Matt Ryan, Didi Gregorius and C.J. McCollum join brand ambassador Kevin Love to form the first-ever Banana Republic Men’s Style Council

NEW STYLE AMBASSADORS MATT RYAN, DIDI GREGORIUS AND C.J. MCCOLLUM JOIN BRAND AMBASSADOR KEVIN LOVE TO SHOWCASE BANANA REPUBLIC MEN’S STYLE

NEW YORK, 2017-Jul-27 — /EPR Retail News/ — Banana Republic is proud to partner with pro football quarterback and 2016 NFL MVP Matt Ryan, pro baseball shortstop Didi Gregorius and pro basketball guard and 2015-16 NBA Most Improved Player C.J. McCollum. Ryan, Gregorius and McCollum join pro basketball power forward and Banana Republic brand ambassador, Kevin Love, to form the first-ever Banana Republic Men’s Style Council – a specially-selected group of male athletes who will showcase the brand’s versatile, quality and performance-driven menswear collections through a series of campaigns and engaging programs, including personal appearances.

“The Men’s Style Council showcases some of the most dynamic and stylish athletes in sports today who exemplify the spirit of the men’s collections we are designing at Banana Republic,” says Lexi Tawes, Banana Republic SVP of Global Merchandising & Digital. “Our customers admire the individual style of each accomplished player on and off the field and court. We are honored to work with these celebrated athletes and extend their personal style through our men’s collections as they make each look their own.”

For the first Men’s Style Council campaign, Love, Ryan, Gregorius, and McCollum will launch Banana Republic Rapid Movement Chino – the newest innovation in men’s pants, engineered with proprietary performance technology. The Rapid Movement Chino collection will be available in Banana Republic stores globally and online in late July 2017.

Designed for continuous all-day comfort, Banana Republic Rapid Movement Chinos are crafted with a LYCRA® dualFX® technology that is carefully engineered to resist stretching out. The dynamic fabric offers unprecedented movement and recovery for optimal comfort and fit retention during wear. Each pair is crafted from soft cotton fabrics and fortified with a special stain- and water-repelling finish, bringing together a strong combination of tailoring + performance, fit and polish. Rapid Movement Chino will be available in trusted Aiden, Emerson and Fulton fits, and a new Tapered fit for $98.00.

About Banana Republic

Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures.  Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways.  Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is located in about 750 company-operated and franchise retail locations worldwide.

Contact:
press@gap.com

Source: GAP Inc.

Banana Republic announces style icon Olivia Palermo as its first women’s global style ambassador

NEW YORK, 2016-Sep-10 — /EPR Retail News/ — Banana Republic is excited to announce that international style icon Olivia Palermo is the brand’s first women’s global style ambassador. Through the partnership, Palermo will be integrated throughout Banana Republic’s global marketing, starting in Fall 2016 and will extend through 2017.

Palermo brings a fresh perspective to the versatile lifestyle brand focused on contemporary classics. To kick off the expansive partnership, Palermo will personally curate a selection of more than a dozen limited-edition direct-to-consumer women’s styles that will be available for immediate purchase live from Banana Republic’s Spring 2017 New York Fashion Week presentation on September 10 at 3:30 p.m. EST. The exclusive, early-release capsule will be sold on bananarepublic.com and at the brand’s Flatiron location in New York.

“We are thrilled to collaborate with Olivia to bring her signature, versatile style to the Banana Republic customer,” said Lexi Tawes, SVP Global Merchandising & Digital, Banana Republic. “She leads such a full, modern lifestyle that our customers relate to and admire. Nobody makes it look more effortless than Olivia.”

“I’ve always admired Banana Republic as a go-to for versatile, sophisticated styles and I’m so honored to be the first women’s style ambassador,” said Palermo. “Being able to express my creativity and style with what I wear has always been a big part of my life. Banana Republic makes it so easy to create a wardrobe with quality classics that transition across each season.”

Palermo joins Banana Republic’s style ranks with pro basketball star Kevin Love, who was announced earlier this year as Banana Republic’s first men’s global style ambassador. Love was previously featured in the Spring and Summer 2016 campaigns and has been working with the brand across social platforms. Palermo and Love campaigns debut globally this September in stores and through advertising.

To further inspire customers this fall, Banana Republic is launching a campaign challenge to “Turn It Up”—and dress the part. It’s a call-to-action to make more of an effort to dress stylishly with individuality because confidence is the best accessory. Look sharp and make your mark. A first impression only happens once.

Developed in partnership with Chandelier Creative, the campaign will complement Palermo and Love campaigns through advertising in early September 2016.

Shot by Inez and Vinoodh and styled by Edward Enninful, the campaign features models Eva Dolezalova, Anais Mali and Ollie Edwards wearing covetable fall product, including a new Italian wool suiting collection. Studio imagery spotlights the quality, fit and details of garments, ranging from an essential Italian wool tie coat to the softest cashmere sweater.

ABOUT BANANA REPUBLIC (@BananaRepublic)
Banana Republic is a global apparel and accessories brand focused on delivering versatile, contemporary classics, designed for today with style that endures. Through thoughtful design, Banana Republic provides a wardrobe of favorites to style and wear time and time again in new ways. Banana Republic offers fragrances, clothing, eyewear, jewelry, shoes and handbags with detailed craftsmanship and luxurious materials. Founded in San Francisco, Banana Republic is a division of leading global specialty retailer, Gap Inc. (NYSE: GPS). Customers may shop Banana Republic in more than 750 company-operated and franchise retail locations worldwide and online. For more information about Banana Republic, its products and stores, please visit BananaRepublic.com.

Contact:  Banana Republic fashion inquiries: BR_press@gap.com

Source:  Banana Republic