Tokyo, Japan, 2016-Jan-14 — /EPR Retail News/ — UNIQLO today announces that it has renewed its contract with Global Brand Ambassador Kei Nishikori, the leading men’s singles tennis player in Asia, and it will continue to develop sportswear that actively incorporates the player’s ideas and requests.
UNIQLO and Kei Nishikori have built a positive relationship ever since the first Global Brand Ambassador contract came into effect at the beginning of in the 2011 season. Nishikori is continually developing his skills in an aim to become the world’s best. UNIQLO shares this attitude in seeking to be world’s top casual wear brand, which led to the recent contract renewal. At the same time, UNIQLO will continue to develop high-function wear with Nishikori help him deliver his optimal performance.
Kei Nishikori will once again wear the latest from UNIQLO when when he competes in the Australian Open Tennis Championships, this year to be held in Melbourne on January 18-31. “I am very happy to continue my relationship with Uniqlo. Over the past few years they have been a great partner and terrific part of the team. I look forward to continuing to work together and to achieve our goals to being the best.”
Tadashi Yanai, Fast Retailing Chairman, President & CEO, said, “It is a great pleasure and an honor for us to renew our contract with world top tennis player Kei Nishikori. Since he first became a UNIQLO Global Brand Ambassador in 2011, I have been impressed at how he has continued to evolve as a player, striving to be the world’s best. His astounding advancement over the last few years has encouraged people in Japan and all over the world. We hope that he will continue to succeed in 2016.” He added, “At the same time, UNIQLO has continued to exchange thoughts with Kei Nishikori in an ongoing effort to develop highly functional wear that allows people to be comfortable while playing sports or in their everyday lives. We will continue to provide Kei Nishikori with optimal wear, and strive together to create LifeWear to help people everywhere live better lives.”
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SOURCE: UNIQLO CO., LTD.