Beyond Meat® adds Leonardo DiCaprio as an investor and advocate

EL SEGUNDO, California, 2017-Nov-01 — /EPR Retail News/ — Beyond Meat®, a leader in plant-based meat, announced today (October 17, 2017) the addition of Leonardo DiCaprio as an investor and advocate.

“I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” said Ethan Brown, CEO of Beyond Meat. “His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare. Leo was helpful early on in providing feedback on our burgers as we readied them for launch, and I look forward to continuing to collaborate as we bring delicious, satiating products to a rapidly increasing consumer base.”

Mr. DiCaprio commented on his decision to join Beyond Meat as an investor and advocate, saying: “Livestock production is a major contributor to carbon emissions. Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”

Mr. DiCaprio will help Beyond Meat as it becomes a leading plant-based solution to the world’s growing demand for protein in the form of meat.

“The company’s ability to create appealing, healthy meat directly from plants will go a long way in helping every day consumers take action on climate change,” continued Mr. DiCaprio.

This summer, the breakthrough Beyond Burger increased its distribution by sevenfold, expanding to 2,000+ stores and landing the revolutionary product in the meat case at the country’s two biggest grocery chains, Kroger and Albertsons Companies. To meet the swelling mainstream consumer demand for plant-based options, The Beyond Burger launched in over 600 top-performing Kroger-owned stores spanning 15 states and four of Kroger’s key banners: Fred Meyer, King Sooper, Kroger and Ralphs. Albertsons Companies also expanded The Beyond Burger’s availability to more than 1,000 locations across their Safeway, Vons, Pavilions, Haggen, Carrs and Albertsons stores. Since launching to sell-out demand at Whole Foods in May 2016, the Beyond Burger has continued to gain mainstream momentum in meat cases nationwide. For the latest store list, visit the Beyond Meat blog.

The Beyond Burger is also making groundbreaking strides outside of the meat case, joining the menu at one of the fastest-growing national burger concepts. After conducting tests at eight locations around the country, BurgerFi announced it would launch the Beyond Burger system-wide at each of its 101 restaurants on Labor Day (September 4th). BurgerFi offers vegan and non-vegan builds of the burger, creating more choices for consumers looking for a burger with benefits. In addition, Epic Burger, a trend-setting better-burger outfit based in Chicago, followed suit at all eight locations, and has reported selling more than 10,000 burgers in the first two months. The Beyond Burger is also available at Veggie Grill and dozens of other foodservice outlets across the country.

The Beyond Burger is the first-ever plant-based burger to satisfy like a traditional beef burger, but with 20g of protein, no cholesterol, and no GMOs, soy or gluten. It is currently sold in more than 2,500 grocery stores and restaurants nationwide, with more partners joining daily.

ABOUT BEYOND MEAT

Based in Los Angeles, California, Beyond Meat is a privately held company with a mission of building meat directly from plants. Investors include Bill Gates, Twitter co-founders Biz Stone and Evan Williams, Kleiner Perkins, former McDonald’s CEO Don Thompson, Honest Tea founder Seth Goldman, Humane Society of the United States, and Tyson Foods. To stay up to date on the latest, visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #FutureOfProtein on Facebook, Instagram and Twitter

Source: Beyond Meat

Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood

Los Angeles, 2016-Jan-14 — /EPR Retail News/ — Tonight (January 12th 2016), Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood and paid homage to the local music culture. Alongside the fashion launch were surprise musical performances by Dhani Harrison, New Orleans’ Dirty Dozen Brass Band, You + Me, a collaboration between P!nk and Dallas Green, Beach Boy, Brian Wilson, and Johnny Depp and Marilyn Manson. This is the first time the designer has shown her collection in Los Angeles and the first fashion event for the iconic and largest independent record store remaining in California.

Guests that joined Stella McCartney to celebrate the evening included: Gwyneth Paltrow, Johnny Depp, Amber Heard, Leonardo DiCaprio, Orlando Bloom, Mary J Blige, Ringo Starr, Katy Perry, Kate Hudson, Melanie Griffith, Anjelica Huston, Chelsea Handler, Quincy Jones, Beck, Maya Rudolph, Sarah Silverman, Fred Armisen, Carrie Brownstein, Dave Grohl, Natasha Lyonne, Sam Taylor-Johnson, Aaron Taylor-Johnson, Pamela Anderson, Rashida Jones, Nicole Richie, Selma Blair, Lake Bell, Emilia Clarke, Lily Collins, Elizabeth Olsen, Jemima Kirke, Lola Kirke, Stella Banderas, Riley Keough, Odeya Rush, Kiernan Shipka, Amandla Stenberg, Nana Ghana, Gia Coppola, Kim Gordon, Anthony Kiedis, Dhani Harrison, Jakob Dylan, Soko, Alana Haim, Danielle Haim, Estee Haim, Whitney Cummings, Demi Lovato, Ellen von Unwerth, Petra Cortright, Anthony James, Kate Upton, Amber Valletta, Angela Lindvall, Liberty Ross, Frankie Rayder, Dree Hemingway, and more.

The new collection illustrating an individual attitude in a playful style combination of sophisticated, sporty and romantic was showcased on models in fun animated vignettes within the record store. Models dressed in the Autumn 2016 looks played with vintage pin ball machines, video games, a jukebox and video screens. The designer’s signature take on masculine and feminine dressing was well represented in the collection of bold animal prints, sporty diagonal stripes, graphic shapes, and romantic silhouettes.

Accessories that complement the collection including the Falabella bag, Elyse, Binx and Odette shoes alongside the eco-friendly eyewear fabricated from bio materials were prominently displayed.Staying true the designer’s commitment to sustainability every aspect of the collection has been considered to be made in an environmentally responsible way and is consistent with the vegetarian philosophy, completely cruelty free.

To commemorate the event, a limited edition t-shirt will be available for purchase for $35 exclusively in-store at Amoeba Music. 100% of the sales of the t-shirt will be donated to No-Kill Los Angeles, an initiative of Best Friends Animal Society whose mission is to end killing dogs and cats in LA city shelters.

About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 49 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.
For more information about Stella McCartney, please visit www.stellamccartney.com

SOURCE: Stella McCartney Ltd 

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Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood

Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood