PBS KIDS and Whole Foods Market launch new Aurora® plush animals and PlanToys® wooden toys

Arlington, VA and AUSTIN, Texas, 2016-Nov-02 — /EPR Retail News/ — PBS KIDS and Whole Foods Market’s (NASDAQ: WFM) multi-year partnership continues this holiday season with the launch of new Aurora® plush animals and PlanToys® wooden toys. Beginning today (November 1, 2016), the toy collections will be available at Whole Foods Market stores nationwide and online at shop.pbskids.org.

All net proceeds from purchases of the toys will support PBS KIDS’ mission to empower children to succeed in school and in life. Additionally, Whole Foods Market will donate one percent of total sales to Whole Kids Foundation®, an organization dedicated to improving children’s wellness and nutrition.

“PBS KIDS’ partnership with Whole Foods Market encourages kids to learn through play, helping us achieve our shared goal of supporting children’s development,” said Lesli Rotenberg, Senior Vice President and General Manager, Children’s Media and Education, PBS. “With new toys that tap into kids’ innate curiosity and excitement about animals, we hope that children will learn about endangered species and their role in the environment, sparking their love of discovery and exploration.”

This year, the Aurora plush toy collection features 16 animals, including eight endangered species, such as the Maui Dolphin, Orangutan Baby and Snow Leopard. Each plush animal includes a fun fact designed to inspire children to learn about the importance of protecting wildlife.

“We are so happy to continue our partnership with PBS KIDS and to support both their mission and Whole Kids Foundation’s mission,” said Jeanne Tamayo, Global Buyer at Whole Foods Market. “We’re proud to work with a like-minded brand and to feature beautiful toys that are made ethically and sustainably.”

The PBS KIDS holiday toy collection also includes a line of sustainably manufactured wooden PlanToys®, such as a Field-to-Farmstand set and a unique Safari Animals Croquet set. PlanToys are made with natural rubber wood, organic pigment and certified formaldehyde-free E-zero glue, offering a sustainable toy option for gift givers. All 33 PBS KIDS plush and wooden toys are available for under $30.

Contact:

Darrah Gist
darrah.gist@wholefoods.com
678.638.5888

Lauren Bernath
lauren.bernath@wholefoods.com
678.638.5805

Source: Whole Foods Market

PBS KIDS and Whole Foods Market teamed up for new line of back-to-school products available exclusively at Whole Foods Market stores this July and August

Proceeds from school supplies like backpacks and notebooks to support children’s learning, nutrition and healthy development

ARLINGTON, Va., 2015-7-13 — /EPR Retail News/ — PBS KIDS and Whole Foods Market (NASDAQ: WFM) have teamed up to offer a new line of back-to-school products, available exclusively at Whole Foods Market stores this July and August. The two mission-driven brands announced today a broad offering of school supplies, from notebooks made from recycled paper to organic cotton backpacks and reusable lunch totes.

One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation™, an organization dedicated to improving children’s nutrition and wellness. In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope™ initiative.

“PBS KIDS and Whole Foods Market share a commitment to the healthy development of children and families,” said Lesli Rotenberg, General Manager, Children’s Media, PBS. “Proceeds from the new PBS KIDS back-to-school line will help support PBS KIDS’ mission: to open worlds of possibilities for all children through engaging media content.”

In addition to Esperos’ line of PBS KIDS organic cotton canvas items, Whole Foods Market will debut a line of PBS KIDS reusable food keepers from Lunchskins—perfect for sandwiches, snacks, or fruit. Lunchskins is committed to reducing the amount of plastic waste produced every year, as each one of the brand’s reusable bags can replace 500 plastic bags. The grocer will also carry PBS KIDS notebooks and folders for school and play from Mudpuppy, which supports children’s education throughout the year, including a multi-year partnership to support PBS KIDS, as well as other school programs.

“Whole Foods Market’s partnership with PBS KIDS continues to raise the bar for quality children’s products and offers alternatives to what’s commonly found in the marketplace,” said Jeanne Tamayo, global lifestyle buyer at Whole Foods Market. “By working with suppliers like Esperos, Lunchskins and Mudpuppy, kids can get school supplies that truly do more—proceeds from every product support children’s education through PBS KIDS and healthy-eating education through Whole Kids Foundation—plus, each product is either reusable or made with recycled or organic materials.”

To further prepare young children for back to school season, exclusive Daniel Tiger’s Neighborhood content, including clips from the TV series, printable learning activities and family-friendly recipes, will be available for free at wholefoodsmarket.com.

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PBS KIDS and Whole Foods Market teamed up for new line of back-to-school products available exclusively at Whole Foods Market stores this July and August

PBS KIDS and Whole Foods Market teamed up for new line of back-to-school products available exclusively at Whole Foods Market stores this July and August

PBS KIDS and Whole Foods Market partner to bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season

Proceeds from toy sales will directly support the development of children’s educational media and Whole Kids Foundation

AUSTIN, Texas, 2014-10-31— /EPR Retail News/ — PBS KIDS and Whole Foods Market (NASDAQ: WFM) announced a partnership today that will bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season. Starting this week, gift givers can find the PBS KIDS toy line, including classic wooden toys and soft plush animals, at Whole Foods Markets nationwide in the retailer’s Whole Body department.

PBS KIDS’ new line of products is designed to inspire creative curiosity, while supporting the development of healthy, happy kids. One-hundred percent of PBS KIDS’ net proceeds will benefit the media brand’s mission of empowering children through knowledge, critical thinking and imagination, while Whole Foods Market will donate one percent of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness.

“We are excited to work with Whole Foods Market on a program that fosters our shared commitment to education and child development, while giving holiday shoppers an opportunity to give a more meaningful type of gift this holiday season,” said Lesli Rotenberg, general manager, children’s programming, PBS. “Open-ended play is an integral part of a young child’s development, and the new PBS KIDS toy line provides children with the opportunity to explore and learn in a safe and fun way.”

Appropriate for young children ages six months to three years, the PBS KIDS toy line features: race cars made from recycled milk bottles; colorful, wooden vehicles assembled by hand from local wood in Vermont; shape sorters (recently named a National Parenting Publications Awards (NAPPA) silver award winner) and stackers that inspire a love for fruits and veggies; super soft plush animals made with phthalate- and PVC-free materials; and organic t-shirts and infant onesies with vintage designs.

Each item in the PBS KIDS toy line is made with safe, non-toxic materials and inks, and all packaging is made from recycled materials. Many of the toys are produced in the USA from sustainable materials, responsibly harvested from local communities.

“PBS KIDS is known for creating fun, educational content that encourages kids to learn by exploring the world around them,” said Jeanne Tamayo, Whole Foods Market’s global lifestyle buyer. “And that’s the exact goal behind this new line of toys — to help our shoppers find new, exciting ways to teach their children through play. Whole Foods Market is proud to offer these toys to families exclusively this holiday season.”

In addition to finding the new line of PBS KIDS toys at Whole Foods Markets nationwide, consumers can purchase products online at shop.pbskids.org.

EXPERTS
Jeanne Tamayo

Global Lifestyle Buyer

Jeanne has a wealth of knowledge about beauty and lifestyle, and oversees the purchasing of lifestyle items for the department.

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PBS KIDS and Whole Foods Market partner to bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season

PBS KIDS and Whole Foods Market partner to bring PBS KIDS’ line of educational and earth-friendly toys exclusively to the supermarket’s customers this holiday season