JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship

JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship

 

JACK & JONES announces a new partnership with the only American team competing in the FIA Formula One World Championship.

BRANDE, Denmark, 2018-Feb-03 — /EPR Retail News/ — During the 2018 season, JACK & JONES will be featured on Haas F1 Team’s racecars and team personnel as the two brands join forces on several initiatives throughout the season. With this partnership, JACK & JONES aims to demonstrate its denim superiority together with Haas F1 Team.

At the track, JACK & JONES will appear on the back of the rear wing of Haas F1 Team’s racecars and on the drivers Romain Grosjean and Kevin Magnussen.

JACK & JONES is not new to Formula One. The brand’s longstanding commitment to current Haas F1 team driver Magnussen and former team sponsorships attest to that. The partnership with Haas F1 Team is a natural continuation of a strong company history within motorsports and Formula One in particular. Henning Nielsen, Head of E-Commerce & Marketing, JACK & JONES, explains:

“The dedication and professionalism it takes to be in Formula One aligns with the values we apply in our everyday approach to denim and menswear. We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season.”

Denim is the backbone of JACK & JONES, created with meticulous craftsmanship and preparation. One single pair of JACK & JONES jeans goes through 50 pairs of hands before it reaches the end consumer in the store.

“At JACK & JONES, we’re as dedicated to denim as a Formula One driver is to their racing, and that’s why our new partnership with Haas F1 Team makes so much sense for our brand,” Henning Nielsen elaborates; “Just as Haas F1 Team pushes its cars, drivers and crewmen to extract maximum performance, we do the same with our denim to ensure quality and comfort.”

During the 2018 season JACK & JONES and Haas F1 Team will set up several creative initiatives that explore the similarities between the two industries. Both brands promise to push the boundaries within both Formula One and Denim.

Guenther Steiner, team principal, Haas F1 Team, is pleased with the sponsorship;

“We’re very proud to announce our new partnership with JACK & JONES. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product. While we are still relatively new in Formula One, our objectives and work ethics are very similar to JACK & JONES. The recognition JACK & JONES has in its marketplace is what we strive for in Formula One.”

For further information, please contact:
Malene Louise Lehmann Jensen
Public Relations, JACK & JONES
+45 5215 4875
malene.jensen@bestseller.com

BESTSELLER COMMUNICATION
+45 99 42 16 62
communications@bestseller.com

Source: BestSeller

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BESTSELLER’S MEN’S WEAR BRAND JACK & JONES SPONSORS THE RENAULT FORMULA ONE TEAM

BESTSELLER IS EXCITED TO ANNOUNCE ITS MEN’S WEAR BRAND JACK & JONES AS NEW SPONSOR OF THE RENAULT FORMULA ONE TEAM.  

BRANDE, Denmark, 2016-Feb-08 — /EPR Retail News/ — For six years, BESTSELLER has proudly been supporting Kevin Magnussen in his efforts to make it to the top in international motor sports. Kevin has the talent, the instinct and most importantly, the will to go all in for what he believes in. Through our many years of working together, we know Kevin as a person with just the right attitude and determination to be a great role model for all, including our own colleagues.

We can’t wait to continue our collaboration with Kevin, and we look very much forward to our future collaboration with the Renault team, for whom we see a great future.

Congratulations to Kevin and Renault for signing the deal, and for believing in each other.

Corporate Communication
Phone: +45 99 42 16 62
E-mail: communications@bestseller.com

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BESTSELLER'S MEN’S WEAR BRAND JACK & JONES SPONSORS THE RENAULT FORMULA ONE TEAM

BESTSELLER’S MEN’S WEAR BRAND JACK & JONES SPONSORS THE RENAULT FORMULA ONE TEAM