Brand new My Little Pony range launches at Argos

Brand new My Little Pony range launches at Argos


Milton, Keynes, 2017-Aug-15 — /EPR Retail News/ — Brand new My Little Pony range launches ahead of My Little Pony: The Movie Top picks include mermaid-like ‘Twinkle the Seapony’, ‘Princess Twilight Sparkle and Spike the Dragon Friendship Set’ and the ‘Canterlot and Seaquestria Castle’. Prices range from just £2.99 to £82.99

Summer’s about to blow your horseshoes off, as the brand new My Little Pony toys and accessories range launches at the UK’s number one toy retailer, Argos.

With 33 new products available now, from character figurines to playsets and movie scene collections, prices range from just £2.99 to £82.99 – perfect for pocket money and blockbusters gifts alike.

The new My Little Pony: The Movie will see Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy and Rarity embark on an epic journey to save Ponyville from an evil dark force. And thanks to Argos, favourite movie moments can be recreated at home.

Although eager fans will have to wait until 20 October to see ‘My Little Pony: The Movie’ in cinemas, they can get their hands-on toys from the film right now.  From cute character toys to spectacular castles, there is sure to be something for everyone looking to join the pony club. Some top picks include:

• The Pinkie Pie Swimming Seapony (£21.99) can be placed in water to swim on her own. Underwater, her tail sparkles and glows!
• Best friends, Spike the Dragon and Princess Twilight Sparkle (£26.99) come in a duo set and will serenade each other when held together
• The Canterlot and Seaquestria Castle (£82.99) allows fans to place the figures on the slide or in the bubble-shaped elevator and have them ride from Canterlot down to the kingdom of Seaquestria.

The 35 new My Little Pony products at Argos join a wider My Little Pony range which includes lunch boxes, backpacks and pencil cases, so everyone can be a proud little show pony.

Linzi Walker, Chief Toy Buyer, at Argos said: “We love this new range of My Little Pony toys for children, and have no doubt they will too!  In a year of blockbuster animated film releases, it’s great to offer children the chance to enjoy PonyVille beyond the movie screen. Plus, it’s an incredible 35 years since My Little Pony toys were first launched – and with the trend for nostalgia continuing, I’m sure many grown-ups will enjoy them just as much.”

Available online, in-store or on the Argos app, customers can get over 20,000 products how they want, when they want.  Argos’s market-leading Fast Track services add some horse-power with nationwide same-day home delivery for just £3.95, seven days a week, and faster collection in 800+ stores for no charge.

Source: Argos


Argos releases toy predictions that will dominate Christmas wish lists this year

Argos releases toy predictions that will dominate Christmas wish lists this year


Milton, Keynes, 2017-Jun-23 — /EPR Retail News/ — Memorable childhood gifts including dolls and LEGO, as well as the latest tech driven toys, look set to dominate Christmas wish lists this year, according to leading UK toy retailer, Argos

It has today (22 June 2017) released its predictions for the toys that will feature in letters to Santa across the country this year. They are:

  • Luvabella
  • Airhogs DR1 Official Race Drone
  • Disney Cars 3 Lightning McQueen
  • Hatchimals & new ColleGGtibles
  • Tiny Treasures Twin Set
  • LEGO Friends Sunshine Catamaran
  • PJ Masks Headquarter Playset
  • Transformers: The Last Knight RC Sqweeks
  • Fisher Price ‘Teach n Tag Movi’
  • Paw Patrol Sea Patroller
  • SoundMoovz

Linzi Walker, chief toy buyer for Argos, who has been curating the list with her team since the beginning of the year, said: “This year’s top toys list is a fantastic blend, as toymakers evolve childhood favourites alongside the introduction of newer and more technology-led gifts.

“Dolls will have made Christmas memories for many children and this year is no different. Luvabella is an incredibly lifelike doll, with advanced animated features enabling it to drink milk from a bottle and fall asleep just as a real little one would. And Chad Valley has produced gorgeous twins as an extension of its authentic Tiny Treasures Baby Doll range.

“There are many opportunities for children and parents alike to embrace user-friendly technology this Christmas. LEGO Boost provides everything needed for children to make five different LEGO models that can then be coded using a free app. The Fisher- Price ‘Teach n Tag Movi’ is an interactive play buddy that helps kids learn on the go. And music lovers will love SoundMoovz, an exciting wearable tech toy for all ages where players can create their own beats and rhythms as they move by using Bluetooth-connected bands on their ankles or wrists.”

She added: “Popular on-screen toys are also set to feature, with appearances from Disney’s Cars 3 Lightning McQueen, PJ Masks Headquarter Playset, the Paw Patrol Sea Patroller alongside RC Sqweeks from Transformers: The Last Knight.”

Argos polled more than 1,000 parents of children aged 16 and under about their plans for Christmas 2017. One in seven parents (13 per cent) have already started buying presents for their children and almost a third (29 per cent) are planning to buy gifts for their kids over the summer.

The most popular choice amongst parents this year is a blockbuster gift, with over half (54 per cent) planning on purchasing a ‘gasp out loud’ present alongside a couple of stocking fillers.

Christmas is still set to be a family affair in 2017 and when it comes to ‘padding the pile’, a fifth of parents will be letting the wider family in on their present plans ensuring all bases are covered. And almost a quarter (23 per cent) will be creating a handy Christmas list to help them keep track!

The poll also found that the big kids in the family still enjoy Christmas toys too – 22 per cent of parents say they wish they had received the toys their children get at Christmas. This may explain why they are feeling extra generous this year; the average parent is happy to spend £114 on average on the main present, with parents in the North-East budgeting over £150 for the ultimate Christmas gift.


+44 (0)845 124 0044

Source: Argos


L.O.L Surprise! now available at Argos stores

L.O.L Surprise! now available at Argos stores


Milton Keynes, UK, 2017-Feb-16 — /EPR Retail News/ — The very latest craze in kids’ collectibles, L.O.L Surprise! comes to the UK’s number one toy store this week.

Inspired by the unboxing phenomenon, the ‘Lil Outrageous Littles’ feature seven different layers for children to unwrap, each containing a special surprise, and a cute tiny baby doll at the centre.  Surprises include stickers, mix and match outfits and accessories, and even secret messages!

Characters include rockers, divas and mer-babies and what’s more, each doll’s pod transforms into a playset and fun purse for the child.

And when you feed the baby doll water, there are yet more surprises in store!

At just £7.99 each, there are 45 different characters in the range to collect with more launching later this year.

Linzi Walker, Chief Toy Buyer at Argos, said: “Collectibles are all the rage and children will absolutely love these unique new toys.  It’s almost like their very own personal ‘Pass the Parcel’ experience, with fun surprises at every stage.  And at just £7.99 each they’re really pocket-money-friendly.”

L.O.L Surprise! is available now at Argos stores, at and on the Argos app.

Notes to Editors:

About Sainsbury’s Argos

Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through,, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.

Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.

Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.


Argos Press Office
0845 120 4365

Follow us on Twitter at @Argos_News

Source: Argos


ARGOS reveals toy predictions on children’s wish lists this Christmas

  • Widest range of toys ever to appear on the Top Toy red carpet
  • Argos poll also reveals what kids think will be on Santa lists in ten years’ time, with self-building LEGO, self-tidying toys and conversational robots all making the grade!

Milton Keynes, UK, 2016-Jun-17 — /EPR Retail News/ — Today, Thursday 16 June 2016, the UK’s leading toy retailer ARGOS reveals its predictions for the toys destined for stardom on children’s wish lists this Christmas.

The toys set to play starring roles on every kid’s letter to Santa this year are:

Zoomer Chimp Paw Patrol Air Patroller
LEGO City Volcano VTech Toot Toot Drivers Goldmine
Nerf Modulus Tri-Strike Tiny Treasures Baby Doll
SelfieMic Design a Friend Tiffany
Snuggles My Dream Puppy Fisher Price Codeapillar

Commenting on the predictions, Linzi Walker, Chief Toy Buyer for Argos says: “This year’s list shows just how much toys are evolving – lots of our Top Toys have their roots in parents’ Christmas Past. Now they’ve truly moved on, with more sophisticated tech, realistic life-like functions and up-to-date pop culture references.

“We’ve progressed from the toy caterpillar that toddlers could pull across the floor, to one that starts infants on the road to clever coding. Where once there was a baby doll that simply looked like the real thing, we now have one that SMELLS as sweet as a newborn. And while past festivities might have featured a karaoke machine, 2016’s budding Beliebers will be making and sharing their own pop videos with a SelfieMic.”

She adds: “With cross-generation appeal toys from LEGO, NERF and Star Wars, households are expected to be lively and fun across the UK this Christmas.”

Fast forwarding to Christmas Future, Argos polled 1,000* children aged five to thirteen for their insight into what toys will star on Christmas wishlist in a decade’s time.

Almost a quarter predict self-building LEGO (23%) and one in five believe that toys that can tidy themselves away will be festive must-haves in 2026. There’ll be more virtual reality games (41%), conversational robots (40%), toys that never run out of batteries (37%), and – for instant gratification – toys that appear magically in real life from their own imagination (10%).

The poll also revealed that construction toys are the most played-with toys (72%), with LEGO being named the favourite toy ever by 19% of kids. And Christmas toys are most certainly for the big kids too – a quarter of parents polled by Argos admitted to enjoying playtime with their kids’ NERF blasters!

Many parents also use toys to help inspire their children’s future careers, with over a quarter (27%) using science-based toys to set their little ones on a tech career path.

All toys will be available to buy via from July 2016 onwards unless otherwise indicated.


Zoomer Chimp, Spinmaster, £119.99, ages 5+

Kids will go bananas for this fun robotic pet, boasting a host of life-like movements, voice command recognition and over 100 tricks

Paw Patrol Air Patroller, Spinmaster, £39.99, ages 3+

Everyone’s favourite rescue dog, this Robopup pilot comes with his own jet complete with lights, sounds and cool rotating propellers

LEGO City Volcano, LEGO, £79.99, ages 8-12

The must-have LEGO set for scientists big and small! Drive the mobile operations center to the volcano site and get discovering with the drone, excavator, 6 minifigures and accessories

VTech Toot Toot Drivers Goldmine, VTech, £52.99, ages 1-5

Steaming ahead of its rivals, VTech’s latest offering for little ones is a trainset with mine and drop chute, as well as a motorised engine to climb slopes

Nerf Modulus Tri-Strike, Hasbro, £59.99, ages 8+

The first NERF with three ways to blast. An Elite Dart blaster, the MEGA Dart Barrel Extension, and a mighty Missile Launcher Stock

Tiny Treasures Baby Doll, Chad Valley, £39.99, ages 3+

The most lifelike 18” baby doll – which is weighted like a real new-born – is exclusive to Argos. Boy or girl, it features sleepy eyes, silky new-born hair, super-soft skin and an authentic scent of baby aroma!

SelfieMic, Worlds Apart, £19.99, ages 8+

The next evolution in karaoke is here! Wannabe pop stars and lip synch-ers can create their own music videos with this fun-packed selfie stick that features a karaoke microphone, ear piece and music app

Design a Friend Tiffany, Chad Valley, £49.99, ages 3+

Exclusive to Argos, this Chad Valley Design a Friend doll is all set for the red carpet in her dazzling evening dress, sparkly glitter sandals and pretty clutch bag. She also has an extra outfit, perfect for strutting her stuff on the carry-case catwalk packaging!

Snuggles My Dream Puppy, Character Options, £49.99, ages 4+

With his super-soft fur, nodding head and tummy that moves when he breathes, this cute pooch will brings smiles aplenty this Christmas

Fisher Price Codeapillar, Mattel, £49.99, ages 3-6

Set to inspire a new generation of super-coders, this motorised caterpillar can be programmed to move through obstacles, accompanied by colourful lights, music and fun sounds effects

BB-8, Hasbro, £59.99, ages 3+

This is the droid you’re looking for! Star Wars remains popular this year, and this remote control BB8 is the perfect gift for any fan of the movie franchise



For further information, interview requests, product photography and additional survey stats, please contact the team at Playtime PR:

Alex Frith – – 07791 592 011

Peter Jenkinson – – 07504 023 373

Lesley Singleton  – – 01908 299 088/07852 451 093

High resolution image bank:

Notes to Editors

  • The featured results are from an independent UK survey of 1,000 children aged five to 13, plus 1,000 parents of children aged five to 13, conducted in June 2016
  • Argos’ Top Toys for Christmas 2016 are not featured or ranked in any order of importance or popularity

About Argos

Argos is a leading UK digital retailer, offering around 60,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 120m customer transactions a year through its stores and over 975 million website and app visits in the 12 months to February 2016.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 842 stores and concessions across the UK and Republic of Ireland.

In the financial year to February 2016, Argos sales were £4.1 billion and it employed c.30,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise


ARGOS reveals toy predictions on children’s wish lists this Christmas

ARGOS reveals toy predictions on children’s wish lists this Christmas

Argos unveils list of the most anticipated toys for 2015 dominated by characters from the big and small screen

Milton Keynes, UK, 2015-6-24 — /EPR Retail News/ — The most hotly anticipated toys for 2015 have been unveiled today in a list dominated by characters from the big and small screen. From Sing-A-Long Elsa, star of the mega hit Frozen, to an interactive Tracy Island from the newly re-mastered Thunderbirds, and Tumbling Stuart toy inspired by blockbuster movie Minions – the list, released by one of Ireland’s top toy retailers Argos, is set to keep the whole family entertained.

Linzi Walker, Chief Toy Buyer at Argos, said: “This year, the list is more star studded than ever, driven by highly anticipated movie releases and kid’s favourite TV shows. Toys like the Tracy Island, Barbie and Lego are all stellar examples of how this year’s list crosses the generations, bringing the whole family together on Christmas Day.

“With the growing buzz around the new Star Wars: Episode VII – The Force Awakens movie out later this year, we are expecting even more toys to launch in the next few months which will be in huge demand by kids and parents alike. So watch this space!”

As well as the toys that are influenced by the big and small screen, the Top Toys list 2015 also includes a selection of toys that will be exclusive to Argos this Christmas. This includes the Chad Valley Three Storey Summer Winter Dolls House, the VTech Toot Drivers Super RC Raceway and the Barbie Style Your Way House.

Argos’ Top Toys Predictions for 2015:

Product RRP (Recommended Retail Price) where available
My Friend Freddy 58.99 euros
VTech Toot Drivers Super RC Raceway 73.99 euros – indicative launch price
Thunderbirds Interactive Tracy Island 117.99 euros
Lego City Deep Sea Exploration Vessel 117.99 euros
Nerf Modulus 88.49 euros
Pie Face[1] 29.99 euros
Chad Valley 3 Storey Summer Winter Dolls House 147.49 euros – indicative launch price
Shopkins Scoops Ice Cream Truck Playset 29.49 euros
Barbie Style Your Way House[2] 139.99 euros – indicative launch price
Frozen Sing-A-Long Elsa 58.99 euros
Little Live Pets Birds Clever Keet 88.49 euros
Minions Tumbling Stuart 73.99 euros
Real Fx 147.49 euros


All toys can be reserved for free on for instant collection in store from July 2015 onwards unless indicated.


[1] Pie Face will be available to purchase from October 2015

[2] Barbie Style Your Way House will be available to purchase from September 2015

For more information, please contact Aoife Sweeney, PR Manager, Argos Republic of Ireland on 087 6670534. Alternatively, tweet us @ArgosIreland_PR.using #ArgosSSrange

Notes to Editors:

For more information or high res images, please contact Aoife Sweeney, PR Manager, Argos Republic of Ireland on 087 6670534 or email:

Follow us on Twitter @ArgosIreland_PR

About Argos
Argos is Ireland’s leading general merchandise retailer and provides a unique offer of choice and convenience. It sells general merchandise and products for the home from 40 stores in the Republic of Ireland and around 700 stores in the UK.

Argos opened its first stores in the Republic in January 1996 in Limerick and Dublin; there is now an Argos catalogue in approximately three quarters of all Irish homes.  Argos is already one of the largest retail employers in the country with around 1,100 employees. In 2005, Argos launched its Irish website,, which now has over 40,000 products online.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.