Hollister relaunches Gilly Hicks its intimates brand

New Albany, Ohio, 2017-Jan-30 — /EPR Retail News/ — Hollister Co. announced today (January 27, 2017) that it has relaunched its intimates brand, Gilly Hicks, in all Hollister stores across the United States and online at HollisterCo.com.

Gilly Hicks, “the brand to start and end your day with,” carries bras, bralettes, undies, swimwear, loungewear, and sleep.

“We recognized an opportunity to redefine the Gilly Hicks brand and we know our Hollister customer will enjoy another destination for fun and cozy bras, undies and sleepwear,” said Kristin Scott, Brand President of Hollister Co. “We’ve designed our Gilly product to be effortless and comfortable to align with our customer’s on-the-go, busy lifestyle.”

Beginning today, Gilly product can be purchased in all US stores and globally online. In select US stores*, Hollister will open shop-in-shops that will provide the customer a unique Gilly Hicks brand experience.  To celebrate the relaunch, starting this weekend and continuing for the next two weekends, fans can stop by the Hollister SoHo store in New York to enjoy fresh pressed coffee, cookies, special promotions, and a chance to try the new collection.

Additionally, and in time for Valentine’s Day, on Saturday, February 4, 2017, the brand will be hosting “Galentine’s Day” parties in all US Hollister locations. Customers can shop the latest collection, featuring lace bralettes and special Valentine’s Day inspired prints, and receive exclusive discounts, including a free gift with a $50 purchase, while supplies last.  For more details, visit www.hollisterco.com.

* Annapolis Mall, Maryland
Castleton Square, Indiana
The Shops at Montebello, California
Vintage Faire Mall, California
Woodland Hills Mall, Oklahoma

About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its 559 retail locations.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877

Source: Abercrombie & Fitch