BlueStar appoints Mr. Laurent Berger as EVP of sales for Europe

Hebron, KY, 2017-Apr-07 — /EPR Retail News/ — BlueStar is pleased to announce that Mr. Laurent Berger has been appointed as executive vice president of sales for Europe. Mr. Berger has been working at BlueStar for a number of years, and has been an instrumental part of the significant growth BlueStar has achieved in the European market. Recognized for his dedication and commitment, BlueStar and its partners will benefit from Mr. Berger’s leadership in Europe.

“Laurent´s market vision and experience have helped our company to identify new opportunities, as well as to structure our go-to-market proposal. With him in the executive team, we have a stronger and more efficient organisation,” says Mr. Keith Robinson, EMEA managing director at BlueStar.

“We have worked hard to become a global leader while building considerable momentum in Europe. I look forward to continuing our value add proposition and bring success for our partners to a new level within EMEA,” says Berger.

ABOUT BLUESTAR
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequalled expertise to the market, offers award-winning technical support and is an authorized service centre for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at +31 880 233 633 or visit www.bluestarinc.com.

Contact:

BlueStar
+31 880 233 633

Source: BlueStar

BlueStar Europe becomes two-tier distributor for NCR’s retail solutions

Duluth, Ga. / London, 2016-Oct-31 — /EPR Retail News/ — NCR Corporation (NYSE: NCR), a global leader in omni-channel solutions, today (October 27, 2016 ) announces that BlueStar Europe has joined its roster of distribution providers as a two-tier distributor for NCR’s retail solutions.

BlueStar works exclusively with value-added resellers (VARs), providing them with complete solutions, business development and marketing support. NCR and BlueStar’s expanded relationship will enable them to distribute NCR’s complete portfolio of omni-channel retail technologies including Assisted POS, Peripherals, RealSCAN Scanners & RealPOS Printers. As a two tier distributor, BlueStar’s services extend beyond simple distribution to a range of services that provide greater flexibility and extended support for VARs reselling NCR technologies. This will include the provision of credit facilities, marketing assistance and extensive technical support.

“BlueStar Europe has a deep presence across Europe and vast experience within the point of sale and data capture industry,” said Matt Thatcher, Global Distribution Channel Leader, NCR. “It’s the ideal partner in helping to deliver and build on NCR’s technology for VARs across Europe.”

“For NCR, BlueStar Europe will provide the opportunity to scale and offer in-depth localised service, allowing us to keep regional inventory readily accessible for our partners and reduce shipping time for forecasted projects,” continues Thatcher. “BlueStar Europe, along with our other two-tier distributors, will greatly enhance our ability to deliver services to the highest possible standard across the region.”

BlueStar Europe joins NCR’s roster of pan-European distributors and will offer services in the UK, France, Germany, Benelux, Spain, Portugal, Italy, Ireland and the Nordics.

Laurent Berger, VP of Sales, BlueStar Europe, concludes “BlueStar has built a wide range of partnerships with leading brands in retail technology and we’re delighted to add NCR that group. This partnership will allow us to continue to offer VARs the best possible products, accompanied by the best possible service.”

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Georgia with over 30,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. The company encourages investors to visit its web site which is updated regularly with financial and other important information about NCR.

Web site: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation

Media Contacts:
Ortrud Wenzel
NCR Public Relations
+49 821 405 8191
ortrud.wenzel@ncr.com

Tim Henschel
NCR Corporation
770.299.5100
tim.henschel@ncr.com

Source: NCR Corporation