Tag Archives: Lindex

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Lindex opens its first Click & Collect store in Iceland

Sweden, 2018-Mar-05 — /EPR Retail News/ — Now Lindex opens the doors to the fashion retailer’s first Click & Collect store. Here Lindex takes its omni channel strategy to new levels and offer a shopping experience out of the ordinary.

The launch is realised together with the Icelandic franchise partner LDX 19, who today runs the seven Lindex stores in Iceland. The concept store is in central Reykjavik and is Lindex first of its kind. The premises has until now offered Lindex Lingerie but has now been given a new suit and will be Lindex first Click & Collect store.

We are very happy to welcome our customers to a new type of Lindex store. Here the customer gets the service and feeling which often follows with shopping in a small store, at the same time as she gets access to the big stores wide assortment and flexibility. Here she gets the real omni channel experience, says Albert Thor Magnusson, CEO at LDX 19.

In the store there is a selection of women´s wear, kids’ wear and lingerie meanwhile the complete assortment is available through large touch screens on the wall. Thanks to the Click & Collect service the customer orders the garments and choose home delivery or pick up in the store of choice. If the order is done online or in store before 3 pm on a weekday, the garments can be picked up in the new concept store at 5 pm the same day.

Just as Lindex, LDX 19 is driven by the customer experience. Both wants to offer inspiring and easy shopping in all channels and here the customer really gets a seamless shopping experience. LDX 19 is a brilliant partner with an enormous driving force so it’s very exciting to do this together with them, says Johan Isacson, Director of Lindex Franchise.

Lindex first store in Iceland opened in 2011. Today there are seven stores and two more are planned to open during 2018. The concept store in Reykjavik will open March 1 2018.

For more information:
Albert Thor Magnusson
CEO LDX 19
phone +354 691 3101

Johan Isacson
Director of Lindex Franchise
phone +46 31 739 50 30

Eva Jonasson
Media Relations Responsible
Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Source: Lindex

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Lindex unveils Art Meets Fashion collection in collaboration with eight young artists

Lindex unveils Art Meets Fashion collection in collaboration with eight young artists

 

Sweden, 2018-Feb-08 — /EPR Retail News/ — In a unique collaboration with eight young artists, Lindex presents “Art Meets Fashion” — an inspirational and expressive fashion collection that merges two different art forms.

The collection is based on contemporary art created by eight young artists on behalf of Lindex. Using their individual tools and methods of expression, each artist created one original artwork on the theme of celebrating women. Inspired by this unique artwork, the Lindex design team interpreted the pieces and used them as an interesting starting point from which to launch their design process.

These artists have a strong creative force and a fantastic ability to portray and pay tribute to women through the medium of contemporary fashion. They have provided interesting perspectives and woven in references to our chosen theme, which they have portrayed in different ways. A common aspect of all eight art works is that they are visually strong, expressive and contain a myriad of colour, just like our fashion collection, says Pia Ekholm, Design & Buying Manager for Womens’ wear at Lindex.

Women are important to Lindex, which is why the fashion retailer is dedicated to empowering and inspiring women in different ways and wants women to be able to take their place in their world while expressing themselves. Through “Art meets Fashion”, Lindex wants to create wearable garments for women who wish to affirm themselves and their personality through expressive fashion.

The art purchased by Lindex will be sold at an exclusive vernissage. The money will be donated to HERproject, a collaborative initiative that strives to empower women who earn a low income salary working in global supply chains.

The unique collection “Art Meets Fashion” will be available in selected stores and at lindex.com as of 8 March 2018.

Contact:

Eva Jonasson
Media Relations Responsible
E-mail: press@lindex.com
Phone: +46 31 739 50 60

Source: Lindex

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Lindex donates 280 000 euro to STEPS and WaterAid through the One Bag Habit initiative

Lindex donates 280 000 euro to STEPS and WaterAid through the One Bag Habit initiative

The consumption of bags in Lindex Swedish stores has decreased significant since the launch of One Bag Habit on June 1, 2017. Only about 30 per cent of Lindex customers have chosen to buy a bag which means that Lindex now to donates 280 000 euro to STEPS and WaterAid.

Göteborg, Sweden, 2018-Jan-18 — /EPR Retail News/ — One Bag Habit is a joint initiative launched by Lindex, KappAhl and H&M with the aim to reduce the consumption of bags and raise awareness of bags negative environmental impact. Just like all companies that has joined One Bag Habit, Lindex charge for bags in its Swedish stores and during the first seven months only about 30 per cent of Lindex customers bought a bag.

We are very pleased with the impact that our joint initiative have had and how it contributes to a better bag consumption. The fact that two-thirds of Lindex Swedish customers have found other, more sustainable ways, to carry home their products feels great, says Anna-Karin Dahlberg, Sustainability Manager at Lindex.

Like all companies that has joined One Bag Habit, Lindex donates the surplus from sold bags to causes that drive sustainable development, within environment or social issues. The sum from the seven first months is 280 000 euro and this money will be donated to the Swedish research program STEPS and the international organization WaterAid.

Since the launch of the initiative, several Swedish companies have joined and in the beginning of 2018, Lindex in Norway, Finland, Great Britain, the Czech Republic, Poland, Slovakia and the Baltics will also start charging for the bags.

Learn more about One Bag Habit at lindex.com

SOURCE: Lindex

MEDIA CONTACT

Corporate

Eva Jonasson, Media Relations Responsible
E-mail: press@lindex.com
Phone: +46 31 739 50 60

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Lindex names Susanne Ehnbåge as CEO

Lindex names Susanne Ehnbåge as CEO

Susanne Ehnbåge, M.Sc.(Econ.), born 1979, has been appointed CEO of Lindex. She will start in this position at the latest in August 2018. Susanne Ehnbåge will report to Lauri Veijalainen, Lindex Chairman of the Board and Stockmann’s CEO, and she will also be a member of the Stockmann Management Team.

Göteborg, Sweden, 2018-Jan-11 — /EPR Retail News/ — Susanne Ehnbåge currently works as the CEO of the NetOnNet Group, a Scandinavian home electronics retailer. She has been working at the NetOnNet Group since 2003, where she has held a number of executive positions, most recently as the CEO of the Group since 2016.

I am confident that we have found a skilful leader with very strong retail, e-commerce and turnaround competence, which we need in order to respond to the rapid changes in the fashion market. Susanne Ehnbåge is very energetic and result driven. She has experience in an industry which has changed fast and is being continuously challenged by new e-commerce players and digitalization, says Lauri Veijalainen, CEO of Stockmann.

“I’m excited to start at Lindex, one of Europe’s leading fashion chains. I look forward to working with the Lindex team and strengthening this great world-class brand even further in the continuously evolving retail market,” says Susanne Ehnbåge.

Elisabeth Peregi, currently the interim CEO of Lindex, will continue acting as the interim CEO until Susanne Ehnbåge starts in her position at the latest in August 2018.

“I would like to thank Elisabeth for the great effort she has made by taking leadership of Lindex in a challenging situation and initiating a quick and efficient start for the profitability improvement programme. Elisabeth has been a key player in the Lindex team for years, and I am happy that she is committed to further continue at Lindex,” says Lauri Veijalainen.

Further information: 
Lauri Veijalainen, Stockmann’s CEO and Chairman of the Lindex Board, tel. +358 9 121 5062

 

For more information:
Kristina Hermansson
Corporate Communications Manager, Lindex
Phone: 46 (0)31 739 50 70
E-mail: press@lindex.com

SOURCE: LINDEX

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Camilla Harfeld Petersen appointed new Country Manager for Lindex Norway

Camilla Harfeld Petersen appointed new Country Manager for Lindex Norway

Göteborg, Sweden, 2018-Jan-08 — /EPR Retail News/ — Camilla Harfeld Petersen has been appointed new Country Manager for Lindex Norway. Camilla has a solid experience from the fashion industry and comes from Bestseller, as Country Manager for Vero Moda. Camilla starts her position at Lindex in the beginning of April.

Camilla has been working in the retail industry almost her entire professional life. She comes from Bestseller Retail, where she has been working for nine years within several different manager positions. Most recent as Country Manager for Vero Moda and before then Country Manager for the Jack&Jones stores in Norway.

I’m very happy to welcome Camilla Harfeld Pedersen to Lindex. Camilla’s solid experience within the fashion industry, combined with her fantastic commitment and sense for the customer meeting will be very valuable in our development and to strengthen Lindex position in Norway, says Elisabeth Peregi, interim CEO of Lindex.

Camilla has a strong leadership and a wide experience within retail. She is passionate about creating a positive shopping experience and to meet customer needs. Another strong driving force for Camilla is how stores and e-commerce complement and strengthen each other.

“It is incredibly exciting and I am so delighted! I’m impressed over the journey and development Lindex has done. I think that with my experience and passion, together with Lindex competent team, we have the best conditions to drive Lindex forward”, says Camilla Harfeld Pedersen.

Today Lindex Norway has 99 stores and e-commerce and are planning to open three new stores during the spring.

SOURCE: LINDEX

MEDIA CONTACT

Eva Jonasson, Media Relations Responsible
E-mail: press@lindex.com
Phone: +46 31 739 50 60

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Stockmann Group: Lindex won the ‘Omni channel of the year’ prize at Habit Fashion award in Stockholm

Stockmann Group: Lindex won the ‘Omni channel of the year’ prize at Habit Fashion award in Stockholm

 

Helsinki, Finland, 2017-Nov-21 — /EPR Retail News/ — Yesterday, at Habit Fashion award in Stockholm, Lindex won the prestigious prize ‘Omni channel of the year’. This is the second time this year Lindex have won in this category.

Previous this year Lindex won ‘Omni channel of the year’ by JetShop awards.
A clear strategy, customer focus and an effort to constantly improve has made Lindex a strong omni player. Over the past year, Lindex have launched a smart shopping app, new digital tools and features in store to further improve the customer meeting, and also updated the e-commerce service.

“We are extremely happy and honoured to have won ‘Omni channel of the year’. The award goes to all Lindex employees who work every day to offer high-quality shopping in all our channels. For the best possible experience, it is important that our stores and the digital experience complement each other in the way our customers want”, says Henrik Sörstedt, Director of Digital Business Development & Customer Experience.

The motivation is: With clear customer information, fast deliveries and efficient return handling as well as a superior physical and digital platform, the customer is served a seamless, inspiring and user-friendly top-class shopping experience regardless of channel.

Further information:
Kristina Hermansson
Corporate Communications Manager
Lindex
tel. +46 (0)31 739 50 60

Source: Stockmann Group

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Lindex and its customers raised 900 000 EUR for cancer research through Pink Ribbon campaign

Lindex and its customers raised 900 000 EUR for cancer research through Pink Ribbon campaign

 

Sweden, 2017-Nov-08 — /EPR Retail News/ — Through luxurious lounge- and underwear, beautiful accessories and Pink Ribbons, Lindex and its customers have raised a total of 900 000 EUR to cancer research during October.

Lindex is a proud main partner of the Pink Ribbon campaign since 2003 and every year the company makes a special campaign to contribute to cancer research and increase awareness about breast cancer.

I am really proud of all our customers and coworkers who every year show such a dedication to the fight against breast cancer. Sadly it is a disease that affects so many people and we hope that our support will contribute to further progress within the area of cancer research, says Elisabeth Peregi, interim CEO at Lindex.

Besides being able to buy the Pink Ribbon in Lindex stores, customer have also had the possibility to shop products from Lindex Pink Collection 2017, a luxurious collection of lounge- and underwear, including a soft prosthesis bra to be worn with or without prosthesis. 10 % from the selling price of the collection is donated to cancer research, as well as the whole sum from sold Pink Ribbons. Together with its customers Lindex has raised a total of 900 000 EUR in all markets.

The fight against breast cancer is an important part of Lindex social commitment and every year the fashion company support the Pink Ribbon-campaign through activities on all Lindex markets.

For more information about Pink Ribbon, please visit www.pinkribbon.org

Source: Lindex

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Anna-Karin Dahlberg appointed Lindex new Corporate Sustainability Manager

Anna-Karin Dahlberg appointed Lindex new Corporate Sustainability Manager

 

Sweden, 2017-Oct-06 — /EPR Retail News/ — Anna-Karin Dahlberg has been assigned the role as Lindex new Corporate Sustainability Manager and will lead the sustainability work in all areas of the business.

It feels fantastic and I’m proud of how Lindex has managed to integrate sustainability in the entire business. We have come a long way and I look forward to further developing our sustainability work, says Anna-Karin Dahlberg.

After more than fifteen years at Lindex, in Sweden and abroad, Anna-Karin has long and substantial experience with Lindex and the company’s sustainability work. For the last three years, she has been responsible for the sustainability work in Lindex supply chain. Anna-Karin succeeds Lindex former sustainability manager Sara Winroth, who is now moving on to other challenges.

Lindex is committed to work with sustainability in all areas of the business, including a lifecycle perspective from design to when a garment is no longer used. Today, more than half of Lindex garments are made of more sustainable materials and the goal is to reach 80 % by 2020.

“We have come a long way with our sustainability work at Lindex, but we also have many challenges ahead of us. Sustainability is everyone’s responsibility and we must take ours, together with our partners, suppliers and customers. That way we can have a positive and sustainable development in society”, says Anna-Karin.

Source: Lindex

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Lindex offers customers smarter and more convenient shopping experience with new mobile app

Lindex offers customers smarter and more convenient shopping experience with new mobile app

 

Sweden, 2017-Aug-31 — /EPR Retail News/ — Lindex releases a mobile app to offer their customers a smarter and more convenient shopping experience. With key features such as Instagram integration, inspiration feed, order management and access to current offers, the goal is an inspiring and personalized shopping service. The initiative is part of the fashion company’s commitment to making it easy for customers to be inspired and to shop wherever they are.

A central part for the development process has been to understand and customize the app according to customer needs. The app offers an omnichannel experience with features that are linked both to Lindex’s digital and physical stores. For example, the customer in store can scan products for more product information or information about availability in stores. The service also offers the customer the opportunity to prepare their shopping in the app but to complete their purchase in store or at lindex.com.

The number of customers shopping via mobile has grown rapidly in recent years, and the app will be central in offering an inspiring and user-friendly shopping experience for our customers. During development, we have received very positive feedback from pilot users and we have high expectations of how the app will be received by our customers,  says Linda Johansson, Project Manager at Lindex.

The app is adapted to Lindex’s active customers, i.e. customers who have been shopping online during the last year or who are members of the Lindex loyalty club ‘More at Lindex’, which has a total of four million members, of which about two million in Sweden.

The application is developed with the Xamarin framework to create an unified platform experience regardless of operating system. The app is optimized for smartphones and is available for both iPhone and Android. It can be downloaded in Norway and Sweden on App Store and Google Play.

During the development process, Lindex has collaborated with DigitasLBi and Bitzeal.

Source: Lindex

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PRODUCT RECALL: Disney Frozen 3-pack socks that contain a chemical included on Lindex list of restricted chemicals

PRODUCT RECALL: Disney Frozen 3-pack socks that contain a chemical included on Lindex list of restricted chemicals

 

Sweden, 2017-Aug-29 — /EPR Retail News/ — We have discovered that one pair of the socks (the one with Anna motif) in Disney Frozen 3-pack with article number 833 7410285 5170 1611 unfortunately does not meet Lindex safety requirements. The socks contain a chemical that is included on Lindex list of restricted chemicals.

The chemical that has been discovered is not allowed as it breaks down to substances that are suspected to be carcinogenic. It has been discovered in only one of our deliveries of this product but to be on the safe side, we encourage all customers who have received or bought these socks to return them to the nearest Lindex store for a full refund.

Our customers’ safety and the quality of our products are top priorities for us at Lindex and we have a major focus on this in the creation of our fashion. We regret that these socks incorrectly have passed our security controls.

The recall only affects the socks with article number 833 7410285 5170 1611.

Customers with questions can contact Lindex customer service e-mail:
customerservice-se@lindex.com or telephone: +44 2030050009

Source: Lindex

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Lindex to raise funds for WaterAid

Lindex to raise funds for WaterAid

 

Sweden, 2017-Aug-28 — /EPR Retail News/ —  Starting August 24, customers who shop in Lindex stores will be offered to round up their purchase in favour of WaterAid. The collected money will go to WaterAid’s important work to improve access to clean water and sanitation in the world’s poorest communities.

The water issue is of great importance to Lindex and a part of our long-term sustainability work. We are doing this fundraising together with our customers to support WaterAid in their very important work, says Sara Winroth, Sustainability Manager at Lindex.

Access to clean water and sanitation is a human right. Despite that, more than 650 million people lack access to clean water and almost 2.4 billion lack access to proper sanitation. Approximately 290 000 children die each year from diseases caused by dirty water and poor sanitation. That means almost 800 children each day.

Each year WaterAid’s work changes lives for millions of people through improved access to clean water and sanitation in the world’s poorest communities. More children can survive their childhood, the risk for malnutrition decreases and families can stay healthy. Hours spent collecting water can instead be spent working and going to school. Access to clean water and sanitation can help communities and countries break the circle of poverty.

We are very happy and grateful for the strong commitment Lindex shows by supporting WaterAids work. It is fantastic that Lindex customers now in an easy way can take part and contribute to more people getting access to clean water. Every single amount donated will save and change lives for the world’s poorest people who today have to live without what we take for granted ­­– clean water, says Cecilia Chatterjee-Martinsen, Secretary General for WaterAid Sweden.

The campaign starts on August 24 and will continue until August 30.

WaterAid is an international organisation working for a world where everybody has access to clean water and sanitation. WaterAid works with local partners for sustainable and long-term solutions, and influences decision makers to increase efforts for these basic needs on national and global levels. WaterAid works in 37 countries and since 1981, WaterAid has reached 25 million people with clean water and 24 million people with sanitation. Visit www.wateraid.org/ukfor more information.

Contact:

Eva Jonasson
Media Relations Responsible
E-mail: press@lindex.com
Phone: +46 31 739 50 60

Source: Lindex

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Lindex appoints Elisabeth Peregi interim CEO

Lindex appoints Elisabeth Peregi interim CEO

 

Sweden, 2017-Aug-22 — /EPR Retail News/ — Ingvar Larsson, CEO of Lindex, has decided to resign from his post. Elisabeth Peregi, currently Country Manager of Lindex Sweden, has been appointed interim CEO of Lindex with immediate effect.

I look forward to this assignment and I am happy for the confidence to lead Lindex continued development. We have great and exciting initiatives in front of us that will take the company into the future, says Elisabeth Peregi.

Elisabeth Peregi has held several management positions at Lindex. She worked as the Lindex CFO from 2010 to 2013 and, before that, as Head of Franchise Business and Country Manager for Norway.

Elisabeth will report to Stockmann’s CEO, Lauri Veijalainen, who will start as the Chairman of the Lindex Board of Directors. The previous chairman, Per Sjödell, continues as a member of the Stockmann Board.

Ingvar Larsson leaves his position now but is available to Lindex during the notice period.

I would like to thank Ingvar for his great work in leading the company and strengthening Lindex position as one of Europe’s leading fashion company. I am confident that Lindex will continue to be in good hands with Elisabeth who has long experience of several sales positions at Lindex, a strong financial background and the drive to lead the company forward, says Lauri Veijalainen, CEO of Stockmann.

For more information:
Lauri Veijalainen
verkställande direktör
tel. +358 9 121 5062

Source: Lindex

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Lindex presents AW17 collection

Lindex presents AW17 collection

 

Sweden, 2017-Aug-16 — /EPR Retail News/ — This fall Lindex presents clean, sophisticated silhouettes in statement prints and feminine fabrics. The autumn collection introduces exciting new shapes and added embellishment, whilst also including contemporary classics.

“This season is all about power dressing. Play with proportions to get a balanced look combining loose and fitted pieces and mixing fabrics. The trend has a clean expression and inspires to wear the collection in a loose and relaxed way,” says Annika Hedin, Head of Design at Lindex.

Camel, strong red, deep purple and dark green set the tone in contrast to a calmer palette. Windowpane checked suiting and corset lacing shows the new characteristic elements. The collection pays much attention to details with sheer layering, lace and ruffles.

The shirt is updated with new details like wide arms, ties or shoulder pads. To complete the look, add outstanding accessories like the velvet backpack, statement earrings or a colorful cross body bag.

Contact:

Eva Jonasson
Media Relations Responsible
E-mail: press@lindex.com
Phone: +46 31 739 50 60

Source: Lindex

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Autumn 2017: Lindex launches first lookbook for kids

Autumn 2017: Lindex launches first lookbook for kids

 

Sweden, 2017-Aug-09 — /EPR Retail News/ — For the very first time, Lindex is launching a lookbook for kids. The lookbook presents a clean expression, contemporary classics and naturally comfort which are the keys for the new autumn collection.

“We are happy to release our first kids look book and show the most fashion forward pieces in our kids collection in a totally new more trendy way, but still keep the playfulness and happy expression. We want to combine the kids everyday needs together with the latest fashion items and new silhouettes” says Annika Hedin, Head of Design at Lindex.

Lindex kids autumn collection is a cool and comfy fashion forward collection with street influence. Statement animal embroidery put an edge to the sporty fabrics and the mix of soft pink and navy is important paired with burgundy, fresh denim and metallic elements.

The collection includes flounces and frills, bomber jackets and track suits which together with a satin cap or a knitted hat makes the kids ready for fall!

Contact:

Eva Jonasson
Media Relations Responsible
E-mail: press@lindex.com
Phone: +46 31 739 50 60

Source: Lindex

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Lindex takes part in ‘The Family Planning Summit 2017’; commits to ‘Every Woman Every Child’ movement

Lindex takes part in ‘The Family Planning Summit 2017’; commits to ‘Every Woman Every Child’ movement

 

Sweden, 2017-Jul-13 — /EPR Retail News/ — On July 11 Lindex participated in ‘The Family Planning Summit 2017’ and shared its work for improving the lives of women in the fashion company’s global supply chain. Lindex also made a commitment to improving women’s health and empowerment to the movement ‘Every Woman Every Child’ launched by former UN Secretary General Ban Ki-moon.

The Family Planning Summit 2017 brought together the United Nations, governments, foundations and companies in the private sector, in the work of supporting the right and universal access to sexual and reproductive health for women in the world’s poorest countries.

During the summit, Lindex shared its work in supply chain for gender equality and women’s health with projects such as ‘HERproject’ and ‘WE Women by Lindex’. The latter aims for mainstreaming gender inclusion in the management systems of the Bangladeshi garment industry. Lindex also made a commitment to the UN movement Every Woman Every Child, which goes in line with the fashion company’s ambition to improve the lives of women in its global supply chain.

Elisabeth Hedberg speaks at the spotlight session:  The Power of Private Sector Networks to Reach More Women and Expand Access to Family Planning.

Women keep our business moving at Lindex and gender equality and women’s health are focus areas for us. We believe that collaboration is key in order to make a difference and we are very proud to participate in this important summit, says Elisabeth Hedberg, Director of Production at Lindex.

The Family Planning Summit 2017 was hosted by the UK Secretary of State for International Development, the United Nations Population Fund (UNFPA) and the Bill & Melinda Gates Foundation and the work is part of the 2030 Sustainable Development Goals. The private sector is recognized as having an important role to play and working together is crucial to transform the lives of women and contribute to a healthier, more stable and prosperous future for all. Investing in women’s sexual and reproductive health and rights empowers girls and women to stay in school, pursue jobs and fulfill their potential.

Contact:

Lindex switchboard: +46 31 739 50 00
Press jour: +46 730 38 20 20
E-mail: info@lindex.com

Source: Lindex

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Lindex launches ‘WE Women by Lindex’ project to create more equal and inclusive workplaces

Lindex launches ‘WE Women by Lindex’ project to create more equal and inclusive workplaces

 

Sweden, 2017-Jun-07 — /EPR Retail News/ — This summer Lindex launches ‘WE Women by Lindex’ to take action for gender equality in the supply chain and create more equal and inclusive workplaces. The project is part of Lindex ambition to improve the lives of women in the fashion company’s global supply chain.

With ‘WE Women by Lindex’, Lindex will work to integrate gender equality into supplier management systems. Suppliers will receive training and support needed to plan, execute, monitor and evaluate business operations from a gender equality perspective. The performance on gender equality will be included in Lindex assessment of the suppliers.

It’s the women that keep our business moving at Lindex. The majority of the textile workers who make our clothes are women and we are committed to improving their lives. For many years we have worked to drive change in our supply chain through worker engagement and training. Now we will add a top-to-bottom approach, where we work to change the leadership and management style in factories to become more inclusive for women and aware of gender equality issues, says Anna-Karin Dahlberg, Production Sustainability Manager at Lindex.

‘WE Women by Lindex’ is a three-year project developed through a partnership between Lindex and GIZ, and in cooperation with BSR and local non-governmental organisations. The project will start with 33 of Lindex suppliers in Bangladesh. The project also includes 10 non-Lindex suppliers in order to promote the concept to the industry in Bangladesh. The suppliers included in the project employ around 82 000 workers, of which more than 50 per cent are women. The ambition is to scale the project to cover the entire Lindex supply chain in the future.

About BSR:
BSR is a global non-profit organization that develops sustainable business strategies and solutions through consulting, research, and cross-sector collaboration. BSR is the founder of HERproject, a collaborative initiative that strives to empower low-income women working in global supply chains.

About GIZ:
The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is a federal enterprise with worldwide operations in the field of international cooperation for sustainable development. The development partnership is implemented by GIZ under the develoPPP.de programme on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ).

Contact:

Lindex switchboard: +46 31 739 50 00
Press jour: +46 730 38 20 20
E-mail: info@lindex.com

Source: Lindex

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Lindex joins sustainable cotton initiative led by The Prince of Wales’s International Sustainability Unit

Lindex joins sustainable cotton initiative led by The Prince of Wales’s International Sustainability Unit

 

Sweden, 2017-Jun-01 — /EPR Retail News/ — Lindex is one of the first companies to sign-up to a sustainable cotton initiative led by The Prince of Wales’s International Sustainability Unit. The initiative is in line with Lindex goal that 100 per cent of the fashion company’s cotton will come from more sustainable sources by 2020, where Lindex has reached 91 per cent so far.

The Prince of Wales’s International Sustainability Unit’s cotton initiative is unique as it is the first industry commitment on sustainable cotton. Through the initiative, 13 major companies come together and commit to ensuring that 100 per cent of the cotton they use comes from more sustainable sources by 2025. By participating in the initiative, Lindex contributes to increasing demand and use of more sustainable cotton, which is essential in ensuring long term sustainability within the cotton sector as a whole.

To achieve change on a big scale it is crucial that we work together in the industry. We are therefore proud to be part of this important global initiative. In a short amount of time we have made great progress with our cotton at Lindex, where 91 per cent comes from more sustainable sources today, and we look forward to continuing this important work, says Ingvar Larsson, CEO at Lindex.

On May 24 Lindex participated, together with the 12 other companies, in a meeting attended by HRH The Prince of Wales for the initiative in London.

Contact:

Lindex switchboard: +46 31 739 50 00
Press jour: +46 730 38 20 20
E-mail: info@lindex.com

Source: Lindex

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H&M, KappAhl and Lindex launch initiative to help reduce consumption of plastic bags

Gothenburg, Sweden, 2017-May-05 — /EPR Retail News/ — On June 1 One Bag Habit is launched jointly by H&M, KappAhl and Lindex. The initiative wants to contribute to reduced consumption of bags and an increased awareness about plastic bags’ negative environmental impact. The three fashion chains will therefore start to charge for their plastic bags and will donate the surplus from this sales to different causes that support sustainable development.

One Bag Habit is a joint initiative from H&M, KappAhl and Lindex where the members will charge for all plastic bags in store from June 1. All surplus from the sales of the bags will go to causes that drive sustainable development within social or environmentally related projects and each company chooses where the surplus will be donated. The initiative is a response to a coming EU directive to reduce the consumption of plastic bags.

Our ambition with the One Bag Habit initiative is to facilitate and speed up the transition to a more sustainable consumption of shopping bags. We want to raise awareness about the bags’ negative environmental impact and we invite all retailers to join the initiative, says the three fashion chains in a joint statement.

About One Bag Habit: H&M, KappAhl and Lindex are initiators, and more retail companies are expected to join onwards. When participating in One Bag Habit, the members undertake to charge for all consumer bags as well as communicate about bags’ negative environmental impact and how consumer bags can be used in a more sustainable way. The companies also commit to offering recyclable consumer bags made from more sustainable materials. The surplus of the sales of the bags will go to different causes that drive sustainable development. Each member chooses to what cause and reports about the result yearly, on their home page and/or in their annual report. Initially the One Bag Habit will be launched in Sweden. The fashion chains’ joint ambition is to expand the initiative to their other markets.

About bags: Humanity has an important sustainability challenge in reducing the consumption of all kind of bags. Both plastic and paper bags have a negative impact on the climate. Even when the bags are made of renewable materials they are still very energy consumption in producing transporting and recycle. It takes 400 years for nature to break down a plastic bag. In the meantime it is distributed into small pieces and becomes a harmful ingredient in the food chain for both animals and humans. And bags made from cotton are also resource intensive, especially in the cultivation phase. It needs to be used 130-400 times to get down to the same level of environmental impact that is caused by a plastic bag. Simply, less bags need to be taken into use and the used ones needs to be used several times. The best option is to bring a bag from home instead of buying a new one when shopping. And make it into a more sustainable shopping routine that saves both the resources of the earth and our own economy. That’s what the One Bag Habit should contribute with.

More information about One Bag Habit can be found on www.one-bag-habit.se

SOURCE: Lindex

For more information contact:

Kristina Hermansson, Corporate Communications Manager
E-mail: press@lindex.com
Phone: +46 (0)31 739 50 60

 

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Lindex launches new summer campaign

 

Sweden, 2017-May-02 — /EPR Retail News/ — Lindex new summer campaign takes us right into the moment of a hot summer day with a colorful and feminine collection filled with flirty accessories.

“Our tropical collection represents a relaxed and effortless summer mood with inspiration from Cuba, tropical prints and vivid colours. The silhouette is fluid with flirty volume and details like bare shoulders, large flounces and knots topped off with accessories like large earrings, straw hats, and flower headbands”, says Annika Hedin, Head of Design at Lindex.

The seasonal campaign film, shot under the hazing Miami sun, plays with sounds related to beloved summer moments. Accompanied by Diana Ross’ “I’m coming out” it continuous to convey the positive and feel good-attitude of the Lindex brand.

Lindex summer collection launches in store and at lindex.com on May 18.

Agency: Wednesday London
Photo: Pamela Hanson
Film: Steven Brahms
Models: Emily Didonato, Andreea Diaconu, Sabina Karlsson
Styling: Jessica Pousette, lindex
Make up: Gemma Smith-Edhouse
Hair: Paolo Soffiati

Contact:

Lindex switchboard: +46 31 739 50 00
Press jour: +46 730 38 20 20
E-mail: info@lindex.com

Source: Lindex

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Employee survey: Lindex cares for and engages their employees

Sweden, 2017-Apr-24 — /EPR Retail News/ — Lindex conducted a global employee survey to gain insight into how employees view Lindex as a workplace and its culture. The result of the survey was record high compared to other same size companies. Lindex results specifically stand out on parameters such as commitment, information and the degree of identification to Lindex as a workplace and as a company.

The percentage of positive employees is at 79 percent, which is a 16 percentage points higher than Ipsos’ database. The level of committed employees is particularly high with 81 percent at Lindex, compared to 65 percent in Ipsos’ database. According to Christer Siwertz, responsible for the survey at Ipsos, the result is unique in its kind among companies in Lindex size.

In the survey result we can really see that Lindex cares for and engages their employees. Characteristics for Lindex is in particular the strong commitment, access to information throughout the organization, leadership and the very high scores on the minimum level on next to all markets, says Christer Siwertz, responsible for the survey at Ipsos.

Creating an involved, vision and value-driven corporate culture has been an important focus for Lindex for many years.

The result is amazing and a real acknowledgment that we have created a corporate culture and leadership where the employees’ ideas and dedication have been crucial to our successful development. In a fast moving digital world, our employees are our most important resource.  It’s crucial for us that everyone feels highly committed and happy in their work in order for us to create a wonderful shopping experience for our customers, says Sofia Brax, HR and Sustainability Director at Lindex.

The survey was conducted among 2 606 participants by the end of 2016 and beginning of 2017.

Contact:

Lindex switchboard: +46 31 739 50 00
Press jour: +46 730 38 20 20
E-mail: info@lindex.com

Source: Lindex

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Lindex sustainability report for 2016 released

Lindex sustainability report for 2016 released

Göteborg, Sweden, 2017-Apr-20 — /EPR Retail News/ — Today (April 19, 2017) Lindex sustainability report for 2016 is released. The fashion company shows progress within several areas as a result of a dedicated sustainability work with partnership, innovation and transparency in the centre.

Sustainability is essential in our business at Lindex. I am very proud of our great results and the dedication of Lindex employees and partners who drive change and improvement every day. We continue to work towards our goal that 80 per cent of our fashion will come from more sustainable sources by 2020, says Ingvar Larsson, CEO at Lindex

The sustainability report includes both overall and in-depth information about Lindex opportunities and challenges within sustainability. The fashion company describes initiatives, results and progress from 2016, such as:

Improved share of more sustainable fibres 
Lindex goal is that 80 per cent of the garments will be made from more sustainable fibres by 2020. In 2016 Lindex reached over 50 per cent and more than 90 per cent of the fashion company’s cotton came from more sustainable sources.

Improved production processes 
Lindex has made further progress regarding production processes with focus on decreased consumption of water, energy and chemicals. In 2016 STWI-projects in the supply chain resulted in water savings in Lindex production that equals the daily need for 13 million people.

Progress with Better Denim 
In 2016 Lindex more sustainable denim assortment was developed further and 100 per cent of the fashion company’s denim is now Better Denim, which are made from more sustainable materials and with more sustainable washing processes. Almost 90 per cent of the denim assortment is also dyed with the cleanest indigo on the market, which is better for the environment and the people working in the production.

Contribution to the fight against breast cancer 
2016 was another successful year for Lindex contribution to the fight against breast cancer, with a donation of 1.2 million euro. Together with the customers Lindex has contributed with over 12 million euro since 2003.

The entire report is available to read here.

SOURCE: Lindex

Press contacts
Corporate
Miriam Tjernström, Press Relations Manager
E-mail: press@lindex.com
Phone: +46 31 739 50 60

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Lindex launches Spring 2017 Collection

Lindex Spring Campaign 2017

Göteborg, Sweden, 2017-Mar-15 — /EPR Retail News/ — Lindex meets spring with an urban collection of new colour combinations, exciting prints and clean feminine details – in a campaign shot on the vibrant streets of Cape Town, South Africa.

”This spring it’s time to update the wardrobe with comfortable sets, crisp woven tops and a lot of bold color. Khaki green, orange, black and different shades of blue are the base for the collection, seasoned with expressive African graphics and statement animal prints”, says Annika Hedin, Head of Design at Lindex.

The campaign film, in which the models are lip-syncing to Diana Ross’ “I’m coming out”, embodies Lindex feel good-attitude towards fashion. The campaign is filled with positive energy and self confidence, fronted by 7 models of which Swedish Sabina Karlsson is one of them.

”The campaign is very uplifting and has such great energy. It’s inspiring that Lindex focuses on showing different women in their campaign, no matter size or ethnicity. Shooting this campaign was a lot of fun”, says Sabina Karlsson.

Lindex Spring Collection is being launched in all Lindex stores and at lindex.com on March 23.

Agency: Wednesday London
Photographer: Pamela Hanson
Director: Steven Brahms
Styling: Jessica Pousette
Make-up: Gemma Smith-Edhouse
Hair: Paolo Soffiati

SOURCE: Lindex

PRESS CONTACT

Miriam Tjernström, Press Relations Manager
E-mail: press@lindex.com
Phone: +46 31 739 50 60

 

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Lindex donates 10% of March 8 sales to HERhealth to provide health education and training to female textile workers

Lindex donates 10% of March 8 sales to HERhealth to provide health education and training to female textile workers

 

Sweden, 2017-Mar-10 — /EPR Retail News/ — On March 8 Lindex endorses International Women’s Day by highlighting female textile workers and HERhealth; an initiative that provides health education and training to female textile workers. Lindex will donate 10% of the sales during March 8 to HERhealth.

It’s the women that keep our business moving at Lindex. The majority of our customers, our employees and the textile workers who make our clothes, are women. We want to endorse International Women’s Day with our customers and employees and highlight the women who make our clothes, says Sara Winroth, Sustainability Manager at Lindex.

Lindex has been working together with HERhealth since 2012 to improve the female textile workers conditions. HERhealth is an initiative managed by BSR (Business for Social Responsibility). The initiative provides health education and training for female textile workers to increase their awareness of health issues and access to health services. Since Lindex started working with HERhealth, they have reached about 13000 women in Bangladesh, India and Pakistan with health education and training.

“HERhealth is an initiative very close to our heart at Lindex. We have been committed for several years and to reach even more women, we will donate 10% of our sales on International Women’s Day to HERhealth”, says Sara Winroth, Sustainability Manager at Lindex.

The donation will be used for HERhealth projects in Bangladesh, China, India and Myanmar. Read more about Lindex partnership with HERhealth here.

For more information please contact;

Ellen Simonsson
Sustainability Communication Coordinator
Lindex
Phone: 46 (0)31 739 50 95
E-mail: press@lindex.com

Source: Lindex

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Lindex to open its first store on Mariehamn, Åland in May 2017

Lindex to open its first store on Mariehamn, Åland in May 2017

 

Sweden, 2017-Feb-28 — /EPR Retail News/ — Lindex opens the first store on Åland in May 2017. The Lindex store will be located in the heart Mariehamn, in a central location in the shopping centre, Zeipels.

Lindex has previously been present in Åland via the company’s online shop and the demand is big also for a physical store.

Since 2010 we offer our customers on Åland the possibility to shop online. The demand for a physical store has been big and it feels great to finaly open. We look forward to offer our customers a world-class fashion experience, says Kirsi Rauhala, Country Manager in Finland.

The store interior consist of light colours where different shades of white and touches of black and wood to give it a Scandinavian feel. In addition, red accents and details throughout the store reflect the brand’s trademark and logo. The simplicity of the interior and the sustainable design and quality are other details that reflect the Lindex brand ethos.

The store has a sales are of 650 square meters and is a full concept store with fashion for women, children, lingerie and cosmetics. The investment is a continuation of the fashion chain’s international expansion.

Contact: 

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Source:  Lindex

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Lindex uses the cleanest indigo dye on the market for its denim assortment

Lindex uses the cleanest indigo dye on the market for its denim assortment

 

Sweden, 2017-Feb-22 — /EPR Retail News/ — Today (February 20, 2017) almost 90 percent of Lindex denim assortment is dyed with the cleanest indigo dye on the market which is better for the environment and the people working with it. Cleaner denim production is part of Lindex denim journey and our goal that 80 percent of all processes will be more sustainable by 2020.

We work on reducing the environmental footprint in all parts of our denim production, from fibre to finished product. We are proud to have taken this big step in the dyeing process, which stands for a major part of the impact for both workers and the environment. We will continue our denim journey and we have more great things to come, says Anna-Karin Dahlberg, Production Sustainability Manager at Lindex.

Almost 90 percent of Lindex denim assortment is dyed using DyStar Indigo Vat 40% Solution, an indigo dye that is the cleanest on the market. Using DyStar Indigo Vat 40% Solution is better for the people working in the factory as well as for the environment. The dyeing process has a lower environmental impact saving water, energy and chemicals. The indigo dye is liquid which eliminates all dust in production. The process occurs in a closed system which significantly reduces the factory workers contact with chemicals.

Contact:
Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Source: Lindex

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Lindex Award winner Evelin Kägo launches Tomorrow Collection at Lindex stores

Lindex Award winner Evelin Kägo launches Tomorrow Collection at Lindex stores

 

Sweden, 2017-Feb-02 — /EPR Retail News/ — It feels fantastic to win Lindex Award for best design idea. A key focus of the collection is the relationship between knitted and printed textile layers in garments, as well as the exploration of how colours influence each other. The collaboration with Lindex gives me the opportunity to work with my designs on a larger scale and to introduce my work to a far wider audience” says winner Evelin Kägo.

The Tomorrow Collection is visually energetic and voluminous with a delicate balance between solid and transparent surfaces. The look is experimental, artistic and colourful, consisting of 5 unique pieces that can be mixed together or worn alone.

The Tomorrow Collection concept comes from Lindex’s sponsorship of the Swedish School of Textiles, a university for training and research in textile and design. Lindex supports the education with knowledge of the design process and professionalism from a retail perspective, and is also the main sponsor of their graduation Fashion Show. The purpose of the initiative is to support new designers, and the selected winner will get a scholarship of 50 000 SEK and the opportunity to create a unique collections together with Lindex.

Lindex Tomorrow by Evelin Kägo, will be launched in selected Lindex stores and at lindex.com on February 10.

Press Contact:

Lindex switchboard: +46 31 739 50 00
Press jour: +46 730 38 20 20
E-mail: info@lindex.com

Source: Lindex

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Lindex launches Spring/Summer 2017 collection

Lindex launches Spring/Summer 2017 collection

 

Sweden, 2017-Jan-13 — /EPR Retail News/ — Expressive colours and an exciting mix of prints. In Lindex S/S 2017 collection a Scandinavian romantic freshness meets Asian and African influences. With strong colours such as warm yellow, navy, burgundy and orange Lindex have made the most desirable spring collection ever.

“We see a totally new expression in Lindex Spring Collection for 2017, with inspiration from around the world, and a modern interpretation of African prints, details and colours, we have created a spring collection that is new and interesting with lots of possibilities for personal styling” says Annika Hedin, Head of Design at Lindex.

Key items that build the spring wardrobe are the updated version of the crisp shirt, with new details such as ties and wide cuffs, the kimono in exciting prints and new colour mixes, as well as the wide pant with side panels.

The spring silhouette is slightly oversized but still feminine with a marked waist or off shoulders. There are also sport influences that gives the collection details like drawstrings, zippers and stripes and accessories like the cap and the new waist bag.

For more and high resoluion images visit Lindex Newsroom

For more information, please contact:
Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex

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Lindex together with its customers raised a total of 1.2 million euro for the fight against breast cancer

Lindex together with its customers raised a total of 1,2 million euro for the fight against breast cancer
Lindex together with its customers raised a total of 1,2 million euro for the fight against breast cancer

 

Together with its customers, Lindex has raised a total of 1,2 million euro in all operating countries.

Sweden, 2016-Nov-07 — /EPR Retail News/ — Lindex has through a range of activities boosted the fight against breast cancer, primarily through sales of its specially-designed Pink Collection, with 10 % of the sales price being donated. A pink leather bracelet and annual sales of the Pink Ribbon also contributed hugely to this year’s fundraising.

I am very proud of how we, together with our customers, have contributed to the fight against breast cancer with fantastic commitment. Many of our employees and customers are women and because this is a disease that primarily affects women, it is a particularly important issue for us, says Ingvar Larsson, CEO at Lindex.

The fight against breast cancer is an important part of Lindex’s social commitment and the fashion company has been a proud main partner of the Pink Ribbon campaign since 2003. Over the years this commitment has contributed to funding of cancer research and increased awareness of the disease.

For more information, please contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Source: Lindex

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Lindex launches new ‘Even Better Denim’ styles made out of more sustainable cotton

Lindex launches new ‘Even Better Denim’ styles made out of more sustainable cotton
Lindex launches new ‘Even Better Denim’ styles made out of more sustainable cotton

 

Sweden, 2016-Oct-22 — /EPR Retail News/ — Lindex launch their new ‘Even Better Denim’ styles containing post-consumer recycled cotton. The styles represent a new step in Lindex journey towards even more sustainable denim and closing the loop.

Lindex new ‘Even Better Denim’ styles in their women’s and kids’ assortment consist of more sustainable cotton and post-consumer recycled cotton sourced in the supply chain. The styles are also dyed in a cleaner and more sustainable process that is more resource efficient. Zippers, buttons, labels and other details are the most sustainable alternatives that Lindex has found on the market.

We are proud of our new step towards reducing the environmental impact and closing the loop. Old garments that normally would have gone to waste has now become part of our new ‘Even Better Denim’ styles. That way we reduce the use of virgin material, saving water and energy in production, says Sara Winroth, Sustainability Manager of Lindex

In 2014 Lindex began their denim journey towards producing denim in a more sustainable way. Significant progress was made and today 100 per cent of Lindex denim assortment is made from more sustainable cotton and with more sustainable processes that require up to 45 per cent less water and 27 per cent less energy. Lindex work with the ‘Even Better Denim’ styles to develop their more sustainable denim assortment even further by seeking innovations and exploring new solutions. The ambition with ‘Even Better Denim’ is to find improvements that can later be implemented in Lindex entire denim assortment.

The ‘Even Better Denim’ styles will be sold in all Lindex stores and at lindex.com from week 42.

Contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Source: Lindex

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Lindex to support the fight against breast cancer with the launch of Pink Collection

Lindex to support the fight against breast cancer with the launch of Pink Collection
Lindex to support the fight against breast cancer with the launch of Pink Collection

 

Sweden, 2016-Sep-27 — /EPR Retail News/ — To support the fight against breast cancer, Lindex is launching its own design collection in October with 10 % of the price being donated to cancer research.

Lindex has a great reputation for collaborating with some of the worlds most esteemed international designers such as Missoni, Matthew Williamson and Jean Paul Gaultier, but for 2016, the Lindex in-house design team have lead the creation of the ‘Pink Collection’ to support the fight against breast cancer.

“We gave our designers the mission to create this year’s design collection and the result was Pink Collection – a modern, feminine and strong conceptual range of carefully-selected garments and accessories in an exciting palette of colours. It feels fantastic to be contributing to the fight against breast cancer with our own design this year,” says Annika Hedin, Lindex Head of Design.

The Pink Collection comprises of nineteen garments and accessories of soft, knitted and woven fabrics in autumn’s most essential colours, ranging from deep burgundy to pastel pink. A particular highlight is the leather and metal Pink Bracelet, from which all profits will be donated to Cancer Research.

For the fourteenth year in a row, Lindex is supporting the fight against breast cancer and in Sweden the donation will go to the Swedish Cancer Society. In addition to Pink Collection, Lindex will also be selling the Swedish Cancer Society’s Pink Ribbon in all stores in Sweden.

Lindex Pink Collection will be launched in Lindex stores and on lindex.com on 6 October.
For more images visit Lindex Newsroom.

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex

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