BJ’s Restaurants includes more nutrient-rich superfoods, vegetarian and gluten-free options to its EnLIGHTened menu

HUNTINGTON BEACH, Calif., 2017-Jan-18 — /EPR Retail News/ — BJ’s Restaurants, Inc. (NASDAQ:BJRI), a first-mover with its EnLIGHTened Entrees®, is now redefining the category to include more nutrient-rich superfoods, vegetarian and gluten-free options. The mission: to ensure the EnLIGHTened menu offers something for everyone.

“There’s been a movement of people wanting to understand what they eat and how it makes them feel. As a result, ‘healthy’ has taken on new meaning,” said Scott Rodriguez, Vice President of Culinary and Kitchen Innovation at BJ’s Restaurants, Inc. “Whether it’s going meatless, avoiding gluten or keeping an eye on calories, we’ve curated menu items to help make those better-for-you choices a little bit easier.”

To test the EnLIGHTened mission, BJ’s turned to Generation Z and selected a group of ruthlessly honest kids to serve as its tasting panel. The diminutive diners were invited to try five BJ’s EnLIGHTened Entrees® and give their feedback on camera.

BJ’s worked with DDB San Francisco to turn the kids’ critiques into an exceptionally cute video series in which the kids try to guess what they are eating. One boy thinks the Peruvian quinoa in the Roasted Chicken and Spinach Quinoa Bowl is “dirt balls” while another makes a strong case that the Cherry Chipotle Glazed Salmon is actually “Megalodon.”

“Their facial expressions, empty plates and candid remarks tell you everything you need to know about our BJ’s EnLIGHTened Entrees®,” added Kevin Mayer, EVP, Chief Marketing Officer of BJ’s Restaurants, Inc. “There really is something for everyone.”

As written in the menu, the EnLIGHTened movement goes beyond cutting calories. “It’s not about taking things out; it’s about putting the right things in,” said Greg Trojan, President and CEO of BJ’s Restaurants, Inc. “We’re committed to transparency that empowers the allergy-conscious, the calorie-conscious, the health-conscious and everyone in between.”

The EnLIGHTened menu includes whole foods and superfoods that are dense in nutrients and loaded with vegetables and grains. Initially introduced in May 2011, the EnLIGHTened menu continues to grow in breadth and popularity. BJ’s offers nearly 20 EnLIGHTened Entrees® along with EnLIGHTened Cocktails® that have fewer than 140 calories. The proprietary BJ’s LightSwitch® Lager—a gold medalist at the highly renowned Great American Beer Festival—is just 100 calories per 12-ounce serving.

With these healthy offerings and more flavorful choices, guests can keep their New Year’s Resolutions while enjoying the BJ’s Restaurant & Brewhouse® signature quality.

About BJ’s Restaurants, Inc.
BJ’s Restaurants, Inc. currently owns and operates 187 casual dining restaurants under the BJ’s Restaurant & Brewhouse®, BJ’s Restaurant & Brewery®, BJ’s Pizza & Grill® and BJ’s Grill® brand names. BJ’s Restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts, including the Pizookie® dessert. Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ’s experience.  All restaurants feature BJ’s critically acclaimed proprietary craft beers, which are produced at several of the Company’s Restaurant & Brewery locations, its two brewpubs in Texas and by independent third party craft brewers.

The Company’s restaurants are located in the 24 states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Washington. Visit BJ’s Restaurants, Inc. on the Web at http://www.bjsrestaurants.com for locations and additional information.

Media Contact:
Lauren Hendeles
lauren@hendelcontent.com
602-750-5934

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BJ’s Restaurants includes more nutrient-rich superfoods, vegetarian and gluten-free options to its EnLIGHTened menu

 

Source: BJ’s Restaurants, Inc./globenewswire

BJ’s Restaurants launches new program that enables guests to honor the heroes among us

Nationwide program enables guests to pay tribute to first responders and other heroes in our communities

HUNTINGTON BEACH, Calif., 2016-Nov-18 — /EPR Retail News/ — BJ’s Restaurants, Inc.(NASDAQ:BJRI) today (Nov. 17, 2016 ) announced the launch of Buy a Hero a BeerSM, a program for our guests to honor the heroes among us, including first responders.

“This new program is designed to engage the entire nation in recognizing the heroes in our country, in our communities, and in our personal lives,” said Greg Trojan, President and CEO of BJ’s Restaurants, Inc. “At a time when too many stories are focused on the negative, we want to spread positivity by allowing our guests to buy a beer for everyday heroes. These are the noble men and women who may not make headlines but who deserve a toast for their courage and kindness.”

Starting on November 17, guests over the age of 21 may contribute $6 toward a pint of BJ’s craft beer (or BJ’s handcrafted soda) for a hero at a BJ’s Restaurant & Brewhouse® nationwide. There are three ways to contribute: online at bjsrestaurants.com/hero, on the BJ’s mobile app, or directly on their restaurant bill.

The program will initially focus on first responders: the firefighters, police officers and EMTs who risk themselves for the sake of others, both in our communities and across the country. (Watch how the local community in Cypress Creek, Texas thanks a volunteer firefighter in this video.)

Individuals who fall within the program’s current hero designation can sign up online to reserve a beer. They will then receive a promo code to redeem their BJ’s craft beer or handcrafted soda, which must be claimed within 48 hours.

“The Buy a Hero a Beer initiative aims to raise awareness and, most importantly, enable our guests to thank our community heroes for the difficult job they do every day,” said Kevin Mayer, EVP, Chief Marketing Officer of BJ’s Restaurants, Inc. “Your contribution will make sure that a hero in your community has a cold beer waiting for them at their local BJ’s. It’s a small, but powerful, gesture that shows how much the everyday heroes in our communities are needed and appreciated.”

BJ’s also makes it possible for guests to honor personal heroes by sending them a BJ’s eGift card by visiting bjsrestaurants.com/hero. Whether it’s a friend who helped you move in the rain or the crossing guard who keeps your kids safe, BJ’s recognizes that heroes don’t always wear uniforms.

Visitors of bjsrestaurants.com/hero are also invited to take a pledge to honor the heroic people in our communities who may not get all of the recognition they deserve—those who give their time to help others in big ways and small.

“I’m confident that we can create a culture of gratitude and generosity with something as simple as a cold beer,” said Trojan. “The stories of everyday heroes inspire me to make every moment count, and I hope they will inspire our guests as well. This is a personal priority not just as the President and CEO of BJ’s, not just as a husband and a father, but as an American who believes that our country’s greatness depends on how we honor each other.”

BJ’s is asking all of its guests and other friends to join in this initiative. Help make sure our heroes are recognized and rewarded. Buy a hero a beer and pledge to be part of the movement at bjsrestaurants.com/hero. Don’t forget to share your experience using #BuyAHeroABeer.

You must be 21 or older to contribute, or to reserve or redeem a promo code for a beer. Contributions are not tax deductible. Promo codes expire in 48 hours.  Heroes may reserve one promo code a day and may redeem beers and sodas subject to availability. For the current “Hero” designation and other terms and conditions, visit bjsrestaurants.com/hero.

About BJ’s Restaurants, Inc.
BJ’s Restaurants, Inc. currently owns and operates 186 casual dining restaurants under the BJ’s Restaurant & Brewhouse®, BJ’s Restaurant & Brewery®, BJ’s Pizza & Grill® and BJ’s Grill® brand names.  BJ’s Restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts, including the Pizookie® dessert.  Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ’s experience.  All restaurants feature BJ’s critically acclaimed proprietary craft beers, which are produced at several of the Company’s Restaurant & Brewery locations, its two brewpubs in Texas and by independent third party craft brewers.

The Company’s restaurants are located in the 24 states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Washington. Visit BJ’s Restaurants, Inc. on the Web at http://www.bjsrestaurants.com for locations and additional information.

Media Contact:

Lauren Hendeles
lauren@hendelcontent.com
602-750-5934

Source: BJ’s Restaurants, Inc./globenewswire

BJ’s Restaurant invites retired and active duty military for a free meal on Veterans Day

Members of the Armed Forces are invited to savor time with family and friends over award-winning beers on November 11, including a free entrée offer and $5 beers from 11 a.m. to 1 a.m.

HUNTINGTON BEACH, Calif., 2016-Nov-04 — /EPR Retail News/ — This Veterans Day, BJ’s Restaurants Inc. (NASDAQ:BJRI) invites all active-duty and retired military to stop in for a free meal as a “thank you” for their service. On Friday, November 11, all veterans can enjoy a complimentary entrée under $12.95 by presenting a military ID or proof of service at any BJ’s Restaurant & Brewhouse® location nationwide.

Friends and family of veterans are also invited to raise a glass to their loved ones for just $5 each. Guests over the age of 21 can choose from BJ’s award-winning 11 signature beers and cider on tap.

“BJ’s Restaurants looks forward to welcoming our nation’s heroes into our restaurants and serving them a free meal. It’s our way of showing appreciation for their service and sacrifice,” said Chief Marketing Officer Kevin Mayer. “I am proud to be part of a company that honors the brave men and women who dedicate their lives to protecting our freedom.”

BJ’s Restaurant & Brewhouse®, known for its extensive list of award-winning brews, has been a long-standing favorite among casual beer drinkers and craft beer enthusiasts alike. The made-to-order menu includes deep-dish pizzas with a southern California twist, handcrafted burgers, EnLIGHTened Entrées®, fresh salads and the world-renowned Pizookie® dessert. The company operates six breweries that produce and distribute BJ’s critically acclaimed proprietary craft beers.

The Veterans Day complimentary meal offer is valid for dine-in guests only at all BJ’s Restaurant & Brewhouse® locations and is limited to one entrée per person. The $5 BJ’s Beers offer is valid in participating restaurants only where permitted by applicable state and local law.

For a complete list of BJ’s Restaurant & Brewhouse® locations and additional information regarding the Veterans Day deal, visit bjsrestaurants.com/locations.

BJ’s Restaurants, Inc. currently owns and operates 186 casual dining restaurants under the BJ’s Restaurant & Brewhouse®, BJ’s Restaurant & Brewery®, BJ’s Pizza & Grill® and BJ’s Grill® brand names.  BJ’s Restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts, including the Pizookie® dessert.  Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ’s experience.  All restaurants feature BJ’s critically acclaimed proprietary craft beers, which are produced at several of the Company’s Restaurant & Brewery locations, brewpub locations in Texas and qualified independent third party craft brewers.  The Company’s restaurants are located in the 24 states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Washington. Visit BJ’s Restaurants, Inc. on the Web at http://www.bjsrestaurants.com.

Media Contact:

Lauren Hendeles
lauren@hendelcontent.com
602-750-5934

Source: BJ’s Restaurants, Inc./globenewswire