JCPenney adds LEGO building bricks and playsets in its toy shops just in time for the holidays

JCPenney adds LEGO building bricks and playsets in its toy shops just in time for the holidays

Retailer identifies the hottest gifts on Santa’s list, quadruples toy count at

PLANO, Texas, 2017-Oct-30 — /EPR Retail News/ — The countdown to Christmas is on and JCPenney [NYSE: JCP] is helping Santa check off the best gifts on his list, starting with childhood-favorite LEGO® toys. Beginning in November, JCPenney will offer LEGO building bricks and playsets in 875 toy shops inside JCPenney stores. In addition to popular sets such as LEGO Star Wars and LEGO Super Heroes, shoppers will find a wider selection of LEGO toys at starting in December.

Since launching the toy shops earlier this year, the Company has expanded its in-store assortment with the hottest gifts of the season, adding 40 percent more toys, games and plushes from leading brands such as Disney®, Hasbro®, Mattel®, Playmobil®, Fisher Price® and Melissa and Doug®. Additionally, JCPenney has quadrupled its online selection of toys since last holiday, giving shoppers a greater selection of motorized ride-on vehicles, outdoor play equipment, bicycles, learning sets and more at

“By working with the best toy brands in the industry, JCPenney continues to differentiate itself from the competition, giving more families a reason to visit our stores and discover the amazing selection available at,” said John Tighe, executive vice president and chief merchant for JCPenney. “The holidays are hands down the most important time of year for retailers as we compete for every dollar leading up to Christmas morning. By partnering with a toy icon like the LEGO brand, JCPenney is well-positioned to capture a greater share of revenue within the toy industry, during the busiest shopping period for gifts.”

Stacking Up with LEGO
LEGO building has inspired children’s imaginations for decades as its interlocking bricks encourage creativity, learning and development. This November, JCPenney customers will find nearly 30 different LEGO sets in stores, including LEGO Classic creative building boxes, LEGO City sets and LEGO Friends sets. Prices range from $4.99 to $69.99, including a LEGO City pizza van for $19.99, a LEGO Disney Ariel and the Magical Spell set for $29.99 and a LEGO Friends summer pool scene for $39.99. An expanded selection of over 100 LEGO products will be available at this December as enthusiasts of all ages search for new releases and pieces to add to their collections.

Must-Have Toys This Holiday
The toy shops inside JCPenney are packed with the must-have toys on every little one’s wish list. Appealing to a variety of ages and interests, shoppers will find family board games, character toys, baby dolls, arts and crafts, collectible surprise toys, vehicles, action figures and more featured in the latest holiday mailer that boasts eight pages dedicated to toys. On Thanksgiving Day and Black Friday, shoppers will find great discounts on toys at an incredible value, so customers can add a few extra gifts to their shopping cart. In addition to LEGO sets, some of the must-have toys inside JCPenney stores this season include:

  • Hatchimals Surprise
  • L.O.L Surprise! and Big Surprise
  • Star Wars Extendable Light Saber
  • My Little Pony Styling Head
  • JoJo Siwa Singing Doll
  • Pie Face Sky High! Game
  • NERF Mega Twinshock
  • Fashionista Barbie
  • Hotwheels Cars and Monster Trucks
  • Teenage Mutant Ninja Turtle Action Figures
  • Playmobil School Bus
  • Play-Doh Drill ‘N Fill

Even More to Discover at now boasts four times more toys than last holiday season with additional brands and categories planned throughout December. Based on customer feedback, the Company has expanded its assortment of toys for all ages, including motorized ride-on vehicles, bicycles, scooters, sporting goods, outdoor trampolines, costumes, electronic learning toys, arts and crafts, swing sets and video games. As science, technology, engineering and math tools continue to evolve in schools, JCPenney has also increased the number of toys designed to help kids combine STEM principles with interactive play. Check out some of the biggest gifts at

For product images, please visit:

LEGO, its logo, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group. ©2017 The LEGO Group. Used with permission.


JCPenney Media Relations:
(972) 431-3400 or
Follow @jcpnews on Twitter for the latest announcements and Company information.

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site,, to connect with shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney’s worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit

SOURCE:  J.C. Penney Corporation, Inc.

Littlewoods Europe Launches New Range of Outdoor Toys

Littlewoods Europe has announced the launch of a new range of children’s outdoor toys for summer 2011.

The new range of children’s outdoor toys includes items such as play tents, play houses, outdoor games, bouncy castles, trampolines, slides, swing sets, children’s picnic tables, football sets, space hoppers and play balls. It also includes a range of play pools and water games.

Items in the new range also include items from well-known brands and characters such as Little Tikes, Ladybird, Disney, Dora the Explorer, Fisher-Price, In the Night Garden, Thomas the Tank Engine, Ben 10, Hello Kitty, Peppa Pig, Dream Town and Waybuloo. Items range in price from 4 Euros to 249 Euros, so there is something to suit every budget.

A spokesperson from Littlewoods Europe said: “Ahead of the big summer break, we have seen demand for outdoor toys increase. From trampolines to splash pools, we’ve got some great products that the kids will love, so you can all be outdoors and make the most of the great weather.”

The Littlewoods Europe website allows customers to shop for outdoors toys in a number of ways, as it allows them to select toys based on the type of toy they are look for, price, previous customer ratings and particular brands. It also allows customers to sort the results by price high to low, best sellers, new in and the highest rated.

Littlewoods Europe also features a range of indoor children’s toys including VTech toys,board games and Lego Star Wars.

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Littlewoods Europe Launches Extended Lego Range

Littlewoods Europe has announced it will now be stocking a wider range of Lego and Duplo products than ever before on its online store.

Due to the fact that Lego is a hugely popular toy brand and the third biggest toy manufacturer in the UK toy market, Littlewoods Europe has increased the range it sells on its website in order to meet the demand. This means the increased Lego range will now be available in the 25 European countries that Littlewoods Europe currently ships to.

The Littlewoods Europe online range of Lego has more than doubled compared to what was available on the website last year. The increased range also includes several new ranges including Lego Ninjago, Lego Pharaoh’s Quest, Lego Technic and Lego Games board game series which features a Lego Harry Potter game and a Minotaurus game. The wider range also includes over 30 Lego Duplo products which are aimed at younger children.

A spokesperson for Littlewoods Europe commented on the increased Lego range: “Construction is one of the fastest growing sectors within toys and Lego is always a hugely popular choice with our customers. As well as the classic building bricks, there are new character ranges, such as Lego Ninjago and Lego Harry Potter. We are pleased to be able to offer a bigger and more varied range.”

Littlewoods Europe currently stocks a number of Lego and Duplo ranges including Lego Atlantis, Lego City and Lego Star Wars.

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