Gap launches film ‘Mama Said’ in celebration of motherhood


NEW YORK, 2017-May-09 — /EPR Retail News/ — Gap, the iconic American clothing brand, announces the launch of the film ‘Mama Said,’ a celebration of motherhood in support of Every Mother Counts co-directed and starring Liv Tyler. Tyler and co-director Paola Kudacki set out to create a film that embodies the joys and optimism of motherhood, with a nod to the loving influence mothers have on their children.

“I often think of the things my grandmother and my mother have been telling me my whole life. Remembering what your ‘mama said’ as a child and growing up is very important. I often try to think of things that I can say to my children in a way that they can hear me the same way I heard my mom,” said Tyler.

Set to actress Jurnee Smollett-Bell singing “Let Your Love Flow” by the Bellamy Brothers, the film depicts the mothers enjoying intimate, candid moments with their children playing, dancing and bonding. The cast’s children are dressed in babyGap and GapKids, showcasing Gap essentials that are part of every mother’s go-to wardrobe for their children.

The ‘Mama Said’ cast includes:

  • Actress Liv Tyler with son Sailor (age 2) daughter Lula (9 Months):

“I’ve always loved the Gap. Growing up in America, Gap is such a big part of your life and I thought it was such a special thing to do a project that involves the mothers, the children and Every Mother Counts,” said Tyler.

  • Model Coco Rocha with daughter Ioni (age 2):

“I’ve never felt so strong and powerful as I did bringing my daughter into this world. Being a mother is by far the most rewarding and beautiful experience I’ve ever had.” – Coco Rocha

  • Model Candice Swanepoel with son Anacãn (6 months):

“Motherhood is so different for each woman – it’s your unique journey, and I love that I’m able to share my experience as a mother in this project,” said Swanepoel.

  • Actress Jurnee Smollett-Bell with son Hunter (5 months):

“When I think of ‘Mama Said’, I think of things my mama used to say to me. My mom used to try to reinforce the fact that it is important to live your truth and be authentic and don’t apologize for who you are, I look forward to passing that to my son,” said Smollett-Bell.

  • Artist and photographer Ali Bird and wife Cass Bird with son Leo (age 9) and daughter Mae (age 7):

“I love every aspect of ‘Mama Said,’ it’s exciting to be doing this as a family with Gap and Every Mother Counts to support mothers who don’t have access and need the help,” said Ali Bird.

“Motherhood unites women across all walks of life and invokes feelings of love and strength in both children and adults. It speaks to the core values of Gap as a brand,” said c, chief marketing officer for Gap. “We are proud of this celebration of motherhood and our partnership with Every Mother Counts, bringing support to mothers around the globe.”

Gap found a natural partner in Every Mother Counts to support mothers as part of this celebration. Every Mother Counts is dedicated to making pregnancy and childbirth safer for mothers everywhere, providing $4 million in grants since 2012 focused on improving access to essential maternity care. Gap is issuing a call to action for people to make a donation; U.S. residents can text ‘MOMS’ to 20222 to make an automatic donation of $10 and international residents can visit products/donate to donate.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit

About Every Mother Counts

Every Mother Counts is a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother, everywhere. Every Mother Counts informs, engages, and mobilizes new audiences to take action to deliver life-saving care around the world. The organization is focused on raising awareness and funds to improve maternal health and reduce preventable maternal deaths by addressing three critical barriers to maternity care around the world; lack of transportation, education and training, and supplies. Every Mother Counts supports programs that improve access to comprehensive maternity care in Haiti, Uganda, Tanzania, India, Bangladesh, Guatemala, Nepal, Syria and the United States. For more information, visit

SOURCE: Gap Inc.

Macy’s celebrates Black History Month by hosting Rising Stars events this February

Macy’s hosts Jurnee Smollett-Bell, Taye Diggs, Monica, Beverly Bond, G. Garvin, Shane Evans and Rosalyn Gold-Onwude at eight stores nationwide for conversations on popular culture

NEW YORK, 2016-Feb-04 — /EPR Retail News/ — This February, Macy’s celebrates Black History Month by hailing a host of rising stars from a variety of fields including art, music, film, television, literature, community empowerment, the culinary arts and journalism. Black culture has electrified the pulse of American life for generations, from music and fashion to film, television and activism; creating a wave of change that has helped propel the country to new heights. Young, up-and-coming artists and community leaders are the heart of this revolution, powered by creative self-expression and a strong connection to their heritage. As part of Macy’s Black History Month celebrations, film and television actress Jurnee Smollett-Bell will lead panel discussions with other emerging stars, focused on the influence and impact of black culture on all facets of American life.

Joining Smollett-Bell in cities across the country will be Grammy® Award-winning singer Monica in New York City,Philadelphia, San Francisco and Los Angeles; film and stage star and children’s book author Taye Diggs in Atlantaand Miami; actor Terrence J in New York City; Black Girls Rock! founder Beverly Bond and social activist Eunique Jones Gibson in Washington, D.C.; chef G. Garvin and illustrator Shane Evans in Atlanta and Miami; and sports reporter Rosalyn Gold-Onwude in San Francisco.

“As a retailer with a rich history of providing A-list entertainment within the shopping experience, we are thrilled to give our customers a glimpse into the lives and careers of a diverse group of today’s undeniably talented leaders from a variety of industries as they discuss the contributions of Black Americans who came before them and how they are helping to inspire a new generation,” said Dineen Garcia, Macy’s vice president of diversity strategies.

Jurnee Smollett-Bell is an award-winning actress who will star in the hotly-anticipated escape thriller, “Underground,” executive produced by John Legend and set to debut March 9, 2016 on WGN America. Smollett-Bell was most recently seen on NBC’s critically acclaimed series, “Parenthood,” for its fifth season and concurrently co-starred in HBO’s “True Blood.” Other select credits include Tyler Perry’s “Temptation,” “Friday Night Lights” and “The Defenders.” She will next be seen on the big screen alongside Robert DeNiro, Edgar Ramirez and Usher in the much-anticipated feature, “Hands Of Stone.” Smollett-Bell was awarded the NAACP Image Award for Outstanding Lead Actress in a Motion Picture for her role in “The Great Debaters” and acts as a board member of Artists for a New South Africa (ANSA).

“I am thrilled to be working with Macy’s to celebrate Black History Month,” said Jurnee Smollett-Bell. “As we reflect and pay tribute to the trailblazers who had strength and courage before us, I look forward to connecting with a lot of great people throughout the country and engaging in a dialogue about finding that strength and courage in ourselves every day.”

Taye Diggs is a stage, film and television actor best known for “How Stella Got Her Groove Back,” “Chicago,” “Hedwig and the Angry Inch,” “Rent,” “Wicked,” and “Private Practice.” Diggs is the author of “Mixed Me.”

“I am honored to be amongst those who have been selected by Macy’s to discuss the powerful impact that artistic black minds are having on today’s American culture,” said Taye Diggs. “The time to shed light on these important topics is now.”

Grammy® Award-winning RCA Records recording artist, Monica, is the first artist to top Billboard’s R&B/Hip-Hop Songs Chart with No. 1 songs over the span of three consecutive decades. Delivering chart topping hits such as, “Don’t Take it Personal,” “Before you Walk Out of My Life,” and “The Boy Is Mine,” Monica has sold more than 25 million albums worldwide. Her new album, CODE RED debuted at the top of Billboard’s R&B Albums Chart.

“I can’t wait to engage with young people in some of my favorite cities and share personal stories of how my mentors and black culture have made a positive impact on my life,” said Monica.

Following the panel discussion, Macy’s will host a meet and greet opportunity with Jurnee Smollett-Bell and additional talent. At each of the Black History Month events, Macy’s customers will receive an exclusive “Underground” T-shirt and see a first-look at the series in which rising star Smollett-Bell stars.

Below are the stores and select information for Macy’s – Rising Stars events:

Macy’s Herald Square (New York City) – Wednesday, Feb. 3 at 6 p.m.

Macy’s City Center (Philadelphia) – Thursday, Feb. 4 at 5:30 p.m.

Macy’s State Street (Chicago) – Wednesday, Feb. 10 at 5:30 p.m.

Macy’s Metro Center (Washington, D.C.) – Thursday, Feb. 11 at 5:30 p.m.

Macy’s Lenox Square (Atlanta) – Friday, Feb. 12 at 7 p.m.

Macy’s Aventura (Aventura, FL) – Saturday, Feb. 13 at Noon

Macy’s Union Square (San Francisco) – Wednesday, Feb. 17 at 6 p.m.

Macy’s Baldwin Hills (Los Angeles) – Thursday, Feb. 18 at 6 p.m.

For a complete listing of Macy’s Black History Month events, please visit

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southernCalifornia are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

Source: Macy’s

Christine Olver, 646-429-5713
Orlando Veras, 646-429-7450