K-Plussa to be the most personally rewarding customer loyalty programme in Finland

Helsinki, Finland, 2016-Aug-06 — /EPR Retail News/ — The K-Group’s customer loyalty programme Plussa will become increasingly personalized in October 2016. At the same time, Plussa will be digitized and it will reward customers that patronize the K-Group. The aim of the revised K-Plussa is to improve the customer experience by recognizing customers with personally targeted […]

KESKO: K-Plussa, Walkbase and Seed Digital Media to bring store’s special offers to customer’s mobile phone at store entrance

K-citymarket Turku Kupittaa is testing the attractiveness and functionality of a new service that brings the store’s special offers to your mobile phone. When a customer who has joined the test group enters the store, he receives a text message on his mobile phone with the weekly benefit or special product offer. The service is […]