Currys PC World launches new campaign – ‘Get Started’ to highlight its new lifestyle based segmentation of laptops

LONDON, 2016-Aug-10 — /EPR Retail News/ — Today, 4 August 2016, Currys PC World unveils its new campaign – ‘Get Started’. The cross-channel campaign looks to champion consumers’ passions and ambitions in a move to highlight the retailer’s new lifestyle based segmentation of laptops to make the shopping experience easier and less techy.

‘Get Started’ will be amplified through multiple platforms and channels combining digital, PR social and above the line content to appeal to consumers on every level.

The retailer’s new slick and impactful ATL creative showcases a beautifully choreographed display of the retailer’s HP laptop range. The storyline centres around the idea that laptops provide a springboard for people to fulfil their dreams and embark on new ventures, so that they can achieve what they want to do.

The spot features laptops ‘dancing’ in creative formations linked to photography, being a DJ and becoming an online florist, inspiring viewers through both functionality and emotion.

The creative also highlights Currys PC World’s trade-in policy and its in-store customer service offering to help transfer data from an old laptop to a new one, as well as get the product up and running.

Working with retained creative agency AMV BBDO and media agency Blue 449, Currys PC World’s new ATL campaign will feature across TV, print and digital platforms.  The campaign launches on 4th August with a 30 second TV spot running until 31st August.

The digital activity, also live throughout August, will feature first hand experiences around passions and ambitions from key social influencers across fashion, fitness, travel and photography. The content will focus on how they got started in their field and how using laptops enabled them to explore and develop these passions. Nearly 60 pieces of content will be produced and amplified across the influencers’ own channels and the Currys PC World platforms, which will be supported by an integrated PR, social and content campaign led by M&C Saatchi PR and 1000 Heads.

The campaign forms part of Currys PC World’s ‘Computing Leadership Forum’ strategy to showcase innovation and new technology, with an underlying message of value and relevance. By working closely alongside manufacturers including Microsoft, HP and Intel, the retailer aims to drive consideration and purchase opportunities in an ‘always on’ world both for the short and long term.

Head of Marketing for Computing at Dixons Carphone, Rob Stacey, says: “As market leaders we want to play our part in inspiring people to upgrade to a new laptop and make choosing a laptop a little less daunting. Our new user-friendly segmentation and amazing services can really help with that.”

International Account Manager for HP, Celine Chapron, says: “We’re working with Currys PC World to ensure our vision, to create technology that makes life better for everyone, everywhere comes to life.   Through our portfolio of PCs we engineer experiences that amaze. It doesn’t matter the customer age, their day to day job, evening hobbies or weekends passions, it’s about offering differentiation to customers with colours, beautiful design, and the latest tech features with no compromise.”

AMV BBDO Creative Director, Rob Steeles, adds: “The new creative taps into people’s dormant ambitions. We want consumers to realise that with the right tech, and Currys PC World’s expertise, there’s never been a better time to kick-start something new. Reinvigoration was also key for the look and feel of the spot, so we gave the visual treatment plenty of energy accompanied with an up-tempo track. The ad grabs attention and inspires people to take action.”

Project: Get Started
Client name & job title: Gary Booker – Chief Marketing Officer for Dixons Carphone
Creative agency: AMV BBDO
Format: TV, Press, Digital and Radio
Creative team: Brett and Slim
Creative leaders: Steve Stretton and Rob Steeles
Account team: Mark Graeme, Charlie Martyn, Sarah Hore-Lacy and Luke Hickey
Planning: Tom Claridge and Rob Sellars
TV production: Holly Pienaar
TV admin: Cate Killeen
Lab: Matt O’Brien
Project management: Paul Glucklich
Design: Ian Mills


About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information, please contact the Currys PC World press office:

M&C Saatchi PR
0207 544 3600

Source: Dixons Carphone

Tech Kit on a Budget with Latest PC World and Comet Deals

Consumers thinking about refreshing their home computing setup or getting hold of a new laptop can save through the latest deals for PC World and Comet available on The deals are on show on the voucher codes specialist among the offers for more than 800 top name retailers.

The site offers shoppers the chance to save money at all the big name stores, and right now is offering money off tech kit at Comet. Consumers are able to log on right now and save on Comet laptops and more – other deals to be had include 15% off selected printers and 20% off all printer ink and toners.

PC World is another store available on a budget on the this week, with a new choice of PC World discount code on show. Consumers can log on right now and get their hands on new deals such as save up to £300 on laptops and free delivery on all orders.

Doug Scott, managing director at, comments, “It is our mission at to always help people save money on top brands from all the nation’s leading stores. These new Comet and PC World deals help consumers get great value IT and computing kit right now.” offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, and Boden.

Via EPR Network
More Retail press releases Presents a Connected Home for All, one of Britain’s largest online retailers of computing and technology goods, has launched a ‘Connected Home’ microsite. The new site makes it easier than ever before for customers to learn how to integrate computing and media devices to seamlessly play multimedia content from any room in the house.

Connected Home brings together a collection of LCD and Plasma televisions, music sound systems, media players, computers, connectivity essentials such as routers and switches, and much more, allowing customers to see just how easy it is to enjoy a seamlessly joined up home.

This online shop turns the prospect of being able to listen to music, watch television and films and view photos from any room in the house, into a reality. The technology on offer in this section of the site allows you to connect up your home to music systems, gaming, television and much more and you’ll even be able to record one program in one room and watch it in another.

Connected Home offers customers the chance to be in control of their technology and to make it work in a truly bespoke and tailored way. customers can also benefit from expert advice from the Connected Home technical team, who are available via the online forum to answer any questions and ensure that consumers pick the right products for their needs and budget.

Existing customer case studies offer an insight into just how effective a solution from Connected Home can be.

Find out more about Connected Home from and enjoy great value prices on everything you need to join up your home technology, from Sony laptops and HP desktops, to Netgear routers and Seagate external hard drives.

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Samsung RV511 Notebook Now Available At BT Business Direct – Delivering Power and Performance in a Small Package

With the right mix of features and a specification that meets the needs of modern businesses, the Samsung RV511 Notebook now on sale at BT Business Direct provides a mobile computing solution that is sure to impress.

As one of the most trusted names in technology, Samsung’s latest laptop offering includes many features that are designed to suit the needs of business users. Key for mobile workers is the inclusion of ‘PowerPlus’ technology which not only extends the life of the battery between charges but also includes an express mode for shorter charging times. The RV511 has a wide range of connectivity options including Bluetooth 3.0, fast 802.11 B/G/N wireless LAN and Samsung’s own ‘PhoneShare’ technology, allowing users to connect to the internet via their Smartphone’s 3G network, as well as make phone calls and send SMS messages directly from the notebook itself.

The RV511 also looks fantastic. With appearances being important in business, the RV511’s stylish design doesn’t disappoint. The 15.6” HD LED backlit display produces sharp and vivid images whether it is documents, presentations or HD Movies you’re viewing. Samsung’s dedication to providing the highest quality and standards is showcased with the scratch resistant casing, which helps to ward off everything from finger marks to everyday bumps and knocks. Its ergonomic design means the notebook is comfortable to use for any period of time.

BT Business Direct, one of the UK’s leading Business Laptops and Business Phone Systems retailer has three variations of the Samsung RV511 notebook available to buy, all of which include the Intel Core i3-380M processor and up to 6GB of RAM and capacious 640GB hard drive. All models come with the leading Windows 7 Home Premium operating system to make the most of the RV511’s capabilities.

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Christmas Comes Early for BT Shop Customers

Customers shopping at online at BT Shop over the next few days could well find themselves receiving an early Christmas present.

The company has decided to get into the festive spirit a little early this year and is handing out some incredible free gifts to shoppers who purchase electronic gifts from a range of popular products. The special offer is open to anyone who buys a laptop from the electronic retailer’s online store – they will receive a free Microsoft wireless mouse in their Christmas stocking. And customers purchasing a desktop computer from the BT Christmas Shop don’t need to worry about missing out, as they will receive a Logitech webcam absolutely free.

The offers don’t stop there however. A free 2GB SD memory card is being offered with a selection of digital cameras, while customers buying a 30-50 inch television will also receive a wall mount and HDMI cable completely free.

A spokesperson for BT Shop said: “The festive period has always been a time for giving and everyone here at BT Shop is trying to make the experience of shopping for Christmas gifts online a little bit special this year.

“We have some amazing deals on products across all of our ranges and this offer is just one way of thanking customers who buy from some of our most popular categories this Christmas. We know what our customers actually want to buy, and so this is one way of saying thank you and spreading some good will.

The offers last until November 30 and will be followed by more deals throughout December. And there’s even more good news for BT Shop customers who are looking to cut down on the cost of Christmas this year. Free delivery is being offered on every single product on the website until the end of November.

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Memega Celebrates Eid

MeMega, a technology specialist based in Saudi Arabia, is launching a range of special offers during the Muslim festival of ‘Eid’.

In order to promote the idea of gift giving among those celebrating the festival, MeMega has announced a range of special offers on cutting edge technological items that make ideal gifts for friends and family. Notable offers that will apply during Eid include 20% off all PC games and selected PS3, Xbox 360 titles, 10% off the Sony Vaio all in one desktop computer and an iPad bundle featuring a 64G Wifi iPad, an iPad case, headphones and power adapter. Customers who purchase an Acer Predator gaming PC will also receive a free Dell widescreen monitor.

John Hinde, Operations Director at MeMega said: “Eid is a time for celebration, spending time with loved ones and gift giving. MeMega’s promotions for Eid across our amazing range of electrical and home entertainment products provide the perfect gift ideas.”

Other offers available during the festival include a free copy of Wii Sports Resort available to customers who buy a Wii console with Wii Sports and free copies of ‘Alan Wake’ for shoppers who purchase an Xbox 360 Elite and gaming chair.

As well as items on special offer, MeMega stocks a huge range of home entertainment products and consumer electronics including laptops, audio equipment and accessories.

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MeMega Announces Range Of New Special Offers During Ramadan

MeMega, a technology specialist based in Saudi Arabia, is launching a range of special offers during Ramadan to encourage families to spend more time together during the religious festival.

The new special offers which MeMega are making available include a number of discounts on the latest technology to keep families entertained and engaged this Ramadan.

Ramadan, which this year runs until 9th September, generally sees Muslim families spending a lot more time in their homes as they look to enrich their soul through sacrifice, self-discipline and through fellowship with their families, friends and the surrounding community. This time is often spent with loved ones who have a similar goal and MeMega hopes that its offers on items such as cameras and DVD players will help to enhance the time spent together by many families during this period.

John Hinde, operations director at MeMega, said: “MeMega understands that Saudi families spend a large amount of time indoors together during Ramadan, which is why we’re offering this amazing range of electrical and home entertainment products that families can enjoy together.”

As well as discounts on many of its ranges, MeMega has special opening times for its showroom in Jeddah during Ramadan. The store will be open from 10am to 1pm and then again at 9pm until 2am to allow families to visit after they have broken their fast at Iftah. Traditionally this is a busy period in Saudi shops during Ramadan.

While the showroom, like many other shops and markets, will close down during evening prayers and the Iftar meal, but then re-open for much of the night, the MeMega website will remain fully operational throughout the period allowing customers to make purchases of laptops and other electronic equipment at their leisure.

About MeMega: is Saudi Arabia’s leading specialist electrical and technology retailer providing the latest technology products, such as gaming laptops and home entertainment systems, to customers in the Kingdom of Saudi Arabia.

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