- Animal welfare documentary film “At the Fork” available exclusively at select Whole Foods Market stores
Animal welfare documentary available exclusively in retailer’s stores and via iTunes and Amazon
AUSTIN, Texas, 2017-Jan-04 — /EPR Retail News/ — The animal welfare documentary film “At the Fork” is now available on DVD exclusively at select Whole Foods Market stores and on-demand via iTunes and Amazon.
The film, which premiered in theaters nationwide this summer, follows omnivore filmmaker John Papola and his vegetarian wife, Lisa, on the couple’s cross-country journey to learn how animals are raised for consumption in the U.S. Through behind-the-scenes footage and in-depth interviews with farmers and animal welfare experts, the film examines the complex world of animal agriculture, including many of the challenges and opportunities that exist within the current system.
“We’re proud to support this film because we believe it has the power to help drive change across the industry,” said Whole Foods Market CEO and co-founder John Mackey. “In addition to sparking a deeper conversation about animal welfare in agriculture, the film showcases how consumers can vote with their dollars to directly influence the way farmers raise their animals.”
Many of the farming practices examined in the film, including cages, crates and crowding, are prohibited under Whole Foods Market’s rigorous animal welfare standards. Since 2011, all of the fresh pork, chicken, turkey and beef sold at Whole Foods Market has come from farms that have been certified to Global Animal Partnership’s 5-Step™ Animal Welfare Program.
In addition to filmmakers John Papola and Lisa Versaci, “At the Fork” features a number of experts in the food, farming and animal welfare fields, including: Mark Bittman (renowned cookbook author and former New York Times columnist); Leah Garces (Compassion in World Farming and board member at Global Animal Partnership); Dr. Temple Grandin (professor, Colorado State University); John Mackey (CEO and co-founder of Whole Foods Market); and Wayne Pacelle (president and CEO of the Humane Society of the U.S).
For more information about the film, visit: www.attheforkfilm.com.
Source: Whole Foods Market