Toys“R”Us raised $2.2 million for Alex’s Lemonade Stand Foundation to find cure for pediatric cancer

#Stir4ACure Initiative Heightened Awareness and Encouraged Customers to Join the Fight Against Childhood Cancer

Wayne, NJ, 2015-8-24— /EPR Retail News/ — Toys“R”Us® today announced that through Toys“R”Us and Babies“R”Us® in-store and online customer donations, the company raised nearly $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation(ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer. Throughout the program, Toys“R”Us encouraged social media users to show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF, by joining the conversation online using #Stir4ACure. Families across the U.S. joined the social media movement, sharing who or what they stir for.

Click here to tweet:.@ToysRUs raises more than $2 million for @AlexsLemonade thanks to customer & employee support#Stir4ACure http://toysr.us/PressRoom

“Toys“R”Us has been a fantastic partner for the last five years and we are continuously amazed by the commitment their customers and employees demonstrate in carrying out Alex’s mission to find a cure for all kids with cancer,” said Liz Scott, Co-Executive Director of Alex’s Lemonade Stand Foundation and mother of Alex Scott. “We are so thankful to those who have helped ‘stir’ for a cure, whether it be through monetary contributions, hosting lemonade stands or raising awareness through social media. Each cup and act of kindness has enabled us to impact the lives of children and families fighting cancer in the U.S.”

Diagnosed just before her first birthday, Alex Scott began hosting lemonade stands at the age of four to help kids like her who were affected by pediatric cancer. Before she died in 2004, Alex raised $1 million through stands hosted in her name. Inspired by Alex’s determination, her parents, Liz and Jay Scott, established ALSF in 2005. Today, thousands of kids continue to host lemonade stands in Alex’s honor, “stirring” the most important ingredients of all into their lemonade – hope and support for the 263,000 new children affected by cancer worldwide each year. To date, Alex’s legacy has helped raise more than $100 million, showing that at any age, kids can make a lasting impression on their community and the world.

“Toys“R”Us is proud to continue Alex’s mission to help fight childhood cancer and to inspire families across the country to ‘Stir for a Cure’,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “Following this summer’s campaign, contributions from Toys“R”Us and the Toys“R”Us Children’s Fund, along with donations from customers, have totaled more than $10.5 million since the inception of our partnership in 2011. We are incredibly proud of the support shown by our customers and employees, and of the funds generated to help ALSF find a cure.”

To jump-start the 2015 campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., provided a $100,000 grant to ALSF.

To download high-resolution images related to the Toys“R”Us campaign benefitting ALSF, please visit:https://toysrus.sharefile.com/share#/download/sb4d7551e8ce41458

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 475 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

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Media Contacts:
Toys“R”Us, U.S.
Samantha Xenis
(973) 617-5306 / (646) 366-8826
Samantha.Xenis@toysrus.com

Cheryl O’Brien
(973) 617-4380 / (646) 366-8825
Cheryl.OBrien@toysrus.com

Toys“R”Us® releases the 2015 Toys“R”Us Toy Guide for Differently-Abled Kids®

The World’s Greatest Toy Store™ Honors Its Longstanding Commitment to the Special Needs Community by Providing #ToysForAll

WAYNE, NJ, 2015-8-20— /EPR Retail News/ — Toys“R”Us® today announced the release of the 2015 Toys“R”Us Toy Guide for Differently-Abled Kids®, an easy-to-use toy selection resource for those who know, love and shop for children with special needs. This annual, complimentary publication is available now in Toys“R”Us and Babies“R”Us® stores nationwide and online, in both English and Spanish, at Toysrus.com/DifferentlyAbled. For more than 20 years, this beloved catalog has been a go-to shopping guide for families in the special needs community, showcasing specially selected toys that aid in the skill development of children who have physical, cognitive or developmental disabilities. This year, Toys“R”Us is partnering with Nick Lachey, father, philanthropist, multi-platinum recording artist and television personality, who appears on the cover of the Guide alongside 5-year old Josephine Gonzalez from New Jersey.

CLICK TO TWEET: The @Toysrus Toy Guide for Differently-Abled Kids is now available! Get it at your local “R”Us Storewww.Toysrus.com/DifferentlyAbled

While Lachey has worked on numerous exciting projects around the globe throughout his career, he is most proud of being a father of two and an advocate for children’s causes. Inspired by his brother Zac, who lives with Asperger syndrome, Lachey established the Nick Lachey Foundation, a non-profit organization dedicated to helping children, families and communities in need within the United States in 2007.

“Children’s causes are a huge passion of mine, so I was honored to collaborate with Toys“R”Us to lend my support to something as special as the Toys“R”Us Toy Guide for Differently Abled Kids,” said Nick Lachey. “Building on a 20-year reputation of being a beneficial resource for parents and gift givers shopping for special needs children, the Guide is so valuable because it removes the guesswork, providing trusted recommendations of toys that will appeal to a child with physical, cognitive or developmental disabilities.”

“For generations, families have come to Toys“R”Us in search of the perfect toy for their child. With help from theToys“R”Us Toy Guide for Differently-Abled Kids, those shopping for children with special needs are able to do so with confidence knowing they’ve chosen an everyday toy that can help aid in critical skill development and foster inclusion,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “We hope this year’s Guide makes it possible for kids of ALL abilities to experience the power play has to help them reach new milestones, while bringing joy to their lives.”

Identifying the Best Toys Based on a Child’s Individual Needs

Because all children are unique, regardless of ability, toys in this catalog are not categorized by disability, gender or age, and are everyday playthings that can be enjoyed alongside siblings and friends. Instead, the Guide pairs toys with icons representing a variety of skill sets, such as Auditory, Language, Social, Creativity and more, helping gift-givers choose toys most suitable for the child they are shopping for.

To identify items that best contribute to the development of children with physical, cognitive and developmental disabilities, Toys“R”Us has collaborated with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities, to vet each of the toys featured in the 64-page buying guide.

Gift-givers who prefer to shop from home or on-the-go can take advantage of the shop-by-skill option at Toysrus.com/DifferentlyAbled, where they can select a specific skill set to refine their search. The dedicated website also features a special Toys“R”Us App Guide for Differently-Abled Kids, providing recommendations for mobile apps, using the same skills criteria featured within the traditional Guide. The App Guide is available to make app discovery and mobile technology accessible to kids of all abilities by identifying apps that help build individual skill sets, and are appropriate for children with special needs.

Tips for Finding #ToysForAll

Throughout the year, Toys“R”Us will leverage its social media channels, including Facebook, Twitter, Instagram and Pinterest, to share toy-buying tips and recommendations found in the Guide, as well as exclusive behind-the-scenes content from the cover shoot with Nick Lachey. Additionally, on Wednesday, August 26 at 2pm, Toys“R”Us, along with its special needs partners, including the American Society for Deaf Children, National Organization of Parents of Blind Children, Muscular Dystrophy Association and National Lekotek Center, among others, will host a Twitter Chat to provide followers with tips for selecting toys for children with special needs. The company is encouraging fans and followers to join the conversation and support the power of play by using #ToysForAll.

An Ongoing Commitment to the Special Needs Community

Toys“R”Us, Inc. has long supported the special needs community through the Toys“R”Us Children’s Fund, which has provided annual grants totaling more than $20 million to numerous organizations that advocate for children of all abilities including, American Society for Deaf Children, Autism Speaks, HollyRod Foundation, Muscular Dystrophy Association, National Down Syndrome Society, National Lekotek Center, National Organization of Parents of Blind Children, National Center for Learning Disabilities, Special Olympics, Spina Bifida Association and United Cerebral Palsy, among others.For more information, please visit Toysrusinc.com/charitable-giving/.

To Download Behind-the-Scenes Footage of the 2015 Guide Cover Shoot, Click here:https://toysrus.sharefile.com/d-s98336cb65b84b978.

For High-Res Photos, Including the Cover Image Featuring Nick Lachey, Click here:https://toysrus.sharefile.com/d-s895701edb29497eb.

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

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Media Contacts:
Toys“R”Us, U.S.
Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com

Cheryl O’Brien
973-617-4380
Cheryl.OBrien@toysrus.com

Toys“R”Us® shows support for Special Olympics 2015 Summer World Games by volunteering at the 10-day event

Company Volunteers Celebrate Young Athletes as They Experience #MyFirstSportsMoment

WAYNE, NJ, 2015-7-28 — /EPR Retail News/ — With the Special Olympics 2015 Summer World Games underway, Toys“R”Us®employees throughout the greater Los Angeles, CA area are proudly showing their support by volunteering at the 10-day event. Company volunteers are on hand to encourage and cheer on the littlest athletes, as they reach personal victories in a variety of sporting activities. Toys“R”Us has a longstanding commitment to Special Olympics, and as a Games Level sponsor of the 2015 World Games, is able to help the organization’s efforts to bring the benefit of sports to children and adults of all abilities. Alternating every two years, the Summer and Winter World Games are the flagship events of the Special Olympics movement. This year marks the first time in 16 years that the Summer World Games have been held in the U.S.

Click to Tweet: @ToysRUs volunteers cheer on @SpecialOlympics Young Athletes to victory at @LA2015 World Games #MyFirstSportsMoment

Earlier this year, the company launched the #MyFirstSportsMoment initiative designed to introduce the youngest aspiring athletes to the world of sports by learning to hit balls, run bases, take jump shots and more. Toys“R”Us has helped provide more than $4 million to the organization in 2015 alone through a combination of its in-store and online fundraising campaign and grants from the Toys“R”Us Children’s Fund. In addition to supporting the Summer World Games, these funds will be used to help expand Special Olympics’ Young Athletes program across the globe, which supports 2½ to 7 year olds in building critical physical, cognitive and motor development skills through the power of play.

“At Toys“R”Us, we fully recognize the transformative power of sports and are honored to help bring that to children on such a grand stage,” said Kathleen Waugh, Chairman of the Toys“R”Us Children’s Fund. “Watching the Young Athletes compete is a joy and we are proud to have dedicated members of the Toys“R”Us family here at the World Games celebrating the littlest athletes as they experience their very first sports moments.”

Toys“R”Us volunteers are supporting “MyFirst” experiences, including: Aquatics, Softball, Bocce, Golf, Football, Roller Skating, Bowling, Tennis, Basketball and Gymnastics. Fans looking to cheer on the Young Athletes from home can join in on the conversation using #MyFirstSportsMoment on Facebook, Twitter and Instagram.

To download hi-resolution images of the Special Olympics 2015 Summer World Games, please visit:http://assignments.gettyimages.com/mm/nicePath/gyipa_public?nav=pr288744588.

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

About Special Olympics World Games Los Angeles 2015 (LA2015)
With 7,000 athletes and 3,000 coaches representing 177 countries, along with 30,000 volunteers and an anticipated 500,000 spectators, the 2015 Special Olympics World Games – being staged in Los Angeles July 25 – August 2, 2015 – will be the largest sports and humanitarian event anywhere in the world in 2015, and the single biggest event in Los Angeles since the 1984 Olympic Games. The 2015 Special Olympics World Games, with the unparalleled spirit, enthusiasm, teamwork, joy and displays of courage and skill that are hallmarks of all Special Olympics events, will feature 25 Olympic-style sports in venues throughout the Los Angeles region. The Opening Ceremony, to be held July 25, 2015 in the historic Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympic Games, is expected to attract 80,000 spectators. On April 30, 2014, LA2015 and ESPN announced a global programming deal that will see ESPN bring coverage of World Games to millions of fans around the world. Honorary Chairs of the Games are President Barack Obama and First Lady Michelle Obama, with Los Angeles Mayor Eric Garcetti and California Governor Jerry Brown serving as Honorary Hosts. Current Founding Champions and sponsors include The Coca-Cola Company, Mattel, Deloitte, Toyota, Bank of America, Kaiser Permanente, OUE Skyspace Los Angeles, Davis Elen Advertising, Microsoft, Toys“R”Us, Google, UPS, AMC Theaters, La Opinión, Los Angeles Tourism and Convention Board, WWE, AEG, David Geffen, Kate Capshaw and Steven Spielberg, The Walt Disney Company, Panda Express, and Knights of Columbus. LA2015, the Games Organizing Committee, is a recognized 501(c)(3) non-profit organization. For more information on the 2015 Special Olympics World Games, including volunteer and sponsorship opportunities, visit www.LA2015.org and on social with #ReachUpLA on Facebook, Twitter and Instagram.

About Special Olympics Young Athletes
Young Athletes is an inclusive sport and play program for children with and without intellectual disabilities that focuses on the fun activities that are important to mental and physical growth. Children ages 2 to 7 enjoy games and activities that develop motor, social and cognitive skills, while providing an early introduction to sports and to the world of Special Olympics.

About Special Olympics
Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. We empower people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all. Using sports as the catalyst and programming around health and education, Special Olympics is fighting inactivity, injustice and intolerance. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown to more than 4.4 million athletes in 170 countries. With the support of more than 1.3 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and more than 81,000 games and competitions throughout the year. Visit Special Olympics at www.specialolympics.org. Engage with us on: Twitter  @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, instagram.com/specialolympics and specialolympicsblog.wordpress.com.

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Media Contacts:
Toys“R”Us, Inc.
Cheryl O’Brien
973-617-4380
Cheryl.Obrien@toysrus.com

Samantha Xenis
973-617-5306    
Samantha.Xenis@toysrus.com

Babies“R”Us® to continue its commitment to honor families of US armed forces by hosting baby showers for America’s military moms through 2016

Company Continues Support by Hosting Baby Showers for America’s Military Moms Through 2016

Wayne, NJ, 2015-5-13 — /EPR Retail News/ — Babies“R”Us® today announced that it will continue its commitment to honor families of the United States armed forces through a collaboration with Operation Shower, an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed. Since the partnership’s inception, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., along with Toys“R”Us, Inc., has provided more than $500,000 to the organization through grant funding and in-kind donations.

Click here to tweet: Support America’s Military Families through @BabiesRUs Registry atwww.Babiesrus.com/OperationShower

“Since joining forces with Operation Shower in 2012, we have had the opportunity to bring joy to the lives of more than 500 American military families who are bravely serving our country,” said Kathleen Waugh, Chairman of the Toys“R”Us Children’s Fund. “It is our honor to support military moms-to-be by celebrating such an exciting time in their lives and providing them with not only wonderful memories, but also countless baby essentials so they can feel comfortable and confident as they prepare to bring their little ones home. Most importantly, we are thrilled to help facilitate opportunities for these expectant parents to meet others going through a similar experience and strengthen their network of support while far from family and friends.”

Creating Unforgettable Memories for Military Moms-To-Be  

Since the partnership began, Babies“R”Us has showered expectant moms with thousands of donated must-have items for their newborns. In addition, the company has enlisted the support of celebrity hosts, including Heidi Klum, the Kardashian sisters and Holly Robinson Peete, among others, to help celebrate these deserving women. Over the next year, Babies“R”Us will co-host two grand-scale events with Operation Shower benefiting more than 150 families across the country from all branches of the military, including Army, Navy, Air Force, Marines and National Guard. Military moms-to-be are invited to attend the shower with a loved one and experience all the joy associated with a traditional baby shower – from themed décor to receiving exciting prizes and presents. The women also receive a Babies“R”Us gift card, allowing them to shop for the baby items they still need, as well as resource materials that can help them welcome their new arrivals.

“We are extremely thankful to Babies“R”Us for their continued support and commitment to helping military families by hosting amazing baby showers and engaging their customers nationwide to contribute to the cause,” said LeAnn Morrissey, founder of Operation Shower. “As we embark on another year of partnership, we look forward to working together to continue our mission to make a difference in the lives of those who so valiantly serve our country by recognizing these deserving moms with an unforgettable experience.”

Opportunity to Support America’s Military Families through Babies“R”Us Registry

Babies“R”Us continues to host a dedicated landing page at Babiesrus.com/OperationShower, where visitors can learn how they can support this program and ensure military moms-to-be receive basic essentials for their newborns. The company will also continue to utilize its best-in-class registry to generate awareness and donations for this organization. Those who register online at Babiesrus.com can add an Operation Shower donation of $1 or more to their new or existing registry, enabling their friends and family to make a contribution to Operation Shower just as they would purchase a gift from the registry.

Babies“R”Us customers, as well as local businesses and organizations, can donate products to these moms by purchasing items from the Operation Shower baby registry. To date, hundreds of products have been donated to support military families. All items purchased off the organization’s official Babies“R”Us Registry are shipped directly to Operation Shower and used as gifts for expectant moms at upcoming shower events.

Babies“R”Us will drive awareness of the partnership through a multi-faceted marketing program, inclusive of social media and more, to encourage customers to contribute to the Babies“R”Us campaign benefiting Operation Shower.

Please click on the following link to download high-res images:
https://toysrus.sharefile.com/d-saa042d8683c4d6f8

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners. Babies“R”Us® today announced that it will continue its commitment to honor families of the United States armed forces through a collaboration with Operation Shower, an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed. Since the partnership’s inception, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., along with Toys“R”Us, Inc., has provided more than $500,000 to the organization through grant funding and in-kind donations.

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Media Contacts:
Samantha Xenis
973-617-5306/646-366-8826
Samantha.Xenis@toysrus.com

Cheryl O’Brien
973-617-4380/646-366-8825
Cheryl.Obrien@toysrus.com

Toys“R”Us: The 30th Anniversary of Toys“R”Us Children’s Fund Gala raised $4.6 million

Among the Largest Single-Night Fundraising Events in New York City, the Annual Benefit Draws Support from Toy and Baby Products Industry Leaders, Generating Nearly $115 Million Since its Inception; Special Evening Showcases the Work of the Fund’s Signature Partners, Including Alex’s Lemonade Stand Foundation™, Marine Toys for Tots Foundation, Operation Shower and Special Olympics, Among Others

WAYNE, NJ, 2015-5-11 — /EPR Retail News/ — Last night, nearly 1,300 leaders from the toy and baby products industries came together at the Marriott Marquis Hotel in New York City to celebrate the 2015 Toys“R”Us Children’s Fund Gala. During this celebratory evening of entertainment and fundraising, $4.6 million was raised for the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., to aid in its mission to keep children safe and help them in times of need. The event was hosted by Emmy® and Tony Award®-winning comedian Martin Short and featured an unforgettable performance by four-time GRAMMY® winner Lenny Kravitz.

“Over the last 30 years, the Toys“R”Us Children’s Fund Gala has allowed us to proudly showcase the Fund’s most significant efforts, while recognizing the charitable organizations we support,” said Kathleen Waugh, Chairman of the Toys“R”Us Children’s Fund.“Toys“R”Us® founder Charles Lazarus had a simple goal of helping improve the well-being of children, which led to the Fund’s first Gala in 1985. As we celebrate the 30th anniversary of this very special evening, we are grateful for the continued support of the toy and baby products industries and delighted to have raised nearly $115 million to help kids in need.”

Below are highlights of some of the company’s key philanthropic initiatives from the past year:

Alex’s Lemonade Stand Foundation™
In 2014, Toys“R”Us partnered for the fourth consecutive year with Alex’s Lemonade Stand Foundation (ALSF), an organization dedicated to finding a cure for childhood cancer. What started as a front yard lemonade stand hosted by 4-year-old Alexandra “Alex” Scott, who was diagnosed with cancer just before her first birthday, has turned into a national effort continued today by children and families who host lemonade stands across the country each year. The company’s in-store and online fundraising campaign raised more than $2.2 million for the organization and brought awareness to the importance of supporting ALSF and finding a cure for pediatric cancer through the #Stir4ACure social media initiative. Since the partnership began in 2011, donations from customers, Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together have provided more than $8.3 million to the organization.

Disaster Response and Relief Through Save the Children
As part of an ongoing commitment to help children and families in times of crisis, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have provided Save the Children with nearly $5 million in monetary and product donations to aid in the organization’s efforts to help protect children, ensure their safety in shelters and support their emotional recovery during times of disaster. In 2014, to help the organization prepare for future events, Toys“R”Us stores began to offer a reusable bag showcasing Save the Children artwork, created by a young child, with one dollar from the purchase of each bag benefiting the organization’s Domestic Emergency Fund.

Make-A-Wish America®
For the past 17 years, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have partnered with Make-A-Wish America to help fulfill wishes for hundreds of “wish children” across the country. A visit to Toys“R”Us is a top request for many of these kids who are facing life-threatening medical conditions, and throughout the year, Toys“R”Us stores nationwide create celebratory shopping events. In addition to these very special outings, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have supported the mission of Make-A-Wish with more than $2.8 million in funding to help even more children experience the magic of a wish.

Marine Toys for Tots Foundation
The Toys“R”Us Children’s Fund and Toys“R”Us, Inc. once again teamed up with the Marine Toys for Tots Foundation to bring joy and smiles to America’s neediest children during the 2014 holiday season. NBA Legend Shaquille O’Neal – and his alter-ego Shaq-A-Claus – joined Toys“R”Us to #PlayItForward in communities across the country, helping the company’s in-store and online fundraising campaign raise a record-breaking $6.4 million. Toys“R”Us has raised nearly $42 million and collected 4 million toys since the partnership began in 2004. In addition, grants totaling more than $5.4 million have been awarded to Toys for Tots by the Toys“R”Us Children’s Fund.

Operation Shower
Since 2012, the Toys“R”Us Children’s Fund and Babies“R”Us® have worked with Operation Shower to co-host joyful baby showers for military moms-to-be across the country. In addition to being separated from their spouses due to deployment, expectant military moms are often far away from friends and family. Together, Operation Shower and Babies“R”Us have showered nearly 500 moms during nine amazing events, ensuring military families receive some of the basic essentials they need for their newborns. To date, Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have provided more than $500,000 to the organization through grant funding and in-kind donations.

Special Olympics International
For more than 15 years, the Toys“R”Us Children’s Fund has directed grants to Special Olympics, primarily to support the organization’s Young Athletes™ Program, an inclusive, innovative play program for children, ages 2½ to 7 that develops critical early cognitive, social and motor skills, while introducing kids to the world of sports.

Building upon its commitment to help children of all abilities, Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund recently announced a significant partnership expansion with Special Olympics centered around #MyFirstSportsMoment. With an overall grant of $1.75 million from the Fund, Toys“R”Us will serve as a sponsor of the 2015 Special Olympics World Games, to be held in Los Angeles, CA from July 25 to August 2, and will support the organization’s ambitious five-year plan to strengthen and expand the Young Athletes Program in the U.S. and around the globe. As part of the partnership expansion, the company recently hosted a fundraising campaign, which raised more than $2 million so kids everywhere may experience the joy of sports while learning how to hit balls, run bases, take jump shots and more.

Since 1999, donations from Toys“R”Us, Inc., the Toys“R”Us Children’s Fund and customers have provided $5.3 million to Special Olympics.

Supporting the Special Needs Community
In addition to its support of Special Olympics, the Toys“R”Us Children’s Fund has provided annual grants totaling over $20 million to numerous other organizations that advocate for children of all abilities including Autism Speaks, Muscular Dystrophy Association, the National Down Syndrome Society and the Pujols Family Foundation, among others.

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund have a long history of supporting the special needs community through the Toys“R”Us Toy Guide for Differently-Abled Kids, a valuable resource released annually, providing qualified toy recommendations to help aid in the skill development of children who have physical, cognitive or developmental disabilities. Now in its 20th edition, this year’s Guide cover features Albert Pujols, father of five, philanthropist and baseball World Champion along with Cameron Withers, age five.

About the Toys“R”Us Children’s Fund
For 30 years, the Toys“R”Us Children’s Fund has provided financial support and partnership to countless children’s charities that share the Fund’s mission to keep kids safe and help them in times of need. Together with Toys“R”Us, Inc., the Toys“R”Us Children’s Fund continues to work with organizations to bring awareness to causes and further programs that positively impact the lives of children and families nationwide.

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

Media Contact:    
Toys“R”Us, Inc.
Samantha Xenis
(973) 617-5306/(646) 366-8826
Samantha.Xenis@toysrus.com

Toys“R”Us® announces that its in-stores campaign across the U.S. to benefit Special Olympics raised more than $2 million

Company’s U.S. Shoppers Pledged Significant Support through In-Store and Online Fundraising to Help Ensure Youth of All Abilities Can Experience #MyFirstSportsMoment; Customer Donations Combined with Toys“R”Us Children’s Fund Grants Totaling Nearly $4 Million Aid Special Olympics World Games and Global Growth of Young Athletes™ Program; 100-Day Countdown to 2015 Special Olympics World Games Begins Today

WAYNE, N.J., 2015-4-17 — /EPR Retail News/ — Toys“R”Us® today announced that a recent campaign hosted in its stores across the U.S. and online at Toysrus.com to benefit Special Olympics raised more than $2 million. Throughout the duration of the eight-week awareness and fundraising program, Toys“R”Us customers pledged their support to help children with intellectual and developmental disabilities experience #MyFirstSportsMoment by learning how to hit balls, run bases, take jump shots and more through Special Olympics. One hundred percent of customer donations will be directed to Special Olympics and applied towards the upcoming 2015 World Games, as well as the expansion of the Young Athletes™ Program around the world. Additionally, the company celebrated the youngest Special Olympics athletes on its official social media channels, including Facebook, YouTube, Twitter and Instagram, where fans and followers shared their #MyFirstSportsMoment memories and experiences.

Click to Tweet: .@ToysRUs Campaign Raises More Than $2M to Benefit @SpecialOlympics – visitwww.Toysrus.com/SpecialOlympics for more info #MyFirstSportsMoment

In conjunction with this campaign, the Toys“R”Us Children’s Fund made a $1.25 million commitment to serve as a Games Sponsor of the 2015 Special Olympics World Games, which in just 100 days, will welcome 7,000 athletes and 3,000 coaches representing 177 countries, to Los Angeles, CA from July 25 to August 2. As part of the expanded partnership between Toys“R”Us and Special Olympics, the Toys“R”Us Children’s Fund also awarded a $500,000 grant to the organization to advance its aggressive five-year plan to grow the Young Athletes Program in the U.S. and across the globe, so 2½ to 7 year olds everywhere can build critical physical, cognitive, and sports skills through the power of play.

“We could not be more pleased with the outpouring of support by our loyal customers for Special Olympics,” said Kathleen Waugh, Chairman of the Toys“R”Us Children’s Fund. “These customer donations, combined with grants from the Toys“R”Us Children’s Fund, provided a significant contribution of nearly $4 million to Special Olympics to advance the organization’s efforts to bring the benefit of sports to kids of all abilities. As the 100-day countdown to the 2015 World Games commences, we’re eager to celebrate these children who will experience their very first sports moment on a grand stage.”

“Special Olympics and Toys“R”Us have a tremendous legacy of working together and we’re thrilled to be expanding our relationship on such a global scale,” said Janet Froetscher, CEO, Special Olympics. “The Toys“R”Us ‘My First’ initiative will allow us to reach more young athletes and provide them the opportunity to experience the transformative power and joy of sports.”

For many years, the Toys“R”Us Children’s Fund, a public charity affiliated with the company, has directed grants to Special Olympics to support the organization’s Young Athletes Program. Most recently, it provided $1 million to become the first Founding Partner of the 2014 Special Olympics USA Games held in New Jersey, and with an additional $250,000 grant, was also Presenting Sponsor of the Law Enforcement Torch Run Final Leg for those Games.

For more information about the company’s ongoing commitment to Special Olympics, including the upcoming World Games in Los Angeles, please visit Toysrus.com/SpecialOlympics.

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

About Special Olympics World Games Los Angeles 2015 (LA2015)
With 7,000 athletes and 3,000 coaches representing 177 countries, along with 30,000 volunteers and an anticipated 500,000 spectators, the 2015 Special Olympics World Games – being staged in Los Angeles July 25 – August 2, 2015 – will be the largest sports and humanitarian event anywhere in the world in 2015, and the single biggest event in Los Angeles since the 1984 Olympic Games. The 2015 Special Olympics World Games, with the unparalleled spirit, enthusiasm, teamwork, joy and displays of courage and skill that are hallmarks of all Special Olympics events, will feature 25 Olympic-style sports in venues throughout the Los Angeles region. The Opening Ceremony, to be held July 25, 2015 in the historic Los Angeles Memorial Coliseum, site of the 1932 and 1984 Olympic Games, is expected to attract 80,000 spectators. On April 30, 2014, LA2015 and ESPN announced a global programming deal that will see ESPN bring coverage of World Games to millions of fans around the world. Honorary Chairs of the Games are President Barack Obama and First Lady Michelle Obama, with Los Angeles Mayor Eric Garcetti and California Governor Jerry Brown serving as Honorary Hosts. Current Founding Champions and sponsors include The Coca-Cola Company, Mattel, Deloitte, Toyota, Bank of America, Kaiser Permanente, OUE Skyspace Los Angeles, Davis Elen Advertising, Microsoft, Toys“R”Us, Google, UPS, AMC Theaters, La Opinión, Los Angeles Tourism and Convention Board, WWE, AEG, David Geffen, Kate Capshaw and Steven Spielberg, The Walt Disney Company, Panda Express, and Knights of Columbus. LA2015, the Games Organizing Committee, is a recognized 501(c)(3) non-profit organization. For more information on the 2015 Special Olympics World Games, including volunteer and sponsorship opportunities, visit www.LA2015.org and on social with #ReachUpLA on Facebook, Twitter and Instagram.

About the Special Olympics Young Athletes Program
Young Athletes is a unique sport and play program for children with intellectual disabilities. The focus is on fun activities that are important to mental and physical growth. Children ages 2 to 7 enjoy games and activities that develop motor skills and hand-eye coordination. Young Athletes is an early introduction to sports and to the world of Special Olympics.

About Special Olympics
Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. We empower people with intellectual disabilities to become accepted and valued members of their communities, which leads to a more respectful and inclusive society for all. Using sports as the catalyst and programming around health and education, Special Olympics is fighting inactivity, injustice and intolerance. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown to more than 4.4 million athletes in 170 countries. With the support of more than 1.3 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and more than 81,000 games and competitions throughout the year. Visit Special Olympics at www.specialolympics.org. Engage with us on: Twitter  @specialolympics; fb.com/specialolympics; youtube.com/specialolympicshq, instagram.com/specialolympics and specialolympicsblog.wordpress.com.

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Toys“R”Us Media Contacts:
Adrienne O’Hara
973-617-4383
Adrienne.Ohara@toysrus.com

Cheryl O’Brien
973-617-4380
Cheryl.Obrien@toysrus.com

Toys“R”Us annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised $6.4 million and collected 220,000 toys

Additionally, Shaquille O’Neal (a.k.a. Shaq-A-Claus) Rallied Toys“R”Us Customers to #PlayItForward Across the Country, Delivering More Than 220,000 Toys to Kids in Need this Holiday Season

Wayne, NJ, 2015-1-16 — /EPR Retail News/ — Toys“R”Us® today announced that its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $6.4 million and collecting more than 220,000 toys, helping bring holiday joy to kids in need across the U.S. During the 2014 campaign, customers helped make Christmas a little merrier by donating new, unwrapped toys at Toys“R”Us® and Babies“R”Us® stores nationwide through monetary contributions made in stores and online at Toysrus.com/ToysforTots.

“The record-breaking success of this year’s campaign illustrates the true generosity of our customers and the passion our employees have for making kids’ holiday dreams a reality through our partnership with Toys for Tots,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “We are once again honored to assist the organization in creating a magical experience for some of the 14.7 million children living in poverty in the U.S who may have otherwise gone without a toy to open on Christmas morning.”

As part of this year’s campaign, NBA Legend Shaquille O’Neal (a.k.a Shaq-A-Claus) and Toys“R”Us encouraged customers to participate in the #PlayItForward Challenge by taking and sharing the ultimate “un-selfie” – a photo of themselves donating a toy to Toys for Tots at Toys“R”Us stores. For each selfie shared using the dedicated hashtag, Toys“R”Us donated a toy (or the equivalent cash value) to the Marine Toys for Tots Foundation. As a result, hundreds of big-hearted kids and families participated by posting their #PlayItForward selfies across social media, helping provide even more children with toys on Christmas.

And, on #GivingTuesday, a global event and social media movement dedicated to giving back that took place on Tuesday, December 2, Toys“R”Us donated two toys to Toys for Tots for every donation selfie posted on social media using #PlayItForward.

“For the past six years, I have been proud to partner with Toys“R”Us and inspired by the millions of helpers who have joined us in our efforts to bring joy to families in need during the holidays through Toys for Tots,” said Shaquille O’Neal. “This year, I came with a mission to #PlayItForward and raise even more funds and toys for kids in need, and I am thrilled to officially declare, mission accomplished! I want to send a Shaq-mongous thank you to everyone who participated in the Challenge – with your help, we were able to make the holidays a little brighter for so many.”

Additionally, hundreds of online shoppers purchased and donated toys from The Great Big Shaq-A-Claus Wish List, which were shipped directly to the Marine Toys for Tots Foundation to be distributed to children this holiday season.

As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has now raised over $41.9 million and collected more than 4 million toys since the partnership began in 2004. To kick off this year’s campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., provided a $225,000 grant to the Marine Toys for Tots Foundation. The Shaq-A-Claus #PlayItForward Challenge was also supported by the Toys“R”Us Children’s Fund.

Charitable Giving at Toys“R”Us

The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. The Toys“R”Us Children’s Fund contributes millions of dollars annually to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

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Media Contacts:
Toys“R”Us, Inc.
Nicole Hayes
973-617-4371
Nicole.Hayes@toysrus.com

Jessica Offerjost
973-617-4766
Jessica.Offerjost@toysrus.com