Unilever teams up with Accenture to create a single system for trade and marketing operations

Agreement with Accenture and Salesforce includes single system for distributor management using Accenture NewsPage

NEW YORK, 2017-Jul-28 — /EPR Retail News/ — Unilever, a global consumer goods company, has signed a deal with Accenture (NYSE: ACN) to implement Accenture Cloud Trade Promotion Management (TPM) and Accenture Cloud Retail Execution (RE) to create a single system for trade and marketing operations.

Built on the Salesforce platform, the Accenture Cloud solutions combine Accenture’s front-office consumer goods industry expertise and Salesforce’s #1 CRM solution with built-in cloud, mobile, social, data science and artificial intelligence capabilities. By moving to the cloud solution, Unilever will be able to integrate its mobile applications, unify its front and back-office information, and enhance its trade and sales activities.

Accenture has also been selected to provide Accenture NewsPage allowing Unilever to simultaneously build a single system for the management of their third-party distributor network.

“Today’s consumers are better connected, better informed and more digitally savvy, making them more prone to switching and harder to please, so consumer packaged goods companies need to work ever more closely with their customer partners to drive growth.” said John Zealley, senior managing director of Accenture’s Consumer Goods & Services group. “We are delighted to work with Unilever to help drive digital connections with their customers through our enhanced and integrated front-office capabilities. By using knowledge of consumer preferences and their evolving demands, Unilever is clearly adapting to the changing market and is well positioned to maintain a market leading position.”

“This agreement is a strategic decision based on the skills and capabilities Accenture and Salesforce have in the technology and digital arena, as well as a long track record of successful partnership.” said Gonzalo Esposto, Global IT Vice President at Unilever.  “We hold a leading position in the marketplace across the majority of our 400 brands and enhancing our trade and sales activities will help us strengthen this position. In addition, the implementation of Accenture Cloud will help us close the loop between planning and execution to drive sales and improve customer loyalty and bring our IT costs down.”

“We are living in the age of the customer, where everyone and everything is becoming connected in new and exciting ways,” said Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer Goods. “Consumer goods companies, like Unilever, that take advantage of these new cloud, mobile, social and data science technologies, such as those offered by Accenture Cloud TPM and Accenture Cloud RE, will not only be able to deliver seamless customer experiences, but also create new sources of revenue as well.”

Unilever on NewsPage
Unilever will implement distributor management system, Accenture NewsPage, across their global organisation, starting with the Indian market. The implementation of the software will help Unilever improve productivity, streamline inventory and get accurate, reliable data on their sales through all third party and distributors.

Accenture Cloud TPM and Accenture Cloud RE in collaboration with Salesforce
Accenture Cloud TPM and Accenture Cloud RE were designed in collaboration with some of the world’s leading consumer goods companies and provides an integrated software suite that spans a company’s sales process and operations. By building on the Salesforce platform, Accenture Cloud TPM and Accenture Cloud RE helps new and existing clients integrate mobile applications into their trade promotion and retail execution processes, unify their front- and back-office information and enhance their trade and sales activities.

Accenture was one of the first global companies to establish a strategic alliance partnership with Salesforce, and continues to grow and strengthen its position as a leading ecosystem partner. Whether working with Salesforce on the launch of Salesforce Einstein, introducing more than a dozen new industry solutions to date or training one of the largest ecosystem workforces, with more than 9,500 Salesforce skilled professionals, Accenture’s ongoing investment in building deep specialist skills and leading capabilities is unique in the Salesforce ecosystem.

The Cloud First Applications team—which delivers cloud services for Salesforce and other “pure play” cloud technologies—Accenture has continued investing in its Cloud First agenda by making major moves to expand its position as the leading enterprise cloud services provider, by increasing Salesforce capabilities in particular. Accenture was recently positioned as the overall leader in the “as-a-Service Winners’ Circle” in the HfS Blueprint Report: Salesforce Services 2017 for its excellence in both innovation and execution. The report assessed 12 service providers of Salesforce services related to planning, implementation, management, operations and optimization, and named Accenture as “clear leader in scale” with “the largest Salesforce services practice” in the Salesforce ecosystem.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Salesforce and others are among the trademarks of salesforce.com, inc.

Contact:

Caroline Douglas
Accenture
+ 353 87 680 0074
caroline.douglas@accenture.com

Source: Accenture

Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods

Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods
Accenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods companies must re-focus on consumer rather than goods

 

NEW YORK, 2016-Nov-19 — /EPR Retail News/ — Consumer packaged goods (CPG) companies must re-focus on the consumer rather than goods, according to a new book from Accenture entitled The Fluid Consumer, by Teo Correia.

Accenture estimates that the consumer goods industry will grow by as much as US$700 billion globally by 2020, with much of this growth coming from beyond familiar brands. To capture a share of this growth, CPG companies need to exceed the expectations of today’s consumers, providing them with a new set of experiences for each brand, enabled by new agile and competitive ways of running their businesses.

“Digital disruption has created new, fluid consumers who have different expectations and demands for faster and easier choices,” said Teo Correia, a senior managing director at Accenture. “They are more difficult to predict, finely segmented, more technology savvy, and are increasingly favoring engaging brands with excellent shopping experiences. To win their loyalty, it is imperative for consumer goods companies to reinvent how they interact with consumers, using digital technologies.”

The Fluid Consumer explores how digital technologies are driving profound shifts in consumer behavior. New levels of consumer empowerment are being enabled by smarter technologies, which have changed how consumers choose and make purchases. The book identifies the key characteristics of today’s consumers, who use mobile digital technologies to flow easily between different types of transactions and channels at any time and in any place. Today’s consumers are more informed and will review, compare, consult and contrast purchase activity at any time in nearly any location, making digital and social influence important and trustworthy sources.

“This book dissects and explains one of the most pressing issues of the digital age – engaging the distracted consumer. The Fluid Consumer can help leaders in the consumer goods industry understand how to build competitive advantage in a world of easy access, where consumer attention is the new scarce resource,” said Sangeet Paul Choudary, author and co-chair of the MIT Platform Strategy Summit.

The Fluid Consumer provides a new model for digital branding and a new framework to help CPG companies position themselves for growth. The book outlines how CPG companies need to assess their brand through the eyes of the fluid consumer. Brands are given guidance find the right place and profile for their brands, where to prioritize spending, and how to boost their agility to compete.

“Digital technologies allow CPG companies to put the consumer first, so leading the engagement with the Fluid Consumer in any given category is a real source of competitive advantage and can allow brands to regain the consumers’ trust, not only relative to other brand owners but also ensuring increased channel power,” said John Zealley, senior managing director, Consumer Goods & Services, Accenture. “However, to secure this position, CPG companies also need to re-invent the way they operate their business, giving them the agility and economic headroom to capture the new value creation opportunities on offer.”

About the Author 
Teo Correia is a senior managing director at Accenture, serving global clients and leading Accenture’s Consumer Tech initiative. Teo has more than 28 years of experience in the consumer goods industry, with expertise in sales and marketing, and branding, helping clients transform their businesses.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Contact:

Caroline Douglas
Accenture
+ 35 3 87 680 0074
caroline.douglas@accenture.com

Source: Accenture

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