Leanne Fremar to Lead the Starbucks Global Creative Studio

Seattle, 2016-Aug-03 — /EPR Retail News/ — Starbucks Corporation announces the appointment of Leanne Fremar as senior vice president, executive creative director, reporting to Sharon Rothstein, Starbucks global chief marketing officer.

In this role, Fremar will lead the creative development of all Starbucks global brand initiatives and marketing campaigns including, digital creative, packaging, as well as oversight of the branding, creative and marketing of Starbucks Roasteries and the Reserve brand. Her responsibilities include the partnership with 72 & Sunny, Integer Group and Spark, leading a more than 100 person in-house Creative Studio based in Seattle.

“Starbucks brand legacy has truly been about creative and emotional storytelling, which has been built and nurtured from within our own in-house team,” said Rothstein. “Leanne brings 20 years of marketing and creative expertise from some of the most iconic and admired apparel and fashion brands. Her strategy, vision and dynamic leadership will guide us into the next evolution of creative expression at Starbucks.”

“I’ve had the opportunity to lead world-class design and marketing organizations and I am honored to join Starbucks and help shape the future of our creative studio team and the brand expression,” said Fremar.

Most recently, Fremar served as Under Armour’s senior vice president, executive creative director for its Women’s and Concept Divisions responsible for the vision and aspiration of the brand through all elements of its product and brand experiences. Prior to Under Armour, Fremar held senior positions at Theory, Gucci Group, and Polo Ralph Lauren and began her career in New York City at The Museum of Modern Art.

Fremar’s position is effective in October and begins with a three-week in-store barista and coffee immersion spanning the globe.

Media contact:

Phone: 206 318 7100
Email: press@starbucks.com


Leanne Fremar to Lead the Starbucks Global Creative Studio
Leanne Fremar to Lead the Starbucks Global Creative Studio


Source: Starbucks

Shop Direct brings in McKinsey & Company junior partner Assi Gol to lead its customer intelligence teams

Liverpool,UK, 2016-Jul-27 — /EPR Retail News/ — Shop Direct, the UK’s second largest pureplay online retailer, has announced its third data-focused senior appointment in under a month, bringing in McKinsey & Company junior partner Assi Gol to lead its customer intelligence teams.

Assi, who will take up the position of customer intelligence director in September 2016, will be charged with even further strengthening and accelerating the development of Shop Direct’s data-fuelled approach to ecommerce.

He will oversee the data science and data strategy teams, whose aims are to uncover insights that will improve and further personalize the user experience across the company’s Very.co.uk,Littlewoods.com and VeryExclusive.co.uk retail brands – helping Shop Direct on its journey to become a world class digital retailer.

During eight years in his last role at global management consulting firm McKinsey & Company in Israel and London, Assi successfully used data to develop growth strategies and transform customer experiences for retailers and other consumer-facing global businesses.

He will report to the company’s incoming group strategy and customer director Sasha Berson, who will join the executive board from his role as Groupon’s EMEA chief marketing officer and vice president in September 2016. In late June 2016, the etailer also announced the appointment of Gael Decoudu as head of data science. Gael will report to Assi from September.

Alex Baldock, CEO at Shop Direct, said:
“Our rich customer data is the core of our business. It’s not just helping us create one of the world’s most personalised shopping experiences; it helps our people make better commercial decisions. Assi will help us take our data science and analytics to the next level, and give customers the unique experiences we know they love.”

Assi commented:
“Shop Direct has a clear and ambitious vision, and data and personalisation are central to that. The company is pushing the boundaries when it comes to offering the most relevant customer experiences – and I can’t wait to start playing my part in helping us become a world class digital retailer.”

Assi takes up the position previously held by Dene Jones, who left Shop Direct earlier this year.

Shop Direct is the UK’s second largest pureplay online retailer, with annual sales of £1.8 billion. Our digital department store brands are Very.co.uk, Littlewoods.com, VeryExclusive.co.uk and Littlewoods.ie. We receive an average of 1.2 million website visits every day, with more than 60% of our sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading ecommerce and technology capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,100 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 48 million products every year. Our free click and collect service, Collect+, delivers to 5,800 stores across the UK, providing ease and convenience for customers.

For more information on Shop Direct, visit www.shopdirect.com or follow us on Twitter at @ShopDirect.


Lauren Young
07919 228622

Source: Shop Direct