Whole Planet Foundation launches its Annual Prosperity Campaign on March 1

AUSTIN, Texas, 2018-Feb-23 — /EPR Retail News/ — On Thursday, March 1, Whole Planet Foundation launches its Annual Prosperity Campaign to alleviate poverty around the globe for the world’s poorest people – mostly women – living in communities where Whole Foods Market® sources products. This year’s campaign goal is to raise $3 million to increase the foundation’s current reach of 72 countries and 16 U.S. cities.

“Shopper generosity during the Annual Prosperity Campaign is tremendous. Whole Foods Market customers are part of a global movement of empowering women to change their own lives through their own hard work,” said Joy Stoddard, Whole Planet Foundation development and outreach director. “A loan as small as $11 can shift a women’s self-perception and power her potential to see her own value, have the courage to become a businesswoman and generate income for herself and her family. This campaign enables us all to contribute.”  Because Whole Foods Market covers the foundation’s operational costs, 100 percent of every donation benefits microcredit clients.

The average first loan size supported by Whole Planet Foundation is $183 and the loans do not require a formal contract or collateral.  In some parts of the world where women are often marginalized with little say in decisions, these small loans make a mighty impact.  Microcredits cannot guarantee that a woman will escape poverty herself, but they provide a chance for her to become a participant in her community’s economy, improve her family’s living conditions, and increase nutrition and education for her children.

For example, Maimuna is a microcredit client of Whole Planet Foundation’s microfinance partner Reliance in The Gambia in West Africa.  Maimuna sells bread, dried fish and breakfast items in the village of Nyimina Dankunku where she lives with her family. With her loan of 5,000 Gambian Dalasis (about $117), Maimuna purchased ingredients for the food she prepares. On a good day, she can take home a profit of 300 Gambian Dalasis (about $6).  Microentrepreneurs in the United States run businesses including food carts, flower stands, artisan goods, mobile nail salons, and jewelry, shoes and clothing sales.

“Since 2006 we have funded 2.6 million microloans providing 14.5 million opportunities for a better life. The microfinance organizations we partner with are experts in poverty alleviation and we are seeing reductions in global poverty,” said Philip Sansone, Whole Planet Foundation president and executive director. “We couldn’t do this work without our generous supplier partners who have donated a remarkable ten million dollars for these critical efforts.”

Amplifying this year’s Prosperity Campaign, suppliers to Whole Foods Market are donating $1.2 million to fund 36,000 opportunities for low-income entrepreneurs around the world to change their own lives.  Suppliers donating $100,000 each include Allegro Coffee Company, Chobani, Frontier Co-op, Naked Juice, Papyrus-Recycled Greetings, and Wallaby. Suppliers donating $50,000 each include Alaffia, Bonafide Provisions, Boulder Brands, Hain Celestial, Hiball Energy, IZZE, ORGANIC INDIA, Sambazon, Seventh Generation, Traditional Medicinals and Weleda.

Learn more about the transformative power of microcredit at Whole Planet Foundation, watch the documentary Living On One Dollar to understand extreme poverty, and join the Prosperity Campaign in Whole Foods Market stores or online to power the potential of women entrepreneurs worldwide.

Contact:

SOmedia@wholefoods.com

Source: Whole Foods Market

Whole Planet Foundation announces its 2017 Prosperity Campaign; where small loans can help entrepreneurs create a better life

AUSTIN, Texas, 2017-Mar-01 — /EPR Retail News/ — On Wednesday, March 1, Whole Planet Foundation launches its 12th Prosperity Campaign, which funds microfinance organizations and microcredit loans to alleviate poverty in regions where Whole Foods Market® sources products. The organization’s focus is on women in the developing world, where small loans can help entrepreneurs create a better life. The campaign’s goal is to raise $3.2 million during the month of March to fund microcredit loans, increasing the foundation’s current reach of 15 U.S. cities and 69 countries.

Whole Foods Market shoppers can get involved by making donations at store checkouts or online at wholeplanetfoundation.org. Because Whole Foods Market covers all of the foundation’s operational costs, 100 percent of every dollar donated directly supports Whole Planet Foundation programs.

“The Prosperity Campaign is such an integral part of our work, not only because of the money we are able to raise, but because of the connections we make with Whole Foods Market customers who care about alleviating poverty,” said Joy Stoddard, Whole Planet Foundation development and outreach director. “A loan as small as $35 can change someone’s life and this campaign allows us all to contribute.”

Microcredit loans are small – outside the United States, the average first loan is $187. They do not require a formal contract or collateral. These microloans provide impoverished entrepreneurs with access to credit to create or expand home-based businesses that will generate income for their families.

For example, a woman who runs a small, roadside market stand selling tomatoes in Kasangati, Uganda can receive a business loan of 300,000 shilling (about $111). With her loan capital she is able to slowly add other types of produce to her stock. With the ability to purchase increased quantities, she is able to make a larger profit when she resells the goods, eventually repaying the loan and increasing her revenue to support herself and her family, as well as securing a second loan of 600,000 shilling (about $222).

When these funds are repaid, they remain in the community to generate additional loans. Whole Planet Foundation’s microfinance partners around the globe have a 97 percent repayment rate. To see profiles of microentrepreneurs supported by the foundation all over the globe, visit wholeplanetfoundation.org/support.

“Over the past 11 years, we have provided opportunities through microcredit loans to over 10.5 million people. The microfinance organizations we partner with offer loan programs, training and financial services that are imperative to business success for the self-employed poor,” said

Whole Planet Foundation president and executive director. “So much of this work is made possible by our generous supplier partners.”

As part of this year’s Prosperity Campaign, each of the following supplier partners has pledged to donate $100,000, or the equivalent of about 535 microcredit loans, to support the foundation’s work: Allegro Coffee Company, Frontier Co-op, Naked Juice, Papyrus-Recycled Greetings, So Delicious, and ZICO Coconut Water.

Alaffia, Hain Celestial, Hiball Energy, IZZE, Mamma Chia, ORGANIC INDIA, Rainbow Light, Reserveage Nutrition, Rishi Tea, Sambazon, Seventh Generation, Traditional Medicinals and truRoots® have each pledged $50,000, or the equivalent of about 265 microcredit loans, to alleviate poverty through Whole Planet Foundation.

To join the campaign, visit bit.ly/WPFProsperity2017 and donate today.

Contact:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

Source: Whole Foods Market

Whole Foods Market events to raise more than $4.6 million for global poverty alleviation as part of Whole Planet Foundation’s 2015 Prosperity Campaign

AUSTIN, Texas, 2015-4-24 — /EPR Retail News/ — From concerts to craft fairs, shoppers took part in thousands of Whole Foods Market events to raise more than $4.6 million for global poverty alleviation. The events were all part of Whole Planet Foundation’s 2015 Prosperity Campaign to boost awareness and support for microlending projects worldwide.

“Microcredit offers low-income individuals real, viable means for escaping the cycle of poverty, because it empowers them with the opportunity to take charge of their own life and financial future,” said Philip Sansone, president and executive director of Whole Planet Foundation. “With a loan of $200, a microcredit client can start or expand a home-based business, gain financial independence and carve a path for a better life for herself and her entire family.”

In addition to attending events, shoppers made donations from pocket change to full microcredit loan amounts at store checkouts and online. For the first time, online donors were able to view the overall impact of their generosity in specific geographic regions via Whole Planet Foundation’s Power of One tool. Donors could see how many people their contributions will impact over several decades as loans are repaid and re-loaned again and again in North America, Central America and the Caribbean, South America, Africa, Asia and the Middle East.

Because Whole Foods Market covers 100 percent of the foundation’s operating costs, every penny of the $4.6 million raised will go directly to benefiting microentrepreneurs in countries where the company sources products.

To date, through $62 million in grants to microfinance partners worldwide, Whole Planet Foundation has funded 1 million microloans to individuals in 62 countries across four continents, serving a total of 5 million people.

For more information about the foundation or upcoming fundraising opportunities, visit wholeplanetfoundation.org.

Experts:

Joy Stoddard

Executive Partnership Development and Internal Programs Director, Whole Planet Foundation

Joy joined Whole Foods Market in 2000 and Whole Planet Foundation in 2006. She develops strategic partnerships, fundraises for microcredit, and connects Whole Foods Market shoppers, suppliers and team members to Whole Planet Foundation.

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Whole Foods Market events to raise more than $4.6 million for global poverty alleviation as part of Whole Planet Foundation’s 2015 Prosperity Campaign

Whole Foods Market events to raise more than $4.6 million for global poverty alleviation as part of Whole Planet Foundation’s 2015 Prosperity Campaign