimates that the…
November 19, 20160Comments

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