Hollister Co. and AwesomenessTV launch one-of-a kind series and an integrated campaign aimed at inspiring the Gen Z audience

Hollister Co. and AwesomenessTV launch one-of-a kind series and an integrated campaign aimed at inspiring the Gen Z audience

“This Is Summer” Premieres Saturday, May 20th on AwesomenessTV’s YouTube Channel

New Albany, OH, 2017-May-22 — /EPR Retail News/ — Hollister Co. (NYSE: ANF), the global retail brand celebrating the spirit of endless summer, announced the launch of their exciting and innovative partnership with AwesomenessTV. Together, the retailer and entertainment company are creating a bold one-of-a kind series and an integrated campaign aimed at inspiring the Gen Z audience.

The original 24-episode docuseries, This Is Summer, premieres Saturday, May 20th on AwesomenessTV’s YouTube channel.  The episodes, 8-10 minutes in length, are shot and optimized for mobile viewing. Filmed in San Francisco, This is Summer follows a group of seven high school juniors and seniors as they navigate some of the most important and adventurous times of their lives. The teenagers spend their summer traveling, playing music, meeting friends, and exploring “what’s next?”.

Hollister and AwesomenessTV will also release songs and music videos inspired by the show featuring original and cover songs from the cast and Awesomeness talent. The soundtrack will be available to stream on Spotify® and will play in Hollister stores later this year. In addition, the cast will be dressed in Hollister, and customers will be able to discover and shop their looks throughout the run of the program from Hollister’s social channels.

Throughout the series, Hollister and AwesomenessTV will engage their fans through unique brand activations and events. At VidCon, the world’s largest online video conference for fans, creatives and industry professionals taking place June 21-24 in Anaheim, California, the brands will co-sponsor a concert series on the Awesomeness Festival stage and offer cast meet & greets, product giveaways, and more.

“At Hollister, we aim to create rich brand experiences for our teen customer. Awesomeness has incredible reach with Gen Z offering Hollister a great opportunity to engage with customers in a new and authentic way,” said Kristin Scott, Brand President of Hollister Co. “This initiative incorporates a variety of ways for fans to connect and engage with Hollister, from product integration, to original music, to unique experiences.  We are confident that our content will resonate with our customers and create additional brand relevancy across the teen market.

“This partnership with Hollister is an exciting step for us as we continue to engage with Gen Z on their favorite platforms with their favorite brands,” said Paul Kelly, Chief Partnerships Officer, Awesomeness. “From the picturesque location and California cast, to the importance of music throughout the series, This Is Summer highlights everything Gen Z loves.”

See the trailer here.

Follow @HollisterCo and @AwesomenessTV for exciting news and updates on the Hollister + Awesomeness partnership.

About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its 546 retail locations.

About Awesomeness
Awesomeness is a leading multi-platform media company defining the future of entertainment. Included under the Awesomeness banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience; Awesomeness Films; DreamWorksTV and Awestruck. Investors include Comcast, Verizon and Hearst.

SOURCE: Hollister Co.

Media Contact

Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Caitlin Burla
Awesomeness
CaitlinBurla@AwesomenessTV.com

Hollister relaunches Gilly Hicks its intimates brand

New Albany, Ohio, 2017-Jan-30 — /EPR Retail News/ — Hollister Co. announced today (January 27, 2017) that it has relaunched its intimates brand, Gilly Hicks, in all Hollister stores across the United States and online at HollisterCo.com.

Gilly Hicks, “the brand to start and end your day with,” carries bras, bralettes, undies, swimwear, loungewear, and sleep.

“We recognized an opportunity to redefine the Gilly Hicks brand and we know our Hollister customer will enjoy another destination for fun and cozy bras, undies and sleepwear,” said Kristin Scott, Brand President of Hollister Co. “We’ve designed our Gilly product to be effortless and comfortable to align with our customer’s on-the-go, busy lifestyle.”

Beginning today, Gilly product can be purchased in all US stores and globally online. In select US stores*, Hollister will open shop-in-shops that will provide the customer a unique Gilly Hicks brand experience.  To celebrate the relaunch, starting this weekend and continuing for the next two weekends, fans can stop by the Hollister SoHo store in New York to enjoy fresh pressed coffee, cookies, special promotions, and a chance to try the new collection.

Additionally, and in time for Valentine’s Day, on Saturday, February 4, 2017, the brand will be hosting “Galentine’s Day” parties in all US Hollister locations. Customers can shop the latest collection, featuring lace bralettes and special Valentine’s Day inspired prints, and receive exclusive discounts, including a free gift with a $50 purchase, while supplies last.  For more details, visit www.hollisterco.com.

* Annapolis Mall, Maryland
Castleton Square, Indiana
The Shops at Montebello, California
Vintage Faire Mall, California
Woodland Hills Mall, Oklahoma

About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its 559 retail locations.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch

Hollister launches its annual “Buy a Coat, Give a Coat” campaign in partnership with non-profit Operation Warm

TO PROVIDE 10,000 NEW COATS FOR CHILDREN IN NEED

New Albany, OH, 2016-Nov-29 — /EPR Retail News/ — Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF), launched its annual “Buy a Coat, Give a Coat” campaign in partnership with non-profit organization, Operation Warm. For each winter coat sold in Hollister stores across the United States and online from Tuesday, November 29 through Tuesday, December 13, a new Operation Warm coat will be donated to a child in need, up to 10,000 coats. In addition, starting today (November 29, 2016) through Friday, December 2, Hollister will donate $1 to Operation Warm for each use of the Hollister + Operation Warm Snapchat Geofilter, up to $10,000.

“As a company, we support health and wellness programs that enrich the lives of children and teens and we are grateful that our strong partnership with Operation Warm allows us to do this in such a meaningful way,” said Kristin Scott, Brand President of Hollister Co. “We are excited for the continuation of this program and we are looking forward to providing new, warm coats for children across the country this holiday season.”

The Operation Warm coats will be distributed to communities across the nation, as well as an elementary school near the company’s headquarters in Columbus, Ohio.

“Last year, we partnered with Hollister for the first time and were simply blown away by their overwhelming support to help children in need,” said Dick Sanford, Chairman & Founder of Operation Warm. “We are beyond excited to continue our partnership and discover new ways to help even more children across the country experience a gift of happiness and warmth through a new winter coat.”

Operation Warm is a non-profit organization dedicated to helping families in need by providing brand new winter coats to children around the United States. Founded in 1998, they manufacture high-quality winter coats exclusively for the children they serve. To date, Operation Warm has given new winter coats to over two million children throughout the country.

To help support this cause, stop by a Hollister store and follow @hollisterco this holiday season. To learn more about Operation Warm visit www.operationwarm.org.

About Hollister Co. 
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its 550 retail locations.

Media Contact:
Michael Scheiner
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch Co.