Collection to Debut at Live Fashion Show Featuring Inspiring Individuals in Brand Ambassador’s Hometown of St. Louis, Missouri
COLUMBUS, Ohio, 2017-Apr-03 — /EPR Retail News/ — Express, Inc. (NYSE: EXPR) today (March 30, 2017) announced Express’ launch of an exclusive, limited-edition collection designed by Express Brand Ambassador and Creative Consultant Karlie Kloss and the Express design team. Karlie Kloss and Express are set to reveal the collection at a live fashion show featuring innovators, game changers, and go-getters as runway models on March 30, in Karlie Kloss’ hometown of St. Louis, Missouri. The event will also feature live DJ sets by Hannah Bronfman and a special musical performance by Charli XCX.
The Karlie Kloss x Express Collection reveals the beauty and versatility of the essentials of a wardrobe. The collection is comprised of 17 styles that create more than 100 looks ranging from Karlie’s iconic tees and blazers, to quintessential maxi dresses and embellished bombers. The looks reflect the vibrant optimism of Karlie and how her collection – as her dress code – showcases the must-have fashion pieces for a busy lifestyle.
Karlie Kloss and Express selected the inspiring individuals who will appear in the runway show via a contest where applicants uploaded videos to Instagram, explaining how they live their best life and empower others to do the same. The collection and runway show tie to the retailers’ ongoing mission to inspire customers to celebrate and express their best life through fashion.
“This collection is made for everyday women—the strong, dynamic, on-the-go achievers among us,” said Karlie Kloss. “It was amazing to have Express so closely aligned in this vision to design a collection that has a fashionable staple for any occasion. I am excited for us to launch with a runway show back in my hometown of St. Louis, featuring women who live their best lives and know going after your dreams is always in style.”
“Karlie Kloss’ style reflects a life lived without limits. As a model, student, entrepreneur and philanthropist, she’s always in demand, has to be ready for anything, and is making a real difference,” said David Kornberg, Express president and CEO. “This exclusive capsule collection, built by Karlie and the Express design team, offers stylish wardrobe essentials every woman needs.”
The Karlie Kloss x Express Collection will range from $24.90 – $168.00 and will be available online at express.com the evening of March 30 following the runway show and in-stores on March 31. Customers can tune in to view the live runway show on March 30 at 8 pm ET / 7 pm CT on Facebook.com/Express and express.com and see additional coverage by following @Express #Karlie4Express on Instagram, Snapchat and Twitter.
About Express, Inc.:
Express is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the 20 to 30-year-old customer. Express has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The company currently operates more than 650 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. Express merchandise is also available at franchise locations in Latin America. Express also markets and sells its products through its e-commerce website, www.express.com, as well as on its mobile app.
SOURCE Express, Inc.