Green Giant® makes his New York City debut in the 91st Annual Macy’s Thanksgiving Day Parade®

Green Giant® makes his New York City debut in the 91st Annual Macy’s Thanksgiving Day Parade®

 

The iconic vegetable brand joins the float line-up of the beloved holiday spectacle with a wonder-filled landscape showcasing the bounty of the fall harvest

NEW YORK, 2017-Oct-13 — /EPR Retail News/ — Nature’s bountiful harvest sprouts anew in jolly good form this Thanksgiving as the iconic Green Giant® makes his New York City debut in the 91st Annual Macy’s Thanksgiving DayParade®. The spokes giant of the beloved vegetable brand will be showcased for the first time aboard a new float featuring a remarkable landscape of nature’s finest vegetables. Just in time for the Thanksgiving meal, the Green Giant float will make its way through Manhattan delighting more than 3.5 million spectators lining the route and more than 50 million viewers nationwide.

“The Macy’s Parade has always reflected characters and brands that have significant and sustained pop culture relevance and the Green Giant is one of those figures of universal appeal,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “The magicians of Macy’s Parade Studio have truly outdone themselves, bringing the majesty of the plentiful landscape to life in this visually stunning new float with the larger-than-life Green Giant himself, joining the harvest festivities,”

“Green Giant is thrilled to join the iconic Macy’s Thanksgiving Day Parade line-up, helping us to reintroduce our jolly brand ambassador to a new generation of fans,” said Jordan Greenberg, vice-president & general manager, Green Giant. “With its incredible reach that captures the imagination of millions, our Macy’s Parade float is just the latest way in which Green Giant is cementing our place at the festive holiday table for generations of Americans.”

From the very first Thanksgiving celebration, vegetables have been synonymous with the holiday table and Green Giant vegetables have been a staple of this meal for more than 100 years. The new float depicts the harvest of fall delights including green beans, corn, and other vegetable crops in a stunning, rolling landscape where the Green Giant keeps watch. Featuring a replica of the Green Giant that’s more than two-stories tall as he kneels to inspect the perfect ear of corn, the majesty of the fall harvest season is depicted in a glorious and delicious spectacle.

The Green Giant has been a classic character in American pop culture since his introduction by the brand in 1928. In 2016, as the brand celebrated the launch of a new line of Green Giant Veggie Swap-InsTM products that allow consumers to add more vegetables to their diet by providing great alternatives to white carbs, the beloved Green Giant character returned to nationwide prominence inspiring a new generation of families to eat Green Giant vegetables and start a more healthy lifestyle.

The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – noon; in all time zones.

About Green Giant

Few brands enjoy a heritage as rich as that of Green Giant®. For over 100 years, Green Giant has been devoted to growing the best quality and most unforgettably delicious vegetables for you and your family. For more information and some simple and tasty recipes, please visit www.greengiant.com.

About B&G Foods, Inc.

Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and our subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With our diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Pirate’s Booty, Polaner, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foodsand our brands, please visit www.bgfoods.com.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 91 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Green Giant
Kristin Bradley
973-630-6445
kristin.bradley@bgfoods.com

Source: Macy’s

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Classic film Miracle on 34th Street to debut new Harold the Baseball Player balloon at 2017 Macy’s Thanksgiving Day Parade

Classic film Miracle on 34th Street to debut new Harold the Baseball Player balloon at 2017 Macy’s Thanksgiving Day Parade

 

  • A brand new recreation of Harold the Baseball Player will take to the skies once again in a special nod to an iconic scene in the beloved 1947 film
  • The Miracle on 34th Street – 70th Anniversary Edition is available on Digital, Blu-ray & DVD October 10 from Twentieth Century Fox Home Entertainment

NEW YORK, 2017-Oct-11 — /EPR Retail News/ — Two of the world’s most cherished traditions will once again share the same holiday stage as Twentieth Century Fox’s iconic film classic, Miracle on 34th Street, brings to life Harold the Baseball Player, a legacy Macy’s (NYSE:M) character and now a newly recreated balloon in the 91st Annual Macy’sThanksgiving Day Parade®. The 1947 film celebrating its 70th Anniversary this year, prominently featured Macy’s flagship store, its renowned Parade, and the one-and-only Santa Claus in a tale that has taught the world to Believe. On Thursday, November 23, as the annual march steps-off, more than 3.5 million spectators lining the route in New York City and more than 50 million viewers nationwide will delight in the magic and the miracle once more.

Miracle on 34th Street, an irresistible fable that over time has become synonymous with Christmas celebrations, was partially shot on location at Macy’s flagship store at Herald Square in New Yorkand during the 1946 Macy’s Thanksgiving DayParade. The three-time Oscar®-winning film, followed a cultured gentleman with twinkling eyes, an ample belly, and a snowy beard (Edmund Gwenn), as he is hired to be Santa at Macy’s during the very busy holiday season. He claims his name is Kris Kringle, and soon fills everyone with the Christmas spirit … except for his boss, Doris Walker (Maureen O’Hara), who’s raising her daughter Susan (Natalie Wood) to not believe in Santa. But when Kris Kringle is declared insane and put on trial, everyone’s faith is put to the test as young and old alike face the age-old question: Do you believe in Santa Claus?

“For generations, Macy’s Thanksgiving Day Parade has kicked-off the holiday season with a magical spectacle that brings together millions of people in celebration,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “The Parade’s signature role in the film classic, Miracle on 34th Street, solidified its star status worldwide. We are delighted to once again partner with Twentieth Century Fox to bring to life an iconic piece of our mutual legacy with the recreation of the original Harold the Baseball Player balloon, which has not appeared in the Parade line-up since its prominent scene in the beloved holiday film.”

During a memorable Parade scene in the film, the Harold the Baseball Player balloon comes into view, and little Susan, sitting at a bay window, correctly announces to Mr. Gailey that the balloon, although dressed as a Baseball Player that year, was in fact previously dressed as a clown. The new recreation of the Harold the Baseball Player balloon marks his first return to this form since 1946. Measuring 30.3-feet tall, 25.2-feet wide, Harold was painstakingly recreated by the artists of Macy’s Parade Studio to look exactly as he did in the black and white movie, dressed in a bold striped uniform and hat, a Macy’s star emblazoned on his chest, with a catcher’s mitt and ball in hand; the legacy character’s shades of black, white and grey will be a remarkable throwback to the golden age of film.

The Miracle on 34th Street – 70th Anniversary Edition will be available on Digital, Blu-ray and DVD October 10, courtesy of Twentieth Century Fox Home Entertainment. The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – Noon in all time zones.

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third-party partner film and television programing. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™, Digital and VOD. Twentieth Century Fox Home Entertainment is a subsidiary of 20th Century Fox, a 21st Century Fox Company.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 91 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Twentieth Century Fox Home Entertainment:
Conor Sellers
310-369-3980
conor.sellers@fox.com

Source: Macy’s

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Entenmann’s® Bakery to debut new float in Macy’s Thanksgiving Day Parade®

This November, the iconic Entenmann’s brand will debut a new float in the 91st Annual Macy’s Thanksgiving Day Parade. (Photo: Business Wire)

The renowned baked goods brand celebrates in the city it was founded and invites fans all over the country to partake in the fun through a special sweepstakes

NEW YORK & ISLANDIA, N.Y., 2017-Sep-12 — /EPR Retail News/ — This Thanksgiving a confectionery of delights will enthrall millions of spectators when Entenmann’s® Bakery debuts a new float in the iconic Macy’s Thanksgiving Day Parade®. The beloved brand will join the historic lineup of the world-famous holiday spectacle for the first time ever, bringing a taste of sweet celebration to more than 3.5 million spectators lining the route in New York City and to more than 50 million viewers nationwide.

Founded in Brooklyn in 1898, the hometown collaboration with Macy’s (NYSE:M) will see Entenmann’s signature brand of delicious treats take center stage on a float showcasing the fun and enjoyment of baking and sharing in tasty confections with family and friends. Designed to mirror a colorful bakery, the new float will evoke the fun spirit of the brand, complete with bursting confetti, rotating donuts, and displays of mouthwatering desserts.

“The entire Macy’s Parade team is thrilled to welcome Entenmann’s to the float line-up this year with a fantastically colorful treat for millions of spectators this Thanksgiving,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “There are few opportunities where the Parade can partner with an organization that has existed longer than our own 90-year storied history. We are so pleased to combine our homegrown brands and build upon our shared traditions of creating warm family moments that have been enjoyed by countless generations.”

“As a brand that has grown to be a household favorite for almost 120 years, we are proud to celebrate in the city where it all began at an event that shares our commitment to tradition and family fun – the Macy’s Thanksgiving DayParade,” said Lorraine Hale, Senior Director of Marketing for Entenmann’s Bakery, part of Bimbo Bakeries USA. “To celebrate our debut in the Parade, we have launched a Macy’s Thanksgiving Day Parade Sweepstakes so that our fans all over the nation can enter for a chance to win a trip to New York City for next year’s spectacle.”

Open for entries now, consumers can enter into the Macy’s Thanksgiving Day Parade Sweepstakes via Entenmann’s Facebook page. On November 25, two lucky winners will be selected to win a trip to New York City for the 2018 Macy’s Thanksgiving Day Parade. Each grand prize winner will enjoy three days and four nights in the city, a set of four Grandstand Tickets to the Parade, and a year’s supply of Entenmann’s® Donuts and Little Bites® Muffins. More information about the sweepstakes is available at www.EntenmannsMacysThanksgivingDayParadeSweeps.com.

The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – Noon; in all time zones.

About Entenmann’s® Bakery
Entenmann’s history dates back over 119 years to 1898 when William Entenmann opened his first bakery in Brooklyn, New York. By the 1960s the company was selling delicious donuts throughout the New York metropolitan area; by the 1970s it began selling nationwide. Today, Entenmann’s markets over 100 different baked goods in the U.S., producing 780 million donuts a year – one of which is the #1-best-selling classic Entenmann’s Rich Frosted Donut introduced in 1973.

About Bimbo® Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 22,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Freihofer’s®, Heiner’s™, Marinela®, Mrs Baird’s®, Nature’s Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas’®, and Tia Rosa®. BBU is owned by Mexico’s Grupo Bimbo, S.A.B. de C.V., the world’s largest baking company with operations in 22 countries.

About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 91 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Source: Macy’s

Macy’s Media Relations
Orlando Veras, 646-429-7450
orlando.veras@macys.com
or
Entenmann’s
Kim Riccardi, 973-588-2257
kriccardi@coynepr.com