Sobeys asks Canadians to share how better food choices have helped them live a better life for a chance to win a cooking lesson with Jamie Oliver in London

#BetterFoodForAll challenge asks how better food has inspired a better life

STELLARTON, NS, 2015-1-9 — /EPR Retail News/ — Since launching its Better Food for All platform in 2013, Sobeys has empowered Canadians to eat better, feel better and do better through a variety of better food experiences, including its #BetterFoodForAll challenges. Today, Sobeys announced a new challenge asking Canadians to share how better food choices have helped them live a better life for a chance to win a cooking lesson with Chef Jamie Oliver in London, England.

“We’re thrilled that Canadians have joined Sobeys and Jamie Oliver on a better food journey and we look forward to seeing how it has made a positive difference in their lives,” said Gillian Kerr, Vice President of Brand Marketing, Sobeys Inc. “This year, we’ll bring even more better food experiences to our stores that will help customers enjoy fresh and tasty food, shop for healthy and wholesome products, and make sustainable food choices.”

From now to March 26, Canadians who post a photo or video and a brief description showing how better food choices have helped them eat better, feel better and do better along with the hashtag #BetterFoodForAll on Twitter or Instagram will be entered into the contest. One person will win a trip for two to London, England to attend a cooking class hosted by Jamie Oliver. More information about the challenge, including contest rules, is available at

“It’s a new year Canada, a perfect time to reflect, so join me and Sobeys on our Better Food Challenge and show us how better food has helped your life,” said Jamie Oliver. “I can’t wait to hear your stories and look forward to meeting the winner later this year.”

Sobeys will continue to help Canadians explore the world of better food in 2015 with upcoming in-store campaigns including a ‘Power Up with Green’ promotion highlighting green produce through recipes and tips, and Eat Better customer contests to win a Vitamix blender each week, for eight weeks, from now until February 25.

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A whollyowned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at

About Jamie Oliver
Jamie Oliver is a phenomenon in the world of food. Most famous for his EmmyAward winning television series, Jamie Oliver’s Food Revolution on CBC, Jamie has become a campaigner for better school food and food education. The Jamie Oliver Food Foundation has created an annual global day of action – Food Revolution Day – inspiring people all over the world to stand up for real food, and Canada has been one of the most active countries for the past two years.

His television programs are broadcast on Food Network Canada and the accompanying bestselling cookbooks are published by HarperCollins Canada. Jamie lives in London and Essex with his wife, Jools, and their children, Poppy, Daisy, Petal and Buddy.


For further information, please contact:
Nicola McGroarty
High Road for Sobeys Inc.