Macy’s announces 12th annual Shop For A Cause charity event benefitting the March of Dimes, Aug. 10-13

  • From Thursday, August 10 through Sunday, August 13, give $5 to the March of Dimes at any Macy’s store or macys.com and save 20 to 25 percent on a great selection of merchandise
  • “First Hug” video brings the mission of March of Dimes to life, and customers are invited to write letters of support to families with babies in the Newborn Intensive Care Unit (NICU)

NEW YORK, 2017-Aug-08 — /EPR Retail News/ — Macy’s invites customers to participate in its 12th annual Shop For A Cause charity event benefitting the March of Dimes, beginning on Thursday, Aug. 10 through Sunday, Aug. 13. Macy’s Shop For A Cause is a four-day shopping event created to support the fundraising efforts of nonprofit organizations. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country. New this year, Macy’s partnered with the March of Dimes to produce a short film titled, “First Hug,” which can be viewed online at macys.com/SFAC.

For the seventh year, Macy’s has designated the March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national in-store and online beneficiary of Shop For A Cause. Customers will be invited to give $5 to the March of Dimes at any Macy’s register or online at macys.com and receive a savings pass valid for 20 to 25 percent off select regular-priced and sale items all weekend long. Exclusions apply and offer differs online, visit macys.com/SFAC for details. Customers who give $5 in-store may also enter for a chance to win a $500 Macy’s gift card, and customers can visit participating stores for details and the official rules.

As part of Macy’s support for the March of Dimes mission to give every baby the healthiest start in life, Macy’s is inviting shoppers to write a letter of hope and support to a family of a baby in a hospital Newborn Intensive Care Unit (NICU) at macys.com/SFAC. Shoppers can also write a letter by visiting select Macy’s stores from Aug. 10 through Aug. 13. Following the Shop for A Cause campaign, Macy’s and the March of Dimes will deliver these messages to families in communities nationwide.

“Macy’s has supported the work of national and local charities through our Shop For A Cause program for more than a decade,” said Lauren Anania, Macy’s director of cause marketing. “Together with our associates and customers, we are deeply proud to again raise much-needed funds for the March of Dimes in support of families across the country, while offering shoppers four days to enjoy great savings.”

Macy’s has also partnered with the March of Dimes to produce a short film titled, “First Hug,” which shares the morning routine of a mother whose baby is in the NICU, reminding viewers that not all first hugs are the same. With 380,000 babies born prematurely in the United States each year, this video illustrates just one aspect of what those families experience. The video will premiere online at macys.com/SFAC, where customers can also pen their letter to families.

“Macy’s associates and customers are going the extra mile to show their compassion for families with babies born too sick or too soon by writing letters to encourage and inspire, and sharing our ‘First Hug’ short film to raise awareness of the March of Dimes mission,” says Stacey D. Stewart, president of the March of Dimes. “For the past 20 years, Macy’s associates and customers have raised $25 million to support March of Dimes research and programs that help give every baby the chance to survive and thrive.”

In addition to the March of Dimes, more than 1500 local charities have signed up to participate this year in Macy’s Shop For A Cause Charity Challenge hosted by CrowdRise, the world’s largest crowdfunding platform dedicated exclusively to charitable fundraising. By giving $5 to their favorite participating local charity, customers will help their favorite cause compete for cash prizes, and as a thank you, they’ll receive the Shop For A Cause savings pass to enjoy special discounts on a great selection of merchandise. For a list of participating organizations, visit crowdrise.com/shopforacause.

For more information about Macy’s Shop For A Cause or to view “First Hug,” visit macys.com/SFAC.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. You can also find us on Facebook or follow us on Instagram and Twitter.

Macy’s Media Relations:
Julie Strider
646-429-5213
julie.strider@macys.com

Source: Macy’s, Inc.

Macy’s hosts fundraising event for the veteran organization Got Your 6

From Wednesday, June 28 to Tuesday, July 4, Macy’s will host fundraising event in stores and on macys.com

NEW YORK, 2017-Jun-29 — /EPR Retail News/ — Macy’s invites customers to celebrate July 4th and five years of giving back to America’s veterans with a fundraising event that benefits the veteran organization Got Your 6. From Wednesday, June 28 to Tuesday, July 4, customers can give $3 at the register at any store or on macys.com, and as a thank you receive a 25 percent off savings pass for select regular-priced and sale items or 15 percent off select regular-priced and sale jewelry, home and sale/clearance watches*. In addition, 100 percent of the $3 will be donated to Got Your 6 and its veteran-focused nonprofit partners.

Since Macy’s first partnered with Got Your 6 in 2013, the retailer has raised more than $8.3 million for the organization in support of the men and women who have served our country.

“Through the support of Macy’s customers and associates since 2013, we have helped raise funding for Got Your 6 that has made a tremendous impact in the veteran community,” said Lauren Anania, director of cause marketing at Macy’s. “From helping provide resources to homeless veterans to supporting them as they enter back into the workforce, we are deeply proud to continue this partnership and help even more military veterans and their families.”

Below are a few examples of the work Macy’s funding has helped accomplish through Got Your 6’s nonprofit partners:

  • Housed 41,169 chronically homeless veterans (Community Solutions)
  • Provided 23,374 hours of mental health support services (Give An Hour)
  • Trained 123,000 graduate students in mental health disciplines (Give An Hour)
  • Secured 585,000 commitments to hire veterans and military spouses (Hiring Our Heroes)
  • Helped 1,400 children – and an equal number of mentors – through programs that focus on grief and healing (Tragedy Assistance Program for Survivors, TAPS)

In the military, “Got your six” means “I’ve got your back.” As a coalition, Got Your 6 knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service and strengthen their communities.

“Over the past five years, Macy’s customers and associates have had the backs of America’s veterans,” said Iraq War veteran and Got Your 6 Executive Director Bill Rausch. “Thanks to Macy’s support, Got Your 6 and our nonprofit partners are being provided the resources to fulfill our mission of empowering veterans and delivering real change in communities across America. We’re excited to support this charity event while highlighting the tremendous contributions of our nation’s veterans.”

For more information about the Got Your 6 campaign and #IAm stories that highlight the unique veteran talents and contributions of Macy’s employees, visit macys.com/gotyour6.

*Additional exclusions and restrictions apply for the pass.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Squarein San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Got Your 6

Got Your 6 unites nonprofit, Hollywood, and government partners to empower veterans. We believe that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. For more information, visit gotyour6.org.

Source: Macy’s

Macy’s Media Relations
Julie Strider, 646-429-5213
julie.strider@macys.com
or
Tracy Davis, 646-429-7470
tracy.davis@macys.com

Macy’s Partners With CrowdRise for New Shop for a Cause Charity Challenge

New partnership with CrowdRise allows organizations to raise funds by rallying their networks, with multiple prizes given to top-performing groups

NEW YORK, 2017-Jun-19 — /EPR Retail News/ — Macy’s 12th annual Shop For A Cause program, a nationwide charity shopping event that benefits local and national organizations, kicks off this summer with a new Charity Challenge hosted by CrowdRise, the world’s largest crowdfunding platform dedicated exclusively to charitable fundraising. To participate in this fundraising challenge, charities can sign up now through July 18 and will have the opportunity to win up to $300,000 in cash prizes, along with funds raised through the Challenge itself.

How It Works

  • 501(c)3 charities and accredited schools in the U.S., Guam and Puerto Rico can complete their application to participate through Tuesday, July 18.
  • Beginning Tuesday, July 11, participating charities can use their individual fundraising page on CrowdRise to rally and raise money online; prizes will be awarded to the top five charities.*
  • As a “thank you” for donating, each donor will receive an exclusive savings pass to shop at Macy’s during the annual Shop For A Cause event, Thursday, Aug. 10 through Sunday, Aug. 13.

As in previous years, Macy’s has designated the March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as the exclusive national beneficiary for Macy’s Shop For A Cause event. From Aug. 10 through Aug. 13, customers who give $5 to the March of Dimes at any Macy’s store or online at macys.com will receive the Shop For A Cause savings pass.

“Since 2006, we’ve helped raise tens of millions of dollars for accredited schools and nonprofits nationwide through Macy’s Shop For A Cause,” said Lauren Anania, director of cause marketing at Macy’s. “By adding this new online challenge through CrowdRise, we aim to make it even easier for charities to get involved and raise funds for their ongoing efforts.”

*Charity Challenge prizes include $100,000 for the charity that raises the most online, $50,000 for second place, $25,000 for third place, $15,000 for fourth place and $10,000 for fifth place. There also will be weekly Bonus Challenges for organizations to win an additional $100,000 in total.

For more information and to sign up for Macy’s Shop For A Cause Charity Challenge, visit http://fundraising.crowdrise.com/macys-charity-challenge-application.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About CrowdRise

CrowdRise is the world’s largest crowdfunding platform dedicated exclusively to charitable fundraising. Used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world, CrowdRise enables people to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.

Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions of dollars to date. For more information visit www.CrowdRise.com. In January 2017, CrowdRise merged with GoFundMe to offer both people and organizations the best fundraising tools for any cause they care passionately about.

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. You can also find us on Facebook or follow us on Instagram and Twitter.

Macy’s Media Relations:
Julie Strider
646-429-5213
julie.strider@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

Source: Macy’s

Macy’s and Y partnership to help send kids to summer camp

Macy’s and Y partnership to help send kids to summer camp

 

Give $3 donation in stores or on macys.com from May 19 to May 21 and receive 25 percent off Fashion Pass

NEW YORK, 2017-May-17 — /EPR Retail News/ — As part of its Celebrate Summer campaign, Macy’s is partnering with the Y for the first time to help send kids to summer camp. From Friday, May 19 to Sunday, May 21, customers can give $3 at the register at any Macy’s store or online at macys.com and receive a 25 percent off Fashion Pass to get discounts all day. All donations will support the Y’s camp scholarship program, which ensures all kids, especially those in need, can have a camp experience. Camp offers kids a fun and unique opportunity to meet new friends, explore the outdoors, discover new interests and create memories that last a lifetime. Best of all, funds raised at Macy’s stores will benefit the corresponding local Ys in those communities.

The Y is one of the nation’s top nonprofits, and a leader in providing summer camp experiences for more than 130 years. There are more than 1,850 day camps at local Ys across the country, 315 overnight camps for youth and teens, and programs that meet the diverse needs of children and teens.

“The partnership with the Y was a natural fit for us when it came to this year’s Celebrate Summer campaign,” said Lauren Anania, director of cause marketing at Macy’s. “The Y is one of the largest providers of camp programs in the country, helping kids and teens to have their best summer ever. We look forward to raising funds through our Fashion Pass program to send even more kids to summer camp, which provides our kids with essential leadership and social skills.”

“Attending summer camp is beneficial to every child’s personal growth, helping kids develop confidence and independence while keeping their minds and bodies active,” said John Duntley, Senior Camping Specialist, YMCA of the USA. “Nearly a million children and teens attend a Y overnight or day camp each year and, thanks to Macy’s, more kids, especially those in need, will have the opportunity to benefit from experiencing camp.”

Savings passes are currently available for pre-sale at Macy’s stores. Some exclusions and restrictions apply for the pass. For more information about Macy’s partnership with the Y, visit macys.com/fashionpass.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About the Y

The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. ymca.net

Macy’s Media Relations:
Julie Strider Fukami
646-429-5213
julie.strider@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

Source: Macy’s

###