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Hollister launches its annual “Buy a Coat, Give a Coat” campaign in partnership with non-profit Operation Warm


New Albany, OH, 2016-Nov-29 — /EPR Retail News/ — Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF), launched its annual “Buy a Coat, Give a Coat” campaign in partnership with non-profit organization, Operation Warm. For each winter coat sold in Hollister stores across the United States and online from Tuesday, November 29 through Tuesday, December 13, a new Operation Warm coat will be donated to a child in need, up to 10,000 coats. In addition, starting today (November 29, 2016) through Friday, December 2, Hollister will donate $1 to Operation Warm for each use of the Hollister + Operation Warm Snapchat Geofilter, up to $10,000.

“As a company, we support health and wellness programs that enrich the lives of children and teens and we are grateful that our strong partnership with Operation Warm allows us to do this in such a meaningful way,” said Kristin Scott, Brand President of Hollister Co. “We are excited for the continuation of this program and we are looking forward to providing new, warm coats for children across the country this holiday season.”

The Operation Warm coats will be distributed to communities across the nation, as well as an elementary school near the company’s headquarters in Columbus, Ohio.

“Last year, we partnered with Hollister for the first time and were simply blown away by their overwhelming support to help children in need,” said Dick Sanford, Chairman & Founder of Operation Warm. “We are beyond excited to continue our partnership and discover new ways to help even more children across the country experience a gift of happiness and warmth through a new winter coat.”

Operation Warm is a non-profit organization dedicated to helping families in need by providing brand new winter coats to children around the United States. Founded in 1998, they manufacture high-quality winter coats exclusively for the children they serve. To date, Operation Warm has given new winter coats to over two million children throughout the country.

To help support this cause, stop by a Hollister store and follow @hollisterco this holiday season. To learn more about Operation Warm visit

About Hollister Co. 
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California’s laidback attitude, Hollister’s clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its 550 retail locations.

Media Contact:
Michael Scheiner
Abercrombie & Fitch Co.
(614) 283-6192

Investor Contact:
Brian Logan
Abercrombie & Fitch Co.
(614) 283-6877

Source: Abercrombie & Fitch Co.

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