David Beckham reunited with Kevin Hart for new Modern Essentials selected by David Beckham campaign for H&M

David Beckham reunited with Kevin Hart for new Modern Essentials selected by David Beckham campaign for H&M
David Beckham reunited with Kevin Hart for new Modern Essentials selected by David Beckham campaign for H&M

 

STOCKHOLM, SWEDEN, 2016-Sep-18 — /EPR Retail News/ — Bringing together one of the world’s biggest icons with the global comedy star, David Beckham has reunited with Kevin Hart for the new Modern Essentials selected by David Beckham campaign for H&M. The commercial is set on a road trip, picking the story up from their first commercial where Kevin prepared to play the role of David in a biopic film. This new campaign, with David and Kevin wearing identical looks from the autumn/winter 16 collection, follows Kevin’s plans to star in “I, Beckham: The Musical”. The full commercial launches on hm.com September 26.

“I loved shooting the first campaign with Kevin for H&M so much; we just had to do a sequel. This time we’ve pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it,” says David Beckham.

“It’s great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham’s style. He copies everything from me,” says Kevin Hart.

The new campaign follows David and Kevin on a road trip from Los Angeles to Las Vegas, supposedly to meet financiers for a new Vegas musical. Along the way, Kevin’s commitment to his role as David gets even more extreme. For the campaign, David and Kevin wear two looks from the collection: a zip-up flying jacket with fake fur collar worn with a turtleneck, and a block stripe knit sweater.

“David and Kevin look so sharp in the campaign. Modern Essentials is a collection for men to have great personal style no matter where they find themselves. The flying jacket and stripe sweater are new wardrobe essentials for men all round the world,” says Andreas Löwenstam, H&M Head of Design Menswear.

The campaign was once again directed by Fredrik Bond, responsible for the last two David Beckham commercials for H&M. It was filmed outside of Los Angeles in May, with David sharing on an on-set image on Instagram to reveal his new campaign with Kevin.

The autumn/winter 16 Modern Essentials selected by David Beckham collection will be available in every H&M store that carries menswear, as well as online, from September 29.

press enquiries:

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

Source: H&M

###

The new H&M campaign starring David Beckham and comedian Kevin Hart to debut on hm.com on 28 September

STOCKHOLM, 2015-9-22 — /EPR Retail News/ — For his new H&M campaign, David Beckham has teamed up with actor and comedian Kevin Hart to give a humorous take on the world of Beckham himself. In the campaign, for the new Modern Essentials selected by David Beckham autumn 2015 collection, Hart plays a method actor preparing to take on the role of Beckham. The video will debut on hm.com on 28 September, and in cinemas and on TV on 30 September, alongside a print and billboard campaign.

“Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it,” says David Beckham.

“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.

This year, as part of its long-term relationship with David, H&M launched Modern Essentials selected by David Beckham. It’s his pick of the wardrobe essentials a man needs each season, and this new autumn 2015 collection is available in every H&M store that sells menswear from the beginning of October.

Kevin Hart is one of the world’s best loved comedians. He is the star of films such as Get Hard, The Wedding Ringer and Ride Along, and his current stand-up tour “What Now?”.

GLOBAL MEDIA ENQUIRIES
Only press enquiries
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

All other enquiries
H&M switchboard +46 8 796 55 00
Email info@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

###

The new H&M campaign starring David Beckham and comedian Kevin Hart to debut on hm.com on 28 September

The new H&M campaign starring David Beckham and comedian Kevin Hart to debut on hm.com on 28 September